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Jane Iredale Mineral Makeup recently held a "Meet Jane Award Trip" contest for its U.S. retail partners. The incentive, a two-night, all-expenses-paid visit to historic Boston as well as the brand’s headquarters in Great Barrington, Massachusetts, was offered through the company’s i-Rewards program. Designed to reward the achievements of high-performing Jane Iredale partners, this program ranks sellers as "Diamond", "Emerald", "Ruby", "Sapphire", "Opal" or "Pearl". Based on their level of achievement, partners are rewarded with varying degrees of financial savings, new product previews, educational savings and personalized business support. For this drawing, Diamond Partners were entered five times, Emeralds four times, Rubies thrice and Sapphires twice.
A total of 834 partners were entered into the drawing. The winning spa was Skinsations of Tell City, Indiana! Owner Kelly George and front desk manager Melody Hedinger were flown from Indiana to Massachusetts to participate in a marketing meeting and VP Forum Open Discussion about how Jane Iredale as a company can help grow its retailers’ businesses. They also enjoyed a free day to explore historic Boston, a tour of the company’s headquarters and a one-on-one dinner with Jane Iredale herself. Established in 2005, Skinsations is an esthetics salon that focuses on customized skin care, with a mission to empower women to be their very best and enhance their own natural beauty.
Jane Iredale's unique program engages U.S. retail partners by incentivizing them to incrementally grow their businesses in exchange for input in Jane Iredale’s marketing, promotions and partner support initiatives.
Spaphile.com, once referred to as a “Groupon” for health and beauty services, offers marketing solutions for premier spas, salons and fitness centers in Los Angeles with the launch of its brand new membership program. Since its 2010 launch in Los Angeles, Spaphile has expanded its daily deal service to major cities nationwide, garnering a dedicated national audience interested in health, beauty and wellness. Now, Spaphile aims to build loyalty for businesses through a members-only program that offers exclusive offers and access to local spas, salons and fitness centers.
Spaphile’s members-only card program targets subscribers with a strong interest in spa, beauty and fitness. By paying an annual fee ($79), members can save thousands of dollars each year at some of the top spas, salons, and fitness businesses and get VIP access to exclusive beauty events. They will also be mailed free sample products (from Spaphile affiliates) throughout the year.
Spaphile's editorial team writes spa, beauty, and wellness reviews to help members understand each place featured in its network. Each business receives a profile page with full description about their business, social media links, link backs to their website, as well as a members-only offer for Spaphile members.
“The new Spaphile is about going a step above the daily deal concept and building a community of people who frequent spa and salon locations,” says Spaphile.com CEO Michael Meschures. “Our mission is two-fold: to build a loyal and engaged clientele for our partners and to provide an elevated spa experience for our members.”
The new program allows Spaphile cardholders to discover new locations and always receive a members-only discount as long as they present their members card. Rather than a one-time voucher, these cards are good for one year after the purchase date and can be used as many times as they want.
To celebrate the official launch of its membership program, Spaphile will host an exclusive “wine and spa” event at Sonoma Wine Gardens in Santa Monica on Wednesday, October 10. Guests will enjoy drink specials, complimentary beauty treatments and their own Spaphile membership card. Tickets are $40 and are available for purchase HERE.
Jose Eber, Jaclyn Smith and Glamour Project met City of Hope patients to fit and style them with wigs and make-up. In collaboration with the Sheri & Les Biller Patient and Family Resource Center, female cancer patients received a day of wig fittings, make-up consultation and cosmetology tips from top styling experts in the professional salon industry.
[Video courtesy of City of Hope]
Related: Healing Skin After Cancer Therapy | Cancer Treatment Options | A.I.I. and Wish Upon A Teen Present Mother/Daughter Spa Day | A Kinder Chemo | More Than Skin Deep | Protective Sun-Wear Tips for Clients | Kid Proof | Spotlight On... Faye's Light
Jewell Cunningham, competition director of the NAILPRO Nail Competitions and the NAILPRO Cup Series, announced the establishment of an annual industry award in honor of legendary nail technician Tom Holcomb. Tom Holcomb was a nail industry icon, innovator and competitor who passed away last year at the age of 44. The Tom Holcomb Inspiration Award will recognize a nail professional whose accomplishments live up to the standards of excellence set by the late Mr. Holcomb. The first honoree will be announced at ISSE Long Beach, January 26-28, 2013.
“Tom Holcomb created the benchmark for the perfect sculptured nail. When NAILPRO judges are sizing up a set of sculptured nails, the nails we have in mind are Tom’s,” notes Ms. Cunningham. “Tom knew he was good, even great, but he always felt he could be better. So many of us were inspired by him and learned from him. We at NAILPRO are grateful to his family, who have given us exclusive permission to commemorates his legacy with this award.”
“Tom Holcomb was passionate about the nail industry,” continues Jewell Cunningham. “If someone asked him how he created a particular effect, he would stop and explain, even if he were competing. And Tom had such a great sense of humor. I miss him, and so does the industry.”
Mr. Holcomb was a 10-time World Champion, five-time Japan Master and two-time International Champion in both Munich and Dusseldorf. Over the course of his career, he was associated with various manufacturers, including Premium Nail Products (which was originally named Tom Holcomb Nail Products), Galaxy Nail Products, EZ Flow and Entity Beauty.
GlyMed Plus has moved, expanded and upgraded their Educational Skin Science Training Institute, warehouse and corporate offices. Christine Heathman, CEO and Founder of GlyMed Plus Purely Professional Skin Care, invites spa professionals to come visit their beautiful new home, located at 867 E. 2260 South in picturesque Provo, Utah. The brand-new educational facility will provide estheticians with a state-of-the-art education focused on progressive classroom skill, practical application training and authentic on-site spa experience.
Related: The Client of the Future
Moroccanoil educators Robert Ham, Director of Education, and Kevin Hughes, Global Educator, with assistance from Traci Barrett, freelance stylist, showed party guests how to use Moraccanoil products to create trendsetting locks inspired by iconic fashion. With hair styles spanning decades from the 50’s the 80’s, the stylists began by creating casual day styles, and then transitioned into more dramatic evening looks, showcasing the versatility of various Moroccanoil products. Here's a sampling of the styles featured:
•50’s – Curly styles were fashioned into a 50’s-esque faux bob and a Veronica Lake finger wave, with hair swept to the side.
•70’s – The daytime looks featured subtle, barely-there waves. Evening styles included braided top knots.
•80’s – Daytime curls became curly mohawks with tails and french rolls, looks that were showcased in the recent Catherine Malandrino show during New York Fashion Week.
“We believe that it is important to offer our customers ongoing education and trend inspiration to fuel their creativity,” says Karl Sweis, CEO of Sweis, Inc. “Moroccanoil education has been in high demand, and we were excited to be able to offer this special presentation from the Moroccanoil artists who are fresh off of working the New York Fashion Week runways and creating the season’s most popular looks.”
If you could design your own spa uniform, how would it look? Elaborate? Simple? Elegant? Create a drawing of your unique spa uniform design and you could win a $500 gift certificate toward the Noel Asmar group of companies.
Submit a hand drawn or computer generated picture of your drawing to email@example.com. The winner will be announced at the Noel Asmar Uniforms Booth at the 2012 ISPA Conference in Kissimmee, Florida.
Be sure to include a brief description of your design, your name, business (if applicable), phone number and email address. Contest ends October 15th, 2012.