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Aveda’s Global 24-Hour Hair Cut-A-Thon Sets a Guinness World Records® Title for the Most Money Raised for Charity through Haircuts in a 24-hour Period!
On what could be the best hair day ever, this past April 22 (Earth Day) Aveda raised US $220,000 to benefit clean water causes during its 24-hour global hair-cutting marathon. By surpassing $75,000 Aveda set a Guinness World Records title for the most money raised for charity through haircuts in a 24-hour period.
Aveda stylists from over 900 salons in 15 countries worldwide volunteered their time and expertise--snipping, trimming, chopping and shaping-- to create perfect haircuts in exchange for a client’s donation. The Global Cut-A-Thon kicked off in Asia, passed through Australia, made its way through Europe and concluded in North America. Participating countries included: The U.S., Canada, Hong Kong, Taiwan, South Korea, Australia, Japan, Belgium, Germany, Italy, Russia, Spain, Switzerland, Turkey and UK.
The record-setting Global Cut-A-Thon was just one aspect of Aveda’s Earth Month campaign, the company’s annual month-long drive that raised US $4.6 million in 2012. This year Aveda’s global network of beauty professionals in 30 countries organized thousands of events and exceeded their monumental $5M goal, raising a cool US $5.5 million in April 2013 to benefit more than 40 clean water organizations worldwide.
A substantial part of that total (US $1.5 million) came from the sale of Aveda’s limited edition Light the Way™ Candles. The company donates 100 percent of the purchase price (based on its SRP $12) to Global Greengrants Fund, a non-profit organization that channels high-impact grants to grassroots groups working to solve pressing environmental problems. Local efforts by caring Aveda professionals raised the remaining US $4 million.
Aveda professionals in more than 30 countries have collectively raised more than $32 million since 1999 to help support organizations that directly effect environmental change. More than $26 million of this amount has been designated for clean water-related causes since 2007.
Aveda’s record-setting Earth Day 24 Hour Global Cut-A-Thon was a win-win, making both the world and the people who inhabit it far more beautiful.
(* $76,569.15 verified by Guinness World Records)
OPI is always progressing forward, proved recently by the formation of their new Artistic Design Team. The six nail artists began by collaborating to create hundreds of new designs using the complete collection of OPI Professional Products, including the relatively new line of GelColor. Between GelColor and OPI Acrylic, the techs let their creativity run loose to produce incredible and long-lasting patterns and even 3D art.
Meet each member of the team and see what role they play.
Master of Fine Arts
Kansas City, MO
From tattoos to drawing and nail art, Vu can turn anything into a work of art! After attending Disney’s California Institute of the Arts, eleven years ago Vu turned to nails specializing in Flat Hand Painted Nail Art. As an OPI Guest Artist, Vu has trained hundreds of nail technicians around the world. He has won top honors in the Nailpro Cup, placing first in numerous nail art competitions. Vu has published four nail art books and his work has been seen in Nailpro, Nails, and Viet Salon magazines.
An eleven-year industry veteran, Chelsea Baart became an OPI Educator in 2012. With a passion for education and nail art, Chelsea enjoys inspiring others with her creativity. Specializing in hand painted and acrylic designs, her nail art has been featured in Nailpro, Nails, and Nail Art Gallery magazines.
The Abstract Artist
A nail technician since 1992 and an OPI Guest Artist since 2008, Christy is also a salon owner. She specializes in hand-painted abstract and seasonal nail art and 3D acrylic design. Christy has traveled the U.S. teaching, training and inspiring nail technicians and sales consultants to achieve their highest professional goals. Her nail art is regularly featured in OPI World News and Nails magazine.
Elegance with an Edge
Lake Mary, FL
A licensed aesthetician, nail technician and salon owner with nearly two decades of experience, Jeany joined OPI as an Educator in 2010. She enjoys educating other beauty professionals in the technical and business aspects of the industry. Her trend-setting nail art and salon management accomplishments have been profiled in Nails magazine.
An OPI Guest Artist for seven years, Robert has competed, taught and inspired many others both domestically and internationally with his artistic skills. He has a booked-solid nail business with clients that come from near and far for his award-winning nail designs. Competing for many years, Robert has consistently placed first in nail art. He travels the world judging international nail competitions and his work has been published in Nailpro and Viet Salon magazines.
With over thirteen years in the nail industry, Adela began her OPI career in 2007 as an Educator. She has a booming acrylic, gel and nail art business in Fontana, with over 90% of her clients wearing her unique and exclusive nail art designs. Specializing in hand-painted Flat and 3D acrylic nail art, Adela enjoys sharing her creativity with her industry peers. Her award-winning nail art has been featured in Nails magazine and videos.
