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Blackberry Farm Announces New Proprietor: Mary Celeste Beall

Mary Celeste Beall

Mary Celeste Beall will honor Sam Beall's legacy by taking on a leadership position at the family-owned Blackberry Farm.

Acclaimed hotel property Blackberry Farm announced today new leadership at the family-owned destination. Two weeks after the untimely passing of Proprietor Sam Beall, his wife Mary Celeste Beall has assumed the role of President and Proprietor. The announcement is in keeping with the Bealls’ longstanding commitment to family ownership and management.

A familiar face and an influential presence on the Tennessee property, Mary Celeste will take on the broader role held until recently by her late husband, Sam. She will work closely with a range of company veterans, including Executive Vice President Matt Alexander, Vice President of Operations Matt Wilcoxen, Vice President of Finance Nick DiBartolomeo, Director of Food and Beverage Andy Chabot and General Manager Brian Lee.

The Beall family, as well as Blackberry Farm executives, emphasized the significant role Mary Celeste has already played in the destination’s growth and success.

“Mary Celeste has directed retail operations on property, led key design projects, hosted wellness and arts events, and was an integral leader in the development of the Wellhouse—all while raising a beautiful family,” said Kreis and Sandy Beall, Sam’s parents. “She’s just always been a contributor and a true partner to Sam, which makes her the obvious choice as Blackberry Farm’s next Proprietor.”

Mary Celeste was educated at Washington & Lee University and the University of Tennessee, and she holds an undergraduate degree in business administration and a graduate degree in accounting. Before returning to Blackberry Farm with Sam in 2001, Mary Celeste worked as an associate with PricewaterhouseCoopers in San Francisco.

Together, the couple took the hotel property, which was founded by Sam’s parents 40 years ago in the Foothills of the Smoky Mountains, and shaped it into one of the most awarded and well-regarded destinations in North America. Over the last decade, Blackberry Farm has grown to include thousands of acres and a full working farm, a range of luxurious cottages and accommodations, and amenities like The Barn restaurant and the expansive new spa, called The Wellhouse. During that same period of time, the property and talented team who run it have received the hospitality industry’s highest honors: consecutive James Beard Awards for Best Chef—Southeast, Outstanding Wine Program and Outstanding Service.

Often behind the scenes, but never far from daily activities and decisions, Mary Celeste will step to the forefront of the luxury property’s operations and community in her new role.

“Sam and I—and of course the entire Beall family—share such a deep love for this special place … and for the future our children and grandchildren will create here,” said Mary Celeste about the announcement. “This new role is the most authentic way I can imagine to honor Sam’s legacy, fulfill our shared vision and demonstrate our commitment to our guests, team, partners and the local community.”

[Image courtesy of Blackberry Farm]

A.I.I. Hosts Four-Day Training Session for Global Educators

Image courtesy of A.I.I.

The event focused on the latest products and techniques from top nail brands.

Leading beauty manufacturer, American International Industries (A.I.I.), recently hosted a multiple day seminar for its global nail educators. With a focus on the latest products and techniques from its top nail brands, the A.I.I. Nail Revolution was a complete program that also focused on improving nail art and communication skills.

The Event:

A.I.I. Nail Revolution, a nail training seminar held at the A.I.I. campus in Los Angeles January 24-28, 2016.

The Attendees:
Over 60 domestic and global nail educators attended to learn how to expand creativity, teach effectively and engage with customers and peers at seminars and trade shows around the world. The four-day event drew educators from around the world including Poland, Bosnia and Herzegovina, Russia, Serbia, Thailand, Paraguay, Argentina, Spain, Italy, England, Canada and Mexico, as well as California, Oregon, Alabama, New Jersey and more.

The Education:
The A.I.I. Nail Revolution kicked off with a full day of presentations from A.I.I.’s top nail brands including China Glaze, EverGlaze, Gelaze, ibd, EzFlow, Nail Tek and Gena. During this time, Brand Managers introduced the educators to new items launching in 2016, as well as engaged them with Q&A segments and interactive experiences utilizing their creativity and presentation skills.

Over the next three days, educators took part in informational sessions, hands-on learning and nail art classes taught by top nail artists including Allie Baker, 2015 NAILPRO Cup Champion, and Lulu Desfassiaux, Global EzFlow Educator from Mexico. The A.I.I. Nail Revolution wrapped with a final day of certification testing and a nail art competition.

Get An Edge on Acne Treatment

Image courtesy of Dermalogica

The International Dermal Institute announces "Skin Series: Acne" for skin care professionals.

