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Global Wellness Summit Predicts Future of Wellness in Europe

Photo credit: Kakslautten Arctic Resort, Finland

Ten experts shared their predictions for the future of wellness, travel, spa and beauty in Europe.

The Global Wellness Summit (GWS), an annual conference for international leaders in the wellness industry, recently released ten predictions for the future of wellness, travel, spa and beauty in Europe. The organization asked its partner experts in Europe – from CEOs of top travel, spa and beauty companies to leading economists and researchers – to forecast where wellness is headed in Europe. Predictions range from European nations increasingly “legislating wellness” by taxing unhealthy products, to a surge in new wellness properties (and discovery of little-known traditions) across Eastern Europe, to the vast European beauty market being rewritten by both wellness and high-tech approaches, to wellness resorts refocusing on nature, peace and authenticity.

The predictions spark a conversation that will continue at the Global Wellness Summit being held in Kitzbühel in Tyrol, Austria this October 17-19. The theme of the 10th annual conference is “Back to the Future”, where the future of the wellness market will be analyzed through the lens of history, for both Europe and the world.

The Predictions

1. Europe has long been the world’s wellness leader; has seen stagnation in last decade; but investment and innovation is coming.
Sue Harmsworth, MBE, GWS Board Member & 2016 Co-chair; Founder & Chairman, ESPA International, UK
Anna Bjurstram, GWS Board Member; VP of Spas & Wellness, Six Senses; Owner, Raison D'Etre, Sweden

When it comes to wellness, Europe has for centuries been way out in front: with the region (especially Austria, Germany and Switzerland) inventing the truly holistic wellness concept that extends far beyond spa, to include nutrition, fitness, traditional medicine, mindfulness and a powerful connection to nature (kurs, baths, and healing systems like 19th-century Sebastian Kneipp’s, marrying hydrotherapy, herbalism, movement, nutrition and mental wellness).

For so long, the world has had major catching up to do, but in the last decade they (i.e., the Americas, Asia) have: there has been recent stasis in Europe in innovating new, creative wellness offerings. In the future, Europe will (and must) focus on European Wellness 2.0, and private investment in older, once-state-sponsored European spas - as well as new wellness retreat concepts – will heat up to help make that a reality.

2. Wellness will be legislated: European nations will increasingly tax unhealthy food and beverages – and “Big Food” will remake themselves as wellness companies.
Thierry Malleret, PhD, GWI research partner; co-founder/author of the Monthly Barometer; founder, Global Risk Network at the World Economic Forum, Switzerland

More than half of European adults are overweight, with obesity tripling in many European countries since the 80s (WHO). The sheer cost of this epidemic means than more European nations will start taxing unhealthy food and beverages. In March, the UK joined Scandinavian countries, France and Hungary in imposing a sugar tax on canned drinks. The imperfection of the new UK tax (not a brave, broad-based tax on sugar) shows the intense battle-lines between governments and phenomenally powerful “Big Food”. But more countries will take action, and the laws will expand to “bad” fats (like palm oil), high salt and highly processed foods.

Fighting back against the new legislation, European food and beverage manufacturers will reduce the amount of sugar in their products to preempt governments, as they also rebrand/reengineer around “healthy” or “wellness” foods. Nestlé, Europe’s biggest corporation and the world’s largest food company, looks to be taking a radical path: redefining itself as a scientifically-driven “nutrition, health and wellness company,” with plans that its foods will be the vehicle for an entirely new type of medication: both preventive treatments and traditional medicine…rewriting what “food” and “pharmaceuticals” could be in the future. Watch this space.

3. Tourism will be Europe’s fastest growing sector – and wellness travel will grow even faster.
Jean-Claude Baumgarten, GWS Board Member; Chairman & CEO, CREWE Associates; Former President & CEO, World Travel & Tourism Council, France

Tourism will continue to have a very strong economic impact in Europe, and wellness tourism will grow even faster. Europe’s tourism market will grow 2.8% a year over the next decade, outpacing annual economic growth of 1.9% - making it Europe’s fastest growing market, equaled only by the financial sector. As Europe rapidly moves towards a service economy, tourism suddenly has greater absolute value than sectors like agriculture, manufacturing and chemicals – and represents nearly 60% of Europe’s entire retail sector.

