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NovaLash Founder Helps Bring Awareness to Lyme Disease with 2015 Lyme Disease Challenge
For years, Sophy Merszei, Molecular Biologist, Cosmetic Chemist and founder of NovaLash, has been suffering from Lyme Disease and its attendant disorders. Now she is putting the pain aside, and spreading awareness about a little understood disease that affects millions by sharing her story and taking part in the 2015 Lyme Disease Challenge.
“You may know me as the person who introduced eyelash extensions to the world, but you might not know that I have been battling Lyme Disease, Chronic Erlichiosis and Babesiosis for 30 years,” says Merszei. “I didn't get tested early, as a child, because even the best doctors didn't have the right information back then. Still today, most doctors, including my husband, are being taught outdated information on Lyme Disease.
“Yolanda Foster from The Real Housewives of Beverly Hills has been such an inspiration to me by sharing sick photos of herself alongside photos of herself when she is feeling healthy. She has inspired me to come out of my little ‘Lyme Closet’ and share photos of myself that I was previously embarrassed and ashamed of. If I can help one child get diagnosed early, it's well worth sharing my ugly picture," adds Merszei.
May is Lyme Disease Awareness Month and Merszei and NovaLash encourage their Lashionistas to take and share a “Sourpuss Selfie” — suck on a slice of lime, make a face, snap a photo or video, and post to social media platforms (#LymeDiseaseChallenge, #NovaLashtakesabiteoutofLyme) along with a fact about Lyme Disease. Then, go tag and challenge a friend. NovaLash will in turn make a charitable donation and send a free pot of lashes to Certified Stylists with their next order.
“This diseases is caused by insect bites, everyone is susceptible and 300,000 new cases of Lyme Disease are reported in the US each year, alone, according to the Center for Disease Control,” says Merszei. “It is treatable if caught early but if left undetected, it is debilitating and extremely painful.”
Facts on Lyme Disease can be found at: http://lymediseasechallenge.org/join-lyme-disease-challenge/.
For more infer about NovaLash, visit: http://novalash.com/.
On Monday, May 4, the Guinness World Record for the most people getting facials simultaneously was broken in Jinan, China.
One thousand people gathered in a football stadium to receive a 30 minute facial, earning the new world record. Anthony Yodice, a spokesperson for Guinness World Records, confirmed that the mass facial beat the previous 2014 record set in India of 287 people receiving facials at the same time.
Cuccio hosts a training event in Quebec to cover a variety of techniques using the latest technologies.
Last month, Cuccio educator Marilyn Garcia visited north of the border to launch the T3 LED Gel to more than 60 attendees in conjunction with Summum Beaute, Cuccio’s exclusive distributor in Quebec. The one-day event, held at the ALT Hotel in Brossard, covered a variety of techniques and design work with the T3 LED Gel, pink and whites, 3D design and Cuccio Colour Veneer. The attendees received certificates upon completion and left with a better understanding of how to use the latest technologies in nails to create length.
According to Garcia, “This was a great opportunity to introduce designer nails to Quebec. Everyone was so receptive to the T3 Gel and they were excited to learn. We made sure it was a classroom atmosphere so that anyone with questions felt free to ask them.”
This was the first of several Canadian classes; the second of which was hosted by Elaine Watson in Toronto on April 28. For more information, please visit cuccio.com.
[Images courtesy of 116 Media]
On-demand beauty app to offer at-home manicures and pedicures in partnership with essie, launching May 2015 in New York City, NY.
GLAMSQUAD, a leading on-demand beauty app offering professional and affordable hair and makeup services from your home, office, or even a hotel, recently announced its new partnership with essie to bring manicures and pedicures into clients’ homes.
The service, which will cost $35 for a manicure ($55 for two), $50 for a pedicure and $75 for a manicure/pedicure together, offers clients the opportunity to kick their feet up, indulge and get their nails done in their favorite essie shades at a time and place convenient to them. From the highly-trained manicurists to the quality of the products being used, GLAMSQUAD ensures a convenient and luxurious experience with a longer-lasting result.
“We have listened to our clients who have expressed a clear desire for having their nails done in the comfort of their own home. Therefore, the expansion into nails was an obvious next step for us. We feel confident that our clients will love our manicures and pedicures,” says Alexandra Wilkis Wilson, GLAMSQUAD Co-Founder and CEO.
