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Spas Celebrate World Wellness Day

Learn how 5 spas are celebrating World Wellness Day:

Westin Grand Cayman & Global Wellness Day
Sitting on the widest stretch of the #1 ranked beach in the world by U.S. News Travel on the western shore of Grand Cayman, The Westin Grand Cayman Seven Mile Beach Resort & Spa is celebrating Global Wellness Day by inspiring guests to live well and motivating them to adopt a healthy mindset that they can take home with them after their vacation. This year, the resort is offering a variety of complimentary wellness activities and experiences, including a Core Strengthen & Stretching Class to promote physical fitness and a Yoga and Meditation Class to instruct individuals on how to improve the quality of their sleep. The resort will also provide instructional sessions on the health benefits of incorporating more plant-based whole foods in diets and the importance and impact of sleeping and skin care. These activities will be complimented by free healthy juices featuring local ingredients and a sampling of vegan organic foods from two well-known restaurants on the island, Vivo and Saucha. The resort will also be spreading good will by partnering with the Humane Society of the Cayman Islands, visiting the animal shelter to dog walks, give baths, and enjoy play-time with the animals. This summer, Westin Grand Cayman is offering families significant savings with the Stay 6, Pay 4 promotion. Book now through December 9th for stays through December 19th (rates start at $220 per room per night, excluding tax, service charges and fees).

Carillon Miami Beach
Home to the most expansive luxury spa in South Florida, The Spa at Carillon at Carillon Miami Beach is planning to offer a community-wide event focused on two of the manifestos of Global Wellness Day – walking for an hour and doing a good deed. The event will begin with sunrise meditation on the beach, followed by a one-hour beach walk led by one of the Fitness Center’s world-class instructors. As the beach walk happens, everyone will be encouraged to pick up trash. This will be open to the community as well as hotel guests, Carillon residents and employees.

Solage Calistoga, Napa Valley

Located in serene Calistoga in the northern portion of Napa Valley, Spa Solage at Solage Calistoga is offeringcomplimentary Global Wellness Day offerings to all travelers visiting on June 11. Guests can enjoy a Guided Awareness Meditation and Movement session with the resort’s Dr. Tim Carl, or Aqua Yoga in the resort’s geothermal mineral pool. There will also be a Workout Around the World class, Wellness Strategies for Everyday Living with a holistic health counselor and a Cleanse 101 seminar, teaching guests how cleanses work and how it may be helpful for you. In addition to these complimentary services, all wellness-related items in the Spa shop will be 20% off.

Eden Roc at Cap Cana
In celebration of Global Wellness Day, from June 15 – October 31, 2016, those seeking revitalization can enjoy an exclusive and impeccable retreat to Eden Roc at Cap Cana in the Dominican Republic. The five-star Relais & Chateaux property’sVitality Package includes daily yoga, a healthy cooking class, 50-minute Lymphatic Drainage Massage with bottle of Champagne, as well as access to the Eden Roc Beach Club, half-board meal plan, luxury accommodations and round-trip airport transportation. Rates start at $955/night, minimum four-night stay required.

Sunrise Springs Resort
The recently opened Sunrise Springs Resort: A Wellness Oasis blends Eastern and Western therapeutic practices and Native American teachings in a sacred, 70-acre natural springs sanctuary. The resort is doing its part this Global Wellness Day with multiple initiatives listed below:
Saturday June 11 – Global Wellness Day
· Pocket Cards – Sunrise Springs will create pocket cards to give out to guests that list the 7 steps of the Global Wellness Day Manifesto which are as follows – Walk for an hour, drink more water, do not use plastic bottles, eat organic foods, do a good deed, have a family dinner, and sleep at 10:00pm. These are all great daily goals that guests can engage in not just on June 11 but every day.
· Fitness on the Road – Travel can keep guests from the formal aspect of a workout. Guest will have the opportunity to learn stretches and strength exercises to use on the road to relieve tension and support our body as we sit for long periods on planes and in meetings. Functional movement skills are key to physical health. Each participant will receive a piece of resistance tubing.
· Being In Nature – Guests are invited to slow down and immerse themselves in the beauty of nature at Sunrise Springs. Nature bathing is a meditative practice that reduces stress and encourages grounding. Guests will share their thoughts and experiences in their journal to deepen the experience.
· Mindfulness Books – Each guest will receive a 2nd Mindfulness book with a note on June 10th explaining Global Wellness Day and that this gift is to give forward the book to someone to enhance their health.
· Daily Groove for a Vibrant Body & Mind – Guests will learn and discuss techniques and habits for daily use to improve physical, mental, and emotional health. From centering techniques to simple movements and lifestyle upgrades.
· Smoothie Demo – Staff will be invited to a session in Sages to learn how to make and taste smoothies.

