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Spa News: Elizabeth Arden Red Door Spa Appoints Chad Waetzig as New Chief Marketing Officer

Image courtesy of Bold PR

Chad Waetzig brings more than 25 years of experience in the beauty, entertainment, and hospitality industries to the Red Door Spa executive team.

Elizabeth Arden Red Door Spa recently announced the appointment of Chad Waetzig as its Chief Marketing Officer. Mr. Waetzig brings more than 25 years of experience in the beauty, entertainment, and hospitality industries to the Red Door Spa executive team. In this role, Mr. Waetzig will be focused on leading Red Door growth initiatives through brand repositioning, new business opportunities, and brand partnerships to address a changing competitive landscape.

Most recently, Mr. Waetzig served in an executive advisory role for Blink Fitness, a subsidiary of Equinox, where he led the development of a new brand communications platform, including integrated advertising campaigns to drive new lead generation. Prior to Blink Fitness, Chad served in leadership marketing and branding roles for The Walt Disney Company, Starwood Hotels and Resorts, and Marriott International where he led brand repositioning, growth, and guest enrichment initiatives around the world. Chad began his marketing career with Procter & Gamble in its Beauty Care Division, developing brand strategies and new product launches for Cover Girl and Max Factor cosmetics.

“We are excited to have Chad join Red Door Spa, as his achievements reflect his ability to build, revitalize, and transform brands through strategy and integrated marketing campaigns in highly competitive markets,” said Todd Walter, CEO of Red Door Spa Holdings. “We’re eager for him to spearhead and refocus the growth of the Red Door Spa brand, and maintain its leadership within the spa industry.”

TouchAmerica Announces Advisory Board for Next Generation Spa & Salon Development

Images courtesy of Contento Marketing

TouchAmerica collaborates with industry leaders to create innovative wellness spaces.

TouchAmerica, one of the leading US-based manufacturers of spa and salon equipment, is pleased to announce the formation of their new Advisory Board. The mission of the Advisory Board is to envision creative wellness solutions for spa and salons, as well as lodging and retail spaces.

TouchAmerica Advisory Board:

Leon Alexander
Chief Executive Officer/President
Eurisko Design

Blake Feeney

Cheryl Hartsough

Thor Holm

Principal

Account Representative

Director of Spa, Recreation & Fitness

Feeney & Co

The Industry Source/Nailco

Hammock Beach Resort/ Salamander Resorts

Alison Howland

Principal /Partner

Spa Success / Well World Group

Robert Henry

Eva Jensch

Gordon Tareta

Diane Trieste

Deborah Waldvogel

Owner/Architect

Principal

Chief Operating Officer

Spa Director

Director of Spa Development & Operations

Robert D. Henry Architects

Spa Concepts International

Marilyn Monroe Spas

Blue Heaven Spa /Art of Living Retreat Center

Sedona Resorts

The board represents the top echelon of spa developers, designers, architects, operators and suppliers-including two former ISPA Chairs, Thor Holm and Deborah Waldvogel, current ISPA Board members Blake Feeney, and former ISPA Board Members Cherly Hartsough and Diane Trieste.

"Forming the Advisory Board of spa industry heavy hitters is crucial to our commitment to service spas and salons in 2015 and beyond," said Stewart Griffith, CEO of TouchAmerica. "For more than 30 years, TouchAmerica has partnered with developers, operators and consultants to create innovate massage tables and spa equipment that solve real issues. Our offerings have grown with the needs of the industry to include custom furniture, reception desks/podiums, creative salon furniture, cabinetry, retail shelving and displays, and more. Our Advisory committee is excited to co-create innovate wellness solutions to satisfy the demands of the new generation of spa and hotel guests."

Hotel guests are looking for spa and wellness experiences outside the four walls of the spa, according to Trends(r) in the Hotel Spa Industry by PKF Consulting USA, In the future, hotels will take advantage of this desire and drive revenue elsewhere in the hotel by creating unique experiences centered around wellness.

