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The Green Spa Network (GSN) recently announced the preliminary agenda and speakers for its Annual Congress, the only spa event in the industry devoted to sustainability education and inspiration. With a theme of "Living in Spirit: Leadership Without Limits," this year’s event will be held at the award-winning Inn at Loretto in Santa Fe, New Mexico on September 21-24, 2014.
With keynotes by author and alternative medicine pioneer, Larry Dossey MD, and VP of Global Sustainability for Nike, Sarah Severn, the three-day event is designed to be solution driven, creative and interactive. Attendees will take up where last year’s session left off – creating the building blocks for reaching the goals set for the spa of the future or “Eco Spa 2020,” where spas become community education centers for wellness and green living.
The overarching goal of the event is to inspire attendees to explore sustainable and profitable ways to approach and lead their businesses. Peppered throughout the program will be a variety of breakout sessions on: Leadership, Marketing and practical use of the Green Spa Network Sustainability Assessment Tool.
Keynote Dr. Larry Dossey - a distinguished physician, deeply rooted in the scientific world, and an internationally influential advocate of the role of the mind in health and the role of spirituality in healthcare.
Keynote Sarah Severn - 21 years at Nike, most recently as VP of Global Sustainability. Presently a Reiki master with extensive training in shamanic healing, she will share insights from working on both ends of the sustainability spectrum.
Sponsor Showcase - Interact with resource partners in a casual, fun setting.
Outdoor Movie Screening of James and Robert Redford's documentary - Watershed: Exploring a New Water Ethic for the New West
Group Exercise with Donald VanHowten - An author, Ayurvedic practitioner, Feldenkrais teacher and certified massage therapist.
Green Carpet & Sustainability Awards Dinner - Seven categories will be honored, including:
- Healthy Spa Cuisine Award
- Innovative Green Product of Year
- Corporate Brand Dedicated to Sustainability
- Green Building Award
- Green Product Company or Service Provider of the Year
- Sustainable Spa of the Year
- Green Spa Network Visionary Award
“In a recent United Nations Study, 73 percent of consumers feel businesses are failing to take care of the planet and society,” says GSN Executive Director, Paul Schmidt. "This year’s Congress is a chance for spa industry professionals to learn how to lead the way in tangibly impacting their customer’s lives by providing them with truly sustainable options. And how fitting that we come together in breathtaking Santa Fe, which has inspired visionaries for centuries.”
Started 7 years ago by eco-savvy spa professionals and now recognized as the leading educational forum for promoting health and wellness sustainability, GSN is sponsored by a range of entities from Fortune 500 companies to sustainable textile companies to green personal care products. Congress attendees will include day, resort and destination spas, product companies, as well as greening and wellness experts.
Congress registration is $750. Full speaker bios, draft agenda and registration at greenspanetwork.org.
Style Bar Day Spa (www.stylebarspa.com), Palm Beaches’ luxury salon and day spa, recently announced its exciting new partnership as the Official Salon and Day Spa for the Palm Beach Makos Cheerleaders (www.facebook.com/MakoCheerleaders).
From color to curls, nail and massages, Style Bar will provide signature game day looks for all the Makos Cheerleaders. More than just a pretty face, each cheerleader embodies the spirit and message of intelligent beauty. The Makos Cheerleader organization is dedicated to being an inspiration and role model for young children as they support hundreds of charity and community groups throughout Palm Beach County.
“Partnering up with such a wonderful group of young, intelligent and dedicated women who represent Palm Beach County is very exciting to me and the salon. We want to have community involvement and are looking forward to making the Makos Cheerleaders look and feel their very best,” says Perrie Gurfein, owner of Style Bar Day Spa.
Palm Beach Makos Cheerleaders will shoot their 2015 Swimsuit Calendar and Squad photo this September with hair services being sponsored by Style Bar. “Cheerleaders and beauty go hand in hand and after 5 years of searching I've found a home for the cheerleaders to take care of them to look the very best,” says DeShon Allen, Director of the Makos Cheerleaders.
Paola Berrios, owner of Bellezza Spa of Centreville, VA, is joining the “Look Good Feel Better” campaign held at Life with Cancer, a hands-on workshop conducted by professional cosmetologists to help women manage the appearance-related side effects of cancer treatment. Berrios will teach Look Good, Feel Better workshops on Aug. 12 and Oct. 14 in 2014; and Jan. 19, Feb. 16, Mar. 16, Apr. 20, June 15, Aug. 17, Oct. 19 and Dec. 14 in 2015 at Life with Cancer offices at 8411 Pennell Street in Fairfax, VA.
