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Jane Iredale - The Skin Care Makeup Introduces New, Redesigned Packaging

Jane Iredale - The Skin Care Makeup Introduces New, Redesigned Packaging

Image courtesy of 5W Public Relations

Iredale Mineral Cosmetics, Ltd., manufacturer of jane iredale – THE SKIN CARE MAKEUP, recently unveiled its new product packaging as well as a new logo treatment. Characterized by a fresh layout, inviting colors and textures, integrated QR code technology, and environmentally responsible materials, the packaging symbolizes the brand’s bright future and complements its 20th Anniversary this year.

“We’ve designed our new packaging to be clear, distinct, consistent and engaging, and are excited to begin our 20th anniversary year with a refreshing new look,” says Sarah Steven, Vice President, Marketing for jane iredale. “While they may not realize it at the time, consumers actively evaluate packages on shelves in seconds. Our new packaging conveys our brand story with consumers through colors that represent the vibrancy and purity of nature, and special touches that emphasize the value and quality of our products.”

The new packaging uses clean, bright, optimistic colors to capture the essence, mood, and feeling of the jane iredale brand. Coincidentally, one of the colors chosen for the logo is Radiant Orchid, which has since been named Pantone Color of the Year for 2014. The soft gray chosen for the font is more feminine than the ubiquitous black typeface seen on most makeup boxes, and the embossed treatment of the logo and soft touch of the carton add textural elements that pop from the shelf and feel luxurious in the hand.

Creatively placed QR codes are featured on the inside flap of each carton. When scanned, the QR codes direct users to a jane iredale application video demonstrating how to apply that particular product.

“Beauty is the second most-watched category on YouTube, and sharing videos through packaging is just one way to further engage with and educate consumers,” says Steven.

Reflecting the brand’s commitment to the environment, the paper used is fully recyclable and sourced from renewable resources. The ink uses natural tree resin systems and vegetable oils to reduce volatile organic compounds by over 75 percent, while also being UV curable, reducing greenhouse gas emissions and overall environmental impact.

The Leaping Bunny logo, the leading animal protection group for cruelty-free certification, appears on every carton and certifies jane iredale as cruelty-free - not allowing for any animal testing at any stage of product development.

The new packaging began its roll out in March 2014, starting with core foundations and the new Magic Hour collection.

Video: Beauty Bus Joins KCAL9 News

Video: Beauty Bus Joins KCAL9 News

Beauty Bus Foundation CEO Ronda Wilkin and co-founder Wendy Marantz Levine join KCAL9 to discuss the organization's annual Beauty Drive. The April 27 charity event will help raise funds to deliver beauty services to those suffering with serious illnesses and their caregivers.

Watch the video to find out more about what inspired Wendy Marantz Levine to start the charity and learn more details about the event!

[Image/Video: CBS Local]

Noel Asmar Announces New Vice President of Sales and ECommerce

Noel Asmar Announces New Vice President of Sales and ECommerce

Image courtesy of Noel Asmar Group PR

The Noel Asmar Group recently announced the hire of Craig McGlynn to the position of Vice President of Sales and ECommerce. Craig has recently spent 3 years in management positions at, both on the gift card dream and the associates team. In addition, he has a background in sales to the hotel industry, which is highly relevant to the hospitality sectors serviced by the Noel Asmar Group.

"To support our fast and exciting growth, we continue to hire the right people to usher us into the next phase of our corporate plan," says designer and founder Noel Asmar. "Adding top tier talent allows us to continue to create uniforms and lifestyle apparel to serve our amazing customers in their pursuit of career, health, wellness, and recreation."

Craig added, "I have watched this amazing brand develop since its inception 12 years ago, and I am so proud to be a part of the next phase of growth and join the talented team assembled by Noel. We promise to continue to surprise and delight our customers for years to come."

The Noel Asmar brand divisions include: Uniforms, Resort Wear, Fitness, Asmar Equestrian, Pedicure Bowls, Candles, and Accessories.

ISPA Innovate Awards Accepting Applications

The ISPA Innovate Awards recognize ISPA members who have created and successfully implemented an innovative business practice, experience or product.

This year the awards will take a new format! The innovate Award recipients will be recognized in three different categories: business practices, experiences and products. Submissions will be reviewed by a group of ISPA leaders and finalists distributed to the ISPA membership for voting. The five applicants receiving the most peer votes in each category will be awarded an ISPA Innovate Award and will be recognized during a General Session. Selected recipients will not be required to present during an ISPA Innovate Session to be eligible

Applications will be accepted until May 30, 2014. For more information or to apply online click HERE!


Stop Sun Damage Before it Starts with Dermalogica's New Sun Protection Formulas

Stop Sun Damage Before it Starts with Dermalogica's New Sun Protection Formulas

Skin requires protection against damaging UV rays every day, not just when basking at the beach or snowplowing down a brilliantly reflective ski-slope. Encouraging consumers to be mindful of preventing sun damage as an everyday health practice, Dermalogica introduces New Protection 50 Sport SPF50 with Oleosome technology, and a newly repackaged After Sun Repair. Both sun-care products, which can be used for both face and body, are part of Dermalogica’s Daylight Defense system, developed for everyday protection against detrimental solar exposure.

