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On the evening of April 23, George Schaeffer, founder of OPI Products and CEO of Aloxxi International, celebrated the opening of Los Angeles' Cedars-Sinai Medical Center's Advanced Health Sciences Pavilion. As a thank-you for Schaeffer's generous donations to the hospital, which helped to fund the new pavilion's 2011 construction, the hospital has named the new center's lobby after the beauty industry philanthropist.
Approximately 1,900 patients, guests and staff will pass through the George W. Schaeffer Lobby on the plaza level of the Advanced Health Sciences Pavilion each day. The 11-story, 440,000-square-foot facility offers convenient, state-of-the-art outpatient care and houses Cedars-Sinai’s nationally renowned Heart Institute and Neurosciences Department, all within one healing, eco-friendly building, prominently located on the corner of San Vicente Boulevard and Gracie Allen Drive in Beverly Hills.
“This visionary gift from George Schaeffer demonstrates forward-thinking philanthropy,” said Arthur J. Ochoa, senior vice president for community relations and development. “It provides critical support for novel ideas that foster advanced medical care.”
“Cedars-Sinai is my neighborhood hospital of choice, and the great doctors and staff have provided wonderful care for me and my family; this is my way of saying thank you,” said Schaeffer, who attended the black-tie opening with his wife Irina. “This building will open a new gateway to the Medical Center and bring patients and research together under one roof in a way that is exciting to the hospital and beneficial to patients near and far. I am convinced of the promise of Cedars-Sinai as a leading force in medicine, and it was a privilege to express my faith in the future through this gift.”
The Jurlique U.S. management team hosted a media event at a gallery space in New York City in April to announce the launch of the new and evolved Herbal Recovery Advanced Serum. An update of the cult-favorite formula first introduced 20 years ago, the new serum will be available for retail in spas beginning in August.
Jurlique, known for its natural and organic heritage, creates products from the potent natural ingredients grown and harvested on their certified biodynamic farm in South Australia. The new formula contains 18 different botanical and natural ingredients to protect and revitalize the skin.
The beauty editors and bloggers who attended the event were greeted by a huge table covered with flowers, plants and Jurlique products, and the gallery walls showed a rotating slide show of amazing plant and flower montages from the company’s Australian farm. The evening featured presentations by the management team, fruity and healthy cocktails and mocktails, spring hors d’oeuvres, and a mixing bar at which attendees could select a fragrance and customize their own body oil. The packed room attested to the continued enthusiasm for natural and botanical-based products and services for the spa industry. —Lisa Starr
Toni&Guy rolled out the red carpet for beauty editors and bloggers on April 3 at the Academy and Salons' gorgeously chic facility in Santa Monica, CA, for a Spring/Summer Beauty Forecast “pamper party.” Guests were treated to complimentary blowouts, makeup applications, brow shaping, lash extensions and even skin treatments (thanks to event co-sponsor Dermalogica), in between sips of champagne and nibbles of chocolate-covered strawberries.
Associated Bodywork & Massage Professionals (ABMP) will celebrate its award-winning, 19th annual EveryBody Deserves a Massage Week from Sunday, July 14, through Saturday, July 20. ABMP members nationwide are invited to hold grassroots events in their communities, including offering massage to those who may not normally experience massage therapy. The national event is designed to promote massage therapists as they benefit their communities.
Materials and supplies for 2013 are now available at no cost to massage therapists. ABMP members can access customizable materials online by logging in to ABMP.com. It’s easy to create professional-looking posters, banners, and postcards that can be quickly personalized and printed. Members can also borrow a 6-foot by 3-foot color vinyl banner from ABMP; a deposit is required and the order deadline is July 1. Members can order a sample packet of materials by calling 877-208-7546 and leaving their contact and mailing information.
To learn more, visit www.abmp.com.
Dermalogica announces the launch of a new and improved www.dermalogica.com for the U.S. market, developed to bring the brand’s hallmarks of education and professional skin care consultation within a mouse-click.
The new site emphasizes Dermalogica’s diagnostic and prescriptive skin analysis techniques as the basis for retail purchases. The brand’s “tribal” community continues to raise the bar in terms of demand for product knowledge and at-home protocols, requiring a constant re-tooling of the 25-year old brand’s web presence.
