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Skincare Fundamentals recently announced its upcoming Beginning Eyelash Extensions Class, an extensive 8-hour course designed to help beauty professionals master the technique of applying eyelash extensions. Attendees of this workshop will be awarded a professional certification of completion, and will receive a Standard Kit including everything needed to begin your practice as an eyelash extension technician.
This class covers product knowledge, basic application technique, safety, and after care. Students will have the opportunity to practice applying extensions on a live model under the supervision of the Certified Trainer.
- Overview of Eyelash Extensions
- Products to Use For Application
- Health and Safety
- Preparing the Client
- Thorough Application Process
- Lash Selection
- Lash Solution
- Lash Bonding & Effective Bonding Tips
- Lash Framing Troubleshooting
- Removal Process
- After Care and Product Knowledge
- Recommended Cost of Service
- Marketing Tips & Tools
Class Fee: $595 (includes full standard kit) - Reg. $950
Date: February 8, 2015
Location: Renui Day Spa; 1773 San Pablo Avenue #B2; Pinole, CA 94572
To register, or for more information about this class and the contents of the kit, please visit www.http://www.scfstore.com, call 888-388-7546, or email at firstname.lastname@example.org.
[Image: Getty Images]
A bill has been introduced in Virginia that would change the definition of "day spa" to include any establishment that offers barber or cosmetology services. The bill was proposed in order to allow customers of nail and hair salons liquor licenses through a day spa liquor license. The license would only allow for complimentary drinks to be served, not for the sale of alcohol. Guests would be limited to two drinks per spa visit.
[Image: Getty Images/dolgachov]
Esthetics pioneer Christine Valmy died on January 18 at the age of 88. The Romania-born Valmy’s contributions to the development of skincare esthetics earned her the nickname “Cosmetics Queen”, but this versatile achiever also had a law degree from the University of Bucharest in addition to her cosmetology degree from the city’s Medical School.
Valmy’s eponymous “method” focused on revealing healthy skin’s natural beauty, as opposed to concealing flaws, and captured the loyalty of clients in the United States, to which she emigrated in 1961. In 1966, she founded the Christine Valmy International Cosmetics School in New York. Today, that institution is represented in the U.S. and in 17 other countries around the world.
“Christine Valmy caused a sensation in March of 1972, when she became the first exhibitor to rent a booth for ‘esthetic skin care’ at the International Beauty Show in New York City,” recalls Joel Gerson, master esthetician/educator, author, and close friend and colleague of Valmy’s. “For three days, crowds of hairdressers and salon owners pressed close to see ‘scientific facial treatments’ with machines being done for the first time. This was the beginning of the concept ‘full service salon’.”
Perhaps the truest indication of Valmy’s impact on the beauty world is reflected in the deep respect she evoked from her skincare colleagues and fellow leaders. “My first impression of Christine Valmy was at the CIDESCO show in 1982 in New York at the Sheraton Hotel,” shares Lydia Sarfati, founder and CEO of Repêchage. “She truly exemplified what the beauty professional should be: glamorous, elegant and sophisticated. The industry has lost an icon.”
Sanctuary on Camelback Mountain, the award-winning Scottsdale resort, offers a peek into the future with specialized treatments including astrology, numerology, tarot and soul connect at its renowned Sanctuary Spa.
Here is a look at some of the unique services offered:
Astrology is a symbol system calculated to create a map of the heavens reflecting a person’s individual journey. The Astrological Chart is a tool for self-understanding and development, and the better one understands themselves, the more fulfilling their life can be. At least 24-hours before an appointment, guests are asked to give the Spa their place, date and time of birth. A chart will be created that maps out their direction, where they’ve been, where they are now and where they are going, enabling them to recognize change, transformation and growth.
Through Sanctuary’s numerology program, guests can learn the Pythagorean “Life Path System” of numerology. Through calculating a guest’s birth date to a single digit, hidden talents and potential are revealed. Insight into relationships and their personal year is also available through this ancient system. In seeking to fulfill the old adage of “know thyself”, guests will find numerology to be one of the most powerful and simple tools used. Recording of personal sessions is available.
Guests can experience the power and wisdom of the “Hero’s Journey” through this ancient tool of divination. The universal archetypes within the tarot deck provide guidance and insight as the guest’s own unique path unfolds. Recording of personal session is available.
Guests can connect with their higher selves and lift their spirits by aligning their physical, emotional and spiritual being. The journey begins by setting guest’s intentions with the help of divinity cards. Guests are then guided into a meditation that will set the tone to connect them with their higher self. Guests will experience an intuitively guided combination of chakra balancing, massage and energy work.
