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The International SalonSpa Business Network (ISBN) has selected Valorie Reavis as its Executive Director. In this new position for ISBN, Reavis will serve as the liaison between the ISBN Board, its Executive Committee and membership and drive the business strategy and health of the association. She will also manage the day-to-day business and marketing for the ISBN and the development of high quality, high value meetings, events and communications. Finally, she will oversee the planning and execution of the annual conference for both members and vendor partners.
Margie Provenzano, ISBN’s director of business development, will continue in her role through the 2015 conference, which will ensure a smooth transition in management. Provenzano is resigning to focus on her thriving psychology practice on a full-time basis.
“Today’s beauty marketplace has seen the rapid emergence of numerous new business models beyond the traditional salon and spa,” says Rhoda Olsen, ISBN president. “As ISBN expands our leadership role in the industry, we have hired Valorie to build upon our growing momentum. The Board is confident that she has the skills, experience and style to help us grow ISBN into a meaningful and relevant association for many years to come.”
As the founder of Linkup Marketing, Reavis is an experienced strategist with a splash of creative design and a twist of techy. Her marketing consultancy focuses on blending traditional and digital media in order to bring her clients and their customers/communities closer together. Previously, she was the global marketing manager for a multi-national software provider serving the beauty industry.
“ISBN has been a unique and special part of the industry for many years,” says Reavis. “I look forward to working with the board, members and vendor partners to build the association’s initiatives and networking programs. The team at the helm of this organization is queued for some interesting updates that will bring outstanding new benefits and programs to its members.”
[Image courtesy of Valorie Reavis]
With just one day left until the end of the work week, Thursdays call for a celebration of sorts. They’re a time to relax, unwind and prepare for a care-free weekend. The Spa at the award-winning all-suite Whiteface Lodge in Lake Placid is taking Thursday to a whole new level. March marks the start of Therapeutic Thursday at The Spa.
Every Thursday in March, guests of The Spa will receive 50 percent off any massage or body treatment of their choice. From the Whiteface Aroma Sensory Massage to the Lodge Mud Wrap and the Ausable River Stone Massage, Thursdays at Whiteface Lodge will be filled with soothing for the body (and savings for the wallet). The special applies to new bookings only and excludes the In-Suite and Four Handed Massage.
With every spa reservation, guests gain complimentary entrance to the Lodge’s state-of-the-art Health and Fitness Center, picturesque year-round indoor/outdoor swimming pool and hot tubs, and all-day access to the rejuvenating eucalyptus-infused steam room and cedar wood saunas.
[Image courtesy of Spa at Whiteface Lodge]
For three days leading up to the Academy Awards presentation ceremony on February 22, TMG International hosted its “TMG Pre-Oscar Luxury Lounge” extravaganza in the Penthouse and Governors Suite of the famed Beverly Hilton hotel in Beverly Hills, CA. The by-invitation-only event gave media and movie industry insiders the opportunity to enjoy some privileged pampering and glitzy glamour prior to the big day—and gave participating companies some face time with potential future customers.
On hand to provide beauty treatments and products galore to the lucky guests:
• Estheticians performing 30-minute facials in the suite’s lavish makeshift spa room, featuring top skincare lines Academie Scientifique de Beauté and Matis Paris
• A threading specialist from S.H.A.P.E.S. Brow Bar to administer camera-ready brows
• Eyelash extensionists from ICandy Eye Salon to transform attendees’ peepers
• Nail technicians from O.P.I., who turned out picture-perfect manis for a seemingly endless stream of guests
Between treatments, attendees had the opportunity to visit with a range of fun and fascinating vendors, such as RM DNA Renewal skin care, It hair care, Onirikka jewelry, Horse and Dragon organic baby linens, and even representatives from the classic children’s character brand Strawberry Shortcake, who handed out flutes of champagne and delectable fruit-themed cupcakes to the humming throng of happy guests.
Clients who want the best for their skin as well as professionals who want the best for their customers know that it pays to go gray – Dermalogica gray, that is. Now, Dermalogica announces a new Exclusive Account program, where skin care centers, salons, spas, and retailers who work exclusively with the brand can reap even richer rewards.
Established to help businesses achieve maximum success in a competitive marketplace, Exclusive Account benefits include:
- Professional product discount year-round
- Customized merchandising to help maximize revenue with proven Dermalogica core concepts
- A salon locator icon on www.dermalogica.com for increased consumer visibility
- Placement on an Exclusive Account landing page for consumers online
To qualify for evaluation as an Exclusive Account, the participating business must carry the entire Dermalogica retail and professional lines exclusively. Exclusive Accounts represent the brand as the frontrunners for new product launches and sales and service segments, and actively offer and market Dermalogica’s signature concepts including Face Mapping skin analysis, MicroZone treatments which require no appointment, and Skin Bar sampling.