Key features include visual education about common skin conditions through video demonstrations and animations, and access to scientific articles written by Dermalogica’s team of experts. The site’s new store-locator feature introduces new customers encountering Dermalogica for the first time to the brand’s core experiences: Face Mapping, treatments and prescriptive product sampling.
Shopping will also be made easier with an advanced product directory which filters and sorts selections for more effective purchasing, as well as customer support through live chat, wish-lists and smart site-search. The site also offers full social media integration for easy posting of Facebook “likes”, Pinterest and other social media sharing, updated product ratings, reviews and interactive Q&A areas, and a streamlined, secure, two-step checkout process. In addition, a decentralized fulfillment system now utilizes two warehouses to fill and ship orders based on zip code, so that customers receive their products even faster.
[Image courtesy of Dermalogica]
In the wake of the successful, Summer 2012 launch of PevoniaPro.com, spa pros' go-to resource for all of Pevonia’s professional services and products, Pevonia has announced three new social media channels—PevoniaPro Facebook, Twitter, and Instagram.
These channels offer updates on the newest Pevonia spa treatments and products, as well as trade PR announcements, giveaways, industry news and behind-the-scenes imagery from Pevonia’s professional educational classes held around the world.
While the skincare leader has been active on a variety of social media sites over the years, their preexisting channels primarily targeted the consumer market. As the first company to develop the first-ever skincare line available exclusively to elite spas and professionals, Pevonia has decided to similarly target its social media efforts. These new channels are also expected to drive traffic to PevoniaPro.com.
Posts are available daily and industry professionals, students, and estheticians are invited to follow these pages and share content with colleagues in the industry.
[Image courtesy of Pevonia]
Snapdragon Films has announced the launch of a Kickstarter campaign to raise funds for the completion of a feature-length film about the practice of meditation. On Meditation: Documenting the Inner Journey is a series of short portraits which, to date, feature Buddhist Monk The Venerable Metteya, yoga superstar Elena Brower, two-time national book award-winning author Peter Matthiessen, actor Giancarlo Esposito (of Breaking Bad fame) and Congressman Tim Ryan, author of A Mindful Nation. Funds will allow the filmmakers to continue shooting in order to create a full-length work. For every advance DVD backed on Kickstarter, a copy will be donated to a school or institution serving at-risk youth, veterans or seniors.
The brainchild of award-winning filmmaker Rebecca Dreyfus, On Meditation was born from her own trepidation experienced in beginning her own meditation practice. “For a high-energy New Yorker like me, sitting quietly can be the most challenging thing you ever do,” says Dreyfus. “We offer a glimpse into the mysteries of the inner journey by sharing the private insights and rituals of the extraordinary people featured in On Meditation. Our aim is to make meditation both more accessible and less simplistic."
When Dreyfus first approached her producer, Susannah Ludwig, with the idea for the film, her response was, “You want to shoot people sitting around with their eyes closed doing nothing?” They both came to realize, however, that meditators are communing with the mystery of life and attempting to make peace with it. “There is a kind of beautiful tension in that,” Dreyfus says. The goal of On Meditation to make meditation more mainstream by showcasing accomplished people receiving tremendous benefits from their consistent spiritual practice.
“Meditation has helped me re-map my brain and know my highest self,” says Elena Brower. Brower was so impressed with the project that she became an Executive Producer. “We wanted to bring people into a world they normally wouldn’t have access to,” says Dreyfus. “All our meditators share in common the need to find something in their lives that will offer them a richer connection to themselves, and a way to transcend the daily trials that can trip us all up. Meditation has a powerful impact on those who practice but also on the world around them. We believe if more people meditated the world would be a better place.”
Kickstarter funds will be used to complete post-production on the first five portraits, and then be channeled toward five more segments. Following this, portraits will be filmed featuring the likes of famed Hollywood Director David Lynch and bestselling author Gabrielle Bernstein, among other public figures. The On Meditation project will only be funded if $50,000 is pledged by Friday Apr 19, 12:00pm EDT. Click here to become part of this amazing project.