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The Professional Beauty Association (PBA) announced two category changes to the North American Hairstyling Awards (NAHA) starting in 2013: Competitors can now enter in the new "Men's Hairstylist of the Year" category and make-up artists can enter in the "Make-Up Artist of the Year" category without the nomination of a hairstylist.
The "Men's Hairstylist of the Year" will honor a stylist who displays the most proficiency in the designs and techniques used in men's styling and grooming. Entrants in this category must master current men's commercial, contemporary and wearable styling trends.
By expanding the entry rules to allow make-up artists, an integral component to any NAHA entry, to enter the "Make-Up Artist of the Year" category without the nomination of a hairstylist, it is PBA's hope that make-up artists not affiliated with a stylist or salon will be encouraged to submit their work independently.
"By adding the NAHA Men's Hairstylist of the Year category and expanding the rules for how make-up artists can enter the competition, our hope is that more stylists and make-up artists will be encouraged to enter for a coveted NAHA. New participation will enhance NAHA overall and help bring recognition to more key areas of the professional beauty industry," said PBA Director of Industry Programs and Education, Jessi Marshall.
The entry process for the 2013 North American Hairstyling Awards (NAHA) will open December 1, 2012. For more information visit probeauty.org or call 800.468.2274 (480.281.0424).
Mehaz Professional hosts the Why I Love Mehaz Tweezers contest which offers the opportunity to win a Mehaz Depil-A-Tweez slanted tweezer made in Solingen, Germany. Ten lucky winners will be selected. Mehaz Depil-A-Tweez provides the professional precision required by skin care professionals! For information visit http://www.mehaz.com or call 800-347-7456.
[Image courtesy of Spilo Worldwide]
Spa Week Media Group announced that it is partnering with digital gifting company CashStar to enable businesses to easily purchase Spa & Wellness eGift Cards as gifts or incentives for employees, partners and clients. Powered by CashStar, the eGift Cards are instantly redeemable at more than 5,000 spas and wellness facilities across North America and never expire. Recipients of Spa & Wellness eGift Cards should visit SpaWeek.com for a directory of spas and wellness locations that accept the gift cards.
“CashStar’s vast B2B network provides us access to some of the top re-sellers in the country,” said Heather Abbott, Vice President Gift Card Marketing at Spa Week Media Group. “With CashStar’s B2B solution, our customers have an even easier way to purchase our eGift Cards as gifts or sales incentives for employees, partners and their clients.”
Businesses control the entire process and can order eGift Cards in real-time with no inventory or volume commitments, issue cards in any denomination and activate cards instantly. CashStar streamlines the implementation process and acts as one point of contact for all eGift Card customer service, providing a cost-effective solution.
SpaBoom, the company that brought instant online gift certificates to the industry, and which recently launched their custom marketing system, now wishes to rebrand with the help of clients and friends. They're hosting a contest for their new look and feel, and are posting new website designs for their Facebook audience to comment on/vote. The company is also running a SpaBoom Makeover Sweepstakes to help encourage participation in the process. The contest will end on November 30, 2012 with an announcement of the chosen design and Sweepstakes winner.
“We're ready for a bold new look and feel that epitomizes our powerful technology and reflects our passion for this industry. We love engaging our clients and friends in this process, in fact it's totally fitting that we create an interactive rebrand, it's what we believe in,” said Bill Bice, Founder and CEO.
Spa Week has announced the launch of MyWellness Rewards, a social loyalty program designed specifically to reward Spa Week consumers, which stands to boost business for participating spas. Through this program, consumers will be rewarded for visiting Spa Week establishments, earning points for making purchases and booking treatments.
Combining traditional rewards initiatives with modern social features, this comprehensive loyalty program will reward Spa Week consumers for completing even the simplest tasks. From engaging in Spa Week’s social media platforms like Facebook and Twitter, to entering monthly giveaways and referring friends to book spa appointments via SpaWeek.com, consumers will earn points redeemable for Spa & Wellness Gift Cards and health, beauty and wellness products.
The buildup of points will also earn MyWellness Rewards members social “VIP” badges within the SpaWeek.com community, which will grant them early access to Spa & Wellness Gift Card sales, advanced booking for the Spring and Fall Spa Week Events, and recognition on the Membership Leaderboard. “Our efforts within the spa and wellness industry have garnered Spa Week a loyal following,” says Cheryl Reid, CEO and Founder of Spa Week Media Group. “We could not be more pleased to be able to thank our consumers for all their dedication to the Spa Week brand by offering them this loyalty program, which will grant them even more access to the spa and wellness lifestyle. This is what Spa Week is all about.”
[Image: Thinkstock/Getty Images/Jupiterimages]
Related: Spa Week Media Group Launches All Inclusive Membership Marketing Program | Four Seasons Hotels and Resorts Announces First Ever Global Spa Week | Spa Week Offers Affordable Health Wellness | Spa Week Launches Holiday Gift Card | Spa Week Sweeps the Nation