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Wellness is much more than a buzzword; in today’s world it is a necessity. For those who work in the wellness industry, determining what clients (and employees) want when it comes to wellness can make or break your bottom line.
The newly-formed Well World Group consists of three business professionals who know the wellness industry inside-out. Alison Howland, Eric Stephenson and Debra Koerner collectively have more than eight decades of experience in business, marketing, education and spa development. “Building a complete strategy that encompasses a total guest experience, education to ensure staff has the tools to deliver that experience, and enhancing the bottom line with superior business planning is Well World Groups’ approach to create a sustainable business”, says Howland, co-founder of Well World Group.
There is great opportunity for savvy businesses to develop initiatives that assist customers and employees in achieving improved health. “Now, more than ever, a business can differentiate on the soft skills that make up an incredible experience. It is a fact that happy employees correlate to ecstatic clients. When clients are happy, your bottom line is happy”, adds Well World Group Co-founder Stephenson.
Studies show that employers who utilize corporate wellness programs have decreased absenteeism, reduced health care expenses and increased productivity among employees. (Source: www.NASBA.org). With a focus on brands in the spa, resort, massage and wellness industries, Well World Group offers strategies to increase business by helping people live well, for example:
• Align with like-minded businesses and become a strategic wellness partner for corporations. Well World Group will identify brand partners that serve similar consumers and are complementary to your offerings, such as acupuncturists, nutritionists, and fitness instructors.
• Know your target market. The clearer you are on the type of guests you want to attract, the more specific you can be about your wellness offerings. If you are located in a city, perhaps offering quiet spaces for electronic connections and charging stations is a perk for those unable to unplug. With a highly connected Millennial generation, promoting your social media channels so people can check-in, tweet, and tag on-site will be more appealing to that demographic.
• For spas and skin care centers, create quick treatments that deliver visible differences. Shorter services allow guests to sneak away for a quick respite. Services that address wellness needs for fast-paced, highly stressed guests may include specialized offerings for easing technology induced aches and pains.
• Offer community classes to encourage non-traditional streams of revenue. Consider becoming an information-source for your community by offering specialized health/wellness speakers with related retail items. Try free or donation-based classes; you might be surprised at the generosity of attendees. Plus, the workshops will build your brand in the community.
[Image courtesy of Locker PR]
The Beauty Changes Lives Foundation (BCL) gratefully acknowledges the incredible support from salon and wellness industry sponsors for the 2015 Legacy Award Honoring Leo Passage. The event, hosted by Cosmetologists Chicago, America’s Beauty Show and Pivot Point International, Inc., will be held Saturday, March 21, 2015, beginning at 7:30 p.m., in the Art Institute of Chicago’s Modern Art wing.
The centerpiece of the evening reception, “Trilogy of Beauty,” is an after-dark fashion presentation created by NEXTGEN talents representing many of the event’s Gold Sponsors. Each NEXTGEN talent will showcase interpretations of Street Wear, Underground and Avant Garde fashions that form the Trilogy of Beauty. Master artist mentors from the sponsoring companies will coach each NEXTGEN talent.
The evening will also feature a DJ set by Hannah Bronfman from New York City, and an opportunity to view The Art Institute’s Modern European Galleries home to many of the Bauhaus works that inspired Leo Passage in his early years in Chicago. The 2015 BCL Legacy Award posthumously honors Leo Passage, founder of Pivot Point International, Inc., for his contributions to the beauty industry and his remarkable vision for cultivating NEXTGEN talent.
In addition to a great evening, and the chance to mix and mingle with the glitterati of beauty, guests will receive a highly valued gift bag and an inspiration journal to complete their experience.
Tickets and details are available at www.AmericasBeautyShow.com/LegacyAward.
[Image courtesy of Vi Nelson]
CIDESCO, offering Beauty and Spa Therapy with accredited schools in over 33 countries worldwide, announces the launch of three exciting new Diplomas which will appeal to a growing number of students keen to enter or develop and progress into this dynamic and expanding industry.
