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Iredale Mineral Cosmetics, Ltd. recently announced the launch of its new, innovative iPad app, "jane iredale Virtual Makeover." The app, available for free on iTunes, allows both professionals and to create realistic makeup applications with unprecedented functionality, all while using the comprehensive line of mineral makeup from jane iredale, THE SKIN CARE MAKEUP®. "jane iredale Virtual Makeover" is one of the first apps with the capability to smudge makeup, adjust brush size and blend and layer different products and shades, allowing users to achieve realistic, customized makeup looks.
Designed in partnership with Modiface and available exclusively for iPad tablets, the app is an extension of jane iredale’s successful Virtual Makeover Room for desktop computers. In the app, users are first prompted to choose a photo, which they can take using the iPad camera or upload from Facebook, their iPad photo album or provided model images. Users can then tap a facial feature on the photo to bring up a color wheel showing all available makeup shades and categories for that feature.
Users apply color with their fingers as a "brush," and can increase or decrease brush size as they create different looks. Commands to undo, redo, clear, start over with a new photo, adjust facial recognition and compare before and after photos are available throughout the process.
A new “makeup tools” bar is the feature that allows users to blend makeup with a Flocked Sponge, smudge and smoke out detailed areas with a Smudge Brush and even remove little makeup mishaps with the jane iredale Magic Mitt™. These innovative features are unique to the tactile nature of the iPad.
Selecting “finalize” shows users their before and after images side by side, as well as a list of products used and the option to purchase individual products or the complete look from the online shop, or in nearby stores. Users’ looks and product recommendations can be saved, emailed or shared via Twitter and Facebook directly from the app.
The app delivers unique benefits to both beauty professionals and consumers:
·Estheticians and makeup artists can cater to clients seeking new looks for headshots, profile pictures, weddings or other occasions by trying on several different looks without physically applying and scrubbing off multiple makeup applications. Options can be narrowed down and then physically applied, saving time and increasing client satisfaction.
·Users can try on multiple shades of long-wearing products, such as jane iredale Lip Fixation, a lip stain that could not be as easily removed in reality.
·Consumers can easily play with new makeup looks at home, which they can then bring in to a makeup professional in order to recreate the look.
·Online shoppers can benefit from a try-on experience and select their ideal shades of makeup without visiting a brick-and-mortar location.
The jane iredale Virtual Makeover app is available for free via iTunes. For more information or to experience the desktop version, visit www.janeiredale.com.
The Joule Hotel in Dallas recently announced the opening of an 8,000 square-foot, subterranean oasis. The luxury ESPA spa features four multifunctional treatment rooms, including a 320 square-foot unisex vitality pool where spa-goers can dive into relaxation and float away. Now that's what we call refreshing!
CND (Creative Nail Design), a global leader in professional nail, hand and foot beauty, has been awarded a total of six patents for its revolutionary CND Shellac™ system. Over time, CND has remained consistently science-based, maintaining chemistry as a core competency. Now, three years after the official launch of CND Shellac, the unique, groundbreaking technology behind the system has been formally recognized by the United States Patent and Trademark Office.
According to Vice President of Research & Development for CND, Dr. Dave Valia, “These patents for CND Shellac are a validation of our innovation. They solidify our technical leadership and protect our investment in creating a new category in nail coatings performance and care.”
CND takes great pride in the performance of its products, as well as their strong sense of integrity and innovation. When other companies began outsourcing their research capabilities, CND invested in a multi-million dollar, on-site Research & Development facility. The company’s Research & Development resources have since continually proven their worth, delivering new levels of effectiveness backed by tangible proof, with groundbreaking brands such as Retention+™ Liquid & Powder, Brisa™ Gel, SolarOil™, and VINYLUX™.
In 2010, after nearly five years of development in its state-of-the-art laboratory, CND revolutionized the nail industry with the introduction of CND Shellac, The Original Power Polish™. The three-part system consists of the CND Shellac Base Coat, Color Coat and Top Coat. Each product is cured in the CND UV Lamp for zero dry time, and lasts for up to 14 days, chip-free, while maintaing a high-gloss shine. Each of its unique components – Base Coat, Color Coat, Top Coat and UV Lamp – now holds at least one patent of its own.
In order to ensure that consumers consistently receive Superior CND Shellac Services, CND recently launched the CND Shellac Pro Certification program. Through this initiative, the company offers Nail Professionals an opportunity to learn more about the CND Shellac system, expert application techniques and the ability to become certified as an expert on CND Shellac services.
[Image courtesy of Rpr Marketing Communications]
SpaRitual has unveiled its revamped website, which includes a number of new components designed to allow for a more interactive experience as well as a closer look at the brand's philosophy. The new site features:
- Slow Beauty blog facilitated by founder Shel Pink
- Spa Spotlight section, which features spa partners that carry SpaRitual product lines
- The option to purchase products directly from the site
- Nail tutorials that offer instruction on how to create different looks using SpaRitual products.
Visit the redesigned website at sparitual.com.
Phytomer was honored with the ISPA Innovate Award by the International SPA Association (ISPA) at the 2013 ISPA Conference and Expo in Las Vegas. This award is given to spa industry leaders with innovative and successful spa-related initiatives. More than 400 votes were cast by the ISPA membership to determine the top ISPA Innovate winners. Lenette Casper, President of Phytomer Corporation in the United States accepted the award, given to the company for their filtration garden designed to responsibly treat waste water used in the manufacturing process. Phytomer is the first and only spa brand to utilize a filtration garden, leading the way in sustainable, eco-friendly practices.
Developed in 2007 at Phytomer Laboratories in Saint Malo, France, the filtration garden uses three tiers of indigenous plants which contain enzymes and bacteria that naturally filter and remove pollution from the water. Water waste is collected in tanks that are drained weekly into the filtration garden. The first level of the garden contains plants with large root systems able to capture and filter larger waste molecules. The second tier contains a variety of plants, some that capture the micro waste particles and others that transform pollutants into fertilizers. By the third week, water flows to the third tier which is planted with willow trees and other plants that consume large quantities of water. By this time, water is 100% purified and fully reclaimed.
This voluntary investment is a 100% natural process that produces 100% pure water, without the use of chemicals, preserving the ecosystem of the Brittany region. “The use of a filtration garden exemplifies Phytomer’s belief to never reinvent what nature has already perfected,” says Casper. “We are honored to receive this award as we continue advancements in our sustainability practices” Casper notes. In addition to Phytomer’s filtration garden, the company has also advanced its sustainability efforts with a high-sea macro-algae farming program, an in laboratory micro-algae cultivation program and has become a pioneer in marine biotechnology, a major breakthrough in skin care, which is one of the most sustainable methods of creating powerful, natural, results-oriented active ingredients.