"One of my goals as a TouchAmerica Advisory Board member is to envision new ways of delivering the spa experience," said Eva Jensch, principal of Spa Concepts International, consultant for Four Seasons, Hilton, Hyatt, Radisson, Starwood, Ritz Carlton and Spa at The Palace Downtown Dubai-winner of the Best Hotel Spa in the Middle East at the 2013 World Luxury Spa Awards.

"I'm impressed with the company's commitment to environmentally responsible solutions," continues Jensch. "TouchAmerica is a longtime partner of Aveda and has been tasked with sourcing eco-friendly materials and implementing sustainable practices at their North Carolina manufacturing facility. And, of course, it feels good supporting 'Made in the USA.'"

For more information, visit www.touchamerica.com.

Green Spa Network Announces New Membership Structure in Honor of Earth Day

Image courtesy of GSN

Free Associate Membership brings sustainability resources to all, while Contributing Membership lets green spa leaders shine.

In honor of Earth Day, the Green Spa Network (GSN) recently unveiled a new membership structure designed to make joining the network easier and expand the non-profit organization’s impact. The new Associate Member and Contributing Member levels will provide an improved foundation for the ongoing development of focused spa sustainability resources for the spa industry.

Beginning on Earth Day, anyone interested in learning more about or taking action for sustainability will be able to join the movement as a GSN Associate Member for FREE at www.greenspanetwork.org. “There are so many people opening to sustainable opportunities beyond basic eco-greening, the GSN board of directors wanted to be able to provide our tools to anyone who can benefit from them without the barrier of dues,” says Green Spa Network Executive Director Paul Schmidt. “Our new memberships now make it even easier for spas and supplier partners all over the world to collaborate for a sustainable future.”

The Associate Membership is to support people who know there is a bright future ahead if we all work together through networking, education and being in action. Associate Members will stay in the know regarding sustainability and spas through GSN’s news and informational messages and have full access to GSN's Sustainability Assessment Tool and Greening Toolkit, as well as a wide range of fulfilling volunteer opportunities.

Spa leaders who share GSN’s passion for being in action and wish to support the spa sustainability movement can join as a Contributing Member. Contributing Members can have their spa listed on GSN’s Green Spa Locator Map and enjoy other exclusive benefits such as supplier discounts and offers, media and marketing opportunities, member decal and wall certificates, preferred rates for GSN events, and more. GSN Contributing Members believe that spas can lead the way in promoting sustainable business and lifestyles and strive to "walk the talk" through ongoing improvement at their own properties. One year of Contributing Membership is just $360 USD.

“It’s exciting to expand our reach because our work is so important in shaping the future of our industry and conducting business that is both socially and environmentally responsible,” says Tara Grodjesk, GSN Founder, Board Member and Chair of the Congress and Personal Care Committees.

For more information, please visit www.greenspanetwork.org.

Running Y Ranch Introduces Inclusive Health Program Focused on Overall Wellness

Running Y Ranch, located in Southern Oregon, is expanding its spa services to include a new Inclusive Health program from health expert Dr. Howard Murad.

Running Y Ranch, southern Oregon’s premiere full-service resort, announced the addition of the Inclusive Health program, a breakthrough approach to health and wellness designed by Howard Murad, MD, FAAD and founder of Murad, Inc., that offers an integrated multidisciplinary approach to help create a stronger, healthier body. Running Y’s Sandhill Spa will be among an exclusive list of health spas in the United States to provide the certified program.

Dr. Murad’s pioneering research and clinical studies into The Science of Cellular Water™ have established him as an international authority on health and the aging process. The Science of Cellular Water, recognized as the world’s most comprehensive approach to understanding health and aging, looks at the ability of cell membranes to hold water as the fundamental marker of youthful good health. Using insights gained from his discoveries, Dr. Murad developed Inclusive Health.

