- Win Spa Products!
Dedicated to raising the bar in professional education as well as consumer intelligence in every area of skin care, Diana Howard, Ph.D., Vice President of Global Education and Research and Development for The International Dermal Institute (IDI) and Dermalogica will offer an eye-opening multi-media presentation on Monday, February 3, 2014 from 6pm to 8pm titled, “New Fact, More Fiction, Latest Fantasy – Part 2”.
The event is a Guest Speaker Evening (GSE), part of the year-long series of GSEs hosted across the USA by IDI. Dr. Howard will speak at IDI’s world-headquarters located in Carson, CA, and the message will be transmitted globally via a live webcast on IDI’s Facebook page. Viewing parties with refreshments are also being hosted at all 17 IDI locations, topped off by a live Q+A following the event.
Dr. Howard comments, “It’s human nature to be attracted to the next, newest, shiny thing, and professional skin therapists are no exception. Everyone in the business is looking for the Holy Grail, the silver bullet, especially when it comes to anti-aging. As a result, there are a lot of seductive promises, pseudo-science and misinformation that consumers find. As the leading world authority on ingredient formulation and technology, here at IDI we feel that it is our responsibility to offer skin therapists our latest assessment of what’s real and what’s just a manufacturer’s marketing ploy. Knowing the facts is the only way that professionals can manage the expectations of their customers, provide effective treatments, and correctly prescribe products for at-home use.”
Dr. Howard points out that virtually every week, “…a new mystery-fruit from the Amazon or some laboratory synthesized active ingredient is being touted all over the internet as the guarantee to reverse aging. Too often buzzwords that have legitimate science behind them are taken out of context and used to promote high tech skin care. Unless you are a scientist it may be difficult to decipher what is real science or marketing hype. ”
To attend the event, please call 1.888.29.CLASS (25277) or visit www.facebook.com/dermalinstitute to watch the live webcast. For more information on The International Dermal Institute and the GSE series, please visit www.dermalinstitute.com.
Tony Cuccio took a trip to San Jose, Costa Rica in December to motivate and inspire more than 600 people. A combination of nail technicians and those interested in beauty industry careers listened as Cuccio gave in-depth information about the status of the industry and the methods they should be using to make more money with their services through add-ons and retail.
“In a country where the average annual salary is $4,000, the turnout was tremendous and shows me that the desire to learn and earn is there,” said Cuccio. “And that’s one of the reasons I continue to do these seminars. The potential to make money in this industry is limited only by lack of knowledge. I’d like to help change that as it benefits all of us on a larger scale. People need resources for success, and I help point them in the right direction through my experiences.”
[Image courtesy of 116 Media]
Recently, Crystal McElroy joined Dermatude as the National Educator and Sales and Account Executive for Dermatude North America. McElroy will oversee sales, account management, marketing and education for the North American region. She is a licensed clinical and medical esthetician with a diverse business background in the esthetics and beauty industry including sales, education, brand management, business development, event logistics and event management.
In McElroy's one-day course on META Therapy, you learn the benefits of META Therapy versus other devices and treatments available as well as how META Therapy can increase your spas revenue and client satisfaction. Certification is also included in her course.
Dermatude is the latest European form of Micro-needling called META Therapy which is a Medical Esthetical Tissue Activation. Dermatude’s META Therapy device makes thousands of micro-perforations in the skin delivering active ingredients, without the need for anesthetic and zero downtime. The results provide an alternative to injections and fillers.
To find out when Dermatude will be in your area, please call 855-309-0313 or visit www.dermatude.com
This giveaway is now closed to submissions.
5 lucky winners will receive Hydralia from Yon-Ka Paris!
Hydralia is a super-hydrating concentrate that moisturizes, firms and revitalizes mature, dehydrated skin. Skin is left softened, comforted and revealing its natural glow.
HURRY! Contest ends Sunday, January 18th at 11:59PM Pacific Time! Due to mail regulations, the giveaway will be limited to entrants in the United States.
Congratulations to Karen Houshultz, owner of Apple Day Spa & Salon in Honesdale, Pennsylvania! Karen is the winner of DAYSPA’s Miraval Getaway Contest, and will receive a fabulous three-night stay for two at the amazing Miraval Resort & Spa in Tucson, Arizona. The prize, valued at $4,750, includes airport shuttle service; all meals, snacks and smoothies; a $150 per night resort credit; unlimited participation in daily activities such as yoga, meditation and wellness lectures; and access to all amenities, including the resort’s Life in Balance Spa!
For the contest, which ran in October and November, 2013, we asked entrants to tell us what their spa does to foster wellness for their staff, clients and community, and we were wowed by Karen’s response:
“Apple Day Spa & Salon was the 2011 recipient of the Healthy Workplace Award in Wayne County. We offer a wellness calendar for staff, clients and community. Each month we focus on different aspects of wellness including morning stretch, yoga and daily walking for staff. We host informative seminars for staff and spa guests ranging from sleep deprivation, stress reduction, menopause, and anti aging remedies to name a few. We have guest speakers as well as educated technicians teaching. We can be spotted at our local grade school teaching elementary students about melanoma awareness through fun, interactive activities. For the past 5 years we have aligned with our local YMCA with a Biggest Loser contest. We offer medical wigs and are partnered with Recover With Confidence; visiting hospitals and oncology offices and offering FREE mini services to patients. We are also certified with the Look Good Feel Better Program. At Apple Day Spa we have an array of progressive and healthful services to offer our guests, including traditional spa services as well as shirodhara, an infrared sauna, hydrotherapy services and nutritional counseling. To put it simply...we're health and wellness obsessed.”
DAYSPA executive editor Linda Kossoff called Karen to break the big news. “I was so excited when I heard that I won the Miraval Getaway prize. I love DAYSPA magazine and read it every month—I implement a lot of the ideas from the magazine and also try to enter some of the contests,” says Karen. “This essay contest appealed to me because we work so hard at Apple Day Spa to promote wellness to the staff, our clients and the community. We are an education-based facility and even though we are in a small community we do our best to stay at the forefront of our industry. Education, customer service, community involvement and teamwork are our top priorities!”
And what does this hard-working spa owner look forward to most once she gets to Tucson?
“I am so excited to soak up the warm Arizona weather as well as the beautiful scenery!” she says. “I can’t wait to enjoy all the amenities of Miraval—I've already started to make a list of the treatments I would like to try. Just checking out the spa on their website has got me excited to go...what an amazing facility!” As luck would have it, Karen also has some family in the area so she plans to extend her vacation to include a visit with them.
Thanks to all of the DAYSPA readers who entered the contest and, once more, congrats to Karen on the big win!
In an ongoing effort to ensure that every nail tech in the country knows the Cuccio name, educator Marilyn Garcia led her team in teaching attendees at the San Juan Beauty Show about Cuccio Veneer, Cuccio Colour and Cuccio Naturale. Held in November, the largest show in Puerto Rico attracted record numbers of attendees and exhibitors. In addition to offering products at show prices, the team was there doing demos and on hand to answer all questions from interested beauty professionals.
According to Garcia, “We have a wonderful team of educators that are working with me to get the Cuccio name out there. Step by step we will continue our hard work so that everyone in Puerto Rico understands the benefits of working with Cuccio.”
In addition to participating in trade shows and classes, Garcia also works with designers during San Juan Moda (fashion week). All nails for designer Miriam Budet’s collection shown in October were done by Garcia and her team using Cuccio Colour and Veneer.
[Images courtesy of 116 Media]