Spa News: Board Member Missy Godfrey Appointed CEO of Spafinder Wellness, Inc.

Missy Godfrey

Spafinder Wellness, Inc. announced that longtime board member Missy Godfrey has been named the company’s chief executive officer (CEO). Godfrey, who has over two decades of experience as a senior executive in commerce, media, technology and finance, will lead strategic planning and global operations for the business.

Pete Ellis, who has been CEO of Spafinder since 2002, will continue as chairman of the board of directors. He is also chairman emeritus of the Global Spa & Wellness Summit, which he co-founded in 2007.

“As Spafinder expands its wellness offerings, Missy is the best choice to lead the company’s continued international expansion and future growth of the brand,” said Ellis. “She has a rich history with Spafinder and an exceptionally strong background in retail, media and technology, as well as unique expertise in new product launches.”

Most recently, Godfrey was CEO of SocialFlow, a software company for social media marketing, where she spearheaded the expansion of product offerings for brand marketers and drove accelerated revenue growth. She has a successful history of innovation, launches and transitions in the media industry and held senior executive positions at Hearst, Primedia, Worth and American Express Publishing. She leveraged this experience as a managing director at North Sea Partners, a boutique merchant bank, and was instrumental in building its Executive Alliance.