“Award-winning essie nail color is known for the highest quality with its long-lasting, chip-resistant formula, and we couldn’t be more excited to partner with GLAMSQUAD to offer essie manicures in this new environment to clients who want the very best in nail care and services,” adds Leena Jain, Vice President, Marketing, essie Professional. “GLAMSQUAD has done an amazing job providing a unique professional beauty experience to women and we are thrilled that essie can be an addition to this high-quality service. Experiencing the world of essie with its array of prismatic colors and unforgettable names is an experience we know the GLAMSQUAD woman will enjoy.”
GLAMSQUAD, which currently operates in New York, Los Angeles and Miami, hand-picks experienced beauty professionals who are expertly trained through an extensive and rigorous program to ensure consistent, high-quality results. With a range of signature looks and inspirational styles, GLAMSQUAD offers clients the full celebrity glam experience, helping women look and feel their best before any event, occasion or just because.
The GLAMSQUAD app is available for free download. Prices range from $50 for hair services and $75 for makeup applications. Appointments begin at 6AM and are available as late as 9PM with the ability to book one month in advance. For more information, please visit www.GLAMSQUAD.com.
Top Cosmetology Students Win Chance to Participate in PBA Beauty Week
The Professional Beauty Association (PBA) is pleased to announce the winning students and honorable mentions chosen to attend Beacon 2015. These students were selected from more than a thousand applicants based on the creativity, presentation and content of their resume, professional portfolio, and creative marketing pieces. All Beacon applications were judged by PBA members, including top manufacturers, distributors and licensed professionals from across the country. Meet these exceptional students at PBA Beauty Week in Las Vegas July 11-14, 2015.
Held annually as part of PBA Beauty Week, Beacon accepts around 100 winners and invites 200 additional honorable mentions to be a part of this career-building event. Attendees are comprised of the nation's top cosmetology students and PBA strives to help provide them with a foundation to build a successful future in the industry. Designed to educate students on the various components needed to manage an accomplished career, Beacon introduces students to the business side of the industry and provides valuable insight on marketing, business operations, networking and leadership training.
Beacon winners receive free tuition, and honorable mentions pay a small fee to attend PBA Beauty Week in Las Vegas, which includes a full line up of education tailored specifically to them. The Beacon program is long renowned for hosting the industry's most accomplished speakers and this year's program features leading educators including Geno Stampora, Vivienne Mackinder, Stephanie Kocielski. In addition to attending their specialty classes, students tour the Cosmoprof North America trade show floor to meet beauty business leaders and attend PBA's annual Business Forum, featuring the Beauty Pitch, where they learn the role global distributors and manufacturers play in the industry. As part of this year's Beauty Week, PBA is encouraging Beacon winners and honorable mentions to post the "I am a 2015 Beacon Winner!" and "I am a 2015 Beacon Honorable Mention!" graphics on their social media pages, along with #BEACON2015, as a way for their followers to support them on their journey to Beauty Week.
For a full list of the winners and the schools they currently attend, please visit probeauty.org/beaconwinners. If you would like to sponsor the 2015 Beacon program, please visit probeauty.org/beacon.
DAYSPA received the Western Publishing Association’s (WPA) Maggie award for Best Regularly Featured Department, Section or Column in a Trade Publication for our Global Speak column at the WPA’s annual awards ceremony on May 1, 2015.
Recognizing that an increasingly globalized economy calls for a big-picture view of small business, DAYSPA launched Global Speak in January 2014. The column, written by top spa industry consultant, travel journalist and DAYSPA contributing editor Lisa Starr, touches on points such as geography, demographics, spa traditions, consumer habits and spa business practices. Regions featured in Global Spa in 2014 include Africa, Brazil, Canada, China, India, Morocco, the Nordic countries, Thailand and Western Europe.
“Global Speak provides a glimpse into the meaning, practice and business of spas around the world, and reinforces the concept of a global spa and wellness community,” says DAYSPA executive editor Linda Kossoff. “We’re truly honored to have been recognized by the WPA for our efforts to bring this aspect of the industry to our readers.”
