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Imagine if your daily skincare routine involved an active contribution to the fight against climate change. Taking environmental commitment to a whole new level, Éminence Organic Skin Care has just announced an exciting new environmental initiative: starting November 26th, 2012, one tree will be planted for every product sold, as well as every new Facebook like!
These trees will be planted—one for each professional and retail product purchase—around the world. In the first year of this initiative, the company estimates they will plant the equivalent of more than 1000 football fields of trees.
“We’re so excited about our Forests for the Future initiative. Planting even just one tree can make such a difference,” said president and founder of Éminence Boldijarre Koronczay. "Deforestation is the leading cause of climate change. If we want to protect the future of our planet, and our own health, tree planting has to be a part of the plan. We're committed to rebuilding and restoring the environment one product—and now one tree—at a time."
The world loses millions of acres of trees due to deforestation every year. In just one year, a single tree has the ability to produce 260 pounds of oxygen and absorb as much carbon as a car produces by driving 26,000 miles. Trees also lower air temperature, stabilize soil and contribute to the fertility of land. Through partnerships with award-winning global tree planting organizations like Trees for the Future, Éminence Organic Skin Care demonstrates its commitment not only to organic skin care, but also to restoring and rebuilding the environment for a healthier and more beautiful planet.
Related: Video: Behind the Scenes, The Making of Éminence | Q&A with Boldijarre Koronczay | Stemming the Tide | Win Free Arnica Based Skin Care | DAYSPA'S Expanded 2012 Holiday Retail Gift Guide | Éminence Wins Ernst Young Entrepreneur Year Award
Mark Lees, Ph.D., president of Mark Lees Skin Care, Inc., recently received the 2012 Esthetics International Humanitarian Award from The Southern Spa & Salon Conference. The award was presented in early November, at the organization's annual conference in Hickory, North Carolina.
The award recognizes Dr. Lees for his outstanding community service contributions, and in recognizes the example he has set within the spa and salon industry.
Lees owns the Mark Lees Skin Care Salon in Pensacola FL, and Mark Lees Skin Care Product Company of Tallahassee, FL.
Mark Lees Skin Care products are sold at skincare centers and dermatology practices throughout the United States. Lees is also the author of the popular esthetician's textbook, Skin Care Beyond the Basics, now in its 4th edition, and the consumer book, The Skin Care Answer Book.
[Image courtesy of Mark Lees Skin Care, Inc.]
DePasquale Companies, a family-owned and -operated beauty manufacturer based in Fairlawn, New Jersey, is putting its manpower and resources to good use to aid Hurricane Sandy victims in the New York and New Jersey areas. After witnessing the devastating effects of the storm first-hand, DePasquale has opened its warehouse and loaded up three donation trucks full of essentials such as personal care and grooming products.
With three deliveries scheduled in the coming days, several brands under the DePasquale umbrella—including Beauty Addicts, Cures By Avancé, ECRU New York, Little Green and New York Streets—will distribute more than $160,000 worth of shampoo, conditioner, body wash and personal care items for men, women and children. The company aims to alleviate some of the burden that many families face as they start to rebuild their homes and lives.
The company is sending donations to three locations: Christie & Co Salon, located directly within the heart of the storm-ravaged Queens neighborhood, the Steven Siller Tunnels to Tower Foundation in Staten Island, New York, and The People’s Pantry in Toms River, New Jersey.
“This storm hit home for us, literally,” said Carmen DePasquale, founder and owner of DePasquale Companies. “We are in the business of making people look and feel their best, so we can give victims some necessities needed to get them feeling just a bit more like their old selves.”
[Image courtesy of Lexamedia]
More than 98 salons, spas and beauty schools from across the country are holding a concerted drive to raise money for the victims and survivors of the tragic shooting that took place at Azana Salon & Spa in Brookfield, Wisconsin on October 21. Fire opened in the spa when local man Radcliffe Haughton stormed into the facility and shot seven women, causing three fatalities—including that of his estranged wife, staff member Zina Haughton—and wounding four, before taking his life.
Participating salons and spas have banded together to donate 5 to 25 percent of sales made Tuesday, November 13. Local salon owner Jane Seybold of Carenza Color.Cutting.Experience, serves as one of the event's lead organizers, and says she hopes to raise at least $100,000.
For information about how to participate click HERE.
[Image: AFP/Getty Images]
The US cosmetics industry is expected to be impacted by the damage caused by hurricane Sandy since close to 70 percent of American cosmetics operations are located within 200 miles of New York City. Many areas are still cleaning up the damage from the storm, and it could take time to tell just what the impact of Sandy will be on the daily operations of cosmetics manufacturers.
We have already seen immediate effects on the cosmetic world since Estee Lauder and Elizabeth Arden have postponed the the release of their recent quarter financial results.
AIR Worldwide suggests that insured losses could come between $7 billion and $15 billion. For smaller cosmetic companies the amounts that insurance companies pay out could be critical to their future success.
[Image: Mario Tama/Getty Images]
OPI pays hommage to its Culture of Color with the international launch of its first branded film. Set to the French DJ band C2C’s “Down the Road,” the video features a surrealistic dance-off between four female dancers and a gorgeous Thoroughbred, as trained by equestrian stuntmaster Mario Luraschi.
Named after OPI’s classic black nail lacquer, Lady in Black (known as Black Onyx in North America) brought to the film a repertoire of moves including tap steps and dancing en pointe, while showcasing bestselling OPI colors on her hooves.
The film’s four featured lacquers – Pink-ing of You, Red My Fortune Cookie, Need Sunglasses? and No Room for the Blues – each represent one style of dance and one overarching theme, illustrating OPI nail lacquer as a means of self-expression.
“I always say that nail lacquer can change your look – and your outlook,” explains Suzi Weiss-Fischmann, OPI Executive VP and Artistic Director.
“Today, nail color can convey feelings and emotions, expressing on the outside what the wearer is feeling on the inside. In this short film, four women communicate through dance and color. With a trained Thoroughbred who could replicate the dancers’ moves with very little digital enhancement, we were able to capture the unique, energetic and creative culture that epitomizes the OPI brand.”
[Video courtesy of Harris Shepard Public Relations]