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For the first time, the International SPA Association Foundation's popular survey reveals spa usage trends and perceptions of the spa industry around the world.
Launched in 2011, the International SPA Association (ISPA) Foundation's Consumer Snapshot Initiative provides valuable consumer insight into the spa industry "to better understand consumer choices and their overall perception of the spa industry." Now, for the very first time, Volume VI of the popular survey has extended globally beyond the United States to include spa-related research from the United Kingdom, Canada, and Australia.
Says Lynne McNees, ISPA President, “This research aims to shine a light on spa usage trends and perceptions of the spa industry around the world. The level of interest in the results has been remarkable and builds on the continued success of the previous five volumes. As the first international edition of the series, this volume has been greatly anticipated."
Undertaken by PricewaterhouseCoopers (PwC), the latest edition of ISPA's Consumer Snapshot Initiative aims to uncover what motivates spa-goers to visit and, equally as importantly, to not visit a spa, as well as to examine consumer opinions regarding the spa industry as a whole. Data was collected from 4,028 responses from a sample of consumers in Australia, Cananda, the United Kingdom, and the United States.*
Consumer Snapshot Initiative Volume VI Key Findings:
- Overall, Australia has the lowest percentage of spa-goers compared to the other countries surveyed. However, Australia has the highest proportion of male spa-goers relative to its total spa-going population.
- Most people who visit a spa go between one and four times per year.
- British spa-goers place the most importance on the social aspect of a spa visit, with nearly one in five (19%) using their last spa visit to "join a family member or friend."
- Massage is overwhelmingly the top treatment across all four countries surveyed with almost three quarters of all spa-goers (72%) experiencing one within the last year.
- When it comes to top treatments (including massage), there are only subtle differences between the most-requested services in Australia, Canada, the United Kingdom, and the United States.
“This research comes at such a fitting time as ISPA celebrates our 25th anniversary," says Michael Tompkins, ISPA Chairman. "A big thank you to our spa and resource partner members for their service to our industry. The quality research ISPA delivers is one of the many ways we serve our members and support the spa industry. ISPA has been the authoritative voice of the spa industry from the beginning and will continue in that rich tradition. We haven’t changed our focus in strengthening our industry - spa has always been our priority.”
More information on the ISPA Foundation and ISPA’s research can be found at www.experienceISPA.com.
*The surveyed sample was selected based upon the most up-to-date census data in order to be representative of the age, income, and regional distributions of the entire population.
Unilever continues to grow personal care prestige portfolio with acquisition of MURAD Skincare.
Unilever announced recently that it has signed an agreement to acquire MURAD, a leading clinical skincare brand. This follows the recent acquisitions of Dermalogica, Kate Somerville and REN, which jointly position Unilever as a key player in the personal care prestige segment.
Founded in 1989 in Los Angeles, MURAD is the first modern doctor brand, with a mission to provide proven, efficacious products. Howard Murad MD, a dermatologist, pharmacist, and UCLA professor, developed a unique recipe of antioxidants, anti-inflammatories, and hydrators to address virtually every skin care concern, from acne to anti-ageing. Murad has a significant presence in the US through professional salons and spas such as Massage Envy, and specialist retailers such as Sephora, Ulta and Nordstrom; as well as through direct sales. It also has a regional hub for Europe located in the UK, and the brand can be found in over 42 countries, in department stores, pharmacies, spas and salons.
Paul Polman, Unilever CEO, said: “We are delighted to welcome MURAD to our portfolio of Prestige personal care brands. As an expert ‘Doctor brand’, MURAD offers products in a differentiated clinical and holistic well-being segment. It has a loyal following that gives it excellent potential for expansion, and wonderfully complements the brands recently acquired. We look forward to working with Dr Murad and his team to continue to grow the brand.”
Dr. Howard Murad added: “We’ve always looked for opportunities to reach more people with our message of Inclusive Health and to touch more lives with our targeted, high-performance products. With Unilever, we can broaden our reach and significantly grow our brand while remaining faithful to the founding principles of MURAD. There is a very bright path ahead and I am excited to work with Unilever to share our products with the world—together we can inspire every person that the MURAD brand touches to live life beautifully.”