[Image courtesy of Hawk PR]

ISPA Foundation Mary Tabacchi Scholarship Recognizes Two Recipients

Scholarship recipients, Kelsey Brink (left) and Margot Mangiarotti (right); images courtesy of ISPA

Students Kelsey Brink and Margot Mangiarotti received the prestigious scholarship and will be honored on stage at the 2016 ISPA Conference & Expo.

The International SPA Association (ISPA) Foundation has awarded two recipients the Mary Tabacchi Scholarship. Kelsey Brink from Hallstead, PA and Margot Mangiarotti from Locust Valley, NY will be honored onstage during the General Session at the 26th annual ISPA Conference & Expo at The Venetian in Las Vegas, NV from Sept. 13-15, 2016.

Brink attends Florida Gulf Coast University in Fort Myers, FL and will obtain a degree in Resort and Hospitality Management in May 2017. Brink aspires to develop research that proves the positive effects of massage and the healing powers of touch.

Mangiarotti attends Cornell University in Ithaca, NY, and will obtain a degree in Hotel Administration in May 2017. Mangiarotti hopes to broaden the spa industry by making it more readily available to consumers.

The ISPA Foundation Mary Tabacchi Scholarship was created in 2006 and named in honor of Mary Tabacchi, Ph.D., RD, Associate Professor, Hospitality Facilities and Operations at Cornell University. Dr. Tabacchi is a beloved spa industry veteran and pioneer in spa education.

"Kelsey and Margot are both outstanding students and individuals dedicated to the spa industry. They each bring different leadership strengths to the ISPA community. After working through a very thoughtful application and interview process, the ISPA Foundation Mary Tabacchi Scholarship committee is honored to be able to recognize them for their achievements and encourage their future endeavors,” said ISPA Foundation Chairman Frank Pitsikalis.

Brink and Mangiarotti will each be awarded $5,000 USD to help counterbalance their educational dues. In addition, they will receive a travel stipend and hotel accommodations to attend the 2016 ISPA Conference & Expo, a one-year ISPA student membership, and will be assigned a one-year mentor to help navigate their career aspirations.

"I am extremely grateful to be chosen as a Mary Tabacchi Scholarship recipient. I am thankful to the scholarship selection committee and the ISPA community for this incredible opportunity, as well as my previous educators, mentors, and especially to my family for inspiring me and supporting all of my big dreams," said Brink.

“I am incredibly honored to have received the 2016 ISPA Foundation Mary Tabacchi Scholarship. Since the fall of my freshman year I have focused my efforts on studying the spa and wellness industry and the ideals it represents. I cannot wait to attend the ISPA Conference in September alongside such exceptional industry leaders as well as receive a mentor and the financial award that will go toward my valued education,” said Mangiarotti.

More information about attending the 2016 ISPA Conference & Expo can be found at attendISPA.com.

Pevonia Launches New Campaign: Live.Beauty.Full.

Pevonia launches a new wellness campaign to offer tools for a balanced lifestyle.

Pevonia is shining a light on how every day stresses – a crazed schedule, deadlines at the office, or an over-packed social calendar – can have a damaging or even an aging effect on skin, as result of a drained well-being. Pevonia’s new Live.Beauty.Full. campaign encourages people everywhere to give time to themselves,live in balance, and see the results through their rejuvenated and beautiful selves.

Through Pevonia, women and men can find the best in holistic wellness, skin rejuvenation and radiance, and customized solutions with ingredients from the safest source – nature. With the right tools, resources and products from Pevonia, everyone can Live.Beauty.Full. with a fresh perspective and glowing, gorgeous, healthy skin.

Visit www.livebeautyfull.com and find the latest information and tools from Pevonia on living a balanced lifestyle. The Live.Beauty.Full. Blog offers articles of advice on numerous areas including the relation of stress to the skin, green living, relationship, work and finance advice, and the true definition of beauty. There is also a spa locator to find the nearest prestigious spa offering Pevonia products and treatments to de-stress, restore and rejuvenate. The Live.Beauty.Full. library features all of the skin knowledge and questions you have ever wanted to know such as the causes of hyperpigmentation, an ingredients glossary, and the real meaning behind sunscreen terms. And finally, a listing of upcoming Live.Beauty.Full. spa events which is a great way to enjoy time with friends and family or just to focus on your wellness journey.

