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OPI pays hommage to its Culture of Color with the international launch of its first branded film. Set to the French DJ band C2C’s “Down the Road,” the video features a surrealistic dance-off between four female dancers and a gorgeous Thoroughbred, as trained by equestrian stuntmaster Mario Luraschi.
Named after OPI’s classic black nail lacquer, Lady in Black (known as Black Onyx in North America) brought to the film a repertoire of moves including tap steps and dancing en pointe, while showcasing bestselling OPI colors on her hooves.
The film’s four featured lacquers – Pink-ing of You, Red My Fortune Cookie, Need Sunglasses? and No Room for the Blues – each represent one style of dance and one overarching theme, illustrating OPI nail lacquer as a means of self-expression.
“I always say that nail lacquer can change your look – and your outlook,” explains Suzi Weiss-Fischmann, OPI Executive VP and Artistic Director.
“Today, nail color can convey feelings and emotions, expressing on the outside what the wearer is feeling on the inside. In this short film, four women communicate through dance and color. With a trained Thoroughbred who could replicate the dancers’ moves with very little digital enhancement, we were able to capture the unique, energetic and creative culture that epitomizes the OPI brand.”
[Video courtesy of Harris Shepard Public Relations]
Since 1955, the PBA Disaster Relief Fund has been there to assist salons/spas and beauty professionals recover and rebuild after devastation caused by natural disasters.
As Hurricane Sandy and related storms continue to move across the greater Northeast, PBA reaches out to beauty professionals and companies to contribute to the PBA Disaster Relief Fund.
"The PBA Disaster Relief Fund is a perfect way for our industry to come together and help support fellow beauty professionals in their time of need," states Steve Sleeper, Executive Director of the Professional Beauty Association.
All donations made to the PBA Disaster Relief Fund are tax deductible and 100% of all funds raised go directly to beauty industry professionals in need.
- Contributions can be made online by credit card by simply completing the online donation form at: www.probeauty.org/disaster-relief-fund.
- Check or money order donations should be made payable to PBA Disaster Relief Fund and mailed to 15825 N. 71st Street, Suite 100, Scottsdale, AZ 85254.
- Contributions can also be made by phone by calling the PBA toll free number at 800.468.2274.
Salon professionals that have been affected by this natural disaster can apply for assistance from the PBA Disaster Relief Fund by downloading the Application for Aid at www.probeauty.org/disaster-relief-fund.
Please send completed application and any additional documents to:
PBA Disaster Relief Fund
15825 N. 71st Street STE 100
Scottsdale, AZ 85254
[Image: Getty Images News/Mike Stobe/Stringer]
Natural Elements Spa & Salon will host their fourth annual “Operations Veterans Appreciation” from Monday, November 12 through Friday, November 16th, 2012. All active duty or DD214-holding veterans will receive a 40% discount on any hourlong or lonter services. Plus, 10 veterans will be selected to receive free spa or salon services, based on a “Why my Veteran Deserves to be Pampered” contest. Send nomination entries to firstname.lastname@example.org.
Proof of military service and a scheduled appointment is necessary. Goodie bags & door prizes will be provided by local businesses such as Hyatt Place, Moe’s Southwest Grill, Jersey Mikes, One Life Gym, Terebith Sweet Retreat, Chick-Fil-A, and Food Lion.
Natural Elements Spa & Salon is a female/veteran-owned and -operated business. For more information visit http://www.Natural-ElementsSpa.com.
[Image courtesy of Natural Elements Spa & Salon]
Swiss beauty brand La Prairie announced the winner of the first-ever La Prairie Award for Innovation in Marine Protection last week. The award, created in partnership with the Prince Albert II of Monaco Foundation, aims to recognize and support grassroots projects targeted toward resolving environmental issues. Entrants were asked to present an environmental challenge and propose a sustainable solution solution.
Patrick Rasquinet, CEO and President of the La Prairie Group, and Céline Cousteau, Founder of CauseCentric Productions and Special Ambassador for La Prairie’s Advanced Marine Biology Collection, had the honors of announcing the three winners of the La Prairie Award during the 2012 Prince Albert II of Monaco Foundation’s Award Ceremony. The evening event was held in the Science Museum in London on October 12.
The first place winner, receiving the grand prize of $100,000, was the Monk Seal Conservation Project to help save the endangered species in the Mediterranean Sea; the first runner-up, receiving $20,000, was the Kalabia Marine Conservation Education Program, which runs an educational boat that travels far and wide teaching children to respect the environment; the second runner-up, receiving $10,000, was the Toliara Reef Complex Project, a marine ecosystem conservation effort in Madagascar.
