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Spa News: Spa Week Celebrates a Decade of Affordable Wellness with Major Discounts 

Spa Week Media Group eases pricing of national spa services with $50 treatments April 21-27

Spa Week Media Group, the country's largest and most respected spa and wellness marketing company, proudly commemorates its tenth year of bringing affordable wellness to the masses with the Spring 2014 Event. From April 21st – 27th, hundreds of spa, wellness, and health and fitness facilities across the United States and Canada will offer full-service treatments at the major discount of $50 each. Featured services are valued at anywhere from $100 to $500.

Launched in 2004 by founder Cheryl Reid, the first Spa Week Event took place in New York City with just two dozen spas participating. The goal was simple: make spa visits affordable by offering full-service treatments, normally costing hundreds of dollars, for just $50 each. Now entering its tenth year, Spa Week boasts hundreds of spa and wellness participants across North America and has become the most comprehensive way to engage consumers in the health and wellness lifestyle. A true pioneer, the biannual Spa Week Events have singlehandedly paved the way for over 1.5 million people to experience a spa visit in the past decade.
According to the International Spa Association, 72% of spa-goers are now influenced by stress in their decision to visit a spa while 88% of all spa-goers said that spas improve their health and well-being. No longer classified as luxuries, spa visits are now viewed as necessities as more people are taking control of their own health and well-being. Recent years have shown an explosion of medical evidence about the proven health benefits of spa visits, creating higher consumer demand to easily (and affordably) obtain spa and wellness services. By heavily discounting such costly services on the grand scale, Spa Week is to thank for educating and evolving consumer expectations of the spa from a coveted indulgence to real, functional health and wellness.

"It's been an amazing journey so far. When I look back ten years ago when the Spa Week brand was born, I never thought I'd be celebrating such success a decade later," said Cheryl Reid, CEO and Founder of Spa Week Media Group. "I never dreamt that the Spa Week franchise would be embraced the way it has. The response has been both overwhelming and humbling, and we plan to keep in alignment with our initial goal of driving more and more people to the spa for decades to come."

In honor of this milestone, Spa Week's Spring 2014 Event will present spa-goers with even more cities, spa and wellness locations and treatment options to choose from than ever before. In addition, Spa Week will celebrate its tenth birthday by offering exclusive, centennial themed promotions and giveaways via and its social media channels.

Returning for the Spring 2014 Event are Exclusive Trade Association Partner: International Spa Association (ISPA), Exclusive Skin Care Sponsor:Jurlique Skincare and Exclusive Lifestyle Sponsor: FabFitFun. New sponsors include Exclusive Media Sponsor:, Exclusive Chocolate Sponsor: Godiva Chocolatier and Exclusive Tea Sponsor: The Mighty Leaf Tea Company. Spa Week is co-sponsored by CEW and a portion of the proceeds from the Spring and Fall Events are donated to  

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[Image: PR Newswire]

Spa News: PBA Launches Executive Summit for Beauty Companies

PBA Launches  Executive Summit for Beauty Companies

The Professional Beauty Association (PBA) will present the first PBA Executive Summit, taking place on Thursday, December 4 - Friday, December 5, 2014 in Scottsdale, Ariz. This summit will provide attendees with education and networking opportunities. The two-day event will bring together executives from top beauty companies to learn from leading business experts on how expanding technology and social connections have transformed marketing and communications in the beauty industry.

This year's theme, Consumer IQ, allows attendees to explore the trends that Gen Y & Millennials are responding to, as well as examine comprehensive industry data that can forecast upcoming trends applicable to business strategies. Moderating this inaugural summit is former CNN Anchor and NBC Correspondent Gene Randall. From the fall of the Berlin Wall to the U.S. invasion of Panama and the Exxon Valdez disaster, Randall has been front and center to chronicle global events over the course of his impressive career span.

Featured sessions:

What Gen Y & Millenials Want from Your Brand | Speaker: Jane Buckingham
Jane Buckingham will navigate through the differences and similarities between generations X and Y and discuss various marketing strategies geared towards each age group.

Where Good Ideas Come From | Speaker: Steven Berlin Johnson
Consider breakthroughs as different as Darwin's theories and the rise of YouTube, and ask: what did these moments have in common? What environments fostered these ideas? Steven Berlin Johnson answers these questions with a core set of innovative principles that have encouraged creativity and grown businesses across history.

Results from PBA's Industry Research Study | Speaker: Carrie Mellage
In collaboration with Kline & Company, Inc., PBA set off to conduct a revolutionary and comprehensive study to ultimately provide data that can be used to help identify trends, benchmark performance, and evaluate competitive beauty related sectors. The results of this study will aid in the decision-making process for businesses involved in the professional beauty industry.