For more information visit sanctuaryoncamelback.com.
Learn about more unique spa treatments here.
[Image courtesy of Sanctuary on Camelback Mountain]
Step Up, the non-profit organization, inspires girls from under-resourced communities to fulfill their potential by empowering them to become confident, college-bound, career-focused and ready to join the next generation of professional women. To help support Step Up's cause, SpaRitual has created a vibrant orange polish to help raise money. 20% of the profits from the Step Up lacquer will be donated to the non-profit. The Step Up shade captures the vibrant and empowering culture of the organization by choosing this bold, eccentric red-orange combination that matches the brand’s colors.
“As a member of Step Up myself, I am inspired by the organization’s commitment to exposing these girls to what sort of career options are out there. 100% of all of the girls in this program graduate high school and go on to college. At SpaRitual, we are thrilled to celebrate and support the empowerment of young girls,” says SpaRitual founder Shel Pink.
As with all SpaRitual lacquers, Step Up is formulated without DBP, toluene, formaldehyde, formaldehyde resin and camphor.
[Image courtesy of SpaRitual]
Golden Globe Nominee Frances O'Connor topped off her recent red carpet look with a subtly sparkly, sophisticated nail look, created with Cuccio Colour. Cuccio's Elaine Watson, who created the look, stated, "I couldn't have had a better client than Frances. It was such an honor to work with someone so kind and generous to everyone around her."
Get the Look:
"Although I was allowed creative freedom when it came to her manicure, the challenge was providing a nail look that would match her dress for the BAFTA Luncheon on Saturday as well as her formal look for the Golden Globes on Sunday," said Watson. "Staying true to classic Hollywood glamour, I selected Cuccio Colour Veneer in Tel-Aviv About It, a creamy nude that matched perfectly to her complexion. I also applied this same hue in polish from Cuccio Colour to her toenails.
"Since she was a nominee, I decided to give her a gold sparkle at the cuticle with a brushed-and-faded application of Cuppa Cuccio from Cuccio Colour. This not only gave the fingernails some dimension but also caught the light when the hand was moved.”
Dietl University has named Lydia Sarfati, Repêchage CEO & Founder, as Honorary Mentor for students of Malopolska Higher Vocational School of J. Dietl.
Repêchage Professional Skin Care partnered with Dietl University in July of 2014, and Repêchage products and treatments have since been incorporated into the curriculum of both the Bachelor's Degree and Master’s Degree Cosmetology programs at Dietl.
Since the partnership, Lydia Sarfati has visited the university on multiple occasions, sharing her personal success story with students, and offering them advice for their esthetic careers.
A native of Poland herself, Sarfati looks forward to serving as a mentor for students, and visiting Dietl more often in 2015. “It is with pleasure that I accept this wonderful position with Dietl. I am always extremely happy to share my success story to inspire others to achieve success in their lives. Knowing that my story can help future estheticians gives me tremendous satisfaction in life,” stated Sarfati.
For more about Repêchage, please visit www.repechage.com
For more information on Dietl University, please visit www.dietl.edu.pl
For more information on Repêchage Polska, please visit www.repechagepolska.pl
[Image courtesy of Repêchage]
For 30 years, Dermalogica has created hundreds of innovative products containing cutting edge ingredients and formulations. But it’s the power of the human touch that drives the brand, whether inside the treatment room or inside one of its global offices.
This holiday season, Dermalogica employees from its world corporate office in Carson, CA came together and applied this same philosophy of human touch to help those in need within its local community. Through its global social impact program, FITE (Financial Independence Through Entrepreneurship), the brand supported two Los Angeles based organizations that directly help women who need a hand up – Habitat for Humanity of Greater Los Angeles and CAST (Coalition to Abolish Slavery and Trafficking).
According to a 2014 Harvard University study, Los Angeles was ranked as the least affordable metropolitan area in the USA due to high rent and housing costs. Habitat for Humanity strives to close the housing gap by serving families and individuals earning 30-80% of the median area income by literally building homes which are made available to people in need at affordable rates.
In early December, Dermalogica employees, through its FITE program, took part in building three Habitat for Humanity homes located 10 minutes from its world corporate headquarters. The team hammered, wired and painted for an entire day to improve the lives of individuals in their shared community.
Meanwhile back at the office, Dermalogica employees in Carson gathered hundreds of articles of clothing and personal toiletries to support survivors of human trafficking and modern-day slavery in support of the non-profit organization, CAST. The advocacy organization works not only to raise awareness surrounding the current crisis of human trafficking, but also to identify and emancipate human beings who are currently held as slaves in the greater Los Angeles area.