Best-selling author and pioneer in the field of mind-body medicine to address delegates at ninth annual conference in Mexico City
The Global Wellness Summit (GWS), an annual event that attracts international leaders and visionaries, recently announced Dr. Deepak Chopra as a keynote speaker for its ninth annual conference. Chopra, author of over 80 books, including 22 New York Times bestsellers, is a leading, global figure in wellbeing and alternative medicine. He was hailed as “the pioneer of alternative medicine” by President William Clinton, while TIME magazine has described him as “one of the top 100 heroes and icons of the century.”
Chopra joins a long list of internationally recognized and inspiring keynote speakers, including His Holiness the 14th Dalai Lama, to grace the GWS stage. He will address delegates on this year’s theme, “Building a Well World,” during the conference taking place at The St. Regis Mexico City from November 13-15.
“I’m thrilled to be a part of this gathering of like-minded, forward-thinking wellness influencers who are committed to helping to create a peaceful, just, sustainable, happier and healthy world,” said Chopra whose soon-to-be released book, Super Genes (Harmony, November 2015), co-authored by Dr. Rudolph Tanzi, will be released just prior to the conference in early November.
In addition to his status as a best-selling author, Chopra is also the founder of The Chopra Foundation and Co-founder of The Chopra Center for Wellbeing, and has received countless honors for his work and humanitarian efforts. Chopra’s medical training is in internal medicine and endocrinology and he is a Fellow of the American College of Physicians and serves as an Adjunct Professor at both the Kellogg School of Management at Northwestern University and Columbia Business School, Columbia University.
“There are few people whose impact on the way we think about health and wellbeing has been as profound and wide reaching as Dr. Chopra’s, and we’re thrilled he accepted our invitation to speak at this year’s Summit,” said Susie Ellis, Chairman and CEO of the Global Wellness Summit. “He has transformed the way the world views physical, mental, emotional, spiritual and social wellness, and it is this holistic, sophisticated understanding of wellbeing that we, as an organization, are always striving to communicate.”
The Summit is widely recognized as the premier gathering of business, government and academic leaders across the wellness, travel and spa industries - and for its high-profile, keynote speakers and innovative agenda, industry research, Global Wellness Tourism Congress and business networking opportunities. The Summit is an exclusive gathering for senior executives, for information about attending click here.
To learn more about the 2015 GWS, visit www.globalwellnesssummit.com/2015-summit.
Chad Waetzig brings more than 25 years of experience in the beauty, entertainment, and hospitality industries to the Red Door Spa executive team.
Elizabeth Arden Red Door Spa recently announced the appointment of Chad Waetzig as its Chief Marketing Officer. Mr. Waetzig brings more than 25 years of experience in the beauty, entertainment, and hospitality industries to the Red Door Spa executive team. In this role, Mr. Waetzig will be focused on leading Red Door growth initiatives through brand repositioning, new business opportunities, and brand partnerships to address a changing competitive landscape.
Most recently, Mr. Waetzig served in an executive advisory role for Blink Fitness, a subsidiary of Equinox, where he led the development of a new brand communications platform, including integrated advertising campaigns to drive new lead generation. Prior to Blink Fitness, Chad served in leadership marketing and branding roles for The Walt Disney Company, Starwood Hotels and Resorts, and Marriott International where he led brand repositioning, growth, and guest enrichment initiatives around the world. Chad began his marketing career with Procter & Gamble in its Beauty Care Division, developing brand strategies and new product launches for Cover Girl and Max Factor cosmetics.
“We are excited to have Chad join Red Door Spa, as his achievements reflect his ability to build, revitalize, and transform brands through strategy and integrated marketing campaigns in highly competitive markets,” said Todd Walter, CEO of Red Door Spa Holdings. “We’re eager for him to spearhead and refocus the growth of the Red Door Spa brand, and maintain its leadership within the spa industry.”
TouchAmerica collaborates with industry leaders to create innovative wellness spaces.
TouchAmerica, one of the leading US-based manufacturers of spa and salon equipment, is pleased to announce the formation of their new Advisory Board. The mission of the Advisory Board is to envision creative wellness solutions for spa and salons, as well as lodging and retail spaces.
