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Pevonia Hosts National Sales Meeting

Pevonia's national sales team recently gathered at company headquarters in Daytona Beach, Florida.

Pevonia International, global leader and manufacturer of prestige beauty products, hosted its National Sales meeting on August 10-13 at its corporate offices in Daytona Beach, Florida.

Pevonia International Account Executives converged from all over the United States at the conference, where education, training and recognition were the key focus points. New people and new product introductions where made with the major highlight being the exciting, breakthrough technology set to be unveiled in October during launch of holiday sets. New Account Executives were welcomed and exceptional 2015 sales efforts rewarded throughout the sales meeting.

“Our National Sales Meeting was very special for us this year as we are about to mark a significant milestone: our company’s 25th anniversary,” said Shawn Morgan, Vice President of US Sales for Pevonia International. “Our National Sales Meeting was a key opportunity for Pevonia International Account Executives to meet, share ideas and foster meaningful relationships.”

The National Sales Meeting also included two days of professional skincare training, which provided Pevonia International Account Executives necessary educational tools to effectively train the prestige professional spa accounts across the USA.
“We are able to meet the education needs of our spas in real time and where our customers are,” adds Morgan.

“The ability to respond to the changing demands of customers for more flexible and accessible training is critical to our viability and the hallmark of our business. As a leader in the professional skincare industry, we deliver hybrid classes using our multi- licensed educators and Account Executives along with web technology which provide accessibility at the convenience of our valued customers.”

Spa News: Whitney Lowe, LMT Receives Performance Health/Massage Therapy Foundation 2015 Humanitarian Award

Image courtesy of Performance Health Brands

Lowe was honored for his efforts in embracing the power of massage and the mission of the Massage Therapy Foundation to promote education and research while serving others.

Whitney Lowe, LMT was recently presented the 2015 Performance Health/Massage Therapy Foundation Humanitarian Award at this year’s American Massage Therapy Association (AMTA) National Convention held in Pittsburgh, PA in August.

Performance Health, manufacturer and marketer of Biofreeze, Bon Vital', Thera°Pearl, Prossage, TheraBand and Cramer health and wellness products, annually partners with the Massage Therapy Foundation to present this award. Whitney Lowe was honored for his efforts in embracing the power of massage and the mission of the Massage Therapy Foundation to promote education and research while serving others. Marshall Dahneke, Chief Executive Officer, Performance Heath, had the pleasure of presenting the award to Mr. Lowe.

“This is our seventh year honoring the Performance Health / Massage Therapy Foundation Humanitarian Award winner and we look forward to many years to come. I am grateful to the Foundation for their work supporting and elevating the massage profession through research, education and community service, and for partnering with Performance Health to jointly honor individuals that give so much to others,” stated Mr. Dahneke. “This is truly a blessed profession because of the service-minded people it attracts. And Whitney Lowe is another ‘poster child’ of generosity, commitment and leadership.

“Every one of us believes in the power of touch and its ability to bring relief and healing to the human body,” continued Mr. Dahneke. “The power to touch the mind, harnessing the collective capability of many therapists, has an even greater and enduring impact. Combine that with the power to touch the heart, to create a depth of passion for good and you’ve described Whitney; a master of touch, a man who touches the future simply because of what and how and who he teaches.”

Following nine years of post-secondary education, Mr. Lowe authored or contributed to nine foundational books on massage therapy. He has served on numerous advisory and editorial boards and task forces, supporting the advancement of research and promoting improved education across this profession. In addition to the many scholarly books, Mr. Lowe is routinely featured as an author in several professional journals and magazines.

“The Massage Therapy Foundation is pleased to award Whitney Lowe this 2015 Humanitarian Award. He has supported the Foundation in so many ways, with the most recent as an editor for the International Journal of Therapeutic Massage and Bodywork,” added Jerrilyn Cambron, LMT, DC, MPH, PhD, Massage Therapy Foundation President. “Thank you, Whitney, for sharing your knowledge, your kindness and your generosity with the massage therapy profession.”

