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The Westin Beach Resort & Spa, Fort Lauderdale, Florida, is giving back to the community with three new poolside cabanas benefiting the Rock The Ocean Foundation, the Guy Harvey Ocean Foundation and The Art Institute of Fort Lauderdale. Individually designed to reflect the organizations with personalized artwork and décor, a portion of all proceeds from these cabana rentals will be donated to the corresponding partner.
[Image courtesy of Quinn PR]
The Professional Beauty Association (PBA) recently announced famed businessman, TV personality and Dallas Mavericks owner, Mark Cuban, as the keynote speaker for the 2014 PBA Business Forum held during PBA Beauty Week. Hosted by Cosmoprof North America (CPNA), PBA Beauty Week is North America's largest, most inclusive beauty event, offering unlimited networking, education and business-to-business opportunities to all sectors of the professional beauty industry. PBA Beauty Week will be held at the Mandalay Bay Resort & Casino in Las Vegas, July 13 - 15, 2014.
After graduating from Indiana University, Cuban moved to Dallas, TX and created MicroSolutions, a computer consulting service. He went on to later sell MicroSolutions in 1990 to CompuServe. In 1995, he and long-time friend Todd Wagner came up with an Internet-based solution to listen to Hoosiers Basketball games in Texas. That solution was Broadcast.com - streaming audio over the Internet. In just four short years, Broadcast.com (then Audionet) would be sold to Yahoo for $5.6 billion dollars. Since his acquisition of the Dallas Mavericks in 2000, he has overseen the Mavs competing in the NBA Finals for the first time in franchise history in 2006 - and becoming NBA World Champions in 2011. They are currently listed as one of Forbes' most valuable franchises in sports. In addition to the Mavs, Cuban is chairman and CEO of AXS TV, one of ABC's "Sharks" on the hit show Shark Tank, and an investor in an ever-growing portfolio of businesses. He lives in Dallas with wife Tiffany, daughters Alexis and Alyssa, and son Jake.
Attend the 2014 PBA Business Forum to learn about key PBA programs and initiatives that are helping shape the future of the professional beauty industry. The PBA Business Forum and breakfast will be held Sunday, July 13, 2014 at 7:00 AM with the keynote address following at 8 AM. Registration for PBA Beauty Week, which includes the PBA Business Forum, and Cosmoprof North America is now open. For additional information on both events, please visit probeauty.org/beautyweek and cosmoprofnorthamerica.com.
Held at the MUSE School in Malibu Canyon, California, the Under The Stars event was held to support the institute's Financial Aid Program and Specialty Programs: Seed to Table, MUSE Maker Space, Art, Music, Falconry, and more. Sponsor company Previse Skincare was in attendance to support the academy and sell its SkinRescue Kit—97 cents from each dollar made went directly to the school.
"With over 60% of the student body at MUSE on ﬁnancial aid, it is hugely important that we have companies like Previse Skincare who understand the importance of getting involved and lending a hand to this and the future generations of children", said Suzy Amis-Cameron, chairman and founder of the school. The non-proﬁt, educational organization inspires and prepares young people to live consciously with themselves, one another and the planet.
OPI recently announced the launch of six new neon nail lacquers, the brand’s first full-size neon shades, along with Put a Coat On! – a special white base coat that instantly boosts neon color. Neons by OPI arrives just in time for summer, with electric hues in shades of lemon-lime, tangerine, hot pink, coral, lime and purple.
“With hands and feet constantly on display during warmer months, wearing nail lacquer is a must,” says Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. “I am a big fan of bright colors for summer, and Neons by OPI delivers a bold look that pairs perfectly with sun-kissed skin. To really make the neon shades pop, I recommend using Put a Coat On!, a new white base coat developed to be worn with bright lacquer hues to further enhance color.
“These six shades are the first full-size neons OPI has ever released,” adds Weiss-Fischmann. “With large demand for new bright lacquers, this collection is a welcome addition to OPI’s permanent line.”
Neons by OPI includes:
Life Gave Me Lemons
This citrusy lemon-lime hits the spot every time!
You are So Outta Lime!
Here comes trouble and she’s wearing this outspoken lime green!
Juice Bar Hopping
This tangerine cream makes me jump for joy!
Hotter than You Pink
Just when you think pink can’t get any hotter, there’s this!
Push & Pur-Pull
This forceful purple has got me coming and going!
Down to the Core-al
The beauty of this brilliant coral goes beyond skin deep.
Put a Coat On!
Amp up any bright shade with this color-boosting base coat.
