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MyWellness Rewards by Spa Week Presents the Thanks-GIVEaway

MyWellness Rewards by Spa Week Presents the Thanks-GIVEaway

Throughout the year, millions of people look to Spa Week, a leading spa and wellness company, to find everything they need to partake in a healthy, balanced lifestyle. With the company's social loyalty program, MyWellness Rewards, consumers can take even greater advantage of the spa and wellness lifestyle by receiving rewards simply for staying connected with all that Spa Week has to offer. MyWellness Rewards gives perks to its members for taking care of themselves, and now that the season of giving is officially upon us, there’s no better time to start taking care of others.

During the month of November, those who become a MyWellness Rewards member on SpaWeek.com will automatically be entered in the Thanks-GIVEaway, a month-long promotion that strives to put the “giving” back in Thanksgiving. Once enrolled, members have the option to choose one of three charities to which MyWellness Rewards will make a donation.

The Charities:

Feeding America
The nation's leading domestic hunger-relief charity, Feeding America’s mission is to help the hungry through a nationwide network of member food banks, and works to engage the country in the fight to end hunger.

One Warm Coat
One Warm Coat is a national non-profit organization that helps individuals, groups, companies and organizations across the country collect coats and deliver them to local agencies that distribute them for free to people in need.

WISH for OUR HEROES
WISH for OUR HEROES provides resources to the military members in order to make their deployments a little easier and to improve the quality of their family lives while home or during deployment.

As a thank you for enrolling in the Thanks-GIVEaway promotion, new members will be entered to win one of five $50 Spa & Wellness Gift Cards by Spa Week to redeem at their choice of over 8,000 spas and wellness locations across North America, as well as 500 Wellness Points to put towards other products, perks and prizes throughout the year.

Says Cheryl Reid, CEO and Founder of Spa Week Media Group, “Our mantra has always been focused on spreading health and happiness to the masses, and these charities are certainly all about making everyone’s Holiday a little happier.”

To enroll for free in MyWellness Rewards, please visit www.spaweek.com/rewards

[Image: Thinkstock]

Big Changes at OPI

Incoming OPI CEO Mary van Praag

Coty Inc. announced today that George Schaeffer is retiring from his position as CEO of OPI, effective December 31, 2013. Schaeffer, an Eastern European immigrant, founded the company in 1981. Under his leadership, OPI grew into a nail products leader, revolutionizing the industry with its technological advances and creative innovations. In late 2010, OPI was acquired by beauty industry giant Coty, and Schaeffer remained onboard as CEO.

Stepping into Schaeffer’s role on January 1, 2014, will be Mary van Praag, who served as vice president of sales at Coty in New York from 2008 to 2011, and was subsequently promoted to general manager of Coty Canada. In this capacity, she has been overseeing the Coty Prestige and Coty Beauty units. van Praag’s business background is extensive; prior to coming to Coty, she worked for Johnson & Johnson, Revlon, Pfizer and Playtex Products. The accomplished and dynamic van Praag is passionate about building more strong female leaders. Like her predecessor, she is deeply involved in philanthropic causes. This year, she is co-chairing Mirror Ball 2013 in Toronto, a fundraiser supporting Look Good Feel Better and FacingCancer.ca.

OPI president John Heffner is also stepping down from OPI. Effective November 22, 2013, Heffner, who served as CEO of Creative Nail Design (CND) prior to going to OPI, will take on the title of CEO at Irvine, California-based DryBar, a growing hair service chain that specializes in blowouts. Heffner is replacing DryBar CEO Michael Landau, who will stay on as executive chairman. Landau co-founded the company with chief creative officer Alli Webb.

“We could not be more thrilled to have John join our growing team,” Landau expressed in a recent statement. “With almost 2,000 employees and approaching 40 locations, John’s leadership experience will be critical in taking Drybar to the next level of growth.”

The departures of Heffner and Schaeffer from OPI are reportedly unrelated.

Video: Rejuvenate, Balance and Heal with Pumpkin

Video: Rejuvenate, Balance and Heal with Pumpkin

This holiday season, take some time to indulge with GlyMed Plus' Intense Antioxidant Professional Exfoliator. The unique formula works to facilitate skin renewal, gently removing free radicals and preventing the emergence of damaged cells. And best of all, the Intense Antioxidant Professional Exfoliator contains pumpkin and pomegranate enzymes, two fall favorites that work wonders on skin. Rich in antioxidants, Vitamin A and C, pumpkin can help reverse summer sun damage and smooth skin, all while offering a rich aroma reminiscent of baking pies and cozy, autumn nights.