Upon receiving the award, Mr. Lowe said, “It is a wonderful honor to be recognized by the Massage Therapy Foundation and Performance Health. The massage therapy profession attracts a tremendous number of incredibly dedicated and generous individuals, so I am very grateful to be recognized among them. I am incredibly fortunate to have outstanding work relationships with so many of these individuals over the years and look forward to many more in the future."

In addition to honoring Mr. Lowe at the AMTA Convention, Performance Health donated $2,500 to the Massage Therapy Foundation in his name.

Spa News: Judith DeLany, LMT Receives National Distinguished Service Award

Image courtesy of Performance Health Brands

DeLany was recognized for her dedication and commitment to the massage profession and the American Massage Therapy Association.

Performance Health recently announced that Judith DeLany, LMT has been recognized by the American Massage Therapy Association (AMTA) for her dedication and commitment to the massage profession and the American Massage Therapy Association. Ms. DeLany is a long-time supporter of and educator for Performance Health. Ms. DeLany received the AMTA's National Distinguished Service Award at the American Massage Therapy Association National Convention held in Pittsburgh, PA in August.

The award is selected by the AMTA’s National President, Jeff Smoot, and approved by its Executive Committee. Its purpose is to openly honor individuals who have contributed to the massage profession in an outstanding manner and to acknowledge diligent volunteerism done in an altruistic manner.

“We are very proud to have Judith on the Performance Health education team and truly appreciate her devotion to our profession,” stated Lynda Solien-Wolfe, Vice President, Massage & Spa, Performance Health. “She sets a high bar for herself, which result in higher industry standards that benefit us all. Thank you, Judith!”

Ms. DeLany is the founder and director of the International Academy of NeuroMuscular Therapies, a certifying body that sets standards for the training of healthcare practitioners in the use of NMT. She is also the Director of the NMT Center, an educational/training organization that produces more than 80 NMT events nationwide and internationally each year for the healthcare industry.

As an internationally recognized speaker on such topics as chronic pain and myofascial dysfunction, Ms. DeLany has served as a presenter and/or keynote speaker at numerous conventions and conferences in various fields of medicine. She is a published author and currently serves as Associate Editor for Journal of Bodywork and Movement Therapies in addition to being a contributing writer to numerous publications.

“It is an amazing honor to have a spotlight placed on my life work and gratifying to realize that there are those who believe it has made a significant impact,” stated Ms. DeLany. “All the same, I am just a small piece in the big picture. I wholeheartedly share this with the sponsors, office and teaching staff, chapters, companies, and host of others who have supported my projects and educational venues for three decades. Together, with no doubt, we have made a difference.”

CIDESCO Introduces New Entry Requirements for its Beauty & Spa Management Diploma


Diploma no longer requires prior beauty or spa therapy experience.

CIDESCO, a world standard for Beauty and Spa Therapy with accredited schools in over 33 countries worldwide, has revised entry requirements for its Beauty & Spa Management Diploma as a result of growing demand for management training in the beauty and spa industry.

The CIDESCO Beauty & Spa Management Diploma is now a complete training course which does not require the student to have any previous Beauty or Spa Therapy experience. It encompasses all areas of beauty and spa management enabling the graduate to effectively gain employment within a managerial role in the beauty and spa industry. Previously, study for this Diploma was only available postgraduate to students who held the CIDESCO Beauty or Spa Diploma.

Announcing the changes, CIDESCO President, Anna-Cari Gund says “There has been a growing demand for management skills in beauty and spa businesses and a shortage of people to fill these roles. We recognise that it isn’t always necessary for a manager to have beauty or spa therapy skills and, while we still believe this can be an advantage, we wanted to open up our knowledge and training skills to benefit those people who could be business leaders of the future.”

CIDESCO is also celebrating the first anniversary of the launch of its CIDESCO Spa Therapy Diploma. This month see’s the first group of CIDESCO students from schools in South Africa, Indonesia, India and New Zealand qualify with the prestigious accreditation.

The CIDESCO Spa Therapy Diploma is designed as the perfect stepping stone for students to begin their career in the Spa industry. Giving candidates the information and skill-set needed to efficiently and effectively work in Spas worldwide students do not need any previous Beauty or Spa Therapy knowledge to apply or participate, making the Diploma a standalone Spa Therapy education.