Neons by OPI will also be available in GelColor, marking the launch of OPI’s first neon gel shades. GelColor is a professional salon service that offers a high-shine, 100% gel finish that lasts for weeks with a 30 second LED cure. “If you’re planning a summer vacation, try a GelColor manicure or pedicure,” says Weiss-Fischmann. “Not only will your neon nails look fabulous, they’ll remain chip-free and flawless while you’re having fun in the sun.”
Neons by OPI will be available in both nail lacquer and GelColor (for professionals only) formulas beginning May 2014. Nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate in application and will retail for $9.00 ($10.95 CAN) at Professional Salons, including Beauty Brands, beautybrands.com, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com. GelColor is an in-salon, professional service only.
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter and Instagram @OPI_PRODUCTS and become a Facebook fan!
[Images courtesy of Harris Shepard PR]
L'Oréal, one of the world's largest beauty companies, has announced the close of the acquisition of iconic global skincare brands DECLÉOR and CARITA, formerly held by Shiseido Group.
DECLÉOR and CARITA have been integrated into L'Oréal’s Professional Products Division, a category the company has been a key player in for over 100 years. With a strong existing brand portfolio and presence in hair and nail salons across the U.S., the acquisition of DECLÉOR and CARITA marks L’Oréal’s entry into exciting new distribution channels within the professional beauty market, including day spas as well as resort and destination spas specializing in skincare. The acquisition of these two brands also reinforces L’Oréal’s deep commitment to the professional beauty community.
Both global brands bring with them a rich heritage in professional skincare, offering a holistic approach to beauty. Founded in 1974, DECLÉOR is widely recognized as a leader in aromatherapy skincare offering products and treatments that harness the power of essential oils and plant extracts that heighten the senses, promoting relaxation and well-being. CARITA, created by the legendary CARITA sisters more than 60 years ago, is a brand dedicated to transforming, reinventing and enhancing the beauty of women today, offering a catalogue of luxurious skincare products with an expertise in anti-aging treatments.
For more information, visit www.LorealUSA.com.
The Beauty Bus Foundation (beautybus.org) held its 5th annual Beauty Drive on Sunday, April 27 at the California Science Center's Wallis Annenberg Building in Los Angeles. This year the organization, which provides complimentary beauty services to terminally ill people and their caregivers, honored Lifetime Achievement Award recipient Deborah Carver, Publisher and CEO of Creative Age Publications, which produces DaySpa Magazine, in addition to six sister magazines and the hairstyle inspiration books, Inspire. Carver was presented the honor for her company's ongoing support of the charitable organization, which in five years has provided 4,300 services to more than 3,000 people and donated 15,000-plus Bags of Beauty to those in need.
Said Carver, "Beauty, and the beauty industry, does make a difference in the quality of life for the terminally and chronically ill and their caregivers. I've witnessed how The Beauty Bus Foundation improves the welfare and psychological well-being of those in need, and I am honored to support such a worthwhile fundraising event."
Wendy Levine, Co-Founder, spoke about the Beauty Bus' humble beginnings. The charitable organization started after Levine's younger sister Melissa received in-home beauty treatments as she was battling a terminal illness. "Melissa told me how it made her feel normal," Levine said, and after Melissa passed away, Levine and her cousin Alicia Liotta started Beauty Bus. The first year, Levine says, only 11 clients received beauty services. Now, thousands of people are receiving services, including Joan DePriest, who is a caregiver for her husband of 55 years, Herb. "It's like a party when the Beauty Bus arrives," DePriest smiled. "And as the Beauty Bus departs, a beauty professional never fails to say, 'Thank you for allowing me to help you today.' This to me personifies the Beauty Bus."
Dermalogica Scottsdale Celebrates Its One-Year Anniversary by Supporting Women's Economic Empowerment
The Dermalogica location in Scottsdale recently celebrated its one-year anniversary by honoring International Women’s Day with an event to benefit Dermalogica’s philanthropic arm, Financial Independence Through Entrepreneurship (joinFITE.org). The event kicked off with an informal fashion show in partnership with Phoenix Fashion Week, where models posed with their personalized Face Mapping skin analysis prescription sheets, emphasizing the need for a “custom designed” skin care regimen from a Dermalogica trained professional skin therapist.
The event supported FITE through $25 MicroZone treatments, which generated a matching donation from The Dermalogica Foundation to fund a micro-loan to a woman entrepreneur within the FITE network. During the evening, 16 micro-loans were funded, making progress toward the long-term FITE goal of funding 50,000 women worldwide.
[Image courtesy of Dermalogica]