Four Seasons Hotels and Resorts Announces First-Ever Global Spa Week 

Four Seasons Hotels and Resorts

This fall Four Seasons focuses on providing exclusive offers and social media experiences, including the first-ever global Four Seasons Spa Week and a partnership with American Express. This program will be shared both online and on-site through an expert panel called "Curators of Calm." The Curators of Calm will share their insights on latest industry developments, spa trends and more on Twitter, Facebook and Foursquare. Beginning immediately, guests who check into Four Seasons spas on Foursquare will receive spa tips from those properties and the Curators of Calm.
In addition, Four Seasons will host Four Seasons Spa Week (#FSspa) on Twitter and in spas around the world, Nov. 14 – 18, 2011. A series of Twitter chats led by the Curators of Calm will be hosted throughout the course of the week and will center around industry trends in categories such as aging gracefully and the growing male spa segment.
“We are thrilled to share the passion and expertise from our spa experts from around the world with spa enthusiasts in new and engaging ways this fall,” says Christopher Norton, chair of the Four Seasons global spa task force and regional vice president and general manager of Four Seasons Hotel George V Paris. “Evolution is essential in spas, and our extensive specialized network provides a truly global perspective on the latest trends and innovations that shape the industry.”
#FSspa Week on Twitter
#FSspa Week offers unique opportunities for people around the world to digitally interact with Four Seasons Curators of Calm through daily Twitter chats featuring hosts and the Curators of Calm from select international properties. The #FSspa chat schedule and topics are as follows:
·         November 14 – 10:00 am EST – Aging Gracefully -- Europe/ Middle East hosted
·         November 15 – 3:00 pm EST – Just for Men -- The Americas hosted
·         November 16 – 10:00 pm EST – Art of Massage -- Asia Pacific hosted
·         November 17 – 5:00 pm EST – Need for Speed -- United States hosted
·         November 18 – 1:00 pm EST – Beyond Transformation -- United States hosted

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