MURAD’S heritage and success is grounded on the principle that beauty and good health are vitally linked and best achieved through an Inclusive Health lifestyle. MURAD products combine a unique recipe of high performance ingredients that deliver solutions for healthy, beautiful skin. The brand, which had a turnover of US$115m in 2014, will be incorporated into Unilever’s Prestige division, which is exclusively dedicated to select distribution and premium personal care brands.
Fort Lauderdale-based resort and spa takes its wellness focus up a notch with new yoga classes and health and wellness package at SiSpa.
Set against the beautiful backdrop of white sand beaches dotted with palm trees and backed by the blue, Atlantic Ocean, Fort Lauderdale Marriott Pompano Beach Resort & Spa, a boutique-style resort with tons of Florida charm, is now aiming to cater to travelers and locals alike with its new yoga classes and Health & Wellness package, available at SiSpa.
Situated on the ocean terrace overlooking the beach, yoga classes are offered every Friday at 9 a.m. and Saturday at 11 a.m. Classes are complimentary for resort guests, but local residents can join in on the fun for just $15 per class. Yogis can reserve a spot by calling SiSpa, 954-944-9528.
In addition, Marriott Pompano Beach is home to SiSpa, an award-winning, luxury, waterfront sanctuary. Providing guests with world-class wellness and pampering inspired by the natural beauty and healing powers of the ocean, SiSpa also offers hydrotherapy showers to clean and heal the body as well as a Relaxation Oasis Room to quiet the mind. A 24-hour oceanfront state-of-the-art fitness center is also available. Providing guests with the perfect balance between relaxation and rejuvenation, the Health & Wellness package, available for stays through Nov. 22, 2015 with rates starting at $204 per night plus tax, includes:
- Tropical fruit plate and two bottles of sparkling water upon arrival
- Beach umbrella and two lounge chairs daily
- 30% discount on all regular priced spa services in SiSpa
For more information, please visit http://www.marriott.com/hotels/travel/fllpm-fort-lauderdale-marriott-pompano-beach-resort-and-spa/
Spas and wellness providers that have completed special training will be identified on Spafinder.com as qualified to provide services to cancer patients.
As the first organization to establish standardized, objective, cancer-focused training and business criteria for the spa and wellness industry, Wellness for Cancer aims to help those living with cancer by denoting certified national wellness locations that provide treatments and services specifically for cancer patients and their affected friends and family. As members of the global Spafinder Wellness 365 Partner Network, these locations will now be identified with a special Wellness for Cancer badge (see above) on Spafinder.com and recognized as a provider of safe, therapeutic services for cancer patients.
“Our goal is to help those living with cancer, including friends, family and co-workers, easily find ‘Cancer Aware’ wellness locations like these with confidence,” said Mia Kyricos, chief brand officer of Spafinder Wellness, Inc. “Cancer patients and survivors are among those who need wellness services the most, and through our partnership with Wellness for Cancer we can help them lead healthier lifestyles and decrease the stress associated with cancer."
Certified properties also accept Spafinder Wellness 365 “I Care” eGift Cards, which can be used to give the gift of nurturing to friends, family and co-workers who are in need of relaxation and comfort. A percentage of proceeds for the sale of each “I Care” eGift Card will be donated to the Wellness for Cancer educational fund.
Medical specialists treat cancer as a chronic disease, and recognize the need for patients and survivors to lead healthy lifestyles, due to the increased risk of additional diseases and conditions as a result of certain cancer treatments. “Studies show the power of touch can decrease stress, anxiety, depression, pain and fatigue for both cancer patients and survivors, and these individuals receive many benefits from wellness and spa services,” said Julie Bach, executive director of Wellness for Cancer. “We are excited that these properties have committed to providing clients with the services that will help them manage medical treatments and lead healthier lifestyles.”