The International Dermal Institute (IDI) recently announced a new class, “Skin Series: Acne”, to educate professional skin therapists about the most recent discoveries in the pathogenesis of acne along with the role of inflammation, sebum and bacteria.

Acne, a distressing and emotional skin disorder, is the most common skin condition in the U.S., affecting up to 60 million Americans each year. With as many acne treatments, products or advice clients may come across, they want facts - and more importantly, results. In this half-day workshop, skin therapists will deconstruct the acne follicle and revisit the pivotal factors involved in the acne process. Therapists will also learn about medical treatment options and how non-invasive techniques and alternative therapies such as probiotics and how topical and oral medications are becoming more favorable in treating acne-prone skin.

The class will go through all four factors involved with acne pathogenesis in extensive detail at a cellular and biological level. Skin therapists will leave the workshop feeling confident and knowledgeable to help achieve better results for their clients.

“Skin Series: Acne” is now offered at IDI locations for $55.00. Professional skin therapists may register by visiting

CND Announces #SHELLACMASTERPIECE Digital Campaign with Preen.Me

Image courtesy of RPRMC

The #ShellacMasterpiece campaign will aim to generate high-quality nail artistry and power an extensive social conversation that sheds light on nails as true masterpieces.

CND, a global leader in professional nail products and services, recently announced its partnership with innovative digital beauty platform, Preen.Me. In March 2016, CND and Preen.Me will collaboratively launch the #ShellacMasterpiece campaign to generate high-quality nail artistry and power an extensive social conversation that sheds light on nails as true masterpieces.

In 2010, CND revolutionized the nail industry with the launch of the now 8-patented SHELLAC Brand 14+ Day Nail Color system (pictured), which delivers over two weeks of high-performance wear and stunning crystal shine with zero dry time. With the more recent introduction of the CND LED Lamp and XPRESS5 Top Coat, CND significantly decreased service time and allowed for amazing 5-minute removal with no damage to the natural nail (when used as directed). The Preen.Me #ShellacMasterpiece campaign will serve to ignite mass digital engagement intended to inspire Nail Professionals and drive consumers into the salon for professional service and nail artistry using the revolutionary SHELLAC Brand system.

To provide Preen.Me’s millions of fans with eye-catching nail inspiration, a network of highly talented Nail Professionals will create and share colorful nail artistry across the digital landscape using the hashtag #ShellacMasterpiece, with a focus on colors from the wide range of 96 fashion-inspired SHELLAC Brand shades. Through April 2016, Nail Pros and consumers can expect to see hundreds of #ShellacMasterpiece social media posts from Preen.Me influencers, including images, shade swatching, video tutorials and detailed how-tos to recreate their unique nail looks in the salon.

“At CND, we are always looking for unique opportunities to elevate Nail Pros as true artists by turning the world’s eye toward the nail industry. Whether it be on the runways at New York Fashion Week or in your local salon, we encourage you to thrill and delight your clients with one-of-a-kind masterpieces,” said CND Co-founder and Style Director, Jan Arnold. “Partnering with Preen.Me on this exciting digital campaign is yet another way to reaffirm our commitment to advancing the state of the industry by creating mass awareness of the colorful, creative and innovative world of nails.”

DermStore Launches DermStore Inspires Video Contest


Launched in conjunction with Step Up, the contest aims to honor inspiring women.

Just in time for International Women’s Day, DermStore has announced the launch of its “DermStore Inspires Video Contest,” in partnership with Step Up Women’s Network. Step Up is a nonprofit organization that helps propel girls from under-resourced communities to fulfill their true potential. To help raise awareness of Step Up’s cause and recognize women who inspire and make a difference in the lives of others, DermStore is asking for video submissions that nominate inspiring women, telling her story and why she has had such an impact on the lives of others.

The winner of the contest will receive a 4-day trip to Los Angeles to attend Step Up’s 13th Annual Inspiration Awards on Friday, May 20th. Here she will be recognized for her achievements and meet other influential leaders committed to inspiring women, to inspire girls. Additionally, the nominee of the winner will win a $500 DermStore gift card.

For more information, as well as details on how to enter, please visit and

NovaLash Announces Lash Artist of the Year 2016

LASHoff winner Maribeth Melton (left) with Sophy Merszei, CEO, Novalash (right)/Courtesy of NovaLash

Maribeth Melton was named this year's LASHoff winner by NovaLash CEO, Sophy Merszei.