Check out the video below to learn more about the Intense Antioxidant Professional Exfoliant and WRX Professional PC10 AA Micro Scrub cocktail, and see the pumpkin polish in action.

Cradle to Cradle Innovation Celebration Honors Aveda with First Legacy Leaders Award

Cradle to Cradle Innovation Celebration Honors Aveda with First Legacy Leaders A

Aveda The Art and Science of Pure Flower and Plant Essences and maker of botanically-based professional hair, skin and body care, makeup and lifestyle products was recently honored by the Cradle to Cradle Products Innovation Institute for its role in environmental leadership in the beauty industry.

At the inaugural Cradle to Cradle Innovation Celebration, held on November 15th in New York City, Global Brand President of Aveda, Dominique Conseil accepted the Legacy Leaders Award in recognition of Aveda being a founding company who has a strong impact in its industry. Upon receiving the award, Conseil stated that "Aveda's role since the brand's inception in 1978 has been a major contributor to the well-being of our environment and society. Aveda was the first private company to sign the Valdez Principles after the huge oil spill to call for greater corporate responsibility in 1989, and later became the first beauty company manufacturing with 100% certified wind power. Today, Aveda is still as committed to leading by example in terms of socio-environmental responsibility, not just in the world of beauty, but around the world.”

Bridgett Luther, President of the Cradle to Cradle Products Innovation Institute called Aveda an exemplary "leader in the next phase of environmental and health innovation."

The Cradle to Cradle Products Innovation Institute, co-founded in 2010 by William McDonough and Michael Braungart, with support from Robert F. Kennedy, Jr., Wendy Schmidt and Brad Pitt, is an international non-profit organization created to administer its product standard in hopes of improving general production of consumer products to have a positive impact on society, the economy, and the planet.

[Images courtesy of Aveda]

Iredale Mineral Cosmetics Announces Innovative New Makeover App

Iredale Mineral Cosmetics, Ltd. recently announced the launch of its new, innovative iPad app, "jane iredale Virtual Makeover." The app, available for free on iTunes, allows both professionals and to create realistic makeup applications with unprecedented functionality, all while using the comprehensive line of mineral makeup from jane iredale, THE SKIN CARE MAKEUP®. "jane iredale Virtual Makeover" is one of the first apps with the capability to smudge makeup, adjust brush size and blend and layer different products and shades, allowing users to achieve realistic, customized makeup looks.

Designed in partnership with Modiface and available exclusively for iPad tablets, the app is an extension of jane iredale’s successful Virtual Makeover Room for desktop computers. In the app, users are first prompted to choose a photo, which they can take using the iPad camera or upload from Facebook, their iPad photo album or provided model images. Users can then tap a facial feature on the photo to bring up a color wheel showing all available makeup shades and categories for that feature.
Users apply color with their fingers as a "brush," and can increase or decrease brush size as they create different looks. Commands to undo, redo, clear, start over with a new photo, adjust facial recognition and compare before and after photos are available throughout the process.

A new “makeup tools” bar is the feature that allows users to blend makeup with a Flocked Sponge, smudge and smoke out detailed areas with a Smudge Brush and even remove little makeup mishaps with the jane iredale Magic Mitt™. These innovative features are unique to the tactile nature of the iPad.

Selecting “finalize” shows users their before and after images side by side, as well as a list of products used and the option to purchase individual products or the complete look from the online shop, or in nearby stores. Users’ looks and product recommendations can be saved, emailed or shared via Twitter and Facebook directly from the app.

The app delivers unique benefits to both beauty professionals and consumers:
·Estheticians and makeup artists can cater to clients seeking new looks for headshots, profile pictures, weddings or other occasions by trying on several different looks without physically applying and scrubbing off multiple makeup applications. Options can be narrowed down and then physically applied, saving time and increasing client satisfaction.
·Users can try on multiple shades of long-wearing products, such as jane iredale Lip Fixation, a lip stain that could not be as easily removed in reality.
·Consumers can easily play with new makeup looks at home, which they can then bring in to a makeup professional in order to recreate the look.
·Online shoppers can benefit from a try-on experience and select their ideal shades of makeup without visiting a brick-and-mortar location.

The jane iredale Virtual Makeover app is available for free via iTunes. For more information or to experience the desktop version, visit www.janeiredale.com.

Photo of the Week: Subterranean Spa at The Joule Hotel

Photo of the Week: Subterranean Spa at The Joule Hotel

The Joule Hotel in Dallas recently announced the opening of an 8,000 square-foot, subterranean oasis. The luxury ESPA spa features four multifunctional treatment rooms, including a 320 square-foot unisex vitality pool where spa-goers can dive into relaxation and float away. Now that's what we call refreshing!