Working Week

Spa Week, the semiannual marketing push designed to make the spa world accessible to everyone, will take place October 10-16 at hundreds of spas and wellness centers across the continent.

This marks the 15th occurrence of the event, founded in 2004 by industry maven Cheryl Reid, who wished to dispel the notion that spas are only for the rich and famous. During Spa Week—which takes place every spring and fall—participating day, resort and medical spas, as well as other health and fitness businesses, offer a select two or three of their services to guests at just $50 each. Consumers track down these bargains at the Spa Week website, where they can discover which businesses are participating and book affordable services in advance.

Spas that participate can reach new clients and/or introduce unusual treatments to their regular clientele, making Spa Week a popular, win-win venture. For more information on participating, visit spaweek.com.