To learn how to become an Exclusive Account, please call 1-800-831-5150 or email firstname.lastname@example.org.
[Image courtesy of Dermalogica]
Lifestyle brand Noel Asmar is making its official debut in the United Kingdom at the Professional Beauty Show in February 2015 in partnership with Grahame Gardner Ltd.
Noel Asmar Group, a globally recognized, award-winning design firm that manufactures uniforms, pedicure bowls, equestrian-inspired clothing and more, has partnered with Grahame Gardner Ltd to be its exclusive uniform distributor in the UK. Grahame Gardner will be exhibiting at the Professional Beauty Show to introduce the Noel Asmar Uniform collections to this new market. CEO and founder Noel Asmar will also be speaking at the event.
“Partnering with Grahame Gardner was a good fit for our brand,” said Asmar. “A leader in the industry, their company is well established and has specialized in textiles for over 100 years. They understand the uniform business and are working closely with us to introduce our collections into the U.K. market.”
Servicing the market from within was crucial, and both companies believe that customer service is paramount. Offering local, effective and quality service to their customers was an essential connection for this partnership. James Greenlees, managing director at Grahame Gardner, added: “We have been watching the rise of Noel Asmar with great interest. The quality within its range is immediately apparent, the fabrics tactile and hard-wearing, and the designs and vision of the company aspirational. Our two companies have many similarities and shared values, and Noel and I are both passionate, hands-on leaders. I strongly believe our two businesses will compliment each other well, and I sincerely hope we can bring this brand to the U.K. in the style it deserves. We are delighted that we've been selected to present the company's exceptional collection to spa and salon managers and therapists, and can't wait to see the response from delegates at Professional Beauty.”
Asmar continued, “I look forward to, on a wider scale, sharing our fashionable uniform styles with our signature fabric, clever garment details and incredible durability to the booming spa and hotel markets in Europe and beyond. As we stock our collections in the U.K. this makes it very convenient for international customer growth.”
[Image courtesy of Noel Asmar]
Wellness is much more than a buzzword; in today’s world it is a necessity. For those who work in the wellness industry, determining what clients (and employees) want when it comes to wellness can make or break your bottom line.
The newly-formed Well World Group consists of three business professionals who know the wellness industry inside-out. Alison Howland, Eric Stephenson and Debra Koerner collectively have more than eight decades of experience in business, marketing, education and spa development. “Building a complete strategy that encompasses a total guest experience, education to ensure staff has the tools to deliver that experience, and enhancing the bottom line with superior business planning is Well World Groups’ approach to create a sustainable business”, says Howland, co-founder of Well World Group.
There is great opportunity for savvy businesses to develop initiatives that assist customers and employees in achieving improved health. “Now, more than ever, a business can differentiate on the soft skills that make up an incredible experience. It is a fact that happy employees correlate to ecstatic clients. When clients are happy, your bottom line is happy”, adds Well World Group Co-founder Stephenson.
Studies show that employers who utilize corporate wellness programs have decreased absenteeism, reduced health care expenses and increased productivity among employees. (Source: www.NASBA.org). With a focus on brands in the spa, resort, massage and wellness industries, Well World Group offers strategies to increase business by helping people live well, for example:
• Align with like-minded businesses and become a strategic wellness partner for corporations. Well World Group will identify brand partners that serve similar consumers and are complementary to your offerings, such as acupuncturists, nutritionists, and fitness instructors.
• Know your target market. The clearer you are on the type of guests you want to attract, the more specific you can be about your wellness offerings. If you are located in a city, perhaps offering quiet spaces for electronic connections and charging stations is a perk for those unable to unplug. With a highly connected Millennial generation, promoting your social media channels so people can check-in, tweet, and tag on-site will be more appealing to that demographic.
• For spas and skin care centers, create quick treatments that deliver visible differences. Shorter services allow guests to sneak away for a quick respite. Services that address wellness needs for fast-paced, highly stressed guests may include specialized offerings for easing technology induced aches and pains.
• Offer community classes to encourage non-traditional streams of revenue. Consider becoming an information-source for your community by offering specialized health/wellness speakers with related retail items. Try free or donation-based classes; you might be surprised at the generosity of attendees. Plus, the workshops will build your brand in the community.
[Image courtesy of Locker PR]
The Beauty Changes Lives Foundation (BCL) gratefully acknowledges the incredible support from salon and wellness industry sponsors for the 2015 Legacy Award Honoring Leo Passage. The event, hosted by Cosmetologists Chicago, America’s Beauty Show and Pivot Point International, Inc., will be held Saturday, March 21, 2015, beginning at 7:30 p.m., in the Art Institute of Chicago’s Modern Art wing.
