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CND (Creative Nail Design), a global leader in professional nail, hand and foot beauty, has been awarded a total of six patents for its revolutionary CND Shellac™ system. Over time, CND has remained consistently science-based, maintaining chemistry as a core competency. Now, three years after the official launch of CND Shellac, the unique, groundbreaking technology behind the system has been formally recognized by the United States Patent and Trademark Office.
According to Vice President of Research & Development for CND, Dr. Dave Valia, “These patents for CND Shellac are a validation of our innovation. They solidify our technical leadership and protect our investment in creating a new category in nail coatings performance and care.”
CND takes great pride in the performance of its products, as well as their strong sense of integrity and innovation. When other companies began outsourcing their research capabilities, CND invested in a multi-million dollar, on-site Research & Development facility. The company’s Research & Development resources have since continually proven their worth, delivering new levels of effectiveness backed by tangible proof, with groundbreaking brands such as Retention+™ Liquid & Powder, Brisa™ Gel, SolarOil™, and VINYLUX™.
In 2010, after nearly five years of development in its state-of-the-art laboratory, CND revolutionized the nail industry with the introduction of CND Shellac, The Original Power Polish™. The three-part system consists of the CND Shellac Base Coat, Color Coat and Top Coat. Each product is cured in the CND UV Lamp for zero dry time, and lasts for up to 14 days, chip-free, while maintaing a high-gloss shine. Each of its unique components – Base Coat, Color Coat, Top Coat and UV Lamp – now holds at least one patent of its own.
In order to ensure that consumers consistently receive Superior CND Shellac Services, CND recently launched the CND Shellac Pro Certification program. Through this initiative, the company offers Nail Professionals an opportunity to learn more about the CND Shellac system, expert application techniques and the ability to become certified as an expert on CND Shellac services.
[Image courtesy of Rpr Marketing Communications]
SpaRitual has unveiled its revamped website, which includes a number of new components designed to allow for a more interactive experience as well as a closer look at the brand's philosophy. The new site features:
- Slow Beauty blog facilitated by founder Shel Pink
- Spa Spotlight section, which features spa partners that carry SpaRitual product lines
- The option to purchase products directly from the site
- Nail tutorials that offer instruction on how to create different looks using SpaRitual products.
Visit the redesigned website at sparitual.com.
Phytomer was honored with the ISPA Innovate Award by the International SPA Association (ISPA) at the 2013 ISPA Conference and Expo in Las Vegas. This award is given to spa industry leaders with innovative and successful spa-related initiatives. More than 400 votes were cast by the ISPA membership to determine the top ISPA Innovate winners. Lenette Casper, President of Phytomer Corporation in the United States accepted the award, given to the company for their filtration garden designed to responsibly treat waste water used in the manufacturing process. Phytomer is the first and only spa brand to utilize a filtration garden, leading the way in sustainable, eco-friendly practices.
Developed in 2007 at Phytomer Laboratories in Saint Malo, France, the filtration garden uses three tiers of indigenous plants which contain enzymes and bacteria that naturally filter and remove pollution from the water. Water waste is collected in tanks that are drained weekly into the filtration garden. The first level of the garden contains plants with large root systems able to capture and filter larger waste molecules. The second tier contains a variety of plants, some that capture the micro waste particles and others that transform pollutants into fertilizers. By the third week, water flows to the third tier which is planted with willow trees and other plants that consume large quantities of water. By this time, water is 100% purified and fully reclaimed.
This voluntary investment is a 100% natural process that produces 100% pure water, without the use of chemicals, preserving the ecosystem of the Brittany region. “The use of a filtration garden exemplifies Phytomer’s belief to never reinvent what nature has already perfected,” says Casper. “We are honored to receive this award as we continue advancements in our sustainability practices” Casper notes. In addition to Phytomer’s filtration garden, the company has also advanced its sustainability efforts with a high-sea macro-algae farming program, an in laboratory micro-algae cultivation program and has become a pioneer in marine biotechnology, a major breakthrough in skin care, which is one of the most sustainable methods of creating powerful, natural, results-oriented active ingredients.
Now that's what we call relaxing! The massage room at the new Re:lax Spa at Aliante Casino and Hotel in Las Vegas!
Live Love Spa recently announced the launch of two new online initiatives: a Job Board and an online Community for spa professionals. The new online resources complement Live Love Spa's extremely popular live regional events for the spa industry. According to Lisa Michaelis, CEO of Live Love Spa, the "regional events have engaged thousands of spa professionals across the U.S. The Live Love Spa Job Board and Community will encourage event attendees to continue to grow their careers and foster industry dialogue with their peers long after the event is over."
The Live Love Spa Community is designed to foster, promote and share the wealth of professional knowledge in spa and wellness on a common
platform. Sophisticated tools like video hosting and screencasts help members easily create and share posts. Many of the Community and Job Board resources are offered free of charge, including the job search feature, current posts and research of the knowledge archives. As Michaelis states, the "Community aspires to call out to the spa and wellness professionals to share their passion and expertise, ask and answer questions and share resources in a revolutionary new way."
For $49 a year, PRO Members gain exclusive access to an extensive network of spa professionals, as well as the following member-exclusive benefits:
. Ability to author content on LiveLoveSpa.com's Community, and showcase one's expertise through blog posts, images, video and screencasts
. Personal profile catalogues past articles, presentations, video, activity and followers
. Ability to ask/answer any questions in Community, and be an active contributor as well as mentor new spa professionals
. Pro-Only Events and Networking Opportunities (in select areas currently within US)
. VIP status for Live Love Spa Industry events (specific event attendee credentials must be met/currently in select areas within US).
. Special Offers & Discounts from Spa & Brand partners with PRO only access portal, coming soon
The platform is also ideal for spa product and service providers interested in solidifying their position as an industry thought leader. Molly Southern, Marketing Manager at SpaBooker Software elaborates, stating that, "SpaBooker is committed to pushing the industry forward with innovative ideas, and was fast to act on a partnership with Live Love Spa when we heard about their new initiatives. The interactive web community and job board give members of the spa industry a form to express their voices while bringing them closer together." She went on to add that "Sites like YouTube have showed us that using video to share ideas is a very effective way of communicating, and there is no reason the spa industry should not be interacting in this way. We are very excited to partner with Live Love Spa during their launch and to not only learn from the exchange of information between industry enthusiasts but be a part of the conversations."
Looking for the next great job? Looking for the perfect employee? Look no further than the Live Love Spa Job Board. "We aspire to have the most comprehensive job board with robust features and will continue to add more jobs each day," says Michaelis. "The Job Board is created by spa professionals for spa professionals. Our advanced search feature allows the user to filter by city, state, country, career level, annual salary, keywords and more! If job seekers/company positions are still employed, they can even create an anonymous version of their resume."
[Image courtesy of Live Love Spa]