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Spa News: Éminence Organic Skin Care to Plant a Tree for Every Product Sold
Imagine if your daily skincare routine involved an active contribution to the fight against climate change. Taking environmental commitment to a whole new level, Éminence Organic Skin Care has just announced an exciting new environmental initiative: starting November 26th, 2012, one tree will be planted for every product sold, as well as every new Facebook like!
These trees will be planted—one for each professional and retail product purchase—around the world. In the first year of this initiative, the company estimates they will plant the equivalent of more than 1000 football fields of trees.
“We’re so excited about our Forests for the Future initiative. Planting even just one tree can make such a difference,” said president and founder of Éminence Boldijarre Koronczay. "Deforestation is the leading cause of climate change. If we want to protect the future of our planet, and our own health, tree planting has to be a part of the plan. We're committed to rebuilding and restoring the environment one product—and now one tree—at a time."
The world loses millions of acres of trees due to deforestation every year. In just one year, a single tree has the ability to produce 260 pounds of oxygen and absorb as much carbon as a car produces by driving 26,000 miles. Trees also lower air temperature, stabilize soil and contribute to the fertility of land. Through partnerships with award-winning global tree planting organizations like Trees for the Future, Éminence Organic Skin Care demonstrates its commitment not only to organic skin care, but also to restoring and rebuilding the environment for a healthier and more beautiful planet.
Related: Video: Behind the Scenes, The Making of Éminence | Q&A with Boldijarre Koronczay | Stemming the Tide | Win Free Arnica Based Skin Care | DAYSPA'S Expanded 2012 Holiday Retail Gift Guide | Éminence Wins Ernst Young Entrepreneur Year Award