Sweis Inc. and Moroccanoil Host Hair Trends Party and Presentation

From left: Robert Ham, Moroccanoil Director of Education, Kevin Hughes, Global Educator, and Traci Barrett, freelance stylist

Sweis, the Southern California Moroccanoil Distributor, invited local salon owners and stylists to attend a special Moroccanoil event at the Andaz Hotel in West Hollywood, CA, in September.

Moroccanoil educators Robert Ham, Director of Education, and Kevin Hughes, Global Educator, with assistance from Traci Barrett, freelance stylist, showed party guests how to use Moraccanoil products to create trendsetting locks inspired by iconic fashion. With hair styles spanning decades from the 50’s the 80’s, the stylists began by creating casual day styles, and then transitioned into more dramatic evening looks, showcasing the versatility of various Moroccanoil products. Here's a sampling of the styles featured:

•50’s – Curly styles were fashioned into a 50’s-esque faux bob and a Veronica Lake finger wave, with hair swept to the side.
•70’s – The daytime looks featured subtle, barely-there waves. Evening styles included braided top knots.
•80’s – Daytime curls became curly mohawks with tails and french rolls, looks that were showcased in the recent Catherine Malandrino show during New York Fashion Week.

“We believe that it is important to offer our customers ongoing education and trend inspiration to fuel their creativity,” says Karl Sweis, CEO of Sweis, Inc. “Moroccanoil education has been in high demand, and we were excited to be able to offer this special presentation from the Moroccanoil artists who are fresh off of working the New York Fashion Week runways and creating the season’s most popular looks.”