Encompassing all areas of spa, the CIDESCO Spa Therapy Diploma fully equips students with the skills needed to confidently enter the spa industry world-wide. Students are required to complete a course of 600 hours with an additional 200 hours of work experience, finally undergoing a practical and theory examination to fully obtain their diploma. Available to both men and women, training can be completed during the evenings and at weekends for those wanting to study alongside a full-time job and those with a less flexible schedule.

Ms Maya Paranjapye, Principal of the Butic Institute of Beauty Therapy and Hairdressing in Mumbai, India says;

“Our male therapists particularly like this qualification because they do not have to do make-up, manicures, eyebrows and waxing which in their professional work, they never do. The course has 600 hours of training which makes our students much more knowledgeable.”

Ms Maya Paranjapye goes on to comment, “We found the CIDESCO Spa Therapy Diploma was particularly attractive to students who wanted to pursue a career in the spa industry overseas.”

CIDESCO Diplomas include:

  • Beauty Therapy Diploma
  • Post Graduate Beauty Therapy Diploma (available to qualified therapists with a minimum of three year’s professional work experience)
  • Post Graduate Spa Diploma
  • Spa Therapy Diploma
  • Beauty & Spa Management Diploma
  • Post Graduate Aromatherapy Diploma
  • Post Graduate Electrical Epilation (Electrolysis) Diploma
  • Media Make-up Diploma

First Annual Polished Girlz Ball Held at St. Mary's Hospital for Children

Image courtesy of 116 Media

Nonprofit organization Polished Girlz hosts prom-style event for children and teens.

Fifteen-year-old founder Alanna Wall’s dream of creating a prom for patients who may not otherwise get the chance to experience one recently came true. The first annual Polished Girlz Ball was held Monday, September 14th at St. Mary’s Hospital for Children in Bayside, NY. Approximately 40 patients experienced the pure joy of turning into princes and princesses, complete with donated bow ties, dresses and crowns and some special celebrity faces, including Arzo Anwar from Bravo TV’s Blood, Sweat & Tears; and Nia Sioux Frazier from Lifetime TV’s Dance Moms.

A royal court of the nail industry was on hand to give back, including essie’s Gino Trunzo as the fairy godfather, and The Painted Nail’s Katie Cazorla as the fairy godmother. Azature provided Wall with a diamond crown valued at $17 million as well as other jewelry she wore for the ball. Other notables included celebrity manicurists Mr. Luis Nails and Mar y Sol Inzerillo. KB Shimmer was the key sponsor for the event and many industry brands, including Orly International, Sephora and NBC Universal, partnered with the nonprofit for the event.

The girls, once in their chosen dresses and crowns, chose their favorite polishes and got manicures prior to the ball, while the boys were given their bow ties. Everyone walked the red carpet and spent the afternoon dancing to the tunes DJ Remo was playing. Other activities included a photo booth and a nail art station. Cupcakes and lemonade were provided for all and everyone left with a goodie bag that marked the occasion.

St. Mary’s Healthcare System for Children is one of only a handful of organizations around the country that is dedicated to providing intensive rehabilitation, specialized care and education to children with special needs and life-limiting conditions. For more information, please visit

Since founding Polished Girlz in 2010, Wall and her teams have served close to 12,000 girls with special needs or frequent hospitalizations. For more information on Polished Girlz, please visit

Support Ovarian Cancer Awareness Month with the GrandeTEAL Kit from Grande Naturals

Image courtesy of Blue Sky PR

Grande Naturals will donate 50% of its proceeds from the sale of the GrandeTEAL Kit to ovarian cancer organization, T.E.A.L.

In honor of Ovarian Cancer Awareness Month (September), Grande Naturals is aiming to raise $50,000 by the end of the month for T.E.A.L., Tell Every Amazing Lady About Ovarian Cancer Louisa M. McGregor Ovarian Cancer Foundation. This organization is dear to the brand as Customer Service & Sales Associate Marc Tull’s mother passed away from ovarian cancer in 2003. Marc and his family have supported the cause for several years and Grande Naturals is eager to support the organization and help make a difference in women’s lives.

