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OPI recently announced the launch of six new neon nail lacquers, the brand’s first full-size neon shades, along with Put a Coat On! – a special white base coat that instantly boosts neon color. Neons by OPI arrives just in time for summer, with electric hues in shades of lemon-lime, tangerine, hot pink, coral, lime and purple.
“With hands and feet constantly on display during warmer months, wearing nail lacquer is a must,” says Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. “I am a big fan of bright colors for summer, and Neons by OPI delivers a bold look that pairs perfectly with sun-kissed skin. To really make the neon shades pop, I recommend using Put a Coat On!, a new white base coat developed to be worn with bright lacquer hues to further enhance color.
“These six shades are the first full-size neons OPI has ever released,” adds Weiss-Fischmann. “With large demand for new bright lacquers, this collection is a welcome addition to OPI’s permanent line.”
Neons by OPI includes:
Life Gave Me Lemons
This citrusy lemon-lime hits the spot every time!
You are So Outta Lime!
Here comes trouble and she’s wearing this outspoken lime green!
Juice Bar Hopping
This tangerine cream makes me jump for joy!
Hotter than You Pink
Just when you think pink can’t get any hotter, there’s this!
Push & Pur-Pull
This forceful purple has got me coming and going!
Down to the Core-al
The beauty of this brilliant coral goes beyond skin deep.
Put a Coat On!
Amp up any bright shade with this color-boosting base coat.
Neons by OPI will also be available in GelColor, marking the launch of OPI’s first neon gel shades. GelColor is a professional salon service that offers a high-shine, 100% gel finish that lasts for weeks with a 30 second LED cure. “If you’re planning a summer vacation, try a GelColor manicure or pedicure,” says Weiss-Fischmann. “Not only will your neon nails look fabulous, they’ll remain chip-free and flawless while you’re having fun in the sun.”
Neons by OPI will be available in both nail lacquer and GelColor (for professionals only) formulas beginning May 2014. Nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate in application and will retail for $9.00 ($10.95 CAN) at Professional Salons, including Beauty Brands, beautybrands.com, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com. GelColor is an in-salon, professional service only.
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter and Instagram @OPI_PRODUCTS and become a Facebook fan!
[Images courtesy of Harris Shepard PR]
L'Oréal, one of the world's largest beauty companies, has announced the close of the acquisition of iconic global skincare brands DECLÉOR and CARITA, formerly held by Shiseido Group.
DECLÉOR and CARITA have been integrated into L'Oréal’s Professional Products Division, a category the company has been a key player in for over 100 years. With a strong existing brand portfolio and presence in hair and nail salons across the U.S., the acquisition of DECLÉOR and CARITA marks L’Oréal’s entry into exciting new distribution channels within the professional beauty market, including day spas as well as resort and destination spas specializing in skincare. The acquisition of these two brands also reinforces L’Oréal’s deep commitment to the professional beauty community.
Both global brands bring with them a rich heritage in professional skincare, offering a holistic approach to beauty. Founded in 1974, DECLÉOR is widely recognized as a leader in aromatherapy skincare offering products and treatments that harness the power of essential oils and plant extracts that heighten the senses, promoting relaxation and well-being. CARITA, created by the legendary CARITA sisters more than 60 years ago, is a brand dedicated to transforming, reinventing and enhancing the beauty of women today, offering a catalogue of luxurious skincare products with an expertise in anti-aging treatments.
For more information, visit www.LorealUSA.com.
The Beauty Bus Foundation (beautybus.org) held its 5th annual Beauty Drive on Sunday, April 27 at the California Science Center's Wallis Annenberg Building in Los Angeles. This year the organization, which provides complimentary beauty services to terminally ill people and their caregivers, honored Lifetime Achievement Award recipient Deborah Carver, Publisher and CEO of Creative Age Publications, which produces DaySpa Magazine, in addition to six sister magazines and the hairstyle inspiration books, Inspire. Carver was presented the honor for her company's ongoing support of the charitable organization, which in five years has provided 4,300 services to more than 3,000 people and donated 15,000-plus Bags of Beauty to those in need.
