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The ONE Concept Group announced the second annual West Coast School Rally on July 23rd at Earthlite Headquarters in San Diego County. As organizers of the American Massage, Chiropractic, Acupuncture, & Spa Conference in San Diego and Atlanta, ONE Concept is committed to an interdisciplinary approach to wellness. “Students are the future,” says Scott Dartnall, President of ONE Concept Group. “Bringing the massage schools, acupuncture schools, chiropractic schools and cosmetology schools together, furthers ONE Concept’s mission to unite a growing community of holistic practitioners. Our goal is to achieve ONE voice in the field of progressive health care.”
“Just like the ONE Concept Conferences, the focus of the School Rally is not one particular discipline,” says Monica Pasinato-Forchielli, Vice President of ONE Concept. “It is about uniting the professions—the excitement of understanding each other’s disciplines and providing the opportunity to experience the benefits of each modality. Encouraging information, sharing and an interdisciplinary approach benefits the schools, the students and the planet!”
Approximately 25 schools focusing on massage, chiropractic, acupuncture and spa are expected to participate in the School Rally. Each attendee will receive a gift bag loaded with product from sponsors, including Biofreeze®, Biotone®, Bonvital, American3b Scientific and many more. One lucky school will receive the $1,000 Helping Hands Gifts for Growth™ grant from Biofreeze and Biotone. “In collaboration with BIOTONE, we have partnered with One Concept to award grants at the school rally and student program in San Diego,” stated Marshall Dahneke, President and CEO, Performance Health—parent company of Biofreeze. “We believe that the future of our industry is dependent upon the success of students, and we actively look for ways to support them.”
The full day event features “heavy-hitters” in the world of spa, massage, acupuncture, chiropractic and holistic health—attendees will take away trends and tips to capitalize on the 1.9 trillion global market for wellness services. The stellar speaker line-up includes spa entrepreneur Angela Cortright, CEO of Spa Gregories; Cindy Williams, Western Liaison for Associated Bodywork & Massage Professionals; CG Funk, Vice President of Industry Relations & Product Development for Massage Envy; Mark Dixon, Chair of the California Massage Therapy Council; Marilyn Allen with the American Acupuncture Council and Editor of Acupuncture Today; and Dr. Eric Plasker, Doctor of Chiropractic and founder of the 100 Year Lifestyle program.
Also included in the program is a networking lunch and tour of Earthlite’s state of the art green facility. “As ONE Concept’s 2012 award recipient for Environmental Leadership, Earthlite is acclaimed for achieving a 100% carbon neutral footprint through various sustainable business practices,” says Earthlite CEO Jim Chenevey. “We depend solely upon renewable wood sources from managed forests, recycle 100% of our scrap wood, minimize waste, and use biodegradable upholstery and CFC-free foam. Environmental responsibility is, quite simply, part of our DNA.”
School Rally attendees also receive a complimentary three day pass to ONE Concept’s American Massage, Chiropractic Acupuncture and Spa Conference September 13-15 in San Diego, including access to the tradeshow floor and all one hour classes. All students receive complimentary access on Friday “Student Day.” The ONE Concept Conference is ideal for massage therapists, chiropractors, acupuncturists, and holistic practitioners wanting integrative, hands on education to develop a holistic approach to wellness.
Universal Companies recently hired Jeannette Cunniff as Training Manager in Sales and Education. A 25 year industry professional, Jeannette founded and directed Lake Tahoe Massage School, a CA State licensed and nationally certified vocational school, from 1995 to 2006. In 2005, she was recognized by the AMMA (American Medical Massage Association) for providing excellence in training and education. In 2007, Jeannette developed Global Touch Educational Seminars, (NCBTMB #40015-06), Nationally Certified Continuing Education Programs for the Massage Therapist and Healthcare Practitioner. She has worked with the resort spa industry and the California Community College sector creating, implementing, and instructing training programs. Jeannette has researched and developed more than 500 hours of core based curriculum and 200 hours of specific training programs approved by the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB) in Craniosacral, Deep Tissue, Reflexology, Lymphatic Drainage, Chronic Pain, Spa Therapies, Sports Injuries, Business, and Ethics. For the past 7 years she has taught seminars nationally and internationally in Costa Rica, Egypt, Thailand, and the British Virgin Islands.