When NovaLash CEO Sophy Merszei created LASHoff, the first annual contest for eyelash stylists six years ago, she wanted to give entrants the opportunity to further develop not only their skills but also their businesses by recognizing their hard work in a segment of the industry that has seen increasing growth and consumer popularity. Tonight Merszei had the honor of announcing the company’s newest Lash Artist of the Year winner, Maribeth Melton of Ardmore, OK, during a ceremony at Houston’s Hotel Zaza.

Selected by a panel of six judges, Melton was flown to Houston for Merszei’s announcement along with other LASHoff finalists Liz Lovell, Natalie McCarty and Celine Tran.

According to Merszei, Melton’s work embodied everything NovaLash stands for. “Maribeth perfectly executed the technique, experience and safe approach necessary in creating the signature NovaLash eye look. It was clear that her ability and precision set her apart from her competitors. We had incredible talent this year, and while everyone did a fantastic job, there can only be one winner. Congratulations Maribeth!”

In addition to a prize valued at upwards of $10,000 in cash, prizes and travel opportunities with the brand, Melton also receives marketing, advertising and PR support to help her achieve the business goals she has outlined as owner of Mariposa Esthetics Spa. She will also prequalify to compete in Lash Wars Las Vegas, hosted by the National Eyelash Education Safety Association (NEESA).

McCarty was also honored, as she was selected the Fan's Choice winner. As Brand Ambassadors, Melton and McCarty will put their skills in motion among their peers at the upcoming NY show. While at the show, the duo will be working on video shoots that highlights tips and tricks. After New York, it's off to Las Vegas and Dallas for more shows and competitions.

"It's so exciting to be honored in this way," said Melton. "In addition to the prizes, the idea that I get to travel all over the country and interact with other beauty professionals is amazing. I can't wait!"

Dermalogica Announces Expansion of FITE Future Entrepreneurs Program

Dermalogica announces the expansion of FITE Future Entrepreneurs in 2016.

Following a successful pilot program that began in New York City last year, Dermalogica, The International Dermal Institute (IDI), and FITE (Financial Independence Through Entrepreneurship) announced the expansion of FITE Future Entrepreneurs in 2016. The program, which was developed to create a pathway to entrepreneurship for at-risk young women who aspire to work in the skin care industry, will roll out into six United States cities, and provide vocational education, materials and supplies, mentorship, business management training, and support finding job placement within a salon.

Program expansion will begin on the west coast. Applicants will be selected to go through a complete industry education at a Dermalogica partnership school, followed by on-the-job support over the next year. More than a simple scholarship, FITE Future Entrepreneurs aims to support women in all aspects of their educational journey, offering financial literacy training, access to technology, childcare assistance, and ongoing support services throughout the year.

The opportunity to provide young women with vocational training comes at a time when investing in skills is more important than ever: globally, over 75 million youth are unemployed, and four-year higher education is increasingly out of reach. Yet job growth across skill-driven industries such as skin care, caregiving, and technology has risen year over year, with job growth for skin therapists in the salon industry projected to grow 40% by 2022. FITE Future Entrepreneurs provides a direct opportunity for more women to achieve financial independence through skilled trade and ultimately establish their own business, thereby changing their lives and the communities in which they live.

“As a woman who began her career with vocational training as a professional skin therapist, and who parlayed that training into a global business, I believe we are underserving women who have the desire and capacity to pursue career opportunities that are not even being shown to them as options,” Dermalogica founder and Chief Visionary Jane Wurwand explains. “The FITE Future Entrepreneurs program is an opportunity to develop extraordinary young women into entrepreneurs – not just job seekers, but job creators.”

Out of the ten young women selected for the 2015 pilot program in New York, 50% had no college education, with only one woman completing a college degree. Prior to the program, 60% of the women were unemployed, 30% were employed part-time and only one young woman was working full-time. After completing their undergraduate education in November 2015, the women transitioned into the next phase of the program which includes apprenticeships, shadowing experts in the field, and learning valuable retail skills. Currently, graduates are actively training and performing services at Dermalogica partner salons and spas in the New York City area.

The FITE Future Entrepreneurs model is set for global expansion, with partnerships in emerging markets such as Cambodia and India, as well as in the United Kingdom and Australia. By supporting the missions of both Dermalogica and IDI - integrating business expertise, advanced education and curriculum with the company core values and philanthropic commitment to advance women and girls - FITE Future Entrepreneurs aids in building a strong community of likeminded women who support and nurture each other through their goals.