“We’re thrilled to have collaborated with the Prince Albert II of Monaco Foundation on our first ever La Prairie Award for Innovation in Marine Protection. They share our mission in protecting the Earth’s resources and providing advanced sustainable solutions through awareness and most importantly, action," Rasquinet stated. "As Céline [Cousteau] says, we only have one world... it is our duty to take care of it. La Prairie is proud to play a part in caring for our planet."
Since 2007, La Prairie has been actively engaged in preserving the ocean’s rich ecosystem by using only marine-sourced substances, cultivated in a carefully controlled environment, in its Advanced Marine Biology Collection of skin-treatment products. The company has also sponsored activities to promote environmental awareness (spearheaded by zealous environmentalist Céline Cousteau), participated in environmental business summits and supported the Monaco Blue initiative, aimed at influencing public opinion and policy-makers in regards to the damage being caused to the world’s oceans and identifying worthy areas of action. The introduction of the La Prairie Award and its initiatives to promote eco-awareness represent the brand’s latest chapter in this long-term commitment.
Jane Iredale Mineral Makeup recently held a "Meet Jane Award Trip" contest for its U.S. retail partners. The incentive, a two-night, all-expenses-paid visit to historic Boston as well as the brand’s headquarters in Great Barrington, Massachusetts, was offered through the company’s i-Rewards program. Designed to reward the achievements of high-performing Jane Iredale partners, this program ranks sellers as "Diamond", "Emerald", "Ruby", "Sapphire", "Opal" or "Pearl". Based on their level of achievement, partners are rewarded with varying degrees of financial savings, new product previews, educational savings and personalized business support. For this drawing, Diamond Partners were entered five times, Emeralds four times, Rubies thrice and Sapphires twice.
A total of 834 partners were entered into the drawing. The winning spa was Skinsations of Tell City, Indiana! Owner Kelly George and front desk manager Melody Hedinger were flown from Indiana to Massachusetts to participate in a marketing meeting and VP Forum Open Discussion about how Jane Iredale as a company can help grow its retailers’ businesses. They also enjoyed a free day to explore historic Boston, a tour of the company’s headquarters and a one-on-one dinner with Jane Iredale herself. Established in 2005, Skinsations is an esthetics salon that focuses on customized skin care, with a mission to empower women to be their very best and enhance their own natural beauty.
Jane Iredale's unique program engages U.S. retail partners by incentivizing them to incrementally grow their businesses in exchange for input in Jane Iredale’s marketing, promotions and partner support initiatives.
Spaphile.com, once referred to as a “Groupon” for health and beauty services, offers marketing solutions for premier spas, salons and fitness centers in Los Angeles with the launch of its brand new membership program. Since its 2010 launch in Los Angeles, Spaphile has expanded its daily deal service to major cities nationwide, garnering a dedicated national audience interested in health, beauty and wellness. Now, Spaphile aims to build loyalty for businesses through a members-only program that offers exclusive offers and access to local spas, salons and fitness centers.
Spaphile’s members-only card program targets subscribers with a strong interest in spa, beauty and fitness. By paying an annual fee ($79), members can save thousands of dollars each year at some of the top spas, salons, and fitness businesses and get VIP access to exclusive beauty events. They will also be mailed free sample products (from Spaphile affiliates) throughout the year.
Spaphile's editorial team writes spa, beauty, and wellness reviews to help members understand each place featured in its network. Each business receives a profile page with full description about their business, social media links, link backs to their website, as well as a members-only offer for Spaphile members.
“The new Spaphile is about going a step above the daily deal concept and building a community of people who frequent spa and salon locations,” says Spaphile.com CEO Michael Meschures. “Our mission is two-fold: to build a loyal and engaged clientele for our partners and to provide an elevated spa experience for our members.”
The new program allows Spaphile cardholders to discover new locations and always receive a members-only discount as long as they present their members card. Rather than a one-time voucher, these cards are good for one year after the purchase date and can be used as many times as they want.
To celebrate the official launch of its membership program, Spaphile will host an exclusive “wine and spa” event at Sonoma Wine Gardens in Santa Monica on Wednesday, October 10. Guests will enjoy drink specials, complimentary beauty treatments and their own Spaphile membership card. Tickets are $40 and are available for purchase HERE.