Said Carver, "Beauty, and the beauty industry, does make a difference in the quality of life for the terminally and chronically ill and their caregivers. I've witnessed how The Beauty Bus Foundation improves the welfare and psychological well-being of those in need, and I am honored to support such a worthwhile fundraising event."
Wendy Levine, Co-Founder, spoke about the Beauty Bus' humble beginnings. The charitable organization started after Levine's younger sister Melissa received in-home beauty treatments as she was battling a terminal illness. "Melissa told me how it made her feel normal," Levine said, and after Melissa passed away, Levine and her cousin Alicia Liotta started Beauty Bus. The first year, Levine says, only 11 clients received beauty services. Now, thousands of people are receiving services, including Joan DePriest, who is a caregiver for her husband of 55 years, Herb. "It's like a party when the Beauty Bus arrives," DePriest smiled. "And as the Beauty Bus departs, a beauty professional never fails to say, 'Thank you for allowing me to help you today.' This to me personifies the Beauty Bus."
Dermalogica Scottsdale Celebrates Its One-Year Anniversary by Supporting Women's Economic Empowerment
The Dermalogica location in Scottsdale recently celebrated its one-year anniversary by honoring International Women’s Day with an event to benefit Dermalogica’s philanthropic arm, Financial Independence Through Entrepreneurship (joinFITE.org). The event kicked off with an informal fashion show in partnership with Phoenix Fashion Week, where models posed with their personalized Face Mapping skin analysis prescription sheets, emphasizing the need for a “custom designed” skin care regimen from a Dermalogica trained professional skin therapist.
The event supported FITE through $25 MicroZone treatments, which generated a matching donation from The Dermalogica Foundation to fund a micro-loan to a woman entrepreneur within the FITE network. During the evening, 16 micro-loans were funded, making progress toward the long-term FITE goal of funding 50,000 women worldwide.
[Image courtesy of Dermalogica]
Brisa Alfaro is the Owner of Studio B Salon, a Paul Mitchell Focus Salon in Apple Valley, Calif., and a Young Nails Inc. Senior Educator. In late March, Brisa had a brain aneurysm while traveling from Los Angeles to New York for work. She is currently being cared for at a New York City Hospital and her doctors have said she is very lucky to have survived. For those that don't know her, Brisa is a strong person and a fighter, but she has a long road to recovery ahead of her. Her family is now waiting to find out when Brisa will be given the go-ahead to return to Los Angeles, via medical air transport, to continue her care on the west coast. To help alleviate the costs associated with Brisa's care, the family has set up a donation fund has at Wells Fargo Bank: The account number is 5718735003 and donations a can be made at ANY Wells Fargo Bank. All donations will help pay for Brisa's mounting medical bills,
Brisa and the Alfaro family cannot fully express what your donation means to them, but offer a heartfelt thank you to each and every one of you for your help and continuing support during this unexpected health crisis.
[Image: Lynne Wadkins]
OPI Products Inc. has announced the transition of Suzi Weiss-Fischmann from OPI Co-Founder & Executive VP to OPI Consultant. Known worldwide as “The First Lady of Nails” for over 31 years, she will remain OPI’s creative inspiration and brand ambassador for journalists and clients. Suzi’s new role is effective July 1.
“My fascination with beauty began at an early age, and my journey has been a dream come true,” said Weiss-Fischmann. “I have witnessed OPI’s successful evolution in becoming the world leader in professional nail care. Now, more than ever, is the time for nails and I am excited to continue to share my expertise with nail fans across the world!”
In 1989, Weiss-Fischmann began to make nails not only relevant, but exciting and fun when she created the first thirty OPI colors. She has since created over 400 shades of nail lacquer. Suzi has been featured in numerous magazines, such as W, More, and Family Circle as well as on Today Show (NBC) and Nightline (ABC).
“Suzi is a living legend in the business,” said Renato Semerari, President, Coty Beauty. “Her creativity and passion led to numerous collaborative partnerships and unique nail color names and shades that women around the world identify with. I want to thank Suzi for her contributions in making OPI the illustrious brand it is today.”