The Inclusive Health approach marks a significant shift about what it means to lead a healthy lifestyle, beyond something that can achieved by spot-treating health problems, trying the latest fitness trend, getting the best spa treatments or treating skin with the newest active ingredients. At the heart of Inclusive Health is a three-faceted approach that helps people Look Better through high–performance clinical skincare, Live Better through nutrition, supplements and exercise, and Feel Better by managing stress.

Looking Better through targeted topical skin care is critical to health, as well as appearance, because the skin is connected to every system in the body. Living Better enhances the body’s capacity to heal itself through careful choices of food and dietary supplements that give it the building blocks it needs to function at its peak. Feeling Better encourages people to put themselves first and take care of their needs through high-touch services such as a facial or professional massage as a strategy for managing the impact of stress. The integration of all three facets of care provides a comprehensive system designed to help people look and feel their absolute best.

A leading visionary in the fields of skincare and dermatology, Dr. Murad holds 19 patents for advances in the science of skin health. He has received numerous recognitions, including being named the “Best Forward-Thinking Doctor” by Vogue Magazine, a “Beauty Genius” by Elle Magazine and an “Industry Visionary” by the International SPA Association. Dr. Murad recently conducted a tour to promote his latest book, “Conquering Cultural Stress: The Ultimate Anti-Aging Secret - 3 Steps to Looking, Living and Feeling Better” with events in Chicago, New York, Miami and Los Angeles.

For information about the work and career of Dr. Murad and to learn more about Inclusive Health, visit MuradInclusiveHealth.com.

[Image courtesy of MarComm PR]

Babies Love Massage Too!

Check out this treatment for the "baby blues"!

Clients can never be too young! Watch this adorable video (and keep an eye out for our June issue's story about marketing to young clients)!

Sabias que los bebes tambien se estresan ? Todos necesitamos un masajito de vez en cuando.

Posted by 107.5 AMOR on Tuesday, December 9, 2014

Dr. Fredric Brandt, Celebrity Skin Doctor, Has Died

The beloved skincare expert had been dealing with depression.

Dr. Fredric Brandt, skin doctor to the stars, was found dead in his home in Miami on Sunday, April 5th 2015. Police ruled the death a suicide. His friends and family believe his death was the result of his depression.

Dr. Brandt's clients included Madonna, Kelly Ripa and model Stephanie Seymour. He was known for his skincare product lines including DNA, XYY and Dr. Brandt Skin Care. He also was the author of 10 Minutes 10 Years: Your Definitive Guide to a Beautiful and Youthful Appearance and Age-Less: The Definitive Guide to Botox, Lasers, Peels and Other Solutions for Flawless Skin.

Watch the video to learn more about Dr. Brandt:

[Video: Miami Herald]

iS University Launches New Online Education Portal

Since the company's inception, Innovative Skincare has been dedicated to providing partners and their staff members with a high level of industry education.

Innovative Skincare's iS University is launching an exclusive online educational course. This cutting-edge online community will enable participants to log in on their own schedule and be guided through a diverse and comprehensive variety of courses, consisting of topics ranging from industry trends and business building to the latest technologies and scientific education.

Upcoming iS Advance Training Seminars:

Minnesota Advance Seminar

Minikahda Country Club
3205 Excelsior Blvd
Minneapolis, MN 55416
Date: June 16, 2015
Time: 11AM – 6PM

North Carolina Advance Seminar
Ritz Carlton
201 East Trade Street
Charlotte, NC 28202
Date: June 26, 2015
Time: 10AM – 5PM

[Image courtesy of Innovative Skincare]

Virginia Advance Seminar
Ritz Carlton
1700 Tysons Blvd
McLean, VA 22102
Date: June 29, 2015
Time: 10AM – 5PM

PBA Announces "I Am Licensed" Movement to Honor Beauty Professionals

Image: Getty Images

The Professional Beauty Association honors the hard work and dedication of licensed professionals in the beauty industry.