Pevonia encourages you to Live.Beauty.Fully. Being beautiful is much more than a pretty face and shapely body. It’s spiritual, mental and emotional wellness. Beauty is a well-rounded characteristic everyone possesses and lives deep within the soul. Pevonia strongly believes this and wants you to see your true beauty and find your balance in life from all of your daily stresses.

For more information on Pevonia’s Live.Beauty.Full. campaign visit www.livebeautyfull.com.

[Image courtesy of Pevonia]

Lydia Sarfati Brings Repêchage Education to Accra, Ghana

Sarfati with Dzigbordi K. Dosoo, CEO & Founder of Allure Africa; courtesy of Repêchage

Skincare professionals attended a 5-day course complete with demonstrations and hands-on workshops, and were introduced to new Repêchage products.

In collaboration with Allure Spa in the City, Repêchage CEO and Founder, Lydia Sarfati joined Dzigbordi K. Dosoo, CEO & Founder of Allure Africa, on May 16-May 20, 2016 for the launch of the new Repêchage Fusion Express Bar and Spa Masks with Nutriceutical Organic Actives and at-home products, as well as a 5 Day Hands-On Workshop at the American Skin and Body Care Academy.

“Although it can be exhausting, my passion to help other industry professionals inspires me to continue traveling around the world and take part first-hand in our educational programs," said Sarfati. "In our field, hands-on training and continuous education is paramount to our success, and I want to help provide professionals with the tools to be successful.”

Sarfati introduced the new Repêchage Fusion Express Bar and Spa Masks with Nutriceutical Organic Actives and at-home products - which was launched in the U.S. on May 2 at the Repêchage 18th Annual International Conference - to the beauty professionals in Accra. This new spa treatment utilizes Repêchage’s renowned Laminaria digitata seaweed, organic actives of chocolate, matcha (green tea), mixed berries (blueberry, strawberry, and beet root) and vanilla and pumpkin actives to create the four Fusion Facials: Chocofina Fusion, Matchafina Fusion, Berryfina Fusion, and Vanillafina Fusion. All have intensive anti-oxidant and anti-inflammatory benefits and leave the skin looking and feeling restored, smooth and hydrated. To complement the treatment, Sarfati developed two at-home products suitable for all ages: Repêchage Fusion All Natural Face Moisturizer - a rich soufflé of whipped coconut oil combined with aloe vera, chamomile, vanilla and rooibos essence and Laminaria complex, and Repêchage Fusion All Natural Face and Body Wash - a gentle cleanser that combines a blend of coconut and olive oils with the scent of tropical acai berry.

During the 5-day course, attendees also had the opportunity to learn about the many signature Repêchage methods and practices that Sarfati has developed throughout her influential career. Attendees were provided insight into Repêchage’s various treatments and protocols, including the art and science of facial and body massage, featuring the Lydia Sarfati Signature Massage, and a demonstration and hands-on workshop with massage techniques including European Facial Massage, Ayurvedic Massage, and massage with the Repêchage Lamina Lift Mask. Demonstrations and hands-on workshops with Repêchage Clinical Facial treatments, Repêchage Signature Facial Treatments, including the classic Repêchage Four Layer Facial and anti-aging Vita Cura 5 Phase Firming Facial, and Repêchage Signature Body Treatments, including the Waxing is Relaxing Concept, after wax rituals, the Repêchage Anti-Aging Hand Treatment and the Repêchage Thalassotherapy Foot and Leg Treatment, were also highlighted.

For more information about Repêchage education, visit http://www.repechage.com/pages/lydia-sarfati-academy-calendar.

Jurlique Wins 2016 CEW Eco Beauty Award

DAYSPA congratulates Australian natural skincare brand Jurlique on their first Cosmetic Executive Women Beauty Award win in the "Eco Beauty" category for 2016.

