Latest News

Sothys Announces Karima Hudson as National Trainer

Global professional beauty brand Sothys is pleased to announce the appointment of Karima Hudson to the position of National Trainer!

Karima comes to Sothys with 20 years of experience in the professional skin care industry. A licensed esthetician and massage therapist, Karima received extensive training in both France and Switzerland.

Previously Skin Care Specialist for prestigious French skin care brands such as Lancôme, La Prairie and Guerlain, Karima also served as a Spa Manager for high-end salons both in Miami and Europe. Specialized in endermologie, she has five years of experience as a Corporate Trainer for Techno-Derm. Karima is a passionate professional willing to share her knowledge of skincare and contribute to the growth of the industry.

As an National Trainer for Sothys, Karima is responsible for offering comprehensive training for the USA, Latin America and the Caribbean.
She will promote Sothys products and treatments through education, product knowledge, hands on technique and retail sales.
In addition, she will conduct on-site and regional training events, prepare and execute seminars, host advanced and specialized classes and VIP events, and create effective training materials and web-based trainings.

Please join us in welcoming Karima to Sothys and in wishing her much success in her new position.

[Image courtesy of Sothys USA, Inc.]

Éminence Organic Skin Care Plants Over 1 Million Trees

Éminence Organic Skin Care has now planted over one million trees, a monumental milestone for their ongoing Forests for the Future initiative in which they plant one tree for every retail product sold.

To celebrate, President and Founder, Boldijarre Koronczay, joined a team of Éminence employees in the heart of downtown Vancouver to spread the word of Éminence’s achievement. On Thursday, August 22nd, the team invited passers-by to hug a tree and in return Éminence planted a tree for every hug while giving away product samples. A grand total of 500 trees were hugged, and in return Éminence will plant 500 more trees through their partnership with Trees for the Future who plants trees all over the world in developing countries in need of reforestation.

Watch highlights from the day:

“Since our inception in 1958, environmental awareness has been an integral part of our business,” says Koronczay. “As the leader of organic skin care, we pride ourselves in using the finest natural ingredients and we believe that Mother Nature can provide everything that the skin needs to stay healthy and look beautiful. Giving back to the environment is an inherent part of our company philosophy and we are very proud to have planted one million trees in return for the gifts from the earth.”

[Image: Wikimedia Commons/Leland]

Mia Kyricos joins SpaFinder Wellnes as Chief Brand Officer

Mia Kyricos joins SpaFinder Wellness, a leading spa and wellness digital media and marketing company, in the newly created position of Chief Brand Officer. Kyricos will be responsible for leading the company in branding, marketing, advertising, public relations, social media and digital strategy.

SpaFinder CEO and Chairman Pete Ellis says, "With her strong background and education in hospitality, wellness and brand marketing, Mia brings an incredible wealth of knowledge to SpaFinder Wellness. She is a perfect fit for the future direction of our company. A huge plus is the respect she has earned from executives around the world, and there is no doubt she will be a tremendous asset as we grow our global position."

Kyricos, who has over 20 years of experience in hospitality, previously was President of Kyricos & Associates, strategic advisors to the global spa, wellness and hospitality industries. In fact, she has worked closely with SpaFinder Wellness on developing its brand evolution over the last year. She was also Vice President of Core Performance, overseeing operations of corporate wellness centers, fitness and related initiatives at Fortune 500 companies.

Kyricos holds a Masters of Management in Hospitality Administration from Cornell University and a Bachelor’s Degree in International Relations from Wheaton College in Norton, Massachusetts. She sits on the boards of the Global Spa & Wellness Summit and the University of California Irvine Spa & Hospitality Management program.

Gelish Launches New Website with Interactive and Features and Pro Resources

Gelish introduces a re-designed website developed with the nail professional in mind. The interactive site is complete with educational videos, step-by-step nail art and techniques, behind-the-scenes videos and detailed product information.

“We want the website to be completely interactive to provide our customers with the most recent news from Gelish,” says CEO and founder Danny Haile.

The revamped Gelish website includes the following features:

• Educational and behind-the-scenes video gallery

• Digital access to newly published NAILSTYLE® magazine

• Updated salon locator

• Homepage slide show of the latest collections and news

• Seamless access to social media platforms

• Easy-to-use search engine at the top of every page

Gelish encourages all salons to register on the salon locator page so that customers interested in a Gelish manicure can easily find a Gelish salon in their area. To register a salon, click

Visit the redesigned website at

SpaBoom Launches Real Time Online Booking

SpaBoom Launches Real Time Online Booking

SpaBoom has just delivered booking to the modern era. The company already known for its technical innovation created a mobile-friendly online booking application for spas, massage therapists, and estheticians. Using it, clients can make appointments any time of the day or night from the device that's already right in their hands. SpaBoom's new program is easy for small businesses to take part in, so they can make their services just as accessible to consumers as big-name companies who spend grandiose amounts on marketing. For information on including your company on the new platform, contact 800.940.0458.

[Image courtesy of Spaboom;]

M'lis Announces M'lisa Jackson as President

M'lis announced the appointment of M'lisa Jackson as president of M'lis. Jackson brings incredible drive, creativity and determination to the M’lis organization helping to further their efforts of improving people’s lives. She also has a unique expertise with a Masters in Social Work, specializing in depression, addiction, trauma and eating disorders. As President she will oversee the design, production and implementation of M’lis products and programs.

[Image courtesy of Beneficial International]