TouchAmerica Advisory Board:
Chief Executive Officer/President
Director of Spa, Recreation & Fitness
Feeney & Co
The Industry Source/Nailco
Hammock Beach Resort/ Salamander Resorts
Spa Success / Well World Group
Chief Operating Officer
Director of Spa Development & Operations
Robert D. Henry Architects
Spa Concepts International
Marilyn Monroe Spas
Blue Heaven Spa /Art of Living Retreat Center
The board represents the top echelon of spa developers, designers, architects, operators and suppliers-including two former ISPA Chairs, Thor Holm and Deborah Waldvogel, current ISPA Board members Blake Feeney, and former ISPA Board Members Cherly Hartsough and Diane Trieste.
"Forming the Advisory Board of spa industry heavy hitters is crucial to our commitment to service spas and salons in 2015 and beyond," said Stewart Griffith, CEO of TouchAmerica. "For more than 30 years, TouchAmerica has partnered with developers, operators and consultants to create innovate massage tables and spa equipment that solve real issues. Our offerings have grown with the needs of the industry to include custom furniture, reception desks/podiums, creative salon furniture, cabinetry, retail shelving and displays, and more. Our Advisory committee is excited to co-create innovate wellness solutions to satisfy the demands of the new generation of spa and hotel guests."
Hotel guests are looking for spa and wellness experiences outside the four walls of the spa, according to Trends(r) in the Hotel Spa Industry by PKF Consulting USA, In the future, hotels will take advantage of this desire and drive revenue elsewhere in the hotel by creating unique experiences centered around wellness.
"One of my goals as a TouchAmerica Advisory Board member is to envision new ways of delivering the spa experience," said Eva Jensch, principal of Spa Concepts International, consultant for Four Seasons, Hilton, Hyatt, Radisson, Starwood, Ritz Carlton and Spa at The Palace Downtown Dubai-winner of the Best Hotel Spa in the Middle East at the 2013 World Luxury Spa Awards.
"I'm impressed with the company's commitment to environmentally responsible solutions," continues Jensch. "TouchAmerica is a longtime partner of Aveda and has been tasked with sourcing eco-friendly materials and implementing sustainable practices at their North Carolina manufacturing facility. And, of course, it feels good supporting 'Made in the USA.'"
For more information, visit www.touchamerica.com.
Free Associate Membership brings sustainability resources to all, while Contributing Membership lets green spa leaders shine.
In honor of Earth Day, the Green Spa Network (GSN) recently unveiled a new membership structure designed to make joining the network easier and expand the non-profit organization’s impact. The new Associate Member and Contributing Member levels will provide an improved foundation for the ongoing development of focused spa sustainability resources for the spa industry.
Beginning on Earth Day, anyone interested in learning more about or taking action for sustainability will be able to join the movement as a GSN Associate Member for FREE at www.greenspanetwork.org. “There are so many people opening to sustainable opportunities beyond basic eco-greening, the GSN board of directors wanted to be able to provide our tools to anyone who can benefit from them without the barrier of dues,” says Green Spa Network Executive Director Paul Schmidt. “Our new memberships now make it even easier for spas and supplier partners all over the world to collaborate for a sustainable future.”
The Associate Membership is to support people who know there is a bright future ahead if we all work together through networking, education and being in action. Associate Members will stay in the know regarding sustainability and spas through GSN’s news and informational messages and have full access to GSN's Sustainability Assessment Tool and Greening Toolkit, as well as a wide range of fulfilling volunteer opportunities.
Spa leaders who share GSN’s passion for being in action and wish to support the spa sustainability movement can join as a Contributing Member. Contributing Members can have their spa listed on GSN’s Green Spa Locator Map and enjoy other exclusive benefits such as supplier discounts and offers, media and marketing opportunities, member decal and wall certificates, preferred rates for GSN events, and more. GSN Contributing Members believe that spas can lead the way in promoting sustainable business and lifestyles and strive to "walk the talk" through ongoing improvement at their own properties. One year of Contributing Membership is just $360 USD.
“It’s exciting to expand our reach because our work is so important in shaping the future of our industry and conducting business that is both socially and environmentally responsible,” says Tara Grodjesk, GSN Founder, Board Member and Chair of the Congress and Personal Care Committees.
For more information, please visit www.greenspanetwork.org.