The prestigious CEW Eco Beauty Award recognizes and honors beauty brands that have moved further toward the goal of sustainability. Entrants are scored based on a number of science-based sustainability criteria that recognize efforts to reduce the use of environmentally harmful materials and practices and increase consideration for human rights. CEW's more than 6,000 members selected 212 finalists from more than 800 entries. Winners were ultimately chosen by the CEW Board of Governors, along with a select group of beauty industry members. 

"This award is such an honor for Jurlique and our parent company, Pola Orbis Holdings, and we are thrilled to be recognized by CEW for our leadership in the space. Sustainability has been core to the brand's DNA since we were founded 30 years ago and we continue to create products with the environment in mind at all times," says Rose Fernandez, Vice President and General Manager, North America at Jurlique. "Over the last few years, our team has made an extraordinary effort to make our business even more sustainable to significantly reduce our carbon footprint, water usage and waste. For example, we've installed solar panels and a power production system at the Jurlique farm and warehouse, aiming to make us self-sufficient during summer. We reuse water from our factory to irrigate our crops at the farm. And we've switched our iconic Hand Cream range from aluminum to 100% recyclable plastic tubes. This change alone has reduced overall environmental impact by approximately 28% and a reduction of 70% in product waste. Our overall goal is 0% waste to landfill by 2020 at our farm and factory."

[Image: Jurlique]

Performance Health Announces 2016 Educators of the Year Award Winners

Image courtesy of Performance Health

Julie Goodwin BA, LMT, and Dale Alexander Ph.D, M.A., BSEd., LMT were this year's award winners.

Performance Health has announced the winners of the 2016 AFMTE, Biofreeze and Bon Vital’ Educators of the Year Award. Julie Goodwin BA, LMT, is the recipient in the teacher category and Dale Alexander Ph.D, M.A., BSEd., LMT, is the recipient in the continuing education category.

Performance Health, manufacturer and marketer of Biofreeze and Bon Vital', annually partners with the Alliance for Massage Therapy Education (AFMTE) to recognize excellence in massage and bodywork education. The award serves to foster a culture that supports raising the standards of excellence in massage and bodywork education. The recipients are chosen based on their experience, teacher training , and how well they meet the AFMTE Core Competency Standards published in 2013.

Julie Goodwin, BA, LMT, is a graduate of Kent State University and the Desert Institute of the Healing Arts. She operated a private massage practice for nearly thirty years. Her teaching career spans more than twenty years, in academic and technique classes; she retired from Pima Community College in 2016. An Approved CE Provider, Julie is the author of Touch & Movement: Palpation and Kinesiology for Massage Therapists and created the website TxPlanner: Mobile Pathology for Bodyworkers.

Dale G. Alexander, Ph.D, M.A., BSEd., LMT., has been teaching advanced studies in the Massage Therapy profession since 1986. Originally trained as a Biology teacher then as a psychotherapist, he has sought to discover the underlying elements of neuroanatomy and physiology that contribute to and perpetuate chronic somatic dysfunction. His advanced studies with Drs. John Upledger D.O., Jean Pierre Barral D.O., and Richard MacDonald D.O. and Movement, Energetic and Brain studies with Lansing Barrett Gresham laid a rich foundation. From this foundation, decades of clinical experience with clients have led him toward the discovery of common progressions associated with the aging process.

“Julie and Dale truly exemplify the principles on which this award was founded,” said Lynda Solien-Wolfe, Vice President, Massage and Spa, Performance Health. “Their lifelong devotion to raise our profession’s educational bar is not only an inspiration to us all, it benefits us all.”

The winners will attend the 2017 Educational Congress in Tucson where they will share the specific ways they demonstrate their commitment to excellence in education. For more details, please visit www.performancehealth.com.

Satin Smooth Names Kelley Baker as New Brand Ambassador

Image courtesy of Creative Media Marketing

The LA-based brow expert will create "Brows that Wow" with the waxing brand.

Satin Smooth, an industry leader in depilatory waxes, recently named Kelley Baker of Kelley Baker Brows as the company's new brand ambassador. Satin Smooth and Baker will team up to create "Brows that Wow" with Satin Smooth's high-quality, Italian-made waxes and accessories.

Baker is the quintessential California girl - a celebrity makeup and brow artist with a reputation for shaping brows to absolute, eye-framing perfection. Her charisma and stunning brow transformations, combined with her social media savvy, have turned her into an internet sensation with a cult following of over 600,000 fans.

Baker brings a fresh, fun approach to brow shaping, making her a natural choice for Satin Smooth's brand ambassador. "If a brow artist is only as good as their tools, Satin Smooth will help create your masterworks," says Baker.