And with vastly increased stress, an aging population, and people’s new quest for total wellbeing, over the next decades European wellness tourism will grow significantly faster than tourism overall. For instance, Global Wellness Institute research estimates a 7.3% annual growth rate between 2012-2017. The wellness travel outlook is very positive in mature Northern and Middle European nations; will grow even faster in Southern Europe (Italy, Spain, Portugal, etc., provided their economies continue to strengthen their recovery); and is bullish for the rest of developing Europe (including Russia, depending on economic/political factors) – where it’s safe to say it will expand at the pace of the middle class.

4. “Get Thee to a Wellness Monastery”: European wellness resorts will refocus on deep authenticity, peace, quiet and nature.
Dr. Franz Linser, GWS Board Member & 2016 Co-Chair; Founder, Linser Hospitality; former Olympic ski coach, Austria

The European (and global) consumer is facing unprecedented stress and 24/7 digital connection and “noise.” Radically pressured lives mean we don’t feel well anymore, and it’s creating new desires: for complete time out, uncompromising peace and quiet, and to be close to the forces of nature. And European wellness/spa resorts will increasingly shift their focus from glitzy, amenity-driven, “exotic” luxury to meet these powerful needs. Everything – from resort design/environments, guest rooms, spa treatments and fitness experiences – will shift to intense authenticity and nature…the new stage for self-transformation and “re-finding oneself.”

Equal parts spectacular and simple wellness retreats will appear on top of mountains, deep in the woods and snow, on the water, in the form of everything from treehouses to houseboats. Spas, treatments and saunas will emerge from the basement to burst out into the trees as new “nature cocoons.” The new luxury: sleeping in a glass igloo, wrapped in reindeer skins, with the Northern Lights sparkling above. Wellness retreats being developed in former monasteries (i.e., Schloss Mondsee, Austria; Eremito, Italy) are as much a tangible trend as a perfect metaphor for the future directions in Europe’s wellness destinations: calm, simplicity, wild nature, spirituality and profound self-seeking will be front-and-center…and they will give Europeans (and the world) what they most desperately seek.

5. Spa 2.0: Rise of the European mini-kur
Anna Bjurstram, GWS Board Member; VP of Spas & Wellness, Six Senses; Owner, Raison D'Etre, Sweden

Bathing, and going on serious (10-day-plus) kurs, has always been a way of life in Europe. But now this time-honored, time-intensive tradition is emerging as a much shorter affair. “Mini-kurs” that pack in a 2-3 hour bathing ritual, spa treatments, nutritious food, movement, relaxation, and meditation/mindfulness (in one day or two) will trend. “Taking the waters” and hitting spa resorts will happen in shorter injections because busier Europeans are short on time, and there’s also growing unease about air travel, so people are staying closer to home.

The “wellness staycation” concept, which has been popular in Scandinavian countries for some time, will now spread across Europe. And people will increasingly embrace these much shorter, but still transformational “just being” experiences everywhere from Tylösand Hotel & Spa in Sweden to Fredreichbad in Baden Baden, Germany.

6. A wave of new wellness properties and traditions - from the Baltic to the Black to the Caspian Seas - will be discovered by the world.
Alla Sokolova, Initiative Chair, “Baltic to the Black Sea,” Global Wellness Institute; Co-owner, General Manager, IWC Balans, Latvia

European wellness seekers will increasingly “head east,” from the New Europe stretching from the Baltic to the Black Seas, further out to the Asian Caspian Sea. This region will undergo exciting wellness resort development, opening up their fascinating, little known wellness traditions to the world. So many forces are driving this eastward Wellness Renaissance. As former Soviet republics regain their footing, leading global wellness brands (whether Six Senses in Kazakhstan or Chenot Palace coming to Azerbaijan) are making moves – and the wellness property pipelines are heating up in Croatia, Estonia, Georgia, Latvia, Lithuania, Macedonia, Montenegro, Slovakia, Slovenia – and the seaside “Stans.” The region not only boasts an incredible, centuries-old, spa and bathing culture, the modernization of huge, former Soviet medical-wellness health resorts is underway. For instance, the stunning Kemeri Wellness Village & Hotel under development in Latvia (once a 19th-century bathhouse under Tsar Nikolai I, and a Soviet-era health resort with 100 doctors and 1 million treatments performed annually) is a shining example. Set in historic buildings in a National Forest, this new wellness community will include a 5-star hotel and clinic, with programs from balneotherapy to sleep to fertility.

