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Dr. Howard Murad Hosts The Art of Giving

Dr. Murad

Dr. Howard Murad

On October 27, 2011, Dr. Howard Murad, CEO and founder of Murad Inc., will be hosting the annual Art of Giving at the Redondo Beach Performing Arts Center. Dr. Murad's paintings will be auctioned and all proceeds will be donated to the charity of the buyer’s choice.

Last year, community leaders, art aficionados and the local community previewed and purchased 30 of Dr. Murad’s works of art. The event raised over $25,000 for over 70 local and national charities, such as OneHope Foundation, Susan G. KomenFoundation OC Chapter, Big Brothers and Big Sisters of Los Angeles, Crohn's & Colitis Foundation of America and CEW Foundation Cancer and Careers, amongst others.

Dr Murad explains, "I hope that my work will inspire endless opportunities to create and share joy through art, the people we touch and the good we do for our planet and its people."

For more event details, please visit

Calling All Makeup Artists Talent Showcase and Makeup Competition

YOUR NAME Professional Brands announces the first ever Calling All Makeup Artists talent showcase and makeup competition to be held in New York City on October 3, 2011.

YOUR NAME, a private label cosmetics brand for the salon and spa industry, will sponsor six up-and-coming artists in the opportunity of a lifetime. They will partake in a day-long photography makeup workshop led by renowned makeup artist David Maderich, during which each contestant will be charged with creating an interpretation of YOUR NAME’s Spring 2012 collection. Each rendition will be captured by acclaimed photographer Roberto Ligresti and handed over to a panel of beauty industry veterans to evaluate and select one lucky winner. Finally, agency representative Russell Halley will be on hand to offer his tips to each contestant on how they can make sure their book gets noticed.

In addition to receiving invaluable professional education, each contestant will receive a collection of best selling YOUR NAME products, editorial-quality photographs for their portfolio, and the chance to be included in the Spring 2012 YOUR NAME brochure. The winner may also be featured online and in participating industry magazines.

“YOUR NAME has a long-standing commitment to supporting makeup artists in their professional and creative development and with the launch of Calling All Makeup Artists we’re adding a exciting new layer to that support,” says Brenda Gallagher, Director of Sales. “YOUR NAME is proud to offer makeup artists the chance to learn alongside incredibly successful beauty professionals and to engage in a healthy competition that cultivates creativity and passion in a way that frequently falls to the sidelines in daily business.”

October 3, 2011

Roberto Ligresti’s Photography Studio

◦ Julie Keller, Editor-In-Chief, American Spa
◦ Maggie Mulhern, Beauty and Fashion Director, Modern Salon
◦ Michelle Lapidos, Director of Social Media & Editor of Spa Week Daily, SPA WEEK
◦ Vivienne Mackinder, world-renowned hairstylist and Fashion Director for Intercoiffure

The (Newly Widespread) Gift of Spa and Wellness

Spa gift cards are going mainstream this holiday season! Thanks to a partnership announced today between Spa Week Media Group and Incomm, the world's largest distributor of gift cards, major retailers Target, Sam's Club, CVS and Rite Aid will soon carry the exclusive Spa and Wellness Gift Card (pictured) in more than 18,000 locations nationwide.

Target, Sam's Club and Rite Aid will carry the cards in denominations of $25 and $50. At CVS, an exclusive variable load option will allow purchasers to put $25 to $500 on cards. They can be used at more than 4,000 participating spas anytime, not just during Spa Week, and won't ever expire. Card recipients can visit and search participating spas by zip code, state or city.

The listing is free for all spa owners who are interested in participating. Just visit Spa Week's website, fill out a contact form and a company representative will get you signed up and listed, usually within 24 hours!

A Partnership to Remember

Sothys Beauty Garden collection

Though October typically sees the spa industry awash in pink ribbons honoring Breast Cancer Awareness, Sothys will also be reaching out to another segment of the cancer-stricken population: adolescents.

From October 1 through November 14, the skincare company will donate 10% of all sales on products in its Beauty Garden collection to A Prom to Remember, a 501(c)3 charity raising funds to give teenage cancer patients a memorable high school prom experience by providing free formal attire and limousine transportation, and facilitating red carpet-style arrivals.

Sothys' Beauty Garden collection bears ECOCERT certification and includes face and body care products. For more information, visit Sothys.

Working Week

Spa Week, the semiannual marketing push designed to make the spa world accessible to everyone, will take place October 10-16 at hundreds of spas and wellness centers across the continent.

This marks the 15th occurrence of the event, founded in 2004 by industry maven Cheryl Reid, who wished to dispel the notion that spas are only for the rich and famous. During Spa Week—which takes place every spring and fall—participating day, resort and medical spas, as well as other health and fitness businesses, offer a select two or three of their services to guests at just $50 each. Consumers track down these bargains at the Spa Week website, where they can discover which businesses are participating and book affordable services in advance.