Find Baker in action at the Satin Smooth booth (#1943) at the Premier Orlando show, June 5th-6th, 2016. For more information on Satin Smooth, please visit satinsmooth.com.

Global Wellness Summit Predicts Future of Wellness in Europe

Photo credit: Kakslautten Arctic Resort, Finland

Ten experts shared their predictions for the future of wellness, travel, spa and beauty in Europe.

The Global Wellness Summit (GWS), an annual conference for international leaders in the wellness industry, recently released ten predictions for the future of wellness, travel, spa and beauty in Europe. The organization asked its partner experts in Europe – from CEOs of top travel, spa and beauty companies to leading economists and researchers – to forecast where wellness is headed in Europe. Predictions range from European nations increasingly “legislating wellness” by taxing unhealthy products, to a surge in new wellness properties (and discovery of little-known traditions) across Eastern Europe, to the vast European beauty market being rewritten by both wellness and high-tech approaches, to wellness resorts refocusing on nature, peace and authenticity.

The predictions spark a conversation that will continue at the Global Wellness Summit being held in Kitzbühel in Tyrol, Austria this October 17-19. The theme of the 10th annual conference is “Back to the Future”, where the future of the wellness market will be analyzed through the lens of history, for both Europe and the world.

The Predictions

1. Europe has long been the world’s wellness leader; has seen stagnation in last decade; but investment and innovation is coming.
Sue Harmsworth, MBE, GWS Board Member & 2016 Co-chair; Founder & Chairman, ESPA International, UK
Anna Bjurstram, GWS Board Member; VP of Spas & Wellness, Six Senses; Owner, Raison D'Etre, Sweden

When it comes to wellness, Europe has for centuries been way out in front: with the region (especially Austria, Germany and Switzerland) inventing the truly holistic wellness concept that extends far beyond spa, to include nutrition, fitness, traditional medicine, mindfulness and a powerful connection to nature (kurs, baths, and healing systems like 19th-century Sebastian Kneipp’s, marrying hydrotherapy, herbalism, movement, nutrition and mental wellness).

For so long, the world has had major catching up to do, but in the last decade they (i.e., the Americas, Asia) have: there has been recent stasis in Europe in innovating new, creative wellness offerings. In the future, Europe will (and must) focus on European Wellness 2.0, and private investment in older, once-state-sponsored European spas - as well as new wellness retreat concepts – will heat up to help make that a reality.

2. Wellness will be legislated: European nations will increasingly tax unhealthy food and beverages – and “Big Food” will remake themselves as wellness companies.
Thierry Malleret, PhD, GWI research partner; co-founder/author of the Monthly Barometer; founder, Global Risk Network at the World Economic Forum, Switzerland

More than half of European adults are overweight, with obesity tripling in many European countries since the 80s (WHO). The sheer cost of this epidemic means than more European nations will start taxing unhealthy food and beverages. In March, the UK joined Scandinavian countries, France and Hungary in imposing a sugar tax on canned drinks. The imperfection of the new UK tax (not a brave, broad-based tax on sugar) shows the intense battle-lines between governments and phenomenally powerful “Big Food”. But more countries will take action, and the laws will expand to “bad” fats (like palm oil), high salt and highly processed foods.

Fighting back against the new legislation, European food and beverage manufacturers will reduce the amount of sugar in their products to preempt governments, as they also rebrand/reengineer around “healthy” or “wellness” foods. Nestlé, Europe’s biggest corporation and the world’s largest food company, looks to be taking a radical path: redefining itself as a scientifically-driven “nutrition, health and wellness company,” with plans that its foods will be the vehicle for an entirely new type of medication: both preventive treatments and traditional medicine…rewriting what “food” and “pharmaceuticals” could be in the future. Watch this space.

3. Tourism will be Europe’s fastest growing sector – and wellness travel will grow even faster.
Jean-Claude Baumgarten, GWS Board Member; Chairman & CEO, CREWE Associates; Former President & CEO, World Travel & Tourism Council, France

Tourism will continue to have a very strong economic impact in Europe, and wellness tourism will grow even faster. Europe’s tourism market will grow 2.8% a year over the next decade, outpacing annual economic growth of 1.9% - making it Europe’s fastest growing market, equaled only by the financial sector. As Europe rapidly moves towards a service economy, tourism suddenly has greater absolute value than sectors like agriculture, manufacturing and chemicals – and represents nearly 60% of Europe’s entire retail sector.