CIDESCO, which has been defining professional standards in the Beauty Therapy Industry since 1946, has developed three new Diplomas, in response to the dynamic growth and development in the Beauty and Spa Industry. The new Diplomas offer the highest standards of professional qualifications and will provide graduates with the means to equip themselves with the skills to succeed.
The three new qualifications include:
The Spa Therapy Diploma – this qualification gives candidates the opportunity to obtain a Diploma in ‘Spa Therapy’ without the prerequisite of a qualification in Beauty Therapy. CIDESCO recognized the need for a ‘stand alone’ qualification which is now available to anyone who would like to pursue a career in the Spa Industry.
Beauty & Spa Management Diploma - the new CIDESCO Beauty & Spa Management Diploma has been developed to give graduates a real competitive ‘edge’ in the market place. The course includes a greater emphasis on the range of activities required to manage an organization or business such as human resources planning and customer service. This Post Graduate Diploma is available to holders of the CIDESCO Diploma in Beauty Therapy and/or Spa Therapy and will equip any student with the necessary skills to undertake a management role.
Media Make–up Diploma – open to candidates who have a passion for creative make-up to enable them to be employed in media, theatre, TV and fashion. The CIDESCO Media Make-up Diploma teaches students how to apply make-up for television, film, catwalk and fashion industry magazines and theatre as well as prosthetics and other areas which require special effects make-up.
Launching the new Diplomas, CIDESCO’s President Anna-Cari Gund says: “The introduction of our new Diplomas will open up careers in the Beauty and Spa Industry to a great many more people whilst still maintaining standards. By offering a range of CIDESCO qualifications, schools and colleges can provide students with a flexible and supportive approach to their education and development in the Beauty and Spa Industry. With a CIDESCO qualification they can be assured that they have received a world class qualification that is second to none.”
CIDESCO Diplomas include:
· Beauty Therapy Diploma
· Post Graduate Beauty Therapy Diploma (available to qualified therapists with a minimum of three year’s professional experience)
· Post Graduate Spa Diploma
· Spa Therapy Diploma
· Post Graduate Beauty & Spa Management Diploma
· Post Graduate Aromatherapy Diploma
· Post Graduate Electrical Epilation (Electrolysis) Diploma
· Media Make-up Diploma
[Image courtesy of Flickr/Zen Spa]
3 lucky winners will receive Acdue Hydrating Wash and Glocione Immediate Effect by Omiera!
- Acdue Hydrating Wash is a multi-performing fast-acting cleanser that helps eliminate and diminish adult acne while addressing other aging concerns such as wrinkles, fine lines and uneven skin tones.
- Glocione Immediate Effect neutralizing foundation offers skin a lifted look, firmer feel and youthful radiant glow all in one cream!
HURRY! Contest ends Sunday, March 1st, 2015 at 11:59PM Pacific Time!
Due to mail regulations, the giveaway will be limited to entrants in the United States.
[Images courtesy of Omiera]
5 lucky winners will receive Lotion PS from Yon-Ka Paris!
More than just a toner, this treatment mist is a true phyto-aromatic fountain of beauty, essential for rebalancing and preparing skin for everyday beauty products. Alcohol-free, it refreshes, tones and purifies even the most dry or sensitive skin. With Yon-Ka Paris’ signature Quintessence, the energizing effects of its essential oils can be felt throughout the whole body.
HURRY! Contest ends Sunday, February 22nd at 11:59PM Pacific Time! Due to mail regulations, the giveaway will be limited to entrants in the United States.
[Image courtesy of Yon-Ka Paris]
From gels and foams to cream and oils, here's your chance to win our selection of top-tier facial cleansers!
The Successful Hands Grant Program, developed through the collaborative efforts of Biofreeze, Massage Envy Spa and Bon Vital, supports the professional massage therapy students and their schools. The 2015 program allows students to apply for one of eight $1,000 grants. In addition, each winner’s school will receive a $500 grant and a $500 product package.
“We are very excited to offer this program again, and I’m delighted that we have expanded it from five grants to eight grants this year,” stated CG Funk, Vice President, Industry Relations and Product Development, Massage Envy Spa Franchising. “Based on last year’s inspirational submissions, we know our investment in these grants has and will continue to make an impact. It’s truly gratifying and uplifting to be a co-sponsor of this program.”