New Protection 50 Sport SPF50 is a broad-spectrum sunscreen which utilizes lipid-rich Oleosome microspheres that boost sun protection (SPF50!) and antioxidants to help defend the skin. The formula includes licorice extract to soothe irritation from UV exposure, while hyaluronic acid bonds moisture to the skin without greasiness. This new product is water-resistant for up to 40 minutes and is a must-have for extreme sport enthusiasts who are frequently practicing and attending sporting events outside. Protection 50 Sport SPF50 can be used for both face and body, making sunscreen protection easy for busy people on the go.

After Sun Repair instantly reduces redness and cools sunburned skin with chamomile, clove, cucumber, Szechwan pepper, lavender and yucca. This soothing balm also contains extracts of Japanese Alder which scavenges free radicals and accelerates the repair of UV-induced DNA damage after sun exposure.

The suggested retail price for Protection 50 Sport SPF50 5.3oz is $32 and After Sun Repair 3.4oz is $32. Both products will launch at Dermalogica authorized skin centers, spas and salons across the U.S. starting in April, 2014.

Gelish Takes Education Global with New Web Video Series

Gelish Takes Education Global with New Web Video Series

Is education the same in every country? Gelish Soak-Off Gel Polish unites nail professionals with a new video series called “World Class Nails”, eight webisodes that bring together five global Gelish Deans of Education. Throughout the season, the experts team up to answer fans’ questions about Gelish product and proper application, share their newest design inspirations, and give easy tips for nail art success.

“Education is the key. Through education nail technicians can continue to expand their talent and develop their design techniques,” says Danny Haile, CEO of Gelish. “The forum was inspired by my experience teaching classes internationally and the way that nails transcend borders.”

Watch the trailer!

[Image: From L to R: Antonio Sacripante / Italy, Ghenna Gonzalez / Mexico, Najet Hamila-Strand / Sweden, Antony Buckley / UK, Maeling Parrish / USA; Image and video courtesy of Red PR]

Spa News: Spa Week Celebrates a Decade of Affordable Wellness with Major Discounts 

Spa Week Media Group eases pricing of national spa services with $50 treatments April 21-27

Spa Week Media Group, the country's largest and most respected spa and wellness marketing company, proudly commemorates its tenth year of bringing affordable wellness to the masses with the Spring 2014 Event. From April 21st – 27th, hundreds of spa, wellness, and health and fitness facilities across the United States and Canada will offer full-service treatments at the major discount of $50 each. Featured services are valued at anywhere from $100 to $500.

Launched in 2004 by founder Cheryl Reid, the first Spa Week Event took place in New York City with just two dozen spas participating. The goal was simple: make spa visits affordable by offering full-service treatments, normally costing hundreds of dollars, for just $50 each. Now entering its tenth year, Spa Week boasts hundreds of spa and wellness participants across North America and has become the most comprehensive way to engage consumers in the health and wellness lifestyle. A true pioneer, the biannual Spa Week Events have singlehandedly paved the way for over 1.5 million people to experience a spa visit in the past decade.
According to the International Spa Association, 72% of spa-goers are now influenced by stress in their decision to visit a spa while 88% of all spa-goers said that spas improve their health and well-being. No longer classified as luxuries, spa visits are now viewed as necessities as more people are taking control of their own health and well-being. Recent years have shown an explosion of medical evidence about the proven health benefits of spa visits, creating higher consumer demand to easily (and affordably) obtain spa and wellness services. By heavily discounting such costly services on the grand scale, Spa Week is to thank for educating and evolving consumer expectations of the spa from a coveted indulgence to real, functional health and wellness.

"It's been an amazing journey so far. When I look back ten years ago when the Spa Week brand was born, I never thought I'd be celebrating such success a decade later," said Cheryl Reid, CEO and Founder of Spa Week Media Group. "I never dreamt that the Spa Week franchise would be embraced the way it has. The response has been both overwhelming and humbling, and we plan to keep in alignment with our initial goal of driving more and more people to the spa for decades to come."

In honor of this milestone, Spa Week's Spring 2014 Event will present spa-goers with even more cities, spa and wellness locations and treatment options to choose from than ever before. In addition, Spa Week will celebrate its tenth birthday by offering exclusive, centennial themed promotions and giveaways via and its social media channels.

Returning for the Spring 2014 Event are Exclusive Trade Association Partner: International Spa Association (ISPA), Exclusive Skin Care Sponsor:Jurlique Skincare and Exclusive Lifestyle Sponsor: FabFitFun. New sponsors include Exclusive Media Sponsor:, Exclusive Chocolate Sponsor: Godiva Chocolatier and Exclusive Tea Sponsor: The Mighty Leaf Tea Company. Spa Week is co-sponsored by CEW and a portion of the proceeds from the Spring and Fall Events are donated to  

For more information visit

[Image: PR Newswire]