“Bellezza Spa is honored to be a part of the Look Good, Feel Better Campaign at Life with Cancer,” said Berrios. “Through the workshop, we hope our beauty tips and techniques can provide some rejuvenation to cancer patients."
For more information, please visit www.bellezzaspava.com or call 703.266.0063.
Known in the spa industry for its annual Spa Resource Book, Universal Companies has now delivered The Spa Inspiration Book, a collection of protocols, savvy business solutions and treatment tips gathered throughout the years from educators, industry experts, Universal Companies staff and customers. The Spa Inspiration Book will be available in August 2014.
“Our hope is that this book serves as a muse rather than just a resource for products,” says Universal Companies CEO Brenda Elliott. “In our search for products and solutions for our customers, we are continually inspired by a vast array of ideas and protocols that we are now excited to share in The Spa Inspiration Book, a limited edition containing practical, unique approaches to grow your business. This book is designed to be enjoyed leisurely, to be leafed through while soaking in the tub, enjoying a glass of wine, or reclining on the couch after a long work day.” She adds, “Businesses are about dreams, hopes, inspiration and passion. By sharing more of what we’ve discovered from spa experts around the globe, we are offering not only products, but also inspiration that enables our customers to provide greater value.”
The book covers more than 40 protocols for skin care, massage and body treatments, as well as for manicures, pedicures and waxing. Protocols include menu description, an equipment and supplies checklist, “What You’ll Need” (professional products) and “What They’ll Want” (recommended retail products), plus cost, suggested price and time required per treatment. Other highlights include insider tips, treatment menu ideas and links to relevant articles, plus information about Universal Companies’ e-Learning, CEU courses and schools programs.
The Spa Inspiration Book is designed to work in concert with The Spa Resource Book, published in February. Marti Morenings, Universal Companies Founder & CEO says, “The Spa Resource Book has always included tips to make running spa and salon businesses easier. In The Spa Inspiration Book, we’ve gone further and added treatment ideas and retail suggestions. We hope our customers will be inspired to find the full protocols and other helpful information on our website.”
See The Spa Inspiration Book online at www.UniversalCompanies.com.
Dermalogica, one of the world’s top professional skin care brands that is committed to empowering women worldwide to become financially independent, celebrated women in business and entrepreneurship at the recent Dell Women’s Entrepreneur Network (DWEN) “Bold Beginnings, Brave Futures” conference held in Austin, TX. Jane Wurwand, the brand’s Chief Visionary and co-Founder, representing the thousands of women entrepreneurs within the skincare industry, spoke before an invitation-only group of more than 200 women entrepreneurs, all of whom spoke upon several topics including how to grow and scale businesses using the newest technologies and resources to produce both immediate results and long-term sustainable social change.
Since Dermalogica was founded in 1986, the brand has supported more than 100,000 professional skin therapists, many of whom have started their own businesses within the skin care industry. In 2011, Dermalogica continued its mission to support women’s financial independence through the launch of FITE “Financial Independence Through Entrepreneurship” (www.joinFITE.org), which helps women to start or grow a business across all industries. Since its launch, FITE has helped more than 40,000 women worldwide.
“The professional skin care industry puts more women into business than any other industry in the world” said Wurwand. “Dermalogica supports more than 30,000 salons and spas owners worldwide, most of whom are women. In fact, 98% of professional skin therapists are women. So speaking on entrepreneurship and the importance of supporting women in business is a topic that we are passionate about.”
Following the panel at DWEN, professional skin therapists representing top authorized Dermalogica retailers and skin centers in Austin offered guests signature Dermalogica services, including Face Mapping, at the “Relax and Recharge Reception” at the W Hotel. Activation-kiosks, provided by Dell, allowed attendees to instantly make microloans to the hundreds of eligible women entrepreneurs identified worldwide as part of FITE.
The DWEN conference also served as the venue at which Dell announced the findings of its second annual Gender-Global Entrepreneurship and Development Institute (GEDI) index, which examines opportunities for women entrepreneurs in 30 countries worldwide, and is the only metric index of its kind (for more information about the index, visit: http://dell.to/1pB38AG).
Dermalogica was one of the businesses featured in Dell’s award-winning “New Beginnings” television advertising campaign that first aired on January 1, 2014. The ad spotlighted entrepreneurial, “home-grown” businesses which began on a grassroots level.
[Image courtesy of Dermalogica]