Spa News: CPNA Spa Sessions

The spa market continues to experience sluggish growth, but with more than 19,000 spas in the U.S., there is potential for various companies to build the presence of this important segment. In an effort to address such opportunities, Cosmoprof North America (CPNA) is proud to present the Spa Sector – How to Build Synergies & Grow Spa Distribution session as part of this year’s educational panel lineup. Spa and skin care experts will discuss ways they have successfully helped one another and other small companies grow to achieve more relevant status. The panelists will represent a large spa chain, the leading distributor to spas, and one of the leading spa and salon product brands.

The Spa Sector – How to Build Synergies & Grow Spa Distribution session will be held on Monday, July 15th from 2:00 p.m. to 3:30 p.m, and moderated by Ada Polla, president and CEO of Alchimie Forever. Polla will be joined by Ryan Crabbe, Senior Director of Spa Operations and Development of Hilton Worldwide; Teddy Lester, Vice President of Sales of Universal Companies; and Tracey Sameyah, General Manager of Dermalogica.

Ryan Crabbe | Senior Director of Spa Operations and Development | Hilton Worldwide – Ryan has been an active leader in the luxury hospitality and spa industry since he attended college at the University of Virginia, in 1997. Prior to joining Hilton in September 2009, he founded the consulting firm Interim Spa Solutions to offer transitional management services to luxury hotels. He has also opened and directed numerous spas for both Wynn Resorts and The Ritz-Carlton Hotel Company. He currently launches and oversees the performance of spas for Waldorf-Astoria, Conrad, Hilton, Hilton Grand Vacations and Embassy Suites brands in the Americas.

Teddy Lester | Vice President of Sales | Universal Companies – After earning degrees in Environmental Studies and Geography from Emory and Henry College in Virginia, Lester worked for six years as a pharmaceutical sales specialist and trainer. In 2006, he joined Universal Companies as an outside sales representative for the School Partnership Program. As the current VP of Sales, Lester focuses on building long lasting relationships with clients and is dedicated to helping his sales team provide excellent sales and customer service. He is also committed to working with Universal Companies’ education team to develop a best in class educational outreach program for customers.

Tracey Sameyah | General Manager | Dermalogica – After earning her cosmetology license in the U.K. and U.S., Sameyah moved to Los Angeles in the early 1990s to specialize in professional skin care and its service and retail segments. Over the next twenty years, she held senior management positions with the prestigious YonKa and Murad skin care brands.In 2012, Sameyah joined the Dermalogica team with the goal of continuing to expand its brand.

Ada Polla | President, CEO | Alchimie Forever - In 2004, Ada Polla launched her family’s skincare line in the U.S. Today, the brand boasts global visibility and distribution while yielding double-digit annual growth. Polla is also involved in several ventures such as the Washington Spa Alliance and Fashion Group International, where she serves on the board as founding member and treasurer, respectively. In addition, she serves on the Editorial Board of GCI Magazine and on the Board of HBA. Polla holds a Bachelor of Arts in political science and art history from Harvard University, and an MBA from Georgetown University.

The session is open to PBA and non-PBA members. PBA members can register for $30 prior to June 14, 2013 ($40 after this date), while non-members can register for $40, and, respectively, $50.

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[Image courtesy of Y Public Relations]