In honor of National Hairstylist Appreciation Day on April 30, the Professional Beauty Association (PBA) is honoring all beauty professionals throughout the month of April as part of their "I Am Licensed" movement and dedicating April as #IAmLicensed Month. To celebrate the hard work and dedication of all those in the beauty industry, PBA is asking all licensed professionals and licensing supporters to post 15-second videos to their respective social media accounts about the importance of licensing and how it has impacted them, using the hashtag #IAMLICENSED. PBA will then repost these videos through their own social media platforms. Licensed professionals also have the opportunity to choose from two social graphics to repost and help celebrate #IAMLicensed Month.

"Our goal is to create a social media revolution in support of licensing. While we've made great strides as an industry, this issue remains an obstacle in various states," said Bridget Sharpe, PBA's Manager of Government Affairs and Industry Relations. "Social media is a great tool to continue the efforts of the 'I Am Licensed' movement and to reach licensing supporters across the country. Bringing clients and consumers into the conversation is an important component of the movement, and #IAMLicensed Month will help to reach more clients and consumers via their licensed professional whom they trust. Together we can not only honor hard-working, dedicated beauty professionals, but continue and grow our fight against deregulation."

PBA's "I Am Licensed" movement is already gaining momentum in 2015. In February, PBA received the Public Affairs Council's (PAC) 2015 Grassroots Innovation Award for Social Media Innovation for the this campaign. PBA was honored for its unique approach to engaging, empowering and activating their grassroots advocates. In response to threats of deregulation within the professional beauty industry, PBA created a visual grassroots plan to appeal to its unique audience. At the cornerstone of the campaign was the "probeautyiam" Instagram account and the #IAMLICENSED hashtag. PBA encouraged its members and social media followers to post photos of themselves or other "I Am Licensed" collateral using the hashtag.

Launched in 2013, the "I Am Licensed" movement aims to build a stronger, more united front of licensed professionals, and arm them with information to share with their clients on why licensing is important to protect the public from potential harm and the spread of communicable diseases. Many states across the U.S. have or are considering measures to deregulate occupational licensing, often focusing on the cosmetology industry. However, if the beauty industry were deregulated and licensing requirements removed at the state level, manufacturers, distributors, salon owners, licensed professionals, and most importantly, consumers would be negatively affected. To combat deregulation and its repercussions, the "I Am Licensed" movement also seeks to arm all licensed professionals with information to educate law makers in their states on the importance of maintaining state cosmetology boards and regulations.

For additional information, including tips on how to get involved in the "I Am Licensed" movement, please visit probeauty.org/iam.

OPI Launches Universal Color Language App

OPI Launches Universal Color Language App
OPI's new app provides a visual language for nail polish colors.

Roughly 6,500 languages are spoken globally, but today OPI introduces the only one you’ll ever need for nail polish color with a new app. For the first time, the ancient dream of a common language becomes reality. The brand that has delivered groundbreaking color inspiration for over 30 years, is now introducing the first Universal Color Language through an exclusive new mobile app, OPI ColorChat™. The OPI color experts know that color is understood at a glance, transcending language and cultural barriers to bind us together in understanding.

For years, OPI has understood that Color is The Universal Language™. So in this new visual language, each letter and character is composed of colorful drops of your favorite OPI shades in distinctive shapes to form a complete alphabet. And to allow fans to become instantly fluent in this whole new way of communicating, OPI has created a new mobile app, OPI ColorChat™. Now, more than ever, OPI brings the language of color right to your fingertips with must-have nail color and an innovative new smartphone experience. “I’ve always believed color to be a great tool for self-expression,” says Suzi Weiss-Fischmann, OPI Co-Founder and Brand Ambassador. “Now, color can be used for more than just a figurative statement, but a literal one as well. I’m excited to see how consumers will use this beautiful new language to create and communicate.”