T.E.A.L.'s mission is to decrease mortality rates by helping women identify signs and symptoms of ovarian cancer and urging them to seek medical help at the earliest possible stages. According to the organization, "With ovarian cancer, early is on time, and on time is too late." With this in mind, T.E.A.L.'s main focus remains on prevention, identification, and treatment.

In order to reach their goal of $50,000, Grande Naturals will donate 50% of the proceeds from the sale of the limited edition GrandeTEAL Kit on to T.E.A.L.

The GrandeTEAL Kit includes:

  • GrandeLASH-MD: A safe and proven formula that helps to improve the appearance of eyelashes in length, fullness, thickness and darkness in 4-8 weeks.
  • GrandeMASCARA: A lash boosting formula that gives lashes instant, extreme volume and length plus healthier looking lashes from its peptide blend.
  • GrandeLIPS:(Mini-Size) Provides an instant plumping effect in 3-5 minutes and gives your natural lips the appearance of fuller, more youthful lips in 30 days.

The kit retails for $84.95 at In addition, Grande Naturals is also a sponsor of the T.E.A.L. Walk/Run on September 12th in Brooklyn, and is hosting fundraisers at local businesses to support the cause.

For more information about T.E.A.L., please visit

See DAYSPA's Publisher Deborah Carver Speak at Repêchage's Champagne Power Lunch

Image courtesy of Repêchage

Don't miss your chance to learn everything you need to know from spa industry experts for your most successful year.

Professional skincare brand Repêchage is hosting its annual Champagne Power Lunch on Monday, December 7, 2015. The networking event, designed to educate, motivate, and celebrate skincare professionals, will feature guest speaker Deborah Carver, publisher of DAYSPA magazine.

Deborah is the CEO and President of Creative Age Publications, Inc. Founded in 1971, the company published innovative medical and technical magazines. Deborah redefined the company’s mission in 1990 with the launch of Nailpro magazine. Now focused solely on the beauty industry, Creative Age publishes Nailpro, Dayspa, Beauty Store Business, Beauty Launchpad, The Colorist, Eye Lash, MedEsthetics and Surgical Aesthetics, along with related events, websites, newsletters, ancillary products and the Inspire line of salon styling books.

In addition, presentations will be given by Lydia Sarfati, Repêchage CEO and Founder, and Dori Soukup, President and CEO at InSPAration Management.

Repêchage's Champagne Power Lunch will be held Monday, December 7, 2015 from 11am to 4pm at Repêchage's headquarters in Secaucus, NJ.

For more information, please visit

Spa News: Spa Industry Surpasses $15 Billion Mark

The International SPA Association (ISPA) released its annual findings of spa industry financial indicators, reporting the industry continues to grow.

The International SPA Association (ISPA) released its annual findings of spa industry financial indicators, reporting the industry continues to grow as it surpassed the $15 billion mark.

In its recent report on what is known as "The Big Five" - total revenue, spa visits, spa locations, revenue per visit and number of employees for the United States spa industry - The International SPA Association (ISPA) has announced that as of 2014, total revenue within the spa industry surpassed the $15 billion mark, up from $14.7 billion in 2013 to $15.5 billion in 2014 (5.3 percent increase).

“It is always an exciting time to reveal the Big Five, as these numbers are strong indicators of the future success and growth of the spa industry. As ISPA celebrates its 25th anniversary, we are proud to report this milestone for the spa industry,” said ISPA President Lynne McNees.

The increase in spa revenues was driven by strong growth in the number of spa visits, estimated to have increased to a record high of 176 million in 2014, up from 164 million in 2013 (6.7 percent increase). As the increase in visits outpaced the rise in spa revenues, there was a slight decline in average revenue per visit, from $89 in 2013 to $88 in 2014 (1.3 percent decrease).

The total number of spa locations rose from 20,180 in 2013 to 20,660 in 2014 (2.4 percent increase). Total employment is estimated to have risen to 360,000 as of May 2015, an increase of more than 10,000 on the May 2014 position (2.9 percent increase).