The centerpiece of the evening reception, “Trilogy of Beauty,” is an after-dark fashion presentation created by NEXTGEN talents representing many of the event’s Gold Sponsors. Each NEXTGEN talent will showcase interpretations of Street Wear, Underground and Avant Garde fashions that form the Trilogy of Beauty. Master artist mentors from the sponsoring companies will coach each NEXTGEN talent.
The evening will also feature a DJ set by Hannah Bronfman from New York City, and an opportunity to view The Art Institute’s Modern European Galleries home to many of the Bauhaus works that inspired Leo Passage in his early years in Chicago. The 2015 BCL Legacy Award posthumously honors Leo Passage, founder of Pivot Point International, Inc., for his contributions to the beauty industry and his remarkable vision for cultivating NEXTGEN talent.
In addition to a great evening, and the chance to mix and mingle with the glitterati of beauty, guests will receive a highly valued gift bag and an inspiration journal to complete their experience.
Tickets and details are available at www.AmericasBeautyShow.com/LegacyAward.
[Image courtesy of Vi Nelson]
CIDESCO, offering Beauty and Spa Therapy with accredited schools in over 33 countries worldwide, announces the launch of three exciting new Diplomas which will appeal to a growing number of students keen to enter or develop and progress into this dynamic and expanding industry.
CIDESCO, which has been defining professional standards in the Beauty Therapy Industry since 1946, has developed three new Diplomas, in response to the dynamic growth and development in the Beauty and Spa Industry. The new Diplomas offer the highest standards of professional qualifications and will provide graduates with the means to equip themselves with the skills to succeed.
The three new qualifications include:
The Spa Therapy Diploma – this qualification gives candidates the opportunity to obtain a Diploma in ‘Spa Therapy’ without the prerequisite of a qualification in Beauty Therapy. CIDESCO recognized the need for a ‘stand alone’ qualification which is now available to anyone who would like to pursue a career in the Spa Industry.
Beauty & Spa Management Diploma - the new CIDESCO Beauty & Spa Management Diploma has been developed to give graduates a real competitive ‘edge’ in the market place. The course includes a greater emphasis on the range of activities required to manage an organization or business such as human resources planning and customer service. This Post Graduate Diploma is available to holders of the CIDESCO Diploma in Beauty Therapy and/or Spa Therapy and will equip any student with the necessary skills to undertake a management role.
Media Make–up Diploma – open to candidates who have a passion for creative make-up to enable them to be employed in media, theatre, TV and fashion. The CIDESCO Media Make-up Diploma teaches students how to apply make-up for television, film, catwalk and fashion industry magazines and theatre as well as prosthetics and other areas which require special effects make-up.
Launching the new Diplomas, CIDESCO’s President Anna-Cari Gund says: “The introduction of our new Diplomas will open up careers in the Beauty and Spa Industry to a great many more people whilst still maintaining standards. By offering a range of CIDESCO qualifications, schools and colleges can provide students with a flexible and supportive approach to their education and development in the Beauty and Spa Industry. With a CIDESCO qualification they can be assured that they have received a world class qualification that is second to none.”
CIDESCO Diplomas include:
· Beauty Therapy Diploma
· Post Graduate Beauty Therapy Diploma (available to qualified therapists with a minimum of three year’s professional experience)
· Post Graduate Spa Diploma
· Spa Therapy Diploma
· Post Graduate Beauty & Spa Management Diploma
· Post Graduate Aromatherapy Diploma
· Post Graduate Electrical Epilation (Electrolysis) Diploma
· Media Make-up Diploma
[Image courtesy of Flickr/Zen Spa]
3 lucky winners will receive Acdue Hydrating Wash and Glocione Immediate Effect by Omiera!
- Acdue Hydrating Wash is a multi-performing fast-acting cleanser that helps eliminate and diminish adult acne while addressing other aging concerns such as wrinkles, fine lines and uneven skin tones.
- Glocione Immediate Effect neutralizing foundation offers skin a lifted look, firmer feel and youthful radiant glow all in one cream!
HURRY! Contest ends Sunday, March 1st, 2015 at 11:59PM Pacific Time!
Due to mail regulations, the giveaway will be limited to entrants in the United States.
[Images courtesy of Omiera]
5 lucky winners will receive Lotion PS from Yon-Ka Paris!
More than just a toner, this treatment mist is a true phyto-aromatic fountain of beauty, essential for rebalancing and preparing skin for everyday beauty products. Alcohol-free, it refreshes, tones and purifies even the most dry or sensitive skin. With Yon-Ka Paris’ signature Quintessence, the energizing effects of its essential oils can be felt throughout the whole body.
HURRY! Contest ends Sunday, February 22nd at 11:59PM Pacific Time! Due to mail regulations, the giveaway will be limited to entrants in the United States.
[Image courtesy of Yon-Ka Paris]