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DePasquale Companies, a family-owned and -operated beauty manufacturer based in Fairlawn, New Jersey, is putting its manpower and resources to good use to aid Hurricane Sandy victims in the New York and New Jersey areas. After witnessing the devastating effects of the storm first-hand, DePasquale has opened its warehouse and loaded up three donation trucks full of essentials such as personal care and grooming products.
With three deliveries scheduled in the coming days, several brands under the DePasquale umbrella—including Beauty Addicts, Cures By Avancé, ECRU New York, Little Green and New York Streets—will distribute more than $160,000 worth of shampoo, conditioner, body wash and personal care items for men, women and children. The company aims to alleviate some of the burden that many families face as they start to rebuild their homes and lives.
The company is sending donations to three locations: Christie & Co Salon, located directly within the heart of the storm-ravaged Queens neighborhood, the Steven Siller Tunnels to Tower Foundation in Staten Island, New York, and The People’s Pantry in Toms River, New Jersey.
“This storm hit home for us, literally,” said Carmen DePasquale, founder and owner of DePasquale Companies. “We are in the business of making people look and feel their best, so we can give victims some necessities needed to get them feeling just a bit more like their old selves.”
[Image courtesy of Lexamedia]
More than 98 salons, spas and beauty schools from across the country are holding a concerted drive to raise money for the victims and survivors of the tragic shooting that took place at Azana Salon & Spa in Brookfield, Wisconsin on October 21. Fire opened in the spa when local man Radcliffe Haughton stormed into the facility and shot seven women, causing three fatalities—including that of his estranged wife, staff member Zina Haughton—and wounding four, before taking his life.
Participating salons and spas have banded together to donate 5 to 25 percent of sales made Tuesday, November 13. Local salon owner Jane Seybold of Carenza Color.Cutting.Experience, serves as one of the event's lead organizers, and says she hopes to raise at least $100,000.
For information about how to participate click HERE.
[Image: AFP/Getty Images]
The US cosmetics industry is expected to be impacted by the damage caused by hurricane Sandy since close to 70 percent of American cosmetics operations are located within 200 miles of New York City. Many areas are still cleaning up the damage from the storm, and it could take time to tell just what the impact of Sandy will be on the daily operations of cosmetics manufacturers.
We have already seen immediate effects on the cosmetic world since Estee Lauder and Elizabeth Arden have postponed the the release of their recent quarter financial results.
AIR Worldwide suggests that insured losses could come between $7 billion and $15 billion. For smaller cosmetic companies the amounts that insurance companies pay out could be critical to their future success.
[Image: Mario Tama/Getty Images]
OPI pays hommage to its Culture of Color with the international launch of its first branded film. Set to the French DJ band C2C’s “Down the Road,” the video features a surrealistic dance-off between four female dancers and a gorgeous Thoroughbred, as trained by equestrian stuntmaster Mario Luraschi.
Named after OPI’s classic black nail lacquer, Lady in Black (known as Black Onyx in North America) brought to the film a repertoire of moves including tap steps and dancing en pointe, while showcasing bestselling OPI colors on her hooves.
The film’s four featured lacquers – Pink-ing of You, Red My Fortune Cookie, Need Sunglasses? and No Room for the Blues – each represent one style of dance and one overarching theme, illustrating OPI nail lacquer as a means of self-expression.
“I always say that nail lacquer can change your look – and your outlook,” explains Suzi Weiss-Fischmann, OPI Executive VP and Artistic Director.
“Today, nail color can convey feelings and emotions, expressing on the outside what the wearer is feeling on the inside. In this short film, four women communicate through dance and color. With a trained Thoroughbred who could replicate the dancers’ moves with very little digital enhancement, we were able to capture the unique, energetic and creative culture that epitomizes the OPI brand.”
[Video courtesy of Harris Shepard Public Relations]
Since 1955, the PBA Disaster Relief Fund has been there to assist salons/spas and beauty professionals recover and rebuild after devastation caused by natural disasters.
As Hurricane Sandy and related storms continue to move across the greater Northeast, PBA reaches out to beauty professionals and companies to contribute to the PBA Disaster Relief Fund.
"The PBA Disaster Relief Fund is a perfect way for our industry to come together and help support fellow beauty professionals in their time of need," states Steve Sleeper, Executive Director of the Professional Beauty Association.
All donations made to the PBA Disaster Relief Fund are tax deductible and 100% of all funds raised go directly to beauty industry professionals in need.
- Contributions can be made online by credit card by simply completing the online donation form at: www.probeauty.org/disaster-relief-fund.
- Check or money order donations should be made payable to PBA Disaster Relief Fund and mailed to 15825 N. 71st Street, Suite 100, Scottsdale, AZ 85254.
- Contributions can also be made by phone by calling the PBA toll free number at 800.468.2274.
Salon professionals that have been affected by this natural disaster can apply for assistance from the PBA Disaster Relief Fund by downloading the Application for Aid at www.probeauty.org/disaster-relief-fund.
Please send completed application and any additional documents to:
PBA Disaster Relief Fund
15825 N. 71st Street STE 100
Scottsdale, AZ 85254
[Image: Getty Images News/Mike Stobe/Stringer]
Natural Elements Spa & Salon will host their fourth annual “Operations Veterans Appreciation” from Monday, November 12 through Friday, November 16th, 2012. All active duty or DD214-holding veterans will receive a 40% discount on any hourlong or lonter services. Plus, 10 veterans will be selected to receive free spa or salon services, based on a “Why my Veteran Deserves to be Pampered” contest. Send nomination entries to firstname.lastname@example.org.
Proof of military service and a scheduled appointment is necessary. Goodie bags & door prizes will be provided by local businesses such as Hyatt Place, Moe’s Southwest Grill, Jersey Mikes, One Life Gym, Terebith Sweet Retreat, Chick-Fil-A, and Food Lion.
Natural Elements Spa & Salon is a female/veteran-owned and -operated business. For more information visit http://www.Natural-ElementsSpa.com.
[Image courtesy of Natural Elements Spa & Salon]