Certified Wellness Locations in the US:
- Cultivate Harmony Yoga (Denver, CO)
- Dynamic Touch Massage (Costa Mesa, CA)
- Hands On HealthCare Massage Therapy & Wellness Day Spa (Long Island, NY)
- Jeunesse Skin Care (Walnut Creek, CA)
- Journey Massage & Spa Service (Pittsford, NY)
- Lavender Skin Care Studio (Scottsdale, AZ)
- Main Street Massage Therapy (Flemington, NJ)
- Mayu Sanctuary (Denver, CO)
- Peace of Mind Massage (Denver, CO)
- Radiance Spa (Jamison, PA)
- Relax With Carol (Bremerton, WA)
- Santulan Massage Therapy for Women (Simi Valley, CA)
- Soulstice, LTD. (Denver, CO)
- Spa Alexis Massage & Bodywork (Houston, TX)
- Spa Gregorie's Day Spa & Salon (Newport Beach, CA)
- Spa Gregorie's Day Spa & Salon (Rancho Santa Margarita, CA)
- Spa On the Spot Mobile Day Spa (Buffalo, NY)
- You're So Vain Salon and Spa (West Seneca, NY)
Leading cosmetics manufacturer A.I.I. honors seven distributors for outstanding sales growth while participating in the A.I.I. Parter Program
American International Industries (A.I.I.), a leading manufacturer of cosmetic products, recently honored seven of its top distributors for outstanding sales growth while participating in the year-long A.I.I. Partner Program. Honorees included Kashi Beauty, Nails WEST, Beauty Zone, Princess Beauty, Kanar, San Jose and Fantasy, all of whom were given the option to receive a new Nissan cargo van customized with images of China Glaze, EverGlaze and Gelaze, or an incentive prize of comparable value. Distributors who chose to receive a van - Kashi Beauty, Nails WEST, and Beauty Zone - were presented with their keys Thursday, June 18, 2015 in a ceremony held at American International headquarters in Commerce, CA.
Participants in the A.I.I. Partner Program were required to meet a certain sales goal while carrying a minimum of 14 of A.I.I.’s 63 brands, including Ardell Lashes, GiGi, China Glaze and ibd. All current distributors were encouraged to participate in the year-long program which concluded in 2014. The 7 honorees were recognized for their top performance in sales over the course of the year.
"We are honored by our partnerships and humbled to have such great customers," said Mark Moesta, vice president of professional sales at A.I.I. "Our entire team – sales, marketing and creative – pulled together to help make this an exciting and rewarding endeavor. We look forward to other incentive-based programs in the future."
Austin, TX-based spa celebrates marriage equality with free cleansing and moisturizing Hydrafacial services for same sex couples.
On June 26, 2015, the US Supreme Court made the groundbreaking decision to legalize marriage equality in all 50 states. To celebrate, Beleza Medspa, a leading medical spa in Austin, Texas, will offer free Hydrafacial treatments (a $150 value) to each member of any same sex couple until July 25, 2015.
“Beleza Medspa has long been a friend of the LGBTQ community and counts many LGBTQ community members as patients,” said Dr. Lawrence Broder, owner and medical director of Beleza Medspa. “Growing up in New York City, diversity and tolerance was the norm. This decision is a long time coming and finally allows us to all be equal in the eyes of the State.”
Beleza Medspa is thrilled to celebrate this momentous occasion with free Hydrafacials for all same sex couples. The Hydrafacial uses four patented technologies to cleanse, peel, extract and hydrate the skin. A combination of water, antioxidants and skin nourishers (including peptides and hyaluronic acid) are vortex infused into the skin while a vacuum removes toxins, dead skin and impurities. The Hydrafacial includes 4-in-1 technology of Vortex-Cleansing, HydroPeel Exfoliation, Vortex-Extraction, and Vortex-Fusion.
Beleza Medspa has five locations in the greater Austin area, including Round Rock and Cedar Park. To schedule an appointment and for more information on Beleza Medspa, please visit www.BelezaMedicalSpa.com.
Simon Robinson of Holonomics Education and Daniella Russo of Think Beyond Plastic will serve as the keynote speakers at the 8th annual GSN Congress this September.