Spas that participate can reach new clients and/or introduce unusual treatments to their regular clientele, making Spa Week a popular, win-win venture. For more information on participating, visit

Consumers Set Their Sites


An eye-opening new report reveals that the spa-going public is making major use of marketing and discount groups to secure a satisfying spa experience.

The 2011 Global Spa Report, conducted by the marketing researchers at Coyle Hospitality Group, surveyed 1,025 well-traveled spa-goers from 34 countries to determine their preferences, habits and priorities. One of the obvious trends: consumers’ determination to do their own online research to find the exact spa, service and price they seek.

When queried about their preferred means of getting information about spas, respondents rated “search engines” first, but Groupon came in second at 52%, representing an enormous increase from last year’s 22% response, seemingly indicating that economic concerns are still driving consumer behavior.

Rounding out the top five online information sources were SpaFinder, LivingSocial and Facebook. Not surprisingly, the No. 1 reason for using those websites was to “find deals.” However, it seems that price isn’t the only consideration for web-savvy spa seekers. Cited next was “viewing spa menus,” “reading feedback” and “learning more about the spa in general.”

Coyle acknowledges that in the spa industry, emotion ultimately drives consumers and continues to affect their decision-making processes. Interestingly, the report noted the public’s unchanged, top motivation for booking spa time: relaxation and stress management.

To learn more or download the 2011 Global Spa Report, visit

Storm Watch for Spas

Hurricane Irene, late August's Atlantic storm that left extensive flood and wind damage along its path through the Caribbean, the United States East Coast and as far north as Atlantic Canada, left several spa and salon owners with flooded and wind-damaged facilities on their hands, as well as insurance quagmires.

The Professional Beauty Association (PBA) immediately mobilized to aid those beauty and spa professionals in dire need of support. The PBA urges all beauty professionals to make a tax-deductible donation to the PBA | NCA Disaster Relief Fund, a national charity that has been dedicated to helping salons rebuild following natural disasters for more than five decades.

Visit the PBA | NCA Disaster Relief Fund website to learn more about the program or make a donation.

Were you or someone you know affected?
You can apply for aid at the PBA's website.

Club Night

AII’s Alanna Littlepage (left) and makeup artist Julie Socash

Male performers and special guests at this year’s Black Entertainment (BET) Awards in Los Angeles looked especially dapper, thanks in no small part to celebrity makeup artist Julie Socash, who turned to Clubman men’s care products to put the finishing touches on some of Hollywood’s most famous masculine faces.

Among her go-to solutions were Clubman Moustache Wax, Shave Talc and Club Mend Bump Repair. (“I love how smooth and hydrated my clients’ skin feels after using that product,” Socash remarked.)

The annual BET Awards, hosted this year by comedian Kevin Hart, honors musical artists, actors and athletes who are deemed most popular and influential among African American and other minority communities. The Clubman men’s care product line is distributed by American International Industries (AII).

Prize Panel

Miss USA Alyssa Campanella and OPI’s Suzi Weiss-Fischman

OPI Products executive vice president and artistic director Suzi Weiss-Fischmann took her seat at the judges’ panel alongside actress Mariel Hemingway, rapper Lil Jon, magician/comedian Penn Jillette and other notables at the 2011 Miss USA Pageant, taped at the Planet Hollywood Resort & Casino in Las Vegas earlier this year.

Weiss-Fischmann, known for pioneering some of her company’s most popular and creatively named nail lacquers, helped choose Miss California’s Alyssa Campanella as winner. At this printing, OPI planned to release in August four new lacquer shades to coincide with the Miss Universe competition taking place in São Paulo, Brazil, on September 12.

PR for Everyone

Sharon Esche and Alexander Irving have found a new way to provide PR support.

A new public relations option may help more spa/salon owners and independent beauty professionals get the word out about their services—without the often prohibitively high monthly or annual PR agency fees. Sharon Esche, president of the long-established PR agency Esche & Alexander, and her partner Alexander Irving, have added a new service to their BeautyPRpro subscriber blog: “PR à la carte,” a menu of publicity services to provide targeted, much-needed direction to small businesses with limited resources.

“‘PR à la carte’ has been the missing communications ingredient for salons and spas, and especially independents, for a long, long time,” says Esche. Adds Irving, ”With a little coaching down the right path, everyone can begin and maintain foundational PR if they understand what is important, what they need to do, and how to do it ... public relations isn’t brain surgery.”

Plus, the well-seasoned team is having a ball with their latest venture, Irving recently told DAYSPA. “Frankly, our ‘à la carte’ clients are more fun, far better listeners and really satisfying to work with,” he said. “We get to feel their joy when they get results from being better prepared, having sent well-thought-out and well-written news releases and good photos, and having put some basic PR principles to work for themselves.”

To find out more, check out or call 760.414.3370.