And if the wellness traveler craves new, hyper-authentic experiences, the Baltic-to-the-Black Sea traditions, where Nature is Healer, really deliver. From climate therapy (where precise microclimates, including “doses” of mineral water, sunlight, contrasting temperature and humidity, and exposure to phytoncides from forest bathing, are prescribed – to the unique bathing tradition of the “pirt” (so different than the Russian banya), where forest-gathered herbal “besoms” (bouquets) are applied – to the ancient (and antioxidant) “black smoke saunas” – to a powerful focus on “wild fitness” and music therapy. The Baltic-to-the-Black-Sea nations have some of the most established wellness cultures on Earth, but they’ve flown under the radar. That’s about to change.

7. First true chain of hot springs resorts will stretch across Eastern Europe.
Andrew Gibson, GWS Board Member; VP Spa and Wellness, Fairmont Raffles Hotels and Resorts, UK and United Arab Emirates

Look out for the first true chain of branded hot springs properties (a collection of wellness hotels owned by one company) to stretch from Poland in the North to Moldova in the South. These will be fantastic thermal water retreats integrating medicine and wellness, and capitalizing on Eastern Europe’s (including countries like the Czech Republic, Hungary, Slovenia and Slovakia’s) abundant natural springs and kurs, long-established medical-wellness retreats, and rich-in-culture cities.

Private companies will work closely with state tourism departments to create safe destinations with reduced risk of terrorism, and once developed, this property network will likely become the world leader in “hot springs wellness.” And as the thermal springs movement gathers steam, look for national tourism boards, or group of countries banding together, to promote this new “Hot Springs Road” that will wind across Eastern Europe: from Budapest to the amazing Karlovy Vary spa town in the Czech Republic.

8. Wellness will rewrite the European beauty market: “Beauty from the inside out” overtakes “hope in a jar.”
Jacqueline Clarke, Wellness Research Director, Diagonal Reports, Ireland

The legacy global beauty culture is largely a European creation, where the focus has long been on the “cosmetic” (or external “appearance” and “artifice”). But a megatrend unfolding in Europe (as it has in the U.S. and Asia) is wellness-as-beauty…or “beauty from the inside out.” And this dramatically different philosophy and aesthetic will shake up the marketing strategies and sales monopolies of the big cosmetic/skincare houses. Because the beauty-comes-from-within argument makes the cosmetics (and purely topical skincare) argument look more like hyped “hope in a jar.”

The European wellness-as-beauty wave will inspire new categories that will recast beauty as self-care and prevention vs. mere “cosmetic repair”: a dizzying array of functional solutions, along with a boom in the natural and organic generally (whether applied “within” or “without”). Is it all over for skincare and cosmetics? Hardly. One example: two French companies, L’Oreal (with their Vichy and La Roche-Posay brands) and Pierre Fabre (with Avene) show how wellness creates a new mega-category: healthcare for the skin. These products offer up the European heritage wellness of mineral springs water. And in the future almost every European company will adopt a wellness-as-beauty vocabulary and approach: whether it’s active cosmetics, dermocosmetics, etc. And crucially, with the shift to beauty-as-wellness, greater emphasis will be placed on evidence.

9. High-tech beauty (devices and more aggressive procedures) finally hits Europe.
Michael Schummert, GWS partner; CEO, Babor GmbH & Co., Germany

Near-medical, high-tech, device-driven beauty procedures are a booming market in the Americas and Asia, and they’re about to become one in Europe. We will see European hotel spas increasingly offer sophisticated “I-want-results-immediately” treatments using all types of cutting-edge beauty technology - which might start with a computer precisely analyzing your skin condition, followed by an intensive microdermabrasion peel, ultrasound or needling. At European spas, a “holistic” approach won’t just mean adding yoga, meditation or nutrition to massage, it will mean adding high-tech beauty to the already high-touch menus.

But the international differences will remain huge: while Asia and the U.S. are embracing ever-more-invasive procedures, Central Europe, for example, is only getting accustomed to microdermabrasion and ultrasound. And with the European beauty consumer a unique balance will need to be struck: they want high-impact results, but typically won’t accept any downtime after a treatment.

10. New, important distinctions will be made between wellness, wellbeing and happiness.
Susie Ellis, Chairman & CEO, Global Wellness Institute; 2016 GWS Co-chair & Board Member, United States

Shifts in language indicate shifts in thinking. If we’ve had the term” wellness,” the “quality of being healthy”, with its emphasis on proactive improvement of physical, mental, social, etc. health, since the 1970s, there has recently been a confusion, or even a supplanting, of the concept by the terms “wellbeing” and “happiness” – in Europe and globally. This has been spurred by important research that measures “happiness” (i.e., the “United Nations World Happiness Index”) and “wellbeing” (i.e., the “Gallup Healthways Well-Being Index”) in nations around the world, which captures key measurements like social support, trust in government/business, freedom – in addition to income realities and the physical health of the population. These studies have helped put “happiness” and “wellbeing” on the global stage, with a growing implication that these are “bigger,” more capacious concepts than wellness.

But they also reveal why confusing “wellness” and “wellbeing” is problematic. For one, “happiness” measurements are often not good indicators of a population’s health. One example: Mexico ranked #10 (out of 200+ countries) in Gallup’s well-being report, despite having the highest obesity rates in the world. And these studies capture “perceptual” wellbeing (they survey people). This can skew things: if a population has lower expectations (of money, education, health) they might rate their happiness higher than wealthier nations – and one might feel a little less “happy” if they were surveyed later when they’re sick from a chronic disease. Measuring happiness is very important, but we don’t want to lose sight of the goal: taking action to create a healthier world. It’s not enough to take the “heartbeat” of happiness…we have to change people’s heartbeats.

Europe has much to teach the world about “wellness,” “well-being” and “happiness” (North European nations dominate the UN Happiness Report). But there will be a growing distinction between these terms/concepts there, with wellness becoming associated with health and prevention and wellbeing associated with happiness. In a world where wellness has become a massive, so, heavily commercialized, market, there's a temptation to move on to a fresh, big word. But Europe especially, as the pioneer of holistic wellness, should embrace “wellness” – staying true to the prevention mantle that will be so important for the region, and the world.

For more information on the Global Wellness Summit, please visit globalwellnesssummit.com.

Pevonia Welcomes New VP of US Sales

Image courtesy of Pevonia

Michele Fenske will serve as the new Vice President of US Sales at Pevonia.

Pevonia recently announced that Michele Fenske will serve as the brand's new Vice President of US Sales. In a press release, the skincare company stated, "An innovative sales leader with more than 18 years of industry experience, Michele started her career as a licensed aesthetician, pursuing her passion of sales and education by working with some of the top international skin care and makeup companies, and has now earned the title of Vice President of US Sales at Pevonia. Her proven ability to produce outstanding results and expand the partner base through effective needs analysis and solution selling techniques has led Michele’s success. Her expertise in building a proficient sales team, training staff to increase productivity, and her love for educating has contributed to her success and alignment with corporate objectives. Michele possesses a demonstrated track record of surpassing goals and company expectations. Her broad spectrum expertise includes leadership and team-building, account management, territory management, prospecting and lead generation, performance analysis and strategic planning."

For more news, please visit PevoniaPro.com.

Pevonia Holds Annual Global Distributors Meeting in Florida

Image courtesy of Pevonia

The theme of this year's meeting was the brand's upcoming 25th anniversary.

Skincare and luxury spa product brand Pevonia recently held its annual global distributor meeting at its headquarters in Daytona Beach, Florida. The meeting, which saw over 100 countries represented, focused on Pevonia's 25th anniversary in the skincare industry.

Pevonia co-founders and owners, Philippe and Sylvie Hennessy, along with brand executives including CFO Rob Livingston, Global Vice President of Marketing and Communication Maritza Rodriguez, Medical Director of Global Education Dr. Christian Jurist, Director of International Business Development Ron Jean, and International Business Director Annette Liles, participated in key speaking and panel discussions covering core business topics in operations, product development, sales, education and marketing.

The meeting also presented some of Pevonia’s exciting upcoming launches including its new and improved Men’s Line, BodyRenew - a chic and budget-friendly bath and body collection, and collections focused on individual scents such as Lavender, Tropical and Citrus. Other notable topics included Pevonia’s Loyalty Program, Holiday Promotions for 2016 and product development for 2017.

For more information, please visit pevoniapro.com.

Spa News: The Ritz-Carlton, Chicago to Offer Rooftop "Voga"

Image courtesy of J PR

The energetic class fuses yoga with "Vogueing" for a fun take on fitness.

Fitness gets a fun twist this summer with The Ritz-Carlton, Chicago's brand new wellness offering, Rooftop "Voga." The class, which will be held every Friday at 4 PM beginning June 10th, is a blend of yoga and "Vogueing" - the 80s-style dance made popular by Madonna. Rooftop "Voga" offers an energetic and fun way to incorporate fitness into guests' daily routine.

The class is complimentary for hotel guests and encourages attendees to take their vinyasa to a new level - the rooftop of the historic Water Tower building to be exact! Guests can let loose and work out in a fun, lively environment with stunning views of the Chicago skyline - legwarmers encouraged!

For more information, please visit ritzcarlton.com/en/hotels/chicago/spa.

Beauty Pitch 2016 Announces This Year's Semi-Finalists

Images courtesy of PBA

Twelve beauty entrepreneurs make up the semi-finalists in the contest's two categories.

The Professional Beauty Association (PBA) just announced the 12 semi-finalists who will advance to the final round of Beauty Pitch 2016. Held Saturday, July 23, Beauty Pitch 2016 is part of INSPIRE: A Night Celebrating Beauty Entrepreneurs, which kicks off the PBA’s Beauty Week and Cosmoprof North America’s (CPNA) exhibition in Las Vegas.

The following companies have been selected as Beauty Pitch 2016 semi-finalists:

Startup Business Category:

Established Business Category:

Three companies from each category will be selected as Beauty Pitch 2016 finalists on Wednesday, June 8th. These companies will advance to the live Beauty Pitch competition, taking place on Saturday, July 23rd.

INSPIRE: A Night Celebrating the Beauty Entrepreneurs will feature networking with some of the industry’s biggest names, including President and CEO of Sally Beauty Holdings, Christian Brinkman; President of Jinny Beauty Supply, Eddie Jhin; President of CosmoProf and Armstrong McCall, Sally Beauty Holdings, Mark Spinks; Vice President of Merchandising and Planning for SalonCentric, Steve Orzel; and celebrity hairstylist Ted Gibson.

INSPIRE Schedule of Events
6:00 p.m. – 7:00 p.m.: INSPIRE Reception
7:00 p.m. – 8:15 p.m.: INSPIRE Dinner
8:15 p.m. – 10:00 p.m.: Beauty Pitch 2016: Live Competition
10:00 p.m.: Dessert Buffet

Registration
Visit https://www.probeauty.org/beautyweek for Beauty Pitch 2016 and INSPIRE registration details. Tickets can be purchased separately for each event.

Net proceeds from the INSPIRE event will be divided equally between the PBA Foundation, an organization supporting industry related charitable initiatives and the historical preservation of the beauty industry, and City of Hope, a world-renowned comprehensive cancer treatment and research center.

Iredale Mineral Cosmetics Receives Presidential Award for Export Success

Image courtesy of Iredale Mineral Cosmeticals

Iredale Mineral Cosmetics, Ltd was presented with the President’s “E” Award for Exports.

U.S. Secretary of Commerce Penny Pritzker today presented Iredale Mineral Cosmetics, Ltd., with the President’s “E” Award for Exports at a ceremony in Washington, D.C. The President’s “E” Award is the highest recognition any U.S. entity can receive for making a significant contribution to the expansion of U.S. exports.

“Iredale Mineral Cosmetics has demonstrated a sustained commitment to export expansion,” said Secretary Pritzker in her congratulatory letter to the company announcing its selection as an award recipient. “The ‘E’ Awards Committee was very impressed with Iredale Mineral Cosmetics’ emphasis on comprehensive market research used for strategic market entry. The company’s investment in multi-language marketing materials and website design was also particularly notable. Iredale Mineral Cosmetics’ achievements have undoubtedly contributed to national export expansion efforts that support the U.S. economy and create American jobs.”

“Exporting continues to be a vital element of our sales growth, and we are honored to receive the “E” Award,” said Jane Iredale, president and founder of IMC. “During the past 22 years, export sales have grown to nearly 30 percent of our total revenue, enabling us to sustain jobs and even expand our work force domestically.”

In 1961, President Kennedy signed an executive order reviving the World War II “E” symbol of excellence to honor and provide recognition to America's exporters. Today, Secretary Pritzker honored 123 U.S. companies with the President’s “E” Award for their outstanding work to reduce barriers to foreign markets and to open the door to more trade around the world.

