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Eight teenage cancer patients from the Mattel Children’s Hospital at the University of California, Los Angeles, were recently treated to facials, manicures and makeup applications at the Sonya Dakar Skin Clinic in Beverly Hills, thanks to the organization Wish Upon a Teen and beauty companies’ generous donations of time, expertise and products.
Among the day’s highlights: a lesson in faux eyelash application, courtesy of Ardell Lashes and Stila Pro Makeup Team artist Lindsey Forrest. The young women not only learned how to apply the lashes but were encouraged to choose their favorite style, from natural faux flare to fun and funky fringe. Other team members showed the teens how to use eyebrow products to fill and define areas made sparse by cancer treatments.
Wish Upon a Teen is a nonprofit organization that provides resources and opportunities to Los Angeles and Detroit teenagers who are recovering from traumatic experiences. For more information, visit wishuponateen.org.
The professional beauty industry ended 2011 with a wave of generosity, spearheaded by product manufacturers who used their resources to benefit deserving causes. Recent examples include:
• Éminence Organic Skin Care, which teamed with the Greater Vancouver Food Bank Society to raise nearly $20,000 to purchase food for the hungry;
• the experts at Ardell Lashes, who recently helped bring holiday joy to teenage cancer patients at a special Wish Upon a Teen event;
• and American International Industries, which, for the second year running, challenged its male employees to participate in a mustache-growing contest to raise awareness about prostate cancer and other men’s health issues.
The trend toward giving shows no sign of abating, in part due to the demand of consumers who prefer their hard-earned money to go where it does the most good. In one survey conducted by global PR firm Edelman, half of the more than 7,000 consumers who were asked said they were willing to pay more for a product if the money supports a good cause.
“We call it the rise of the ‘citizen consumer,’“ says Carol Cone, a managing director of Edelman Purpose, the “cause marketing” arm of Edelman. “Americans seek deeper involvement in social issues and expect brands and companies to provide various means of engagement.”
In the beauty industry, one need look no further than the active role companies and businesses take in October, now widely recognized as Breast Cancer Awareness Month, to see that this trend is—happily—here to stay. Estée Lauder led the way in breast cancer awareness efforts nearly two decades ago, and countless cosmetics and esthetics companies have since followed suit. The difference now? Consumers want to see year-round activity, proof that a company has an ongoing commitment to leave a positive legacy.
The spa industry has been making services more diverse and wellness-focused than ever before, offering more programs and incentives for consumers to lead healthier, happier lives. Now, Spa Week is making it possible for millions to take advantage of the healing benefits of spa with its biannual, signature $50 treatments.
Moving into its 16th installation this spring, Spa Week will help deliver innovative, cutting-edge services at a discount to consumers across the United States and Canada. From April 16–22, hundreds of spas (day, medical and resort), yoga and Pilates studios, fitness centers, and other health and wellness practices will offer up to three signature treatments at a discount of just $50 each.
From introducing new massage therapies like Acupressure and Bamboo Massage and advanced, clinically proven, skin-perfecting facials to weight-loss and nutrition classes, Spa Week helps to educate spa-goers on how to incorporate specific treatments into their lifelong health regimens.
Prior to Spa Week’s inception in 2004, the spa industry was often perceived as a VIP circle, reserved for the beautifying and pampering of the rich and famous. Spa Week aims to break down these barriers by opening up the world of spa to the masses, making costly treatments affordable for the average consumer. After experiencing a huge economic downturn and the recent healthcare crisis, stressed-out, overworked consumers have come to rely on Spa Week as a means to provide the physical and mental therapeutic relief they need on a budget.
To take advantage of Spa Week, consumers register on spaweek.com for exclusive information on participating spas and their $50 services. SpaWeek.com will launch five weeks early this year, on March 12, to give consumers even more time to book their desired services well in advance.
For more information on how your spa can take part, visit spaweek.com.
The International SPA Association Foundation announced that a donation of $5,000 has been presented to the ISPA Foundation by SpaFinder, and an additional donation of $5,000 has been contributed from the Global Spa Summit. The donations will aid the research initiatives of the ISPA Foundation, specifically the new Consumer Snapshot Initiative. This valuable new information is part of an ongoing research program that will report on consumer trends and behaviors.
“SpaFinder and the Global Spa Summit understand the needs of today’s spa-goers, so the opportunity to work with them to help bring new information to our industry is exciting,” said ISPA Foundation President Jeff Kohl. “The ISPA Foundation is dedicated to providing high-level industry research that aids key business decisions, and the new Consumer Snapshot Initiative will deliver important takeaways for the spa community.”
The research initiative, conducted by PricewaterhouseCoopers, will reveal data on consumer’s thoughts and preferences. These key elements are essential for spas while planning out treatment menus and developing new offerings. Consumer research not only provides insight into spa-goer trends, but also reveals how non-spa-goers are behaving. The initiative will shed light on why non-spa-goers aren’t visiting the spa, if they’ve ever considered visiting a spa and what misconceptions they may have about the spa.
“In a few short years, spa and wellness has grown from a cottage industry to a $60-billion-plus global market (SRI International data), embraced by major businesses that are investing in innovative new products and initiatives designed to meet exploding consumer demand," said Pete Ellis, Chairman and CEO of SpaFinder and Chairman of the Board of the Global Spa Summit. "The ISPA Foundation is in a unique position to help shepherd this growth with quality, original research - and we're especially pleased to support its new Consumer Snapshot Initiative, which will provide ongoing insight into spa consumer behavior and trends."
More information regarding the release of the Consumer Snapshot Initiative will be available soon. To learn more about ISPA and the ISPA Foundation’s groundbreaking library of studies and research tools visit experienceispa.com.
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