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Dermalogica announces the launch of a new and improved www.dermalogica.com for the U.S. market, developed to bring the brand’s hallmarks of education and professional skin care consultation within a mouse-click.
The new site emphasizes Dermalogica’s diagnostic and prescriptive skin analysis techniques as the basis for retail purchases. The brand’s “tribal” community continues to raise the bar in terms of demand for product knowledge and at-home protocols, requiring a constant re-tooling of the 25-year old brand’s web presence.
Key features include visual education about common skin conditions through video demonstrations and animations, and access to scientific articles written by Dermalogica’s team of experts. The site’s new store-locator feature introduces new customers encountering Dermalogica for the first time to the brand’s core experiences: Face Mapping, treatments and prescriptive product sampling.
Shopping will also be made easier with an advanced product directory which filters and sorts selections for more effective purchasing, as well as customer support through live chat, wish-lists and smart site-search. The site also offers full social media integration for easy posting of Facebook “likes”, Pinterest and other social media sharing, updated product ratings, reviews and interactive Q&A areas, and a streamlined, secure, two-step checkout process. In addition, a decentralized fulfillment system now utilizes two warehouses to fill and ship orders based on zip code, so that customers receive their products even faster.
[Image courtesy of Dermalogica]
In the wake of the successful, Summer 2012 launch of PevoniaPro.com, spa pros' go-to resource for all of Pevonia’s professional services and products, Pevonia has announced three new social media channels—PevoniaPro Facebook, Twitter, and Instagram.
These channels offer updates on the newest Pevonia spa treatments and products, as well as trade PR announcements, giveaways, industry news and behind-the-scenes imagery from Pevonia’s professional educational classes held around the world.
While the skincare leader has been active on a variety of social media sites over the years, their preexisting channels primarily targeted the consumer market. As the first company to develop the first-ever skincare line available exclusively to elite spas and professionals, Pevonia has decided to similarly target its social media efforts. These new channels are also expected to drive traffic to PevoniaPro.com.
Posts are available daily and industry professionals, students, and estheticians are invited to follow these pages and share content with colleagues in the industry.
[Image courtesy of Pevonia]
Snapdragon Films has announced the launch of a Kickstarter campaign to raise funds for the completion of a feature-length film about the practice of meditation. On Meditation: Documenting the Inner Journey is a series of short portraits which, to date, feature Buddhist Monk The Venerable Metteya, yoga superstar Elena Brower, two-time national book award-winning author Peter Matthiessen, actor Giancarlo Esposito (of Breaking Bad fame) and Congressman Tim Ryan, author of A Mindful Nation. Funds will allow the filmmakers to continue shooting in order to create a full-length work. For every advance DVD backed on Kickstarter, a copy will be donated to a school or institution serving at-risk youth, veterans or seniors.
The brainchild of award-winning filmmaker Rebecca Dreyfus, On Meditation was born from her own trepidation experienced in beginning her own meditation practice. “For a high-energy New Yorker like me, sitting quietly can be the most challenging thing you ever do,” says Dreyfus. “We offer a glimpse into the mysteries of the inner journey by sharing the private insights and rituals of the extraordinary people featured in On Meditation. Our aim is to make meditation both more accessible and less simplistic."
When Dreyfus first approached her producer, Susannah Ludwig, with the idea for the film, her response was, “You want to shoot people sitting around with their eyes closed doing nothing?” They both came to realize, however, that meditators are communing with the mystery of life and attempting to make peace with it. “There is a kind of beautiful tension in that,” Dreyfus says. The goal of On Meditation to make meditation more mainstream by showcasing accomplished people receiving tremendous benefits from their consistent spiritual practice.
“Meditation has helped me re-map my brain and know my highest self,” says Elena Brower. Brower was so impressed with the project that she became an Executive Producer. “We wanted to bring people into a world they normally wouldn’t have access to,” says Dreyfus. “All our meditators share in common the need to find something in their lives that will offer them a richer connection to themselves, and a way to transcend the daily trials that can trip us all up. Meditation has a powerful impact on those who practice but also on the world around them. We believe if more people meditated the world would be a better place.”
