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The ISPA Foundation Receives Research Donation From SpaFinder and The Global Spa Summit
The International SPA Association Foundation announced that a donation of $5,000 has been presented to the ISPA Foundation by SpaFinder, and an additional donation of $5,000 has been contributed from the Global Spa Summit. The donations will aid the research initiatives of the ISPA Foundation, specifically the new Consumer Snapshot Initiative. This valuable new information is part of an ongoing research program that will report on consumer trends and behaviors.
“SpaFinder and the Global Spa Summit understand the needs of today’s spa-goers, so the opportunity to work with them to help bring new information to our industry is exciting,” said ISPA Foundation President Jeff Kohl. “The ISPA Foundation is dedicated to providing high-level industry research that aids key business decisions, and the new Consumer Snapshot Initiative will deliver important takeaways for the spa community.”
The research initiative, conducted by PricewaterhouseCoopers, will reveal data on consumer’s thoughts and preferences. These key elements are essential for spas while planning out treatment menus and developing new offerings. Consumer research not only provides insight into spa-goer trends, but also reveals how non-spa-goers are behaving. The initiative will shed light on why non-spa-goers aren’t visiting the spa, if they’ve ever considered visiting a spa and what misconceptions they may have about the spa.
“In a few short years, spa and wellness has grown from a cottage industry to a $60-billion-plus global market (SRI International data), embraced by major businesses that are investing in innovative new products and initiatives designed to meet exploding consumer demand," said Pete Ellis, Chairman and CEO of SpaFinder and Chairman of the Board of the Global Spa Summit. "The ISPA Foundation is in a unique position to help shepherd this growth with quality, original research - and we're especially pleased to support its new Consumer Snapshot Initiative, which will provide ongoing insight into spa consumer behavior and trends."
More information regarding the release of the Consumer Snapshot Initiative will be available soon. To learn more about ISPA and the ISPA Foundation’s groundbreaking library of studies and research tools visit experienceispa.com.
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