And with vastly increased stress, an aging population, and people’s new quest for total wellbeing, over the next decades European wellness tourism will grow significantly faster than tourism overall. For instance, Global Wellness Institute research estimates a 7.3% annual growth rate between 2012-2017. The wellness travel outlook is very positive in mature Northern and Middle European nations; will grow even faster in Southern Europe (Italy, Spain, Portugal, etc., provided their economies continue to strengthen their recovery); and is bullish for the rest of developing Europe (including Russia, depending on economic/political factors) – where it’s safe to say it will expand at the pace of the middle class.

4. “Get Thee to a Wellness Monastery”: European wellness resorts will refocus on deep authenticity, peace, quiet and nature.
Dr. Franz Linser, GWS Board Member & 2016 Co-Chair; Founder, Linser Hospitality; former Olympic ski coach, Austria

The European (and global) consumer is facing unprecedented stress and 24/7 digital connection and “noise.” Radically pressured lives mean we don’t feel well anymore, and it’s creating new desires: for complete time out, uncompromising peace and quiet, and to be close to the forces of nature. And European wellness/spa resorts will increasingly shift their focus from glitzy, amenity-driven, “exotic” luxury to meet these powerful needs. Everything – from resort design/environments, guest rooms, spa treatments and fitness experiences – will shift to intense authenticity and nature…the new stage for self-transformation and “re-finding oneself.”

Equal parts spectacular and simple wellness retreats will appear on top of mountains, deep in the woods and snow, on the water, in the form of everything from treehouses to houseboats. Spas, treatments and saunas will emerge from the basement to burst out into the trees as new “nature cocoons.” The new luxury: sleeping in a glass igloo, wrapped in reindeer skins, with the Northern Lights sparkling above. Wellness retreats being developed in former monasteries (i.e., Schloss Mondsee, Austria; Eremito, Italy) are as much a tangible trend as a perfect metaphor for the future directions in Europe’s wellness destinations: calm, simplicity, wild nature, spirituality and profound self-seeking will be front-and-center…and they will give Europeans (and the world) what they most desperately seek.

5. Spa 2.0: Rise of the European mini-kur
Anna Bjurstram, GWS Board Member; VP of Spas & Wellness, Six Senses; Owner, Raison D'Etre, Sweden

Bathing, and going on serious (10-day-plus) kurs, has always been a way of life in Europe. But now this time-honored, time-intensive tradition is emerging as a much shorter affair. “Mini-kurs” that pack in a 2-3 hour bathing ritual, spa treatments, nutritious food, movement, relaxation, and meditation/mindfulness (in one day or two) will trend. “Taking the waters” and hitting spa resorts will happen in shorter injections because busier Europeans are short on time, and there’s also growing unease about air travel, so people are staying closer to home.

The “wellness staycation” concept, which has been popular in Scandinavian countries for some time, will now spread across Europe. And people will increasingly embrace these much shorter, but still transformational “just being” experiences everywhere from Tylösand Hotel & Spa in Sweden to Fredreichbad in Baden Baden, Germany.

6. A wave of new wellness properties and traditions - from the Baltic to the Black to the Caspian Seas - will be discovered by the world.
Alla Sokolova, Initiative Chair, “Baltic to the Black Sea,” Global Wellness Institute; Co-owner, General Manager, IWC Balans, Latvia

European wellness seekers will increasingly “head east,” from the New Europe stretching from the Baltic to the Black Seas, further out to the Asian Caspian Sea. This region will undergo exciting wellness resort development, opening up their fascinating, little known wellness traditions to the world. So many forces are driving this eastward Wellness Renaissance. As former Soviet republics regain their footing, leading global wellness brands (whether Six Senses in Kazakhstan or Chenot Palace coming to Azerbaijan) are making moves – and the wellness property pipelines are heating up in Croatia, Estonia, Georgia, Latvia, Lithuania, Macedonia, Montenegro, Slovakia, Slovenia – and the seaside “Stans.” The region not only boasts an incredible, centuries-old, spa and bathing culture, the modernization of huge, former Soviet medical-wellness health resorts is underway. For instance, the stunning Kemeri Wellness Village & Hotel under development in Latvia (once a 19th-century bathhouse under Tsar Nikolai I, and a Soviet-era health resort with 100 doctors and 1 million treatments performed annually) is a shining example. Set in historic buildings in a National Forest, this new wellness community will include a 5-star hotel and clinic, with programs from balneotherapy to sleep to fertility.