The grant application process requires students to complete an essay of 200 words or less on “What being a successful massage therapist means to me.” Applications must be received by October 15, 2015 and are accepted online at SuccessfulHandsGrants.com.
[Image: Getty Images/iStock]
Washington Spa Alliance is set to celebrate its 5th Anniversary with an Annual Symposium that serves as the first national gathering of representatives from the nation’s regional spa associations. The interactive symposium, whose audience will include local, regional and national leaders, will take place at the National Press Club on Tuesday, March 17th, from 9:00 a.m.-5:00 p.m.
This historic gathering of spa leadership will spark a national conversation designed to inspire the spa community to advance a human agenda of health and well-being. Washington Spa Alliance is a knowledge center, connecting spa professionals in the nation’s greater capital region. The group works to promote the exchange of innovation in the field and t o ensure the highest spa ideals are met through policy and action. Americans increasingly have turned to spas to learn the importance of diet and exercise, the benefits of organic plant-based diets, to redefine ideas of beauty and well-being, and to learn techniques of stress-reduction and preventive medicine.
On March 18th, members of WSPA and the regional organizations represented will visit with congressional leaders on Capitol Hill to address how the spa industry can support the nation’s overall move to a healthier lifestyle.
Attendance is limited. Reservations are being accepted on a first-come basis at www.washingtonspaalliance.com/symposium/. Cost is $100 for Washington Spa Alliance members and $175 for non-members ($75 of the non-member rate may be applied to an individual membership in the organization). Members or non-members paying full price may bring guests for $75 apiece (reduced rate excludes the annual membership).
A block of rooms, available on a first come basis, has been secured at Cosmos Club at a favored Symposium rate. Reservations must be made directly to Cosmos Club and marked as WSPA group: Email:FD@cosmosclub.org; Phone: 202.387.7783; Fax: 202.234.6817. Cosmos Club's historic mansion on Embassy Row at Dupont Circle is located at 2121 Massachussets Avenue, N.W.; www.cosmosclub.org.
TO REGISTER: For complete updates to the schedule and to register for the Symposium, log onto http://www.washingtonspaalliance.com/symposium/. Washington Spa Alliance is located at 1602 28th St N.W., Washington, D.C., 20007, and can be followed on Facebook and on Twitter @WASpaalliance.
A visit to the spa is all about unwinding, but sometimes it's hard to relax when you have to leave a furry friend at home. If you're a dog owner, you've seen those sad puppy eyes just begging to join you when you walk out the door.
Maybe your guest's dog needs a little pampering too? At La Quinta Spa in Palm Springs, California, visitors and their dogs can enjoy a full-body massage at the same time. Contributing editor Alison Singh Gee took her dachshund Scampers with her to La Quinta where she splurged on the "Buddy and Me" treatment.
Skincare Fundamentals recently announced its upcoming Beginning Eyelash Extensions Class, an extensive 8-hour course designed to help beauty professionals master the technique of applying eyelash extensions. Attendees of this workshop will be awarded a professional certification of completion, and will receive a Standard Kit including everything needed to begin your practice as an eyelash extension technician.
This class covers product knowledge, basic application technique, safety, and after care. Students will have the opportunity to practice applying extensions on a live model under the supervision of the Certified Trainer.
- Overview of Eyelash Extensions
- Products to Use For Application
- Health and Safety
- Preparing the Client
- Thorough Application Process
- Lash Selection
- Lash Solution
- Lash Bonding & Effective Bonding Tips
- Lash Framing Troubleshooting
- Removal Process
- After Care and Product Knowledge
- Recommended Cost of Service
- Marketing Tips & Tools
Class Fee: $595 (includes full standard kit) - Reg. $950
Date: February 8, 2015
Location: Renui Day Spa; 1773 San Pablo Avenue #B2; Pinole, CA 94572
To register, or for more information about this class and the contents of the kit, please visit www.http://www.scfstore.com, call 888-388-7546, or email at email@example.com.
[Image: Getty Images]