Kickstarter funds will be used to complete post-production on the first five portraits, and then be channeled toward five more segments. Following this, portraits will be filmed featuring the likes of famed Hollywood Director David Lynch and bestselling author Gabrielle Bernstein, among other public figures. The On Meditation project will only be funded if $50,000 is pledged by Friday Apr 19, 12:00pm EDT. Click here to become part of this amazing project.
Cluff’s life and career have been marked by boundless creativity, passion and perseverance, and throughout the book she candidly relates her experiences of triumph and tragedy.“Whether readers are nine or 90, my hope is that this autobiography will enable them to channel the universal language of dreams, sacrifice and family,” promises Cluff, 76.
In the ’50s, long before the fitness industry came up with the term “aerobics,” she drew from her choreography as a professional ice skater to create cardiovascular dance, adding a spark of fun to exercise. In the ’70s when those seeking to lose weight on vacation had little choice but to trudge off to daunting weight-loss retreats, she developed a contemporary spa that combined luxurious European body treatments with exciting exercise and healthy, delicious food. Thus was born The Oaks at Ojai, which became renowned by many as one of the best destination spas in the country. In running her wellness facility, Cluff rejected the idea of subjecting guests to torturous deprivation. “I wanted neither a fat farm nor a beauty spa,” she writes, “but a place that focused on health and fitness, where people would come to enjoy themselves and not be ‘punished’ with exercise and diet food.”
Throughout the course of her career the tireless entrepreneur launched a second spa, The Palms in Palm Springs (which she later sold in 2004), hosted wellness TV programs on the NBC network and on KABC in Los Angeles, founded the Healthy Holidays travel company and conducted numerous speaking engagements. She also is one of the founding members of C200 (The Committee of 200), an organization of women entrepreneurs and high-level corporate executives, and was instrumental in creating the International Spa Association (ISPA), of which she was one of the first board members.
The autobiography is available for purchase on the The Oak's online store and Amazon.
[Image courtesy of Relevance PR]
The spa market continues to experience sluggish growth, but with more than 19,000 spas in the U.S., there is potential for various companies to build the presence of this important segment. In an effort to address such opportunities, Cosmoprof North America (CPNA) is proud to present the Spa Sector – How to Build Synergies & Grow Spa Distribution session as part of this year’s educational panel lineup. Spa and skin care experts will discuss ways they have successfully helped one another and other small companies grow to achieve more relevant status. The panelists will represent a large spa chain, the leading distributor to spas, and one of the leading spa and salon product brands.
The Spa Sector – How to Build Synergies & Grow Spa Distribution session will be held on Monday, July 15th from 2:00 p.m. to 3:30 p.m, and moderated by Ada Polla, president and CEO of Alchimie Forever. Polla will be joined by Ryan Crabbe, Senior Director of Spa Operations and Development of Hilton Worldwide; Teddy Lester, Vice President of Sales of Universal Companies; and Tracey Sameyah, General Manager of Dermalogica.
Ryan Crabbe | Senior Director of Spa Operations and Development | Hilton Worldwide – Ryan has been an active leader in the luxury hospitality and spa industry since he attended college at the University of Virginia, in 1997. Prior to joining Hilton in September 2009, he founded the consulting firm Interim Spa Solutions to offer transitional management services to luxury hotels. He has also opened and directed numerous spas for both Wynn Resorts and The Ritz-Carlton Hotel Company. He currently launches and oversees the performance of spas for Waldorf-Astoria, Conrad, Hilton, Hilton Grand Vacations and Embassy Suites brands in the Americas.
Teddy Lester | Vice President of Sales | Universal Companies – After earning degrees in Environmental Studies and Geography from Emory and Henry College in Virginia, Lester worked for six years as a pharmaceutical sales specialist and trainer. In 2006, he joined Universal Companies as an outside sales representative for the School Partnership Program. As the current VP of Sales, Lester focuses on building long lasting relationships with clients and is dedicated to helping his sales team provide excellent sales and customer service. He is also committed to working with Universal Companies’ education team to develop a best in class educational outreach program for customers.
Tracey Sameyah | General Manager | Dermalogica – After earning her cosmetology license in the U.K. and U.S., Sameyah moved to Los Angeles in the early 1990s to specialize in professional skin care and its service and retail segments. Over the next twenty years, she held senior management positions with the prestigious YonKa and Murad skin care brands.In 2012, Sameyah joined the Dermalogica team with the goal of continuing to expand its brand.