[Image courtesy of Dermalogica]

Biofreeze, Massage Envy and Bon Vital' Announce 2016 Massage Therapy Student Grant Program

Image courtesy of Performance Health Brands

The 3nd Annual Successful Hands Grant Program awards over $15,000 in grants and product prizes.

The Successful Hands Grant Program, developed through the collaborative efforts of Biofreeze, Massage Envy and Bon Vital', aims to support professional massage therapy student and their schools. The 2016 program allows students to apply for one of eight $1,000 grants. In addition, each winner’s school will receive a $500 grant and a $500 product package.

“We know that a big part of Massage Envy’s success relies on the many passionate massage therapists who enter into this industry to help people feel their best,” said Debbie Gonzalez, chief brand officer, Massage Envy. “That’s why we are excited to be able to contribute to and co-sponsor this grant program. We look forward to reviewing the inspirational submissions and helping grow the community with additional talented massage professionals.”

The grant application process requires students to complete an essay of 200 words or less on “What being a successful massage therapist mean to me.” Applications must be received by October 15, 2016 and are accepted online at

The grant funds can be used for program fees, books and supplies, licensing, association membership or to purchase products. A committee of industry representatives will review the submissions to choose the eight winners. Winners will be notified no later than December 1, 2016.

“We recognize that the health, vitality and strength of a profession rest on the skills, passion and experiences of those coming into it, and fortunately, based on last year’s outstanding submissions, our profession is attracting some of the best and brightest,” added Lynda Solien-Wolfe, vice president Massage and Spa, Performance Health. “We encourage all massage therapy students to participate in this program and wish them all the best of luck.”

Communication materials to aid schools in sharing this program with their students are also available at

G.M. Collin Launches New Face Facts Program

Image courtesy of G.M. Collin

The program will allow skincare professionals greater efficiency through its innovative, step-by-step skin diagnostic system.

Skincare brand G.M. Collin recently announced the launch of its new Face Facts program, an innovative, structured, step-by-step skin diagnostic system. Face Facts will allow estheticians to perform a comprehensive skin analysis while also providing customers with an effective, results-oriented skin care treatment program tailored to their individual needs and concerns.


  • Solidifies estheticians' expertise as a skincare professional
  • Optimizes their time and increases the efficiency of their daily practice
  • Promotes the quality and efficiency of clinical treatments
  • Creates the link between the clinical treatments and home-care products
  • Maximizes customer satisfaction and results
  • Builds a long-term relationship with the customers by increasing their trust and loyalty

For more information, please visit

Flora•py Announces Distribution Agreement with Spilo Worldwide

Image courtesy of FloraPy

The agreement will expand distribution to health and beauty professionals.

Flora•py, a new and innovative line of hydrating facial sheet masks that provide ultimate hydration with the restorative powers of flowers and essential oils, recently announced that it has entered into a distributor agreement with Spilo Worldwide, a leading distributor of beauty products for more than 70 years. Spilo will focus on expanding distribution of Flora•py facial sheet masks nationally to beauty professionals, over-the-counter beauty supply stores and re-distributors.

“Partnering with a well-respected distributor such as Spilo allows us to most effectively introduce our brand into the beauty channel nationally,” says Kristen O’Connell, creator and brand manager. “The initial response to our line from consumers visiting our website and ordering product has been has been outstanding. Partnering with Spilo will allow us to make Flora•py available to a much wider range of consumers through beauty store retailers and professionals operating salons and spas. This agreement is a key first step in our strategic plan to broaden distribution in 2016” she adds.

Inspired by the healing powers that blossom in nature, Flora•py therapeutic skincare collection is carefully crafted to create the perfect balance of ingredients to harmonize the skin, mind and body. Its new collection of eight flower therapy facial sheet masks combine flower essences and aromatherapy into a hydrating one-time use face mask. Made from 100% coconut fiber and infused with healing flowers and essential oils, this soft gel-like sheet mask gently adheres to the face, absorbing the hydrating power to help renew and replenish the skin.

“We are thrilled to partner with Flora•py to bring this new line of facial sheet masks to beauty stores and professionals worldwide,” comments Marc Spilo, CEO of Los Angeles based, Spilo Worldwide. “Flora•py’s packaging, product assortment and coconut-based masks speak to today’s hottest beauty trends. Our customers are always looking to expand with innovative products that offer a great value to the end user, like Flora•py. We look forward to significant success with our new partner” Spilo adds.