Salons to Unite Around Client Appreciation Event

Salon Eva Michelle in Boston will participate in Salon Week.

Salon Eva Michelle in Boston will participate in Salon Week.

To help women and men fall in love with their hair at an affordable price while enabling salons to retain or gain new clients, Salon Week is debuting on April 1, 2012 in Boston and New York City. Salon Week is the opportunity for top salons to show their appreciation for existing clients, bring back inactive customers or gain new ones by offering an attractive discount. By participating in Salon Week and offering 50% off a minimum of services from April 1 – 7, salons receive national advertising, PR and social media exposure. In addition, a variety of in-salon marketing materials are provided including t-shirts, brochures and more.
 
“Every salon owner faces similar challenges with customer acquisition and retention,” said Maria Lekkakos, President of Salon Week. “Many turn to daily deal sites, which diminish ones brand and most often brings in clients who come in only for the discount and never return. We’ve created an event that enables top salons to both show appreciation for existing clients and gain new ones.”
 
Dozens of salons in Boston and New York City have signed up in support of the event including Bradley & Diegel, Salon Eva Michelle, Salon Marc Harris and Studio 9. In addition, Salon Week is launching with the support of a number of top lifestyle and beauty brands, including Boston Magazine, Goldwell, Hey Hey Gorgeous, Nioxin, Oribe Hair Care, P&G Professional, Sebastian and Wella.
 
Salons can participate for a fee of $699. For more information or to enroll, visit www.salonweek.com.

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