La Prairie Award Winners Announced

First-place winner, the Tethys Research Institute of Italy, is spearheading the Monk Seal Conservation Project. Thanks to La Prairie's monetary prize, the organization will be able to provide full ecosystem aid, addressing the monk seals' relationship with fisheries degrading their habitat, to allow them to coexist mutually. Additionally, the project aims to increase marine biodiversity, preserving the Mediterranean ecosystem as a whole.

Swiss beauty brand La Prairie announced the winner of the first-ever La Prairie Award for Innovation in Marine Protection last week. The award, created in partnership with the Prince Albert II of Monaco Foundation, aims to recognize and support grassroots projects targeted toward resolving environmental issues. Entrants were asked to present an environmental challenge and propose a sustainable solution solution.

Patrick Rasquinet, CEO and President of the La Prairie Group, and Céline Cousteau, Founder of CauseCentric Productions and Special Ambassador for La Prairie’s Advanced Marine Biology Collection, had the honors of announcing the three winners of the La Prairie Award during the 2012 Prince Albert II of Monaco Foundation’s Award Ceremony. The evening event was held in the Science Museum in London on October 12.

The first place winner, receiving the grand prize of $100,000, was the Monk Seal Conservation Project to help save the endangered species in the Mediterranean Sea; the first runner-up, receiving $20,000, was the Kalabia Marine Conservation Education Program, which runs an educational boat that travels far and wide teaching children to respect the environment; the second runner-up, receiving $10,000, was the Toliara Reef Complex Project, a marine ecosystem conservation effort in Madagascar.

“We’re thrilled to have collaborated with the Prince Albert II of Monaco Foundation on our first ever La Prairie Award for Innovation in Marine Protection. They share our mission in protecting the Earth’s resources and providing advanced sustainable solutions through awareness and most importantly, action," Rasquinet stated. "As Céline [Cousteau] says, we only have one world... it is our duty to take care of it. La Prairie is proud to play a part in caring for our planet."

Since 2007, La Prairie has been actively engaged in preserving the ocean’s rich ecosystem by using only marine-sourced substances, cultivated in a carefully controlled environment, in its Advanced Marine Biology Collection of skin-treatment products. The company has also sponsored activities to promote environmental awareness (spearheaded by zealous environmentalist Céline Cousteau), participated in environmental business summits and supported the Monaco Blue initiative, aimed at influencing public opinion and policy-makers in regards to the damage being caused to the world’s oceans and identifying worthy areas of action. The introduction of the La Prairie Award and its initiatives to promote eco-awareness represent the brand’s latest chapter in this long-term commitment.

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