As Training Manager, Jeannette is responsible for training field instructors, as well as for scheduling and conducting training programs for Universal Companies customers. She assists in developing and implementing new training models, curriculums, and protocols. She works closely with the Universal Companies team of instructors and the National Account Managers of resorts and vocational schools.
“I am eager to offer new models of interactive training,” Jeannette says. “Universal Companies will continue to support the service provider, schools, and spas by providing excellence in education. Our educational partnerships offer trainings to our resort industry customers in order for them to enhance their guests’ spa experiences, while our vocational school programs offer comprehensive and marketable trainings for their students.” She adds, “I am excited to be working with a well respected and growth oriented company.”
Jeannette holds dual license in esthetics and massage therapy and has been a spa trainer, esthetician, and massage practitioner for several luxury spas in Hawaii, Florida, and the British Virgin Islands.She is approved by the NCBTMB and offers continuing education which can be used for massage re-licensing in 40 states.
[Image courtesy of Universal Companies]
Repêchage is teaming up with the Migraine Research Foundation and spas nationwide to raise funds and awareness in honor of June’s Migraine Awareness Month. Did you know 1 in 10 Americans (10% of population) suffer from migraines? Amazingly, the cause of the disease is still unknown and about half of all migraine sufferers are never diagnosed.
These shocking statistics have motivated Lydia Sarfati, founder & CEO of Repêchage, to create a special treatment called Repêchage “Sweet Relief,” which includes a scalp massage and lymphatic face massage to help relieve pain, boost the immune system and promote the body’s own healing mechanisms. Eager to support the cause, Repêchage spas including Vito Mazza Salon & Spa in Woodbridge, NJ; Three-13 Salon, Spa & Boutique in Marietta, GA; Leah Chavie Skincare Boutique in Chicago, IL; Lovella Salon in New York, NY; and Christie & Co. Salon & Spa in Flushing, NY are all offering the treatment throughout the month of June and donating at least 10 percent of profits to the Migraine Research Foundation for each treatment received.
“Repêchage is proud to help spread knowledge about migraine as it is a disease that impacts so many people on a daily basis. Massage treatments can really help soothe some of the discomfort associated with these powerful and chronic headaches and planning these fundraising events seemed like the perfect way to bring awareness and relief at the same time,” said Shiri Sarfati, Executive Vice President of Repêchage.
[Image courtesy of 5W Public Relations]
DePasquale, The Spa, in Morris Plains, New Jersey, announces the launch of The Beauty Bar. In a world where time is hot commodity, The Beauty Bar offers express beauty services and treatments such as brow shaping, waxing, threading, lashes, hair extensions, braids, knots and other make-up trends. Launching this Spring, the beauty bar also features fun tutorials for adults and teens.
For more information visit depasqualethespa.com.
Aveda, a leader in botanical beauty and socially responsible business practices, was named a 2013 AmeriStar Package Award Winner in the Health & Beauty Aids category. Aveda was recognized for its 100% Post-Consumer Recycled High Density Polyethylene (HDPE) Bottles.
The Institute of Packaging Professionals (IoPP) AmeriStar Awards Competition commemorates the best packages of the year. A primary goal of AVEDA for more than 30 years has been to maximize the use of post-consumer recycled content materials in packaging whenever possible, as well as to develop packages that are easy to recycle. Their 100% post-consumer recycled content HDPE bottles meet both of these goals.
For instance, the Aveda Invati™ and Stress Fix™ bottles are made from 100% post-consumer recycled content HDPE. These bottles utilize a post-consumer recycled content color carrier, allowing Aveda to achieve a long-standing goal of eliminating virgin petro-chemical content.
“With every package we develop, we're mindful of our environmental footprint, and we work to minimize our packaging and maximize our use of recyclable and post-consumer recycled materials,” says Mike Kennedy, vice president, Aveda Global Package Development. “We are proud to be named an AmeriStar Package Award winner and recognized as a true leader in the beauty industry.”
The AmeriStar Awards Ceremony will honor the best in packaging, and recognize the winners for their contributions to the packaging industry, on June 19th during the EastPack Trade Show at the Pennsylvania Convention Center in Philadelphia.
[Image courtesy of Aveda]