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Dermalogica and the International Dermal Institute Dedicate Support Initiatives to the Boston Community
In response to the recent terrorist bombings in Boston, Dermalogica and The International Dermal Institute have committed resources to the survivors and the Boston community at large via several initiatives taking place during the month of May.
Proceeds from class fees and those for select treatments will go directly to One Fund Boston. This emergency aid organization, created by Massachusetts Governor Deval Patrick and Boston Mayor Tom Menino, aims to directly support victims and families affected by the bombing, help pay medical and rehabilitation bills, and support the families of those who lost their lives.
Between May 13th and 24th, all 17 locations representing The International Dermal Institute (IDI) across the USA will donate 100% of IDI class fees to the cause. In addition, all four Dermalogica concept spaces—with locations in Santa Monica, CA; SoHo, NYC; Scottsdale, AZ and Dermalogica Academy in Chelsea, NYC—will donate 100% of all proceeds from MicroZone treatments performed on Saturday, May 11th.
Founder and chief visionary of the brand Jane Wurwand comments, “The bombs went off right outside our original International Dermal Institute on Boylston Street. We have had strong ties to the Boston community for over 10 years and many of us have lived, worked and taught there. That story could have been our story. It is an ongoing nightmare that too many victims and families will be living for the rest of their lives as they try to recover and heal. We all make that journey with them as Boston shows once again that they are patriots, survivors and strong.”
On the evening of April 23, George Schaeffer, founder of OPI Products and CEO of Aloxxi International, celebrated the opening of Los Angeles' Cedars-Sinai Medical Center's Advanced Health Sciences Pavilion. As a thank-you for Schaeffer's generous donations to the hospital, which helped to fund the new pavilion's 2011 construction, the hospital has named the new center's lobby after the beauty industry philanthropist.
Approximately 1,900 patients, guests and staff will pass through the George W. Schaeffer Lobby on the plaza level of the Advanced Health Sciences Pavilion each day. The 11-story, 440,000-square-foot facility offers convenient, state-of-the-art outpatient care and houses Cedars-Sinai’s nationally renowned Heart Institute and Neurosciences Department, all within one healing, eco-friendly building, prominently located on the corner of San Vicente Boulevard and Gracie Allen Drive in Beverly Hills.
“This visionary gift from George Schaeffer demonstrates forward-thinking philanthropy,” said Arthur J. Ochoa, senior vice president for community relations and development. “It provides critical support for novel ideas that foster advanced medical care.”
“Cedars-Sinai is my neighborhood hospital of choice, and the great doctors and staff have provided wonderful care for me and my family; this is my way of saying thank you,” said Schaeffer, who attended the black-tie opening with his wife Irina. “This building will open a new gateway to the Medical Center and bring patients and research together under one roof in a way that is exciting to the hospital and beneficial to patients near and far. I am convinced of the promise of Cedars-Sinai as a leading force in medicine, and it was a privilege to express my faith in the future through this gift.”
The Jurlique U.S. management team hosted a media event at a gallery space in New York City in April to announce the launch of the new and evolved Herbal Recovery Advanced Serum. An update of the cult-favorite formula first introduced 20 years ago, the new serum will be available for retail in spas beginning in August.
Jurlique, known for its natural and organic heritage, creates products from the potent natural ingredients grown and harvested on their certified biodynamic farm in South Australia. The new formula contains 18 different botanical and natural ingredients to protect and revitalize the skin.
The beauty editors and bloggers who attended the event were greeted by a huge table covered with flowers, plants and Jurlique products, and the gallery walls showed a rotating slide show of amazing plant and flower montages from the company’s Australian farm. The evening featured presentations by the management team, fruity and healthy cocktails and mocktails, spring hors d’oeuvres, and a mixing bar at which attendees could select a fragrance and customize their own body oil. The packed room attested to the continued enthusiasm for natural and botanical-based products and services for the spa industry. —Lisa Starr
Toni&Guy rolled out the red carpet for beauty editors and bloggers on April 3 at the Academy and Salons' gorgeously chic facility in Santa Monica, CA, for a Spring/Summer Beauty Forecast “pamper party.” Guests were treated to complimentary blowouts, makeup applications, brow shaping, lash extensions and even skin treatments (thanks to event co-sponsor Dermalogica), in between sips of champagne and nibbles of chocolate-covered strawberries.
Associated Bodywork & Massage Professionals (ABMP) will celebrate its award-winning, 19th annual EveryBody Deserves a Massage Week from Sunday, July 14, through Saturday, July 20. ABMP members nationwide are invited to hold grassroots events in their communities, including offering massage to those who may not normally experience massage therapy. The national event is designed to promote massage therapists as they benefit their communities.
Materials and supplies for 2013 are now available at no cost to massage therapists. ABMP members can access customizable materials online by logging in to ABMP.com. It’s easy to create professional-looking posters, banners, and postcards that can be quickly personalized and printed. Members can also borrow a 6-foot by 3-foot color vinyl banner from ABMP; a deposit is required and the order deadline is July 1. Members can order a sample packet of materials by calling 877-208-7546 and leaving their contact and mailing information.
To learn more, visit www.abmp.com.
Dermalogica announces the launch of a new and improved www.dermalogica.com for the U.S. market, developed to bring the brand’s hallmarks of education and professional skin care consultation within a mouse-click.
The new site emphasizes Dermalogica’s diagnostic and prescriptive skin analysis techniques as the basis for retail purchases. The brand’s “tribal” community continues to raise the bar in terms of demand for product knowledge and at-home protocols, requiring a constant re-tooling of the 25-year old brand’s web presence.
Key features include visual education about common skin conditions through video demonstrations and animations, and access to scientific articles written by Dermalogica’s team of experts. The site’s new store-locator feature introduces new customers encountering Dermalogica for the first time to the brand’s core experiences: Face Mapping, treatments and prescriptive product sampling.
Shopping will also be made easier with an advanced product directory which filters and sorts selections for more effective purchasing, as well as customer support through live chat, wish-lists and smart site-search. The site also offers full social media integration for easy posting of Facebook “likes”, Pinterest and other social media sharing, updated product ratings, reviews and interactive Q&A areas, and a streamlined, secure, two-step checkout process. In addition, a decentralized fulfillment system now utilizes two warehouses to fill and ship orders based on zip code, so that customers receive their products even faster.
[Image courtesy of Dermalogica]
In the wake of the successful, Summer 2012 launch of PevoniaPro.com, spa pros' go-to resource for all of Pevonia’s professional services and products, Pevonia has announced three new social media channels—PevoniaPro Facebook, Twitter, and Instagram.
These channels offer updates on the newest Pevonia spa treatments and products, as well as trade PR announcements, giveaways, industry news and behind-the-scenes imagery from Pevonia’s professional educational classes held around the world.
While the skincare leader has been active on a variety of social media sites over the years, their preexisting channels primarily targeted the consumer market. As the first company to develop the first-ever skincare line available exclusively to elite spas and professionals, Pevonia has decided to similarly target its social media efforts. These new channels are also expected to drive traffic to PevoniaPro.com.
Posts are available daily and industry professionals, students, and estheticians are invited to follow these pages and share content with colleagues in the industry.
[Image courtesy of Pevonia]