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The Professional Beauty Association's first annual PBA Executive Summit, held in Scottsdale, Arizona, brought together 135 executives from top beauty companies, including Andis, DePasquale Salon Systems, Dermalogica, Joico, Matrix, OPI Products, Inc., Sally Beauty Supply, Ulta, Zotos and many more. The sold out December 4th and 5th event provided attendees the opportunity to learn from leading business experts on how expanding technology and social connections has transformed marketing and communications in the beauty industry.
"We are very pleased with the success of this event. To be able to bring together so many beauty professionals to network, socialize and grow with each other is an honor. This event was a testament that beauty professionals share a continued goal to grow and constantly improve their industry," said Steve Sleeper, PBA Executive Director.
This year's theme, Consumer IQ, was reinforced through presentations by event speakers Jane Buckingham, Steven Berlin Johnson and Carrie Mellage. The speakers explored the trends that Generation Y and Millennials are responding to, as well as examined comprehensive industry data that can forecast upcoming trends applicable to business strategies heading into 2015.
Moderating this inaugural summit was former CNN Anchor and NBC Correspondent Gene Randall, who has been front and center to chronicle global events over the course of his impressive career span. His keynote address praised PBA for its charity initiatives and dedication to bettering the beauty industry.
Buckingham started off the summit with her session What Gen Y & Millennials Want from Your Brand, where she explored the similarities and differences between the variety of generations, followed by advice on how to market to each individually. She concluded her presentation by emphasizing that with all generations, honesty is the best policy and in-depth, thorough research is a must to connect with today's consumers.
Mellage followed by discussing the results of a revolutionary, first-of-its kind comprehensive study, Kline Pro, produced in collaboration between Kline & Company, Inc. and PBA. Her presentation provided data that will be valuable in identifying trends, benchmarking performance, and evaluating competitive beauty related sectors. The results of this study will aid in the decision-making process for businesses involved in the professional beauty industry.
Johnson rounded out the individual presentations with his session Where Good Ideas Come From, which discussed what environments foster ideas and how to encourage creativity and grow business in the beauty industry. He highlighted on history's innovators and how their great sense of curiosity ultimately lead to the future as we know it.
The event concluded with an intimate Q&A session with all three speakers, hosted by Randall, which reinforced the theme of the event that technology and social connections are shaping marketing and communication within the beauty industry and how flexible marketing toward all generations can excel your brand.
[Image courtesy of YCCA]
On September 17, 2014 RevitaLash Cosmetics and City of Hope, a leading cancer research and treatment center, launched the inaugural Gayle Brinkenhoff Symposium in an effort to further support and establish a forum devoted to a better understanding of BRCA-related breast cancer. This symposium, hosted at the City of Hope campus in Duarte, California, featured a dynamic team of leading experts from influential cancer research and treatment centers throughout the country.
BRCA is a simple acronym for a complex cellular process, with life changing implications. The BRCA1 and BRCA2 gene mutations occur in one of the critical DNA repair pathways of human cells. These mutations, which are passed down through families, significantly increase the risk of developing breast and ovarian cancer in their recipients. The Gayle Brinkenhoff Symposium is envisioned as a pivotal opportunity for research scientists to share their latest findings with one another, to collaborate with other health care professionals, and to discuss concepts for future research possibilities. Through this cooperative process, new ideas and eventual breakthroughs can evolve.
As a proud underwriter of the Gayle Brinkenhoff Symposium Series, RevitaLash Cosmetics continues to demonstrate its unwavering dedication to learning more about this disease, with the goal of ultimately finding a cure. Motivated by his courageous wife, Gayle, who was diagnosed with metastatic breast cancer at the age of 32, Dr. Michael Brinkenhoff, the founder of the company, developed the groundbreaking cosmetics brand, RevitaLash. Through continued support of cancer research and educational initiatives, RevitaLash Cosmetics is able to continue carrying on her legacy.
“My wife Gayle spent over a decade fighting metastatic breast cancer before she discovered the underlying reason for her disease was a BRCA mutation,” explained Dr. Brinkenhoff. “Our family’s greatest hope is that this symposium will be a valuable tool to better understand and treat this disease, and will serve as a memorial to someone who exemplified courage, compassion and grace throughout her life.”