Spa News: Arica Carpenter and Cuccio Colour Support Charities

Arica Carpenter and Cuccio Colour Support Charities

Arica Carpenter was taught at a very early age that giving back was necessary in order to move forward. As she began her career in beauty, she was lucky enough to be mentored by an industry icon who reinforced that philosophy time and time again.

Now working as brand manager at Cuccio Colour, Carpenter remains true to her core values by remembering her mentor’s teachings nearly a decade ago. She recently made charitable donations of Cuccio Colour polishes to the Alliance for Children, a non-profit that helps benefit abused children, and the Beauty Bus Foundation, a national non-profit that provides free beauty and grooming services as well as pampering products to terminally or chronically ill people and their caregivers.

“The important thing to remember about giving back is that it doesn’t always have to be in a monetary form,” explained Carpenter. "Donating polish to these organizations was a way for me to make a difference because at the end of the day, even the smallest selfless act can have a significant impact on those in unfortunate circumstances.”

Carpenter donated polish for the Let’s Play Bingo event, an annual fundraiser. The polish she donated to the Beauty Bus Foundation will be distributed in its Bags of Beauty as well as used on patient visits.

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Spa News: ISPA Presents Jim Root with Dedicated Contributor Award

ISPA Presents Jim Root with Dedicated Contributor Award

The International SPA Association (ISPA) recently announced that it will present Jim Root with the 2014 ISPA Dedicated Contributor Award at the 24th annual ISPA Conference & Expo at Mandalay Bay in Las Vegas, NV, taking place from October 13 – 15, 2014.

“Jim is the ultimate cheerleader for the spa industry. Every step of the way he has leant his supportive and motivating attitude to ISPA,” says ISPA President Lynne McNees. “I can’t imagine what the spa industry would have been without his dedication and commitment.”

Adds Michael Tompkins, ISPA Chairman, “Jim’s positive attitude is contagious. He has always been an example of positivity to me as I navigated leadership roles within the association. It is an honor to be able to present such a well deserving award to someone as dedicated as Jim Root.”

Root is the Chief Executive Officer and President of Glen Ivy Hot Springs, a 154-year-old spa and hospitality management company. Between its two locations in Corona and Brea, California, Glen Ivy welcomes some 200,000 guests each year with a team of 300 employees.

With a 37-year career in spa and hospitality management, Root is a past chairman of ISPA. Within the industry, he has been acknowledged for his team building skills, stewarding organizational and operational change and crafting memorable and life-changing experiences for spa guests.

“First and foremost, I’ve always been a member that got engaged and who has stayed connected throughout my career. The community of ISPA is a very real connection in my life, so this recognition is especially gratifying,” says Root.

The ISPA Dedicated Contributor Award is given to an active ISPA member who has contributed significantly to the growth of the association. The recipient will have demonstrated leadership and commitment to ISPA and has extensively assisted in the promotion of the association, as well as its mission and vision.

More information about the 2014 ISPA Conference & Expo can be found at

Beauty Brand Balanced Guru Donates 100% of Profits to Charity Connected Warriors

Beauty Brand Balanced Guru Donates 100% of Profits to Charity Connected Warriors

Image courtesy of Janice McCafferty PR

Limited edition beauty products created for Connected Warriors, a non-profit organization providing free, trauma-conscious yoga therapy for service members, veterans and their families.

Balanced Guru recently announced a new extension to their Giving Back Program, an initiative that features customized, limited edition product collections designed for non-profit organizations to sell to fund their individual causes. Through their Connected Warriors Beauty Line, the Balanced Guru will be donating 100% of the profits from three special products - the Antioxidant Facial Masque, Hair Styling Oil, and Soothing Body Oil - to the charity, Connected Warriors.

Connected Warriors is a non-profit organization that aims to provide free, trauma-conscious yoga therapy for service members, veterans and their families in the United States. Founded on the principles of volunteerism and selfless giving, it is a collection of yoga teachers, business professionals and military veterans who have joined together to honor military men, women and families by making available an effective method of health and well being. The practice of yoga is used as a powerful tool helping Veterans overcome stresses, injuries and unwanted effects of military service.

Balanced Guru Connected Warriors Soothing Body Oil

Baobab, Jojoba and Avocado are rich oils that will leave your skin soft and smooth, while Sesame and Argan will balance your skin and reduce oiliness. Lavender, Orange and Geranium essential oils work together to create a nurturing scent that will linger throughout the day. $30 for 4oz via

Balanced Guru Connected Warriors Hair Styling Oil
Balance frizzy hair without weighing it down with silicones, all while controlling fly-aways with a blend of Sesame, Grapeseed, Jojoba and Tamanu Oils. See increased shine and manageability. $25 for 1oz via

Balanced Guru Connected Warriors Antioxidant Powder Facial Masque
Colorful berries feed your skin with antioxidants, along with clove and cinnamon to help fight free radicals. In case that wasn't enough, vitamin C will give this masque an extra boost to also help brighten your complexion. $45 for 4oz via