Spa News: Discover Beauty 2013 Lineup

The Discover Beauty program, an exclusive initiative of Cosmoprof North America (CPNA), returns to Las Vegas' Mandalay Bay this July for its seventh year of matching leading retailers with emerging beauty brands. Companies from all over the world must be approved to participate in Discover Beauty, ensuring an exclusive array of unique, cutting-edge brands that are sure to be the "next big thing." For these brands, CPNA show organizers arrange pre-scheduled sales meetings and events with important retailers; however, the area is open to all attendees throughout the three-day event.

CPNA is proud to announce the Discover Beauty line-up for 2013: African Botanics, Control Corrective Skincare Systems, Doll Face Beauty, Dr. Rey Anti-Age Skin Care, Fairiche, Greenland Body Care, Jenetiqa, Layla Cosmetics, Karora Cosmetics, Manuka Doctor, Marilou Bio, MDSolarSciences, Million Dollar Hair, Mirabella Beauty, Montiel, Skin&Co Roma, True Girl Skin Care and VitaMan.

The Discover Beauty program consists of a high-end, curated section centrally located on the show floor that combines the best of both worlds: a one-on-one customized buyer program complete with pre-arranged face-to-face meetings in private meeting room spaces, as well as a traditional exhibition presentation. This allows the brands to enjoy exposure to all attendees at the show, but also guarantees face-to-face time with select specialty retail buyers to secure placement into key accounts.

All Discover Beauty brands are automatically enrolled for the 2013 Discover Beauty Award. This award is bestowed upon one brand in recognition of its outstanding creativity in concept and packaging, and overall ability to succeed in this competitive retail market. The winner is selected by industry leaders, beauty editors and participating retailers. The Discover Beauty Award winner will be announced on the evening of Sunday, July 14, 2013, as part of a private reception.

[Image courtesy of Y Public Relations]