The day-long conference was devoted to scientific breakthroughs in all areas of genetic-related breast cancer research and care. Doctors and scientists from some of the country’s most prestigious research institutions covered the complex issues involved in gene damage and repair in breast cancer, including advances in molecular oncology, new targets in DNA repair, personalized breast cancer therapy, risk assessment screening tools and registries, and the ethical and legal complexities of genetic testing.
The knowledge gained and shared between researchers will ultimately benefit patients. Through its sponsorship of this and future symposiums, RevitaLash Cosmetics and City of Hope stand at the forefront of a new era of cancer genetics research, helping to empower families who carry BRCA1/2 gene mutations and save lives.
LocBox, a leading online marketing platform for the spa and salon industry, recently announced the formation of their new Spa Marketing Advisory Board whose mission is to work with the LocBox management team to optimize the value and benefits spa owners gain from the innovation and performance advantage of the LocBox offering.
“The Spa Marketing Advisory Board is charged with helping LocBox innovate new ways to quickly help spas and salons grow their business while simplifying their online marketing process,” said Rick Kawamura, VP of Marketing. “We are excited to be working with five of the best in the spa business – award winning spa business owners, spa management and business consultants, and retail experts. We look forward collaborating with our Advisory Board to best understand the needs and nuances of spa business owners and marketers to create the most compelling marketing solutions in the spa and salon industry.”
LocBox Spa Marketing Advisory Board:
- Peggy Wynne Borgman: Peggy is Principal and Executive Consultant for Wynne Business as well as founder and past owner of Preston Wynne Spa, one of the first day spas in the nation. An author and educator for the industry for the past 20 years, Peggy’s management seminars have trained spa directors for brands such as Ritz Carlton, Four Seasons and Peninsula Hotels, as well as independent and medical spas. She has three times been named a Favorite Spa Consultant in American Spa Reader’s Choice Awards. She is located in the San Francisco Bay Area, CA
- Paul Jones: Paul is the Founder and Managing Partner of two award-winning Elements Laser Spa and has received “Best of Austin” four years running for laser hair removal. Paul is a savvy spa owner who has grown Elements through great customer service and a strong passion for online marketing that helps drive customer loyalty and repeat business.
- Benjamin Nissanoff: Ben is the President and co-founder of ME! Bath, a bath and body care line available at high-end spa and retailer locations in the US and internationally. ME! Bath was incubated at Stanford Business School and more recently has grown to include Me Spa, a collection of seven high-end spas in the US. Ben is a former executive specializing in marketing, advertising, and media, and is located in Los Angeles, CA.
- Dori Soukup: Dori is Founder & CEO of InSPAration Management. Dori’s work encompasses consulting, coaching, and educating spa entrepreneurs, executives, and leaders globally. She is the recipient of the American Spa Preferred Educator award and is a sought after speaker and a published author. Her articles and insights are featured in national and international trade publications and you can find her book Spa Business Secrets to Increase Profits on Amazon. Dori also is the host of SpaBizTV.com, an online source for spa and salon professionals to tap into bite-sized training that is easily implemented within the spa and wellness industry. InSPAration Management is located in Daytona Beach, FL.
- Stephen Dill: Stephen is the Owner of Elements Massage Sunnyvale in Sunnyvale, CA, which has five stars on Yelp and is the #1 ranked massage studio in that city. He is also the Area Director for Elements Massage in the Bay Area, helping to develop new studios and grow Elements Massage into a leading brand in the Bay Area. Stephen is an investor, entrepreneur, and previously was a technology and internet researcher. He has numerous patents and papers to his credit, covering social media, email, search, analytics and collaboration software.
“I am pleased to be a founding member of Spa Marketing Advisory Board and to provide my retail, spa management, advertising and marketing expertise in collaboration with the other members of the Board,” said Benjamin Nissanhoff, President and co-founder of ME! Bath and seven Me Spa locations across the US. “I’m impressed with LocBox’s product and services and believe there is a strong need among Spa owners to have a higher performing, economical, all-in-one online marketing solution to help them grow their businesses.”
The LocBox Spa Marketing Advisory Board will be holding its first think-tank gathering at the International Esthetics, Cosmetics, and Spa Conference (IECSC) Spa & Wellness Show in March, 2015 at the Javits Convention Center in New York City, where Mr. Kawamura will be presenting on “the New ERA of Performance Marketