Latest News

In Memoriam: Dermanew Co-Founder Dean Rhoades

In Memoriam: Dermanew Co-Founder Dean Rhoades

Dean Rhoades, 64, founder of the Dean Rhoades Salon in Beverly Hills and co-founder of DermaNew Skincare, passed away on September 6th in his sleep at his Beverly Hills home. Dean was born on July 17, 1950, in Indianapolis, IN, to Terry and Wynona Rhoades, of blessed memory.

Dean was an inventor and innovator from his earliest days as a teen. He followed his dream to London at age 20, where he studied at Vidal Sassoon and was quickly on his way to becoming a world-class hair stylist. The Dean Rhoades Salon he founded became known for excellence in hair and skincare, providing award-winning beauty solutions to a celebrity clientele that relied upon Dean not only to style their hair, but to create their image.

Dean was one of the first to recognize the emerging role of salons as day spas. He was also one of the first who embraced natural-based products by joining forces with Aveda. He felt that he wasn’t just cutting hair, but instead changing the quality of his client’s lives.

It was at a Beauty Industry Show when Dean met Amby Longhofer, his life and business partner. It was love at first sight, and they married and had their wonderful son, Wyatt. Dean and Amby created the first privately owned Aveda Lifestyle Store and Salon in the heart of Beverly Hills.

Dean continued his passion for invention, innovation, and design at DermaNew, inventing a hand-held skin resurfacing device that became a new beauty category, and the standard for at-home skin resurfacing.

As an accomplished entrepreneur, Dean went to school and graduated after three years with an Executive MBA from the Harvard Executive Education Business School OPM 34. He liked to joke that he was “The Hairdresser who went to Harvard”.

Dean loved the ocean. And besides hair, beauty, and his family, of course, deep-sea fishing was Dean’s other love. Good sushi, global travel, world history, and a political debate were things Dean couldn’t pass up.

Dean called himself a “serial inventor” and if you stepped into his garage and workshop, you’d know why. Until September 6th, Dean had been working on a couple more “dreams” that he will be testing up there. And of course, we will soon see and enjoy them here, as he will be waving down to us.

Amby as well as Dean’s sons, Dustin and Wyatt, will honor his work and continue his legacy by bringing Dean’s latest inventions to life. Dean’s sisters, Terri, Diana, Victoria, Dawn and brother Kent, will be cheering on. And Dean’s two grandkids, Trey and Avery, will be following in the footsteps of their amazing Granddad.

Dean’s family, many friends, and acquaintances mourn the loss of a man who gave his soul to creating a more beautiful world for all. He left us with infinite knowledge, an enduring passion for invention, and the realization that any dream really can come true.

A celebration of a life well-lived will take place at 4:00 p.m. on October 17th at the Beverly Hills Presbyterian Church located at 505 N. Rodeo Dr. Beverly Hills, CA 90210. All are invited to attend the celebration and the reception that will immediately follow.

[Image courtesy of Joni Rae and Associates]

Dr. Jart+ Partners with Opening Ceremony at New York Fashion Week

Image courtesy of BPCM PR

This year at Mercedes-Benz New York Fashion Week, Dr. Jart+ joined up with Opening Ceremony to help combat dry dehydrated skin and prep models for the runway by restoring their natural, beautiful glow. Dr. Jart+ applied their new Water Replenishment Mask to soothe and moisturize the skin, and the Ceramidin Liquid or Ceramidin Cream to reduce redness and irritation.

Constantly having makeup applied to and removed from the face can cause serious irritation. The light and refreshing Water Replenishment Mask - an environmentally friendly, concentrated, hydrating serum containing chamomile flower water, collagen, hyaluronic acid, and witch hazel extract - was the perfect way for models to achieve a soft, dewy, look. To add moisture and create the perfect blank canvas for makeup, Dr. Jart+ applied the Ceramidin Liquid or Ceramidin Cream to models' faces.

Spa News: Salon and Spa Professionals Unite Against Domestic Abuse with the CUT IT OUT Program

Courtesy of Y Communications

October marks Domestic Violence Awareness month and highlights an issue that continues to affect countless women, men and children on a daily basis. The Professional Beauty Association’s (PBA) CUT IT OUT: Salons Against Domestic Abuse program is dedicated to mobilizing salon professionals and others to fight the epidemic of domestic abuse in communities across the United States by building awareness and training salon professionals to recognize warning signs and safely refer clients, colleagues, friends and family to local resources.

PBA is calling on beauty professionals and salons to support the CUT IT OUT program by participating in the Give the Power Back Drive. Aimed at raising awareness and funding to stop domestic violence, salon professionals in particular have an extraordinary opportunity to help.

CUT IT OUT is a year-round effort that builds awareness by offering complimentary training and display materials to salon professionals, which enables them to recognize warning signs of abuse. The goal is to safely and confidently help clients, colleagues, friends and family find local resources for help. The Give the Power Back Drive is an opportunity for salon owners and beauty professionals to host a fundraiser of their choice during October to bring awareness to this growing epidemic. Fundraising suggestions include donating tips, donating a percentage of sales, donating a percentage of each service, and/or soliciting donations from clients. PBA recommends participants donate 50 percent of the money raised to a local domestic violence resource/shelter and 50 percent to CUT IT OUT. Those who cannot participate can still donate directly to CUT IT OUT throughout the year by visiting

To help beauty professionals and salons in their fundraising efforts, CUT IT OUT will provide a complimentary “marketing toolkit” upon registration with a customizable press release, flyer and donation cards to help market efforts to their clientele and the community. Complimentary CUT IT OUT posters and safety cards are also included, which can be displayed in the salon and include the national domestic violence hotline number for those affected by domestic violence to call for help. As this is an ongoing effort, CUT IT OUT posters and safety cards can also be ordered for free at any time during the year from the CUT IT OUT website.

Participation is simple and can help save a life. To learn more and register, visit or email

Dermalogica Speaks on Entrepreneurship at 2014 Global Accelerator Conference Hosted at the UN

Jane Wurwand, Founder and Chief Visionary at Dermalogica and its philanthropic women’s initiative, FITE, participated on a panel that spoke upon women’s financial independence. The panel, which was moderated by Rana Foroohar, Assistant Managing Editor, TIME Magazine, was joined by other notable speakers including Kristin Hetle, Director, Strategic Partnerships, UN Women and Ashish Thakkar Founder and Managing Director, Mara Group.

“We have an obligation to embed our business consciousness with a sense of social responsibility which provides women with economic opportunities,” said Wurwand. “In order for world economies and countries GDP to thrive, women must thrive. Providing economic opportunities to women isn’t just a woman’s issue—it is a human rights issue.”

The mission of the 2014 Global Accelerator Conference was to bring together a select group of entrepreneurs and high-level UN officials to find scalable solutions to some of the world’s most pressing challenges, and drive progress on Millennium Development Goals (MDGs) to alleviate poverty and save lives.
The 2014 Global Accelerator Conference brought together luminaries in media, technology and public policy, including Arianna Huffington, Chair, President, and Editor-in-Chief of the Huffington Post Media Group, Elizabeth Gore, Entrepreneur-in-Residence, United Nations Foundation and Kathy Calvin, President and CEO, United Nations Foundation.

For more information on Dermalogica and its philanthropic initiative, FITE, please visit For more information on the 2014 Global Accelerator Conference, please visit

Spa News: Backstage at Charlotte Ronson with OPI at New York Fashion Week

Image courtesy of OPI

On Friday, September 5, OPI joined Charlotte Ronson at Lincoln Center for the designer's Spring/Summer 2015 presentation. Lead nail artist Miss Pop created a nail look showcasing negative space, with alternating cutout half moon shapes. To complement the collection's feminine color palette, which included blues ranging from pastel to navy, soft mint and cream, Miss Pop used That's Hula-rious! to create the look. This never-before-seen pastel mint OPI hue is slated to launch in February 2015 as part of OPI's Spring/Summer 2015 seasonal collection.

For the nail look, each model sported one hand with the pinky, middle and pointer fingers featuring a painted nail with a natural half moon, and the ring and thumb fingers featuring a natural nail with a painted half moon. On the other hand, the look was reversed, with the pinky, middle and pointer fingers featuring the natural nail with a painted half moon, while the ring and thumb fingers had the painted nail with a natural half moon.

Toes were lacquered in one coat of Bubble Bath; each model's big toe was painted with a daisy falling toward the nail's free edge. To create the daisy, the following shades were used: Put a Coat On It! (petals), Jade is the New Black (stem), and Barefoot in Barcelona layered with Need Sunglasses? (flower center).

Both manicure and pedicure looks were prepped with OPI Base Coat and finished with OPI Top Coat.

Spa News: Backstage at New York Fashion Week with Cuccio Colour

Images courtesy of 116 Media

Cuccio Colour partnered with South African designer David Tlale on Sunday for the designer's Spring Summer 2015 show at The Pavilion at Lincoln Center during New York Fashion Week.

Celebrity manicurist Gina Eppolito and her team created chic and sophisticated nails using four eye popping colors: A Kiss in Paris, Red Eye to Shanghai, Red Lights in Amsterdam and Electric Orange.

Each model's hands were buffed before Cuccio Nail Solutions Base Coat was applied. Eppolito used two coats for true coverage and then finished off each nail with the Cuccio Nail Solutions High Gloss Top Coat. Quick Dry Drops were also applied to help speed the process.

The nail looks were the perfect complement to the new collection, which was all about giving women back their power and equipping them with a strong and confident sense of allure, without losing their essence and femininity.

“Salute the Runway” Honoring Military Servicewomen and Veterans Kicks Off New York Fashion Week

Salute the Runway fashion show, presented by Little Black Dress Wines and Fatigues to Fabulous, kicked off New York Fashion Week Spring/Summer 2015 by honoring America's veterans. Fourteen military servicewoman and veterans from around the country walked the runway in an effort to raise awareness and support for our women in uniform, and their transition to re-entering civilian life. Each servicewoman wore a different variation of the iconic little black dress.

Participating design houses included DKNY, Calvin Klein, Carmen Marc Valvo, Norisol Ferrari, BCBG, Tahari, Rebecca Taylor, Betsey Johnson, Nicole Miller, Tadashi, Tommy Hilfiger, Michael by Michael Kors and Mara Hoffman, with makeup artists representing Bobbi Brown Cosmetics and hairstylists on behalf of Aveda worked to beautify the women, pre-show. Before the servicewomen took to the runway, supermodel Hilary Rhoda provided exclusive coaching and tips for walking the runway.

Spa Community to Feed 17,000 Kids at 2014 ISPA Conference & Expo


The global spa community will provide food for 17,000 hungry children by attending the 2014 ISPA Conference & Expo. All attendees will receive a ResortSuite sponsored FEED Bag. The proceeds for each bag supplies ten meals for the World Food Programme. The 24th annual ISPA Conference & Expo will be held at Mandalay Bay Resort & Casino in Las Vegas, Nev. from Oct. 13-15, 2014.

“We are thrilled to have the opportunity to give back as a part of our annual event by partnering with FEED and ResortSuite,” said ISPA President Lynne McNees. “FEED’s initiative to provide meals to children through the World Food Programme is a valuable contribution that we are now able to share with our industry. We are proud to work with ResortSuite, a longtime supporter of ISPA and the spa community.”

“ResortSuite is thrilled to be associated with FEED and support this meaningful cause at the ISPA Conference & Expo this year,” said ResortSuite founder and CEO, Frank Pitsikalis. “We have been involved with ISPA for many years and are honored to make a direct contribution to those in need through our sponsorship.”

ResortSuite is a hospitality software company used by some of the most prestigious spas, clubs, hotels and resorts in the world. All ResortSuite software is “guest-centric” in technology design, allowing hospitality properties such as spas, clubs, golf courses, ski lodges, and more to be run more efficiently. To learn more about ResortSuite at the ISPA Conference & Expo, visit booth number 507.

FEED is a social business with a mission to create good products that help feed the world. Founded in 2007 by Lauren Bush Lauren, after Lauren traveled around the world and witnessed the effects of hunger first hand as a student ambassador with the World Food Programme. Every product sold has a measurable donation attached to it. FEED has been able to provide more than 84 million meals globally through the WFP and Feeding America. FEED has also supported nutrition programs around the world, providing more than three and a half million children with Vitamin A supplements through UNICEF."

Lauren said, "I am so appreciative of ISPA and ResortSuite for their decision to make a huge difference in the lives of children and families around the world through giving FEED bags at the ISPA Conference & Expo. It's exciting to know that everyone will leave with a bag that gave 10 meals, and that collectively, 1,700 meals were donated. On behalf of FEED, thank you!"

For more information on the 2014 ISPA Conference & Expo, please visit

Spa Products: Cuccio Colour Makes Red Carpet Debut

When nominated for an Emmy, your nails have to look good - just in case you have to walk onstage to accept the award! Thus, actress Minnie Driver had Cuccio Colour’s Elaine Watson polish her nails perfectly before the 66th Primetime Emmy Awards, in which Driver was nominated for Outstanding Lead Actress in a Miniseries or Movie for her work in the Lifetime series Return to Zero.

At first glance, this mani looks like it’s just two colors: red and gunmetal. However, Watson actually used three different polishes and topped it all off with a tiny Swarovski crystal on each nail. The finished look is as detailed and delicate as fine jewelry. Read the steps below to recreating the look.

Step 1:
After prepping the nail and applying basecoat, paint Cuccio Hong Kong Harbor over the entire nail. Wait for it to dry completely before proceeding.

Step 2: Apply Cina Pro Striping Tape to create the long, thin triangle shape on each nail.

Step 3:
On portion of the nail outside of the tape, polish with Cuccio Red Eye to Shanghai.

Step 4: On the ring finger, add thin lines of Vegas Vixen around the outside of the tape. Pull the tape off. This should have created a thin silver stripe outlining the point.

Step 5:
Remove tape from all other nails. Using a fine brush, draw a thin line of Vegas Vixen just inside the silver point of each nail.

Step 6:
Finish with Cuccio Nail Solutions High Gloss Top Coat. While the top coat is still wet, apply a tiny Swarovski crystal at the cuticle in the silver area on all 10 nails.

Elaine Watson and Minnie Driver, post-mani

Spa News: Board Member Missy Godfrey Appointed CEO of Spafinder Wellness, Inc.

Missy Godfrey

Spafinder Wellness, Inc. announced that longtime board member Missy Godfrey has been named the company’s chief executive officer (CEO). Godfrey, who has over two decades of experience as a senior executive in commerce, media, technology and finance, will lead strategic planning and global operations for the business.

Pete Ellis, who has been CEO of Spafinder since 2002, will continue as chairman of the board of directors. He is also chairman emeritus of the Global Spa & Wellness Summit, which he co-founded in 2007.

“As Spafinder expands its wellness offerings, Missy is the best choice to lead the company’s continued international expansion and future growth of the brand,” said Ellis. “She has a rich history with Spafinder and an exceptionally strong background in retail, media and technology, as well as unique expertise in new product launches.”

Most recently, Godfrey was CEO of SocialFlow, a software company for social media marketing, where she spearheaded the expansion of product offerings for brand marketers and drove accelerated revenue growth. She has a successful history of innovation, launches and transitions in the media industry and held senior executive positions at Hearst, Primedia, Worth and American Express Publishing. She leveraged this experience as a managing director at North Sea Partners, a boutique merchant bank, and was instrumental in building its Executive Alliance.