Aveda Collaborates with Stella McCartney

Aveda Collaborates with Stella McCartney

Aveda provided fashion-forward hairstyling at the showcases for Stella McCartney's Fall/Winter 2013 collection in Tokyo and Hong Kong this week.

The styling team, led by Aveda Global Creative Director Antoinette Beenders, created modern tails and androgyny looks for the presentations, which were both attended by VIP media, industry professionals and celebrities.

"Stella was looking for a slicker look than what she normally goes for to match the beautifully tailored masculine/feminine cut of this stunning collection," said Beenders. "Our models had a variety of global hair textures from fine to curly and course, so achieving sleek isn't a given. The beauty is that with a little styling help, the polished look can become anyone's regardless of their hair type or length."

[Image courtesy of Aveda]