In 2015, U.S. exports totaled $2.23 trillion, accounting for nearly 13 percent of U.S. GDP. Nationally, exports contributed to the U.S. economy, supporting an estimated 11.5 million jobs.

U.S. companies are nominated for the “E” Awards through the Department of Commerce’s U.S. Commercial Service office network, located within the Department’s International Trade Administration, with offices in 108 U.S. cities and more than 70 countries. Record years of successive export growth and an applicant’s demonstration of an innovative international marketing plan that led to the increase in exports is a significant factor in selecting the winners.

For more information about the “E” Awards and the benefits of exporting, visit www.export.gov.

Pevonia's Annual Global Distributors Meeting Focuses on 25th Anniversary

Image courtesy of Pevonia.

Pevonia conducts its annual global distributor meeting in Daytona Beach, Florida.

Pevonia conducted its annual global distributor meeting for 2016 by hosting its distributors from around the world at its headquarters in Daytona Beach, Florida. The theme of this year’s meeting, where over 100 countries were represented, was Pevonia’s prestigious 25th anniversary in the skincare industry.

Pevonia Co-Founders and Owners Philippe and Sylvie Hennessy along with brand executives including CFO Rob Livingston, Global Vice President of Marketing and Communication Maritza Rodriguez, Medical Director of Global Education Dr. Christian Jurist, Director of International Business Development Ron Jean, and International Business Director Annette Liles participated in key speaking and panel discussions covering core business topics in operations, product development, sales, education and marketing.

The meeting also presented some of Pevonia’s exciting upcoming launches including its new and improved Men’s Line, BodyRenew, a new chic and budget-friendly bath and body collection and collections focused on individual scents such as Lavender, Tropical and Citrus. Other notable topics included Pevonia’s Loyalty Program, Holiday Promotions for 2016 and product development for 2017.

Pevonia, known for its luxury beauty and spa products recently launched its Stem Cells Phyto-Elite® Intensive Body Corrector, a new body-specific formula that stimulates the reversal of the skin’s aging cycle, and LipRenew Plump & De-Age Treatment, a revolutionary new product that plumps and smooths wrinkles on and around the lips in less than 10 minutes while blurring imperfections and improving the overall appearance of the skin.

16 Global Wellness Institute Initiatives Focused on Creating a Healthier World

The Global Wellness Institute (GWI), a non-profit organization with a mission to empower wellness worldwide through education of public and private sectors, announced it has established 16 wide-ranging initiatives. Each Initiative is chaired by an impassioned thought leader in that unique wellness sector and is designed to solve key industry issues and further the global conversation about wellness in its many forms. Take a look at the initiatives:

1. Baltic to the Black Sea:
Although Eastern Europe has a rich heritage of well-being practices, they have remained too little known. This Initiative promotes those wellness traditions that are authentic, effective and relevant to today’s travelers.

Chair:
Alla Sokolova, Co-Founder, Balans International Wellness Centre, Latvia

2. Career Development
was inspired by the Global Wellness Institute research report, “Spa Management Workforce & Education: Addressing Market Gaps,” which concluded that there were far too few qualified spa managers and spa/wellness career educational options available worldwide. It revolves around three global programs: a mentorship program, internship program and a website providing a wealth of information for anyone considering a career in wellness or spa.

Chair: Jean Guy de Gabriac, Founder & CEO, TIP TOUCH International, Belgium

3. Clinical Wellness Best Practices
was founded to help the wellness community and its practices gain credibility among the medical community, including medical researchers, pharmaceutical companies, clinicians, and health insurers.

Chair: Josef Woodman, CEO, Patients Beyond Borders, United States

4. Consulting Best Practices was founded to help businesses evaluate when a spa management consultant would benefit them and to provide guidelines on the selection process.

Chair: Lisa Starr, Consultant for Wynne Business, United States

5. Digital Innovations for Healing The expectation is that we stay technologically interconnected at all times, but our digital dependency is making us less connected to each other, to nature and ultimately to ourselves. This global group of experts is dedicated to understanding the role of mindfulness, meditation and nature in leadership.

Chair: Louie Schwartzberg, Founder, Moving Art, United States

6. Future of Wellness at Work brings together top thinkers and “doers” to offer much-needed new visions for how wellness at work can be implemented in the global community.