Green Spa Network (GSN) will be hosting its 8th annual Congress September 26-30, 2015 at the Tenaya Lodge in Yosemite National Park. The multi-day program will be filled with speakers, presentations, and various workshops designed to inspire positive change for businesses and their communities, and will feature two keynote speakers: Simon Robinson, founder of Holonomics Education, and Daniella Dimitrova Russo, CEO and founder of Think Beyond Plastic.
Simon Robinson founded Holonomics Education, a consultancy which "helps organizations to think and innovate differently, allowing the development of high value customer experiences, the development of powerful and effective strategies, and of meaningful and sustainable brands." Additionally, he co-authored the book, Holonomics: Business Where People and Planet Matter, which was nominated as one of the Top 36 Sustainability Books by Sustainable Brands in January 2015, and helped found he world’s first mobile internet portal, Genie Internet, which received many media awards for innovation, and has been a developer of cutting-edge innovations in technology and new media at BT, O2 and Digital Bridges. He is the editor of the blog www.transitionconsciousness.org and is a Harvard Business Review Brazil author.
Daniella Dimitrova Russo is the CEO and Founder of Think Beyond Plastic, a social impact venture that "addresses plastic pollution by harnessing the forces of innovation and entrepreneurship, and the power of the markets to do good." Russo's executive experience in high-tech, from startups to Fortune 500 businesses and NGOs, has helped elevate plastic pollution to the forefront of global, social, environmental, and political discourse. She launched Think Beyond Plastic to address plastic pollution as an untapped innovation challenge and investment opportunity that leverages the growing demand for sustainable alternatives to conventional petroleum plastics. Additionally, Russo serves on the Executive Board of World Green Citizen, BLUE Ocean Film Festival, UPSTREAM and numerous businesses. She co-founded and led Plastic Pollution Coalition to become the world’s first and largest NGO dedicated specifically to eradicating plastic pollution.
For more details or to register for the 8th annual GSN Congress, please visit http://greenspanetwork.org/8th-annual-fall-congress/. Register by June 30, 2015 to save $100 off regular registration.
Unilever continues to grow its Prestige Personal Care division with the acquisition of Dermalogica.
Dermalogica announced to its global Tribe of staff, professional skin therapists, accounts and distributors that it will be selling to Unilever, one of the world's largest consumer goods corporations.
“Thirty years ago, we launched Dermalogica with a clear and determined mission – to bring respect and success to the professional skin therapist,” says Jane Wurwand, founder and chief visionary, Dermalogica. “This mission is as important to us now as it was the first day we started the company. We are extremely proud of our Tribe and all that has been achieved in elevating the industry standard. Raymond and I are excited to be working with Unilever, a company with a long-standing history in growing brands and championing philanthropic initiatives. This partnership will provide Dermalogica with the opportunities and resources to take the brand to even greater heights and help us to continue our legacy in supporting the next generation of professional skin therapists and women entrepreneurs worldwide.”
Dermalogica co-founders, Jane and Raymond Wurwand will continue to have a minority share of the company and will be tasked with ensuring the brand’s identity and DNA remain intact during the partnership process.
Paul Polman, Unilever CEO, says: “We are delighted to be adding Dermalogica to the Unilever Prestige personal care portfolio. Dermalogica enjoys an outstanding reputation and incredible awareness among skin care professionals and consumers alike, and has a clear positioning as a superior skin health brand that perfectly complements the rest of our Prestige offering. Importantly, it is a company founded on strong values and a common belief, shared by Unilever, in the role of business as a force for good in society. Dermalogica has great distribution and presence globally; and I am pleased that Jane and Raymond have retained an interest in the company and will continue to work with us to grow the brand.”
Future plans for Dermalogica include growing existing channels as well as exploring new distribution opportunities. Additionally, Unilever will work with Dermalogica to help accelerate its global expansion.
The leading skin care brand in professional salons and spas worldwide, Dermalogica was launched in 1986 in Los Angeles by Jane and Raymond Wurwand; following the earlier creation of The International Dermal Institute in 1983, the first of its kind to provide training to licensed skin therapists. Focused on skin health, rather than beauty and pampering, Dermalogica is currently sold in more than 80 countries, and offers both a range of retail and professional products.
