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Aveda Named Ameristar Award Winner for Best in Packaging
Aveda, a leader in botanical beauty and socially responsible business practices, was named a 2013 AmeriStar Package Award Winner in the Health & Beauty Aids category. Aveda was recognized for its 100% Post-Consumer Recycled High Density Polyethylene (HDPE) Bottles.
The Institute of Packaging Professionals (IoPP) AmeriStar Awards Competition commemorates the best packages of the year. A primary goal of AVEDA for more than 30 years has been to maximize the use of post-consumer recycled content materials in packaging whenever possible, as well as to develop packages that are easy to recycle. Their 100% post-consumer recycled content HDPE bottles meet both of these goals.
For instance, the Aveda Invati™ and Stress Fix™ bottles are made from 100% post-consumer recycled content HDPE. These bottles utilize a post-consumer recycled content color carrier, allowing Aveda to achieve a long-standing goal of eliminating virgin petro-chemical content.
“With every package we develop, we're mindful of our environmental footprint, and we work to minimize our packaging and maximize our use of recyclable and post-consumer recycled materials,” says Mike Kennedy, vice president, Aveda Global Package Development. “We are proud to be named an AmeriStar Package Award winner and recognized as a true leader in the beauty industry.”
The AmeriStar Awards Ceremony will honor the best in packaging, and recognize the winners for their contributions to the packaging industry, on June 19th during the EastPack Trade Show at the Pennsylvania Convention Center in Philadelphia.
[Image courtesy of Aveda]