[Courtesy of OPI/Harris Shepard]
Jurlique is the exclusive skincare sponsor for the nineteenth installation of Spa Week in New York City! Fall Spa Week runs from October 14 through the 20th and features the powerful benefits of renowned spa and wellness treatments at an affordable price of $50.00.
As part of their sponsorship, Jurlique is hosting a giveaway from September 16th through October 31st, featuring their new Herbal Recovery Advanced Serum, which is featured in the Signature Revitalizing Facial at participating spa locations including the Jurlique Flagships.
The giveaway features a fabulous three-tiered prize comprised of Jurlique Skincare products:
· Grand Prize: A year of Jurlique Skincare, including NEW Herbal Recovery Advanced Serum! (a $2000 value): 5 Products delivered to the winner every two months for a year (a full daily skincare regimen including cleanser, mist, HRAS, moisturizers, eye cream)
· First prize: A Jurlique Skincare regimen ($300 value): 7 products including cleanser, mist, HRAS, moisturizer, eye cream, face mask, sunscreen
· 10 Runner Ups: Any Jurlique product of their choice ($75 max value)
Jurlique Flagship Stores will also be offering three Spa Week Deals:
· Receive the Signature Revitalizing, Skin Purifying or Skin Soothing Facial for $50 (normally $85/$95 in CA/NY, respectively)
[Image courtesy of Creative Media Marketing]
Global professional beauty brand Sothys is pleased to announce the appointment of Karima Hudson to the position of National Trainer!
Karima comes to Sothys with 20 years of experience in the professional skin care industry. A licensed esthetician and massage therapist, Karima received extensive training in both France and Switzerland.
Previously Skin Care Specialist for prestigious French skin care brands such as Lancôme, La Prairie and Guerlain, Karima also served as a Spa Manager for high-end salons both in Miami and Europe. Specialized in endermologie, she has five years of experience as a Corporate Trainer for Techno-Derm. Karima is a passionate professional willing to share her knowledge of skincare and contribute to the growth of the industry.
As an National Trainer for Sothys, Karima is responsible for offering comprehensive training for the USA, Latin America and the Caribbean.
She will promote Sothys products and treatments through education, product knowledge, hands on technique and retail sales.
In addition, she will conduct on-site and regional training events, prepare and execute seminars, host advanced and specialized classes and VIP events, and create effective training materials and web-based trainings.
Please join us in welcoming Karima to Sothys and in wishing her much success in her new position.
[Image courtesy of Sothys USA, Inc.]
Éminence Organic Skin Care has now planted over one million trees, a monumental milestone for their ongoing Forests for the Future initiative in which they plant one tree for every retail product sold.
To celebrate, President and Founder, Boldijarre Koronczay, joined a team of Éminence employees in the heart of downtown Vancouver to spread the word of Éminence’s achievement. On Thursday, August 22nd, the team invited passers-by to hug a tree and in return Éminence planted a tree for every hug while giving away product samples. A grand total of 500 trees were hugged, and in return Éminence will plant 500 more trees through their partnership with Trees for the Future who plants trees all over the world in developing countries in need of reforestation.
Watch highlights from the day:
“Since our inception in 1958, environmental awareness has been an integral part of our business,” says Koronczay. “As the leader of organic skin care, we pride ourselves in using the finest natural ingredients and we believe that Mother Nature can provide everything that the skin needs to stay healthy and look beautiful. Giving back to the environment is an inherent part of our company philosophy and we are very proud to have planted one million trees in return for the gifts from the earth.”
[Image: Wikimedia Commons/Leland]
Mia Kyricos joins SpaFinder Wellness, a leading spa and wellness digital media and marketing company, in the newly created position of Chief Brand Officer. Kyricos will be responsible for leading the company in branding, marketing, advertising, public relations, social media and digital strategy.
SpaFinder CEO and Chairman Pete Ellis says, "With her strong background and education in hospitality, wellness and brand marketing, Mia brings an incredible wealth of knowledge to SpaFinder Wellness. She is a perfect fit for the future direction of our company. A huge plus is the respect she has earned from executives around the world, and there is no doubt she will be a tremendous asset as we grow our global position."
Kyricos, who has over 20 years of experience in hospitality, previously was President of Kyricos & Associates, strategic advisors to the global spa, wellness and hospitality industries. In fact, she has worked closely with SpaFinder Wellness on developing its brand evolution over the last year. She was also Vice President of Core Performance, overseeing operations of corporate wellness centers, fitness and related initiatives at Fortune 500 companies.
Kyricos holds a Masters of Management in Hospitality Administration from Cornell University and a Bachelor’s Degree in International Relations from Wheaton College in Norton, Massachusetts. She sits on the boards of the Global Spa & Wellness Summit and the University of California Irvine Spa & Hospitality Management program.