[Image courtesy of Dermalogica]
Monica Flores of Hammond, IN and Caydin Vaughn of Mattoon, IL were each presented with $500 Successful Hands grants at the Annual American Massage Conference.
Two massage therapy students received $500 Successful Hands grants during Student Day at the American Massage Conference on Friday, June 12, 2015. The Successful Hands Grant Program, launched through the collaborative efforts of Biofreeze, Massage Envy Spa and Bon Vital', supports the professional massage therapy student and their schools. ONE Concept, the conference organizer, partnered with Biofreeze, Massage Envy Spa and Bon Vital' to promote the grant program during the conference.
Graduate Monica Flores from Kaplan College in Hammond, IN and student Caydin Vaughn from Lakeland Community College in Mattoon, IL were each presented $500 Successful Hands grants by CG Funk, Vice President, Industry Relations and Product Development, Massage Envy Spa Franchising and Lynda Solien-Wolfe, Vice President, Massage Therapy and Spa at Friday’s Smart from the Start Student Program.
“We are indeed fortunate to have engaged and supportive partners such as Massage Envy Spas and Performance Health,” commented Scott Dartnall, President and CEO, ONE Concept. “Their commitment to the next generation of massage therapists through their support of schools, students and the AMC ensures a bright and successful future for all of us in this profession.”
“It’s truly a pleasure to be a long-term sponsor of the Smart from the Start Student Program," added Lynda Solien-Wolfe, Vice President, Massage Therapy and Spa, Performance Health. “This program introduces us to bright and passionate students that I believe are well on their way to making a difference. Their enthusiasm is contagious. I always leave the program feeling excited and honored to be part of our profession.”
Current massage therapy students can also apply for one of eight $1,000 Successful Hands grants. The grant application process requires students to complete an essay of 200 words or less on “What being a successful massage therapist means to me.” A team of industry representatives will review all submissions to choose the eight winners. In addition, each winner’s school will receive a $500 grant and a $500 product package.
Comphy Co., a leading provider of luxury linens for the spa industry, is set to sponsor the ninth annual Global Wellness Summit in Mexico City.
Comphy Co., a top provider of luxury linens for the spa industry, recently announced its sponsorship of the 2015 Global Wellness Summit (GWS), an invitation-only annual event that attracts international leaders and visionaries. The ninth annual conference takes place at the St. Regis Mexico City from November 13-15. The agenda will focus on the theme of "Building a Well World."
"Sponsorship is the lifeblood of the GWS. As a leading provider of luxury linens to the spa industry, we are thrilled to have Comphy on board as a new sponsor," said Michelle Gamble, GWS's VP of Global Business Development. "The Mexico City Summit is an especially auspicious event for the company to support, as Comphy won Spa Professional Mexico's award for 'Best Spa Linens' in 2014."
Comphy luxury linens were designed to withstand the rigors of spa operations while providing a soft, lush feel. An ideal green linen solution, spa businesses value Comphy's fabric for its durability and light weight, which allows for shorter drying cycles. Comphy fabrics are also wrinkle-free, so they do not require ironing, thus further reducing their environmental load. In a recent study by the Green Spa Network, high performance microfiber was the only material to satisfy all six Sustainable Linens Purchasing Considerations: Fast-drying, durable, anti-bacterial, stain-resistant, absorbent and soft.
Comphy's CEO Mia Richardson, and her daughter Jessica Carrington-Lopez, Comphy's Director of Sales, will be attending the GWS. According to Susie Ellis, Chairman and CEO of the organization, this year's Summit has received unprecedented support from industry leaders around the world and a record number of 500+ delegates are expected.
"Comphy is thrilled to be supporting the first-ever Global Wellness Summit in Latin America and the commissioned industry research they will release there," said Richardson. "To collaborate with an organization that is promoting a healthier world is an honor."
One of the objectives of the GWS is to initiate, gather, and trumpet quality industry research. This year's research topic is workplace wellness, and the goal is new data and insights that will help employers do a better job of creating a healthier, less stressed and happier workforce.
For more information about the GWS, please visit http://www.globalwellnesssummit.com.