PricewaterhouseCoopers (PwC) was commissioned to conduct the study by the ISPA Foundation. "This year's study highlights the strong performance in total revenue and number of spa visits. The growth in these areas shows the US spa industry is buoyant and building on the momentum established in the previous year,” said Colin McIlheney, global research director for PwC.

The complete study will be released in late September 2015.

Spa News: Dermalogica Hosts 2015 Congress in Las Vegas

Founder Jane Wurwand addresses the Dermalogica Congress (Image courtesy of Dermalogica)

Dermalogica's first Congress in seven years drew the world's largest gathering of skincare professionals from over 60 countries.

Dermalogica recently hosted its first Congress in seven years at The Cosmopolitan Hotel in Las Vegas, Nevada. The two-day summit, themed “Only Connect”, welcomed 2,500 attendees representing more than 60 countries, all of whom are part of the professional skincare industry, including spa and salon owners, distributors, students and staff members.

Congress provided not only an opportunity for guests to connect with each other, but to hear from 33 guest speaker presentations, including leaders from Dermalogica and The International Dermal Institute and other industry experts from around the globe, who shared revolutionary business concepts, retail insights, consumer trends, advances in digital marketing and technology, and new product demonstrations. Based on the high volume of attendees, original content and presentations provided, Dermalogica’s Congress is the world’s largest conference gathering of professional skin therapists hosted by a skincare brand, setting the predication of professional skincare trends across the industry.

Jane Wurwand, founder and chief visionary of Dermalogica and The International Dermal Institute, provided the opening and closing presentations for the two-day summit. Her opening presentation, “Productive Destruction”, gave not only a preview of Congress, but shared insights on how creative disruption is crucial to revolutionizing an industry. Wurwand’s closing presentation, “Only Connect”, emphasized the importance of connecting with the people around us. She explained that with the advancements of technology and smart phones, the idea of connection has never been more essential, and the professional skincare industry has a big role to play in helping people stay connected through the power of human touch.

“The professional skincare industry, although fluid and always changing, is poised to have the greatest impact on our planet of any industry,” said Wurwand. “Because we are really the last industry that reaches out and are literally changing the world with our bare hands. We are touching people with our physical touch, with our emotions and with our kindness.”

Attendees also had an opportunity to hear from Vasiliki Petrou, SVP of Prestige, Unilever, who presented on the future of Dermalogica as a result of its new partnership with Unilever. “The potential we can have together is just unstoppable, unbeatable. This is the unbeatable Tribe,” said Petrou.

Other presenters included Diana Howard, Ph.D., VP of Research & Development, Dermalogica, who presented on the brand’s upcoming new products including Overnight Retinol Repair and Charcoal Masque. Annet King, director of Global Education, Dermalogica, moderated a Q&A with Phillip Picardi, digital editorial director at Teen Vogue, who spoke on how to effectively communicate with the Millennial generation.

Dermalogica’s “Only Connect” Congress, which took two years to plan and was the first of its kind to be held in the United States, welcomed guests who traveled more than 11,000 miles to attend. The international summit’s presentations were translated into 11 languages, including sign language.

For more information on the speakers and presentations that took place at Congress, visit

To watch a brief recap video on Congress, please visit

Join AHSCP for the 8th Annual Holistic Skin Care Conference

The 8th Annual Holistic Skin Care Conference comes to Kalamazoo, Michigan in October 2015!

The 8th Annual Holistic Skin Care Conference will take place on October 4th & 5th in Kalamazoo, Michigan.

Join the Association of Holistic Skin Care Practitioners (AHSCP) for this education-packed event, where you will experience the wisdom of wellness. Speakers include Elina Fedotova, founder of Elina Organics, and Dr. Nina Walsh, a naturopathic physician and East-Asian medicine practitioner, who also runs a wellness retreat.

Topics include:

*Safe & Natural Alternatives to Having a Surgical Facelift
*Using Nutritional Response Testing to Address Problematic Skin
*Kneippism & Dynamism
*Esthetics & Oncology
*Nourish Your Soul
*Enemies and Allies of Beauty
*Holistic Microdermabrasion Using Organic Buffing Grains

For more information and to register call 269-384-2170 or email

[Image courtesy of Elina Organics]