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Pevonia Equipment has undergone a modern makeover with the recent launch of its new and improved website. The company has been a leader in developing professional salon and spa equipment and products for the past two decades, and the updated site marks its continuous commitment to service excellence for the health, wellness, and spa industries.
The enhanced site offers clients a fresh delivery of general and resourceful information while presenting news and updates on the latest equipment and promotions. Equipment selections include a full line of multi-purpose facial/massage chairs, multi-function massage tables, stools, and an array of essential skin care equipment including workstations, steamers, magnifying lamps, hot towel cabinets, as well as various vital accessories needed for treatments.
As most of you know, February is American Heart Month. While some companies go the heart-shaped candy and chocolate route, the team at Spa Week Media Group has something else in mind. The marketing platform has put together an irresistible giveaway that aims to raise funds and awareness for heart disease.
Running from February 1 through March 10, Spa Week's Heart Over Heels Giveaway, offers consumers the opportunity to win a pair of iconic, red-soled Christian Louboutin pumps! And that’s not all. The Giveaway package also includes beauty and wellness items for the body and mind: CHI Turbo Hair Dryer, Harmony Professional Yoga Mat by Jade Yoga, VIA Slim Pedometer by New Balance, Food Steamer by Aroma, Red Velvet Lip Scrub by Sara Happ and Get Heart® Red Tea for Cardio Health by The Republic of Tea. Spa Week will donate 25 cents to the American Heart Association for every entry received from the Heart Over Heels Giveaway.
Don't miss out on your chance to win! Enter the Heart Over Heels Giveaway HERE!
[Image courtesy of Spa Week Media Group]
Hosted at the Hilton International, Park Lane London, UK, and set to take place on February 24, the World Spa and Wellness Awards are designed to raise awareness of the spa industry, and ultimately inspire dedicated spa professionals to strive to earn such prestigious awards.
Finalist nominees will earn the recognition they deserve, and provide their businesses with increased credibility and a fresh stream of customers. Winners in a variety of categories will be announced at a lavish awards dinner at the Hilton International, Park Lane, London—in the heart of one of the world’s top destination cities.
The Awards canvass a number of geographical regions including Europe, the Middle East, Africa, Asia, Australia and North and South America. Each geographical region is eligible for three awards: Day Spa of the Year, Hotel Spa of the Year and Destination Spa of the Year.
In all classifications, a high level of service in all aspects of the business is essential. Entry to the awards is free, and judges consist of an independent panel of seven experts hailing from the relevant geographical areas. The judge lineup reads like a "Who’s Who" of the worldwide spa industry and includes renowned founders, presidents and CEOs of companies such as the Mandarin Oriental Hotel Group, Linser & Partner Consulting, Mandara Spa, ASTECC (American Spa Therapy and Education Certification Council), Hilton Worldwide and Aspen Spa Management, among many others.
Shortlisted finalists in each category will be visited by both an official and a "mystery" judge (think secret shoppers). This vigorous process ensures the awards are completely fair and unbiased, making winning a World Spa & Wellness Award an indisputable achievement.
Note: Due to the high number and quality of entrants from Africa this year, the category previously known as "Middle East & Africa" has been separated into two distinct categories for this year's awards.
Dermalogica’s strategy of making skin health more accessible than ever before centers upon consolidation of its nationwide educational offerings and services. Accordingly, the company plans to open new Dermalogica Learning Centers in major markets across the U.S., starting with Scottsdale, Arizona, a spa-loving city that has housed a highly successful Dermalogica educational enterprise for professionals since 2002. On January 2, 2013, the company launched its new educational model's flagship outpost in the desert.
This brand-new hybrid Learning Center will, for the first time ever, facilitate professional and consumer education, as well as professional treatments and retail sales, all under one roof. “From the beginning, our company has defined itself by an emphasis on both consumer education and the skincare industry’s most demanding professional training," explains Jane Wurwand, founder and owner of Dermalogica. "The expertise of the skin therapist, and the client’s interaction with the skin therapist, have always served as the basis for our unique prescriptive selling approach to retail. Under our new plan, we will now centralize all of Dermalogica’s key brand assets, for greater marketplace potency and effectiveness.”
This consolidation process will create sites for ongoing Dermalogica and The International Dermal Institute professional education, product launches and evening events featuring guest speakers. Plus, consumers who visit the same facility will be able to purchase Dermalogica products, experience the brand’s signature MicroZone treatments (mini-facials performed out in the open that don't require appointments), and experience complimentary product sampling, one-on-one Face Mapping and Skin Bar consultations, seven days a week.
Scottsdale's new 2,600-square-foot Learning Center is intended to function as a creative incubator to help professional skin therapists refine and deepen their skill-set in order to enhance the success and profitability of their businesses. The Center will also designate 600 square feet for retail space, combining Dermalogica’s professional training space with an interactive client center for skin health.
On January 14, the company invited area skincare professionals, as well as press (DAYSPA included!) to check out the new facility—a sparse, modern space featuring colorful flourishes such as Warhol-inspired artwork depicting Dermalogica products—enjoy cocktails and hors d'oeuvres, and network. Wurwand mingled with clients and delivered a speech to welcome guests, congratulate them on their accomplishments and commemorate the grand opening.
Guests also enjoyed the opportunity to speak one-on-one with Wurwand, as well as with Dr. Diana Howard, Dermalogica's VP of R&D and global education, and Annet King, director of global education. All three spokesladies expressed enthusiasm about the new opportunities to engage a Gen-Y audience of students afforded by their brand's new facility, whose classrooms are tablet- and smartphone-friendly and conducive to workshop-style, hands-on learning.