And if the wellness traveler craves new, hyper-authentic experiences, the Baltic-to-the-Black Sea traditions, where Nature is Healer, really deliver. From climate therapy (where precise microclimates, including “doses” of mineral water, sunlight, contrasting temperature and humidity, and exposure to phytoncides from forest bathing, are prescribed – to the unique bathing tradition of the “pirt” (so different than the Russian banya), where forest-gathered herbal “besoms” (bouquets) are applied – to the ancient (and antioxidant) “black smoke saunas” – to a powerful focus on “wild fitness” and music therapy. The Baltic-to-the-Black-Sea nations have some of the most established wellness cultures on Earth, but they’ve flown under the radar. That’s about to change.

7. First true chain of hot springs resorts will stretch across Eastern Europe.
Andrew Gibson, GWS Board Member; VP Spa and Wellness, Fairmont Raffles Hotels and Resorts, UK and United Arab Emirates

Look out for the first true chain of branded hot springs properties (a collection of wellness hotels owned by one company) to stretch from Poland in the North to Moldova in the South. These will be fantastic thermal water retreats integrating medicine and wellness, and capitalizing on Eastern Europe’s (including countries like the Czech Republic, Hungary, Slovenia and Slovakia’s) abundant natural springs and kurs, long-established medical-wellness retreats, and rich-in-culture cities.

Private companies will work closely with state tourism departments to create safe destinations with reduced risk of terrorism, and once developed, this property network will likely become the world leader in “hot springs wellness.” And as the thermal springs movement gathers steam, look for national tourism boards, or group of countries banding together, to promote this new “Hot Springs Road” that will wind across Eastern Europe: from Budapest to the amazing Karlovy Vary spa town in the Czech Republic.

8. Wellness will rewrite the European beauty market: “Beauty from the inside out” overtakes “hope in a jar.”
Jacqueline Clarke, Wellness Research Director, Diagonal Reports, Ireland

The legacy global beauty culture is largely a European creation, where the focus has long been on the “cosmetic” (or external “appearance” and “artifice”). But a megatrend unfolding in Europe (as it has in the U.S. and Asia) is wellness-as-beauty…or “beauty from the inside out.” And this dramatically different philosophy and aesthetic will shake up the marketing strategies and sales monopolies of the big cosmetic/skincare houses. Because the beauty-comes-from-within argument makes the cosmetics (and purely topical skincare) argument look more like hyped “hope in a jar.”

The European wellness-as-beauty wave will inspire new categories that will recast beauty as self-care and prevention vs. mere “cosmetic repair”: a dizzying array of functional solutions, along with a boom in the natural and organic generally (whether applied “within” or “without”). Is it all over for skincare and cosmetics? Hardly. One example: two French companies, L’Oreal (with their Vichy and La Roche-Posay brands) and Pierre Fabre (with Avene) show how wellness creates a new mega-category: healthcare for the skin. These products offer up the European heritage wellness of mineral springs water. And in the future almost every European company will adopt a wellness-as-beauty vocabulary and approach: whether it’s active cosmetics, dermocosmetics, etc. And crucially, with the shift to beauty-as-wellness, greater emphasis will be placed on evidence.

9. High-tech beauty (devices and more aggressive procedures) finally hits Europe.
Michael Schummert, GWS partner; CEO, Babor GmbH & Co., Germany

Near-medical, high-tech, device-driven beauty procedures are a booming market in the Americas and Asia, and they’re about to become one in Europe. We will see European hotel spas increasingly offer sophisticated “I-want-results-immediately” treatments using all types of cutting-edge beauty technology - which might start with a computer precisely analyzing your skin condition, followed by an intensive microdermabrasion peel, ultrasound or needling. At European spas, a “holistic” approach won’t just mean adding yoga, meditation or nutrition to massage, it will mean adding high-tech beauty to the already high-touch menus.

But the international differences will remain huge: while Asia and the U.S. are embracing ever-more-invasive procedures, Central Europe, for example, is only getting accustomed to microdermabrasion and ultrasound. And with the European beauty consumer a unique balance will need to be struck: they want high-impact results, but typically won’t accept any downtime after a treatment.