Chair: Renee Moorefield, PhD, CEO, Wisdom Works, United States

7. Global Hot Springs
is an international taskforce dedicated to exploring the diverse values of geothermal waters for health, tourism and community. Its mission is to educate consumers, unite the deeply fragmented global hot springs community, and drive sustainable investment worldwide.

Chair: Amy McDonald, Owner Principal, Under a Tree Health and Wellness Consulting, United States

8. Hydrothermal Initiative aims to increase transparency and awareness in the design and implementation of all elements of facilities involving thermal and wet treatments.

Chair:
Don Genders, Managing Director, Design for Leisure, United Kingdom

9. Minister of Wellness
was formed to map out a new governmental function to benefit people worldwide: a Minister of Wellness. The aim is to develop a thoughtful and strategic framework that can be used to build a positive contagion for making well-being a priority in countries globally.

Co-Chairs: Renee Moorefield, PhD, CEO, Wisdom Works, United States and Guillaume Lefevre, President and Co-Founder, THÉMAÉ, France

10. Sustainability
was founded to stimulate a provocative discussion about how wellness intersects both on a personal level and on a wider social, economic and environmental scale.

Chair: Bonnie Baker, Managing Partner & Co-founder, Satteva Spa and Wellness Concepts, Mexico

11. Wellness Communities Humans spend the vast majority of their time indoors, but “wellness” has been late in coming to the built environment. This Initiative brings together senior stakeholders from around the world with active commercial interests in communities and buildings proactively developed with the holistic health of its residents, guests, environment and surrounding community in mind.

Chair:
Mia Kyricos, President, Kyricos & Associates, United States

12. Wellness for Cancer Most spas have lacked the proper perspective about, and the proper training to support, clients with cancer: to help them reduce stress and increase their emotional resiliency. This Initiative offers a cancer-focused educational platform that trains staff, departments, and locations worldwide.

Chair: Julie Bach, Executive Director, Wellness for Cancer

13. Wellness Tourism
was formed to create a global platform of stakeholders in what has become one of the fastest growing tourism segments. It supports the practical integration of wellness into tourism strategy and highlights the vast opportunities for private sector business.

Chair:
Anni Hood, Founder and CEO, Anni Hood, Wellness Business Consultancy, United Kingdom

14. World Retreat Study
aims to assess the health impact of retreat experiences through a standardized online assessment tool, measuring depression, anxiety, stress, mood, sleep, health symptoms, quality of life, cognitive function (and more) to provide data on the benefits of retreat experiences.

Chair: Professor Marc Cohen, MBBS (Hons), PhD, B MEd Sc (Hons), Professor of Health Sciences, RMIT University and Chair, Australasian Wellness Association, Australia

15. & 16. Two new GWI Initiatives, Beauty, chaired by Mark Wuttke, President & COO, Babor, United States, and Wellness Architecture, chaired by Veronica Shrebeis-Smith, CEO & Founding Principal, Vera Iconica Design, United States, will launch later this year.

Dinair Supports "Say Yes to the Prom!"

Dinair joins "Say Yes to the Prom" to help offer underprivileged girls the prom of their dreams.

“Say Yes to the Prom”, a show patterned after the popular Discovery Communications/TLC show, “Say Yes to the Dress”, identifies low income girls in need and offers them an opportunity to have the prom of their dreams. The focus is to help build courage and confidence by improving the girl’s self-image. The program, now in its 5th season, partners with local and national merchants for donated prom dresses, shoes, jewelry, makeup and hair. The girls are paired with a personal mentor, a “prom-consultant”, who guides them through a day of shopping and pampering. They then get professional hair and makeup done to complement the dress they chose. The day of transformation is finished with a fashion show reveal for the TLC program. Dinair is proud to have participated in this very worthy cause. A huge thank you to the makeup artists that donated their time to help make it possible.

Dina Ousley shares, “We were very honored and excited to be a part of such a worthy event. The kids were so thankful, sweet and deserving. There were tears everywhere. There is no feeling like giving back.”

[Image courtesy of Dinair]

Guinot Supports World Figure Skating Championships

Top figure skaters competed in The 2016 World Figure Skating Championships in Boston from March 28 - April 3. This year Guinot sponsored the event where top figure skaters competed for the title of World Champion in men's singles, ladies' singles, pairs and ice dancing. First place winners included Javier Fernández from Spain, Evgenia Medvedeva from Russia, Meagan Duhamel/Eric Radford from Canada and Gabriella Papadakis/Guillaume Cizeron from France.