Instantly use the world’s first color alphabet and powerfully express emotion through color with this innovative new way to text and talk. Download the new OPI ColorChat app to write messages, speak with friends, and share and decode messages—all in iconic OPI shades, ranging from Bubble Bath, Strawberry Margarita to Malaga Wine. “The world today is more connected than ever before. Our consumers, no matter where they live, share at least one thing in common—a love for OPI, nail lacquer, and color,” explains Weiss-Fischmann. “Until now, color has always been used to share a story visually. With the launchof this beautiful new universal language and the ColorChat app, people can now speak in color.”

With the new OPI color language, using drops, you make letters, with letters, you make words. With words, you can say anything you want. So, let’s start speaking in color today. The ColorChat app launches worldwide on April 1, 2015. For more information, visit www.opi.com.

[Image courtesy of OPI]

Boldijarre Koronczay to Receive Prestigious Visionary Award from ISPA

Boldijarre Koronczay to Receive Prestigious Visionary Award from ISPA
The International SPA Association (ISPA) will present Boldijarre Koronczay, President of Éminence Organic Skin Care, with the 2015 ISPA Visionary Award at the 25th annual ISPA Conference & Expo.

The ISPA Visionary Award is presented each year to someone in the spa industry who has made significant contributions to both the definition and positive movement of health and wellness over the lifetime of their career.

Éminence Organic Skin Care embodies more than half a century of herbal craftsmanship and experience unique to Hungary. The inspiration of this world-renowned and award-winning premium organic skin care company is rooted in the belief that natural and organic heals. In 1980, Boldijarre was diagnosed with leukemia at the age of 5. His mother and grandmother, both estheticians, kept him on a strict organic diet, treated him with natural and organic remedies for the illness and used only the natural skin care products handcrafted by their family. His survival marked the beginning of his passion for organic living and desire to bring this awareness to the skin care industry.

After completing rigorous training in Hungary to become an esthetician, Boldijarre was determined to spread the message of organic living and skin care in North America. In 1998, with little means, Boldijarre and his brother Attila moved to Vancouver to expand the family’s business, starting from the ground up and self-financing it. Boldijarre began traveling across Canada and the U.S., knocking on the doors of luxury spas with products that looked and smelled as though they were edible and packaged inside recycled cardboard boxes. The notion of organic skin care and eco-friendly products was unknown to the spa industry in North America at this time and Boldijarre faced significant obstacles as he tried to pitch his new brand to prospective clients. With a strong belief in the values of organic skin care and environmentally-conscious practices, plus products that produced incredible results, Boldijarre persevered and became a pioneer and leader in the organic skin care industry with Éminence Organic Skin Care.

“I have dedicated my entire life to the spa industry and the organic movement – before organic was ‘mainstream’,” says Boldijarre. “This is the moment where I can reflect and honestly say that all of the late nights, sacrifices, uphill battles and thousands of miles spent on the road each year have been truly worth every second.”

Through decades of hard work, Boldijarre took Éminence from a locally-grown family company and expanded it into over 40 countries, and ultimately millions worldwide, while still maintaining the importance of quality ingredients and products with the highest standards of organic and sustainable practices. Éminence now has nearly 200 products and consistently receives the highest accolades in the industry, including being voted Favorite Skin Care Line and Favorite Company for Product Education by spa professionals for 6 years in a row. With the headquarters based in Vancouver, Éminence has over 350 global employees and the company is expanding at a rapid pace with a focus on product innovation, along with an industry-leading commitment to education and training. Still on the road 10 months out of the year, Boldijarre continues to visit and train customers personally and has educated over a quarter of a million estheticians and spa professionals in the past two decades. At industry tradeshows, he draws crowds across North America for his unique, entertainment driven teaching method, performing over 2,000 master classes throughout his career. Éminence has grown into a highly-regarded brand with a strong clientele of A-list celebrities who Boldijarre works closely with to advise on skin care regimens and perform facials.

“Hearing that I am granted this award, one that has been given to so many remarkable spa industry icons, is incredibly humbling,” remarks Boldijarre. “I am grateful beyond words.”

[Image courtesy of Pierce Mattie Communications]