10. New, important distinctions will be made between wellness, wellbeing and happiness.
Susie Ellis, Chairman & CEO, Global Wellness Institute; 2016 GWS Co-chair & Board Member, United States

Shifts in language indicate shifts in thinking. If we’ve had the term” wellness,” the “quality of being healthy”, with its emphasis on proactive improvement of physical, mental, social, etc. health, since the 1970s, there has recently been a confusion, or even a supplanting, of the concept by the terms “wellbeing” and “happiness” – in Europe and globally. This has been spurred by important research that measures “happiness” (i.e., the “United Nations World Happiness Index”) and “wellbeing” (i.e., the “Gallup Healthways Well-Being Index”) in nations around the world, which captures key measurements like social support, trust in government/business, freedom – in addition to income realities and the physical health of the population. These studies have helped put “happiness” and “wellbeing” on the global stage, with a growing implication that these are “bigger,” more capacious concepts than wellness.

But they also reveal why confusing “wellness” and “wellbeing” is problematic. For one, “happiness” measurements are often not good indicators of a population’s health. One example: Mexico ranked #10 (out of 200+ countries) in Gallup’s well-being report, despite having the highest obesity rates in the world. And these studies capture “perceptual” wellbeing (they survey people). This can skew things: if a population has lower expectations (of money, education, health) they might rate their happiness higher than wealthier nations – and one might feel a little less “happy” if they were surveyed later when they’re sick from a chronic disease. Measuring happiness is very important, but we don’t want to lose sight of the goal: taking action to create a healthier world. It’s not enough to take the “heartbeat” of happiness…we have to change people’s heartbeats.

Europe has much to teach the world about “wellness,” “well-being” and “happiness” (North European nations dominate the UN Happiness Report). But there will be a growing distinction between these terms/concepts there, with wellness becoming associated with health and prevention and wellbeing associated with happiness. In a world where wellness has become a massive, so, heavily commercialized, market, there's a temptation to move on to a fresh, big word. But Europe especially, as the pioneer of holistic wellness, should embrace “wellness” – staying true to the prevention mantle that will be so important for the region, and the world.

For more information on the Global Wellness Summit, please visit globalwellnesssummit.com.

Pevonia Welcomes New VP of US Sales

Image courtesy of Pevonia

Michele Fenske will serve as the new Vice President of US Sales at Pevonia.

Pevonia recently announced that Michele Fenske will serve as the brand's new Vice President of US Sales. In a press release, the skincare company stated, "An innovative sales leader with more than 18 years of industry experience, Michele started her career as a licensed aesthetician, pursuing her passion of sales and education by working with some of the top international skin care and makeup companies, and has now earned the title of Vice President of US Sales at Pevonia. Her proven ability to produce outstanding results and expand the partner base through effective needs analysis and solution selling techniques has led Michele’s success. Her expertise in building a proficient sales team, training staff to increase productivity, and her love for educating has contributed to her success and alignment with corporate objectives. Michele possesses a demonstrated track record of surpassing goals and company expectations. Her broad spectrum expertise includes leadership and team-building, account management, territory management, prospecting and lead generation, performance analysis and strategic planning."

For more news, please visit PevoniaPro.com.

Pevonia Holds Annual Global Distributors Meeting in Florida

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The theme of this year's meeting was the brand's upcoming 25th anniversary.

Skincare and luxury spa product brand Pevonia recently held its annual global distributor meeting at its headquarters in Daytona Beach, Florida. The meeting, which saw over 100 countries represented, focused on Pevonia's 25th anniversary in the skincare industry.

Pevonia co-founders and owners, Philippe and Sylvie Hennessy, along with brand executives including CFO Rob Livingston, Global Vice President of Marketing and Communication Maritza Rodriguez, Medical Director of Global Education Dr. Christian Jurist, Director of International Business Development Ron Jean, and International Business Director Annette Liles, participated in key speaking and panel discussions covering core business topics in operations, product development, sales, education and marketing.

The meeting also presented some of Pevonia’s exciting upcoming launches including its new and improved Men’s Line, BodyRenew - a chic and budget-friendly bath and body collection, and collections focused on individual scents such as Lavender, Tropical and Citrus. Other notable topics included Pevonia’s Loyalty Program, Holiday Promotions for 2016 and product development for 2017.

For more information, please visit pevoniapro.com.