Ada Polla | President, CEO | Alchimie Forever - In 2004, Ada Polla launched her family’s skincare line in the U.S. Today, the brand boasts global visibility and distribution while yielding double-digit annual growth. Polla is also involved in several ventures such as the Washington Spa Alliance and Fashion Group International, where she serves on the board as founding member and treasurer, respectively. In addition, she serves on the Editorial Board of GCI Magazine and on the Board of HBA. Polla holds a Bachelor of Arts in political science and art history from Harvard University, and an MBA from Georgetown University.
The session is open to PBA and non-PBA members. PBA members can register for $30 prior to June 14, 2013 ($40 after this date), while non-members can register for $40, and, respectively, $50.
For more information visit www.cosmoprofnorthamerica.com.
[Image courtesy of Y Public Relations]
The Melanoma Foundation of New England (MFNE) has developed an innovative program for salon professionals called The Skinny on Skin, which is set to launch this spring. This free educational program calls on medical training methods to teach beauty professionals how to spot suspicious moles on a client's scalp and neck while performing common salon and spa services. After all, as some of the only professionals to closely examine scalps on a regular basis, stylists should be equipped with the skills to spot potential melanoma long before anyone else. The medical professionals leading Skinny on Skin training sessions will also advise stylists on the best ways to speak with their clients after a suspicious mole has been identified.
Launch events (see below) will include The Skinny On Skin training, opportunities for professionals to use MFNE’s UV facial scanner to better detect lurking skin damage, and more. All attendees will receive a healthy skin goody bag with sponsor product samples. The training events will be lead by Dr. Robin L. Travers of SkinCare Physicians of Chestnut Hill, MA. Refreshments will be served at all events.
1. Monday, May 6th - 11:00-2:00 pm at the Patrick Dempsey Center for Cancer Hope & Healing – 29 Lowell Street, Lewiston, ME
2. Tuesday, May 21 – 7:00-9:00 pm at Montage, Boston – 75 Arlington Street, Boston, MA
3. Monday, July 22nd – 6:30-8:30 p.m. (location TBD), Manchester, NH
[Image courtesy of Kortenhaus Communications]
Dermalogica's The International Dermal Institute , a leading educational resource for licensed skin therapists, breaks new ground with a series of Guest Speaker Evenings that will address care for clients who have been diagnosed with cancer of any form.
The traveling “Introduction to Oncology Skin Care” seminar will be presented by IDI Advanced Instructor Sharon Bell. Before joining IDI and launching her own private skincare practice three years ago, Bell worked as a social worker and teacher for 19 years. Her family's experience with cancer led her to become certified in Oncology Esthetics through Touch for Cancer, and she currently treats cancer patients and teaches at The International Dermal Institute in Fort Lauderdale, Florida.
The purpose of “Introduction to Oncology Skin Care” is to help spa therapists develop specialized skills for the particular needs of clients living with cancer. The presentation canvasses cancer's psychological and emotional impacts for both therapist and client, as well as the many technical contraindications and considerations that arise concerning surgery, radiation, chemotherapy and steroids.
For instance, chemotherapy typically thins and sensitizes the skin, which commonly results in darkened melanin. Radiation patients are at increased risk for developing shingles; this occurs when a dormant chicken pox virus is activated as the immune system becomes compromised.
Medical opinions vary as to which skincare product ingredients are safest in the aftermath of cancer. Further complicating the matter is the social exclusion many cancer patients experience, not to mention obvious signs of its treatment, such as hair loss.
However, “The genius of professional skin care is that the power of human touch is transcendent,” says Annet King, director of global education for IDI. “People with cancer often feel isolated, and their contact with the larger world may diminish. The mission of this new educational series is to enlighten and train professional skin therapists to treat the whole person, not simply the skin. In the context of a life-threatening disease, this level of engagement and connection with a skilled and compassionate skincare professional may be a profoundly healing pathway.”
The next “Introduction to Oncology Skin Care” Guest Speaker Evening event will take place on April 8 in Houston, Texas. For more information, visit www.dermalinstitute.com
[Image courtesy of Dermalogica]