Dermalogica launched its global social impact program, FITE, in 2011 with the goal of supporting women entrepreneurs who wish to start or grow a business as well as provide educational resources and opportunities for girls. For more information on FITE and the women and girls it has directly impacted, visit www.joinFITE.org.
Miraval Group announced it has invested in ESPA, a leading provider of luxury spa and wellness products and services. Headquartered in London, ESPA has more than 450 luxury spas in 50 countries worldwide, including ESPA Life at the Corinthia Hotel, London; the Spa at Gleneagles by ESPA; the Metropole ESPA in Monte Carlo; the Aqualina Spa by ESPA in Miami Beach; and the Ritz-Carlton spas by ESPA in Hong Kong and Shanghai. ESPA will continue to be led by CEO Michael Harmsworth and Chairperson Sue Harmsworth.
Additionally, Miraval Group announces the appointment of Elizabeth Blair as CEO and Andrea Persily as CFO. Together, Blair and Persily will lead Miraval Group’s expansion into new destinations in the United States, Europe and beyond.
Elizabeth Blair most recently served as CEO of 24 Hour Fitness, the second largest U.S. fitness club operator and the last portfolio company of Forstmann Little & Co., which was acquired by private equity investors in May 2014. Prior to joining 24 Hour Fitness, Blair co-founded and served as CEO of the internet marketing firm Brand.net, acquired by Valassis. Previously Blair spent nine years at Yahoo!, where she served as senior vice president of business operations. Prior to Yahoo!, Blair was a member of the mergers and acquisitions team at Primedia, a KKR portfolio company. Blair received a Bachelor of Arts from Yale University and a Juris Doctor from Harvard University.
Andrea Persily most recently served as COO and CFO of SpaFinder, the world's largest media, marketing and gifting company for the wellness industry. During this time, she acquired and integrated SpaFinder Europe, launched and operated Welltech, a startup seed fund, and spun off the Booker.com division into a venture-funded company. Prior to SpaFinder, Persily spent 10 years at Primedia, a KKR portfolio company, leading corporate strategic planning and serving as COO of its B2B publications and CFO of its internet operations. Persily received a Bachelor of Arts from Cornell University and Master of Business Administration from The Wharton School of the University of Pennsylvania.
[Image courtesy of i.d.e.a.]
The Professional Beauty Association's first annual PBA Executive Summit, held in Scottsdale, Arizona, brought together 135 executives from top beauty companies, including Andis, DePasquale Salon Systems, Dermalogica, Joico, Matrix, OPI Products, Inc., Sally Beauty Supply, Ulta, Zotos and many more. The sold out December 4th and 5th event provided attendees the opportunity to learn from leading business experts on how expanding technology and social connections has transformed marketing and communications in the beauty industry.
"We are very pleased with the success of this event. To be able to bring together so many beauty professionals to network, socialize and grow with each other is an honor. This event was a testament that beauty professionals share a continued goal to grow and constantly improve their industry," said Steve Sleeper, PBA Executive Director.
This year's theme, Consumer IQ, was reinforced through presentations by event speakers Jane Buckingham, Steven Berlin Johnson and Carrie Mellage. The speakers explored the trends that Generation Y and Millennials are responding to, as well as examined comprehensive industry data that can forecast upcoming trends applicable to business strategies heading into 2015.
Moderating this inaugural summit was former CNN Anchor and NBC Correspondent Gene Randall, who has been front and center to chronicle global events over the course of his impressive career span. His keynote address praised PBA for its charity initiatives and dedication to bettering the beauty industry.
Buckingham started off the summit with her session What Gen Y & Millennials Want from Your Brand, where she explored the similarities and differences between the variety of generations, followed by advice on how to market to each individually. She concluded her presentation by emphasizing that with all generations, honesty is the best policy and in-depth, thorough research is a must to connect with today's consumers.
Mellage followed by discussing the results of a revolutionary, first-of-its kind comprehensive study, Kline Pro, produced in collaboration between Kline & Company, Inc. and PBA. Her presentation provided data that will be valuable in identifying trends, benchmarking performance, and evaluating competitive beauty related sectors. The results of this study will aid in the decision-making process for businesses involved in the professional beauty industry.
Johnson rounded out the individual presentations with his session Where Good Ideas Come From, which discussed what environments foster ideas and how to encourage creativity and grow business in the beauty industry. He highlighted on history's innovators and how their great sense of curiosity ultimately lead to the future as we know it.
The event concluded with an intimate Q&A session with all three speakers, hosted by Randall, which reinforced the theme of the event that technology and social connections are shaping marketing and communication within the beauty industry and how flexible marketing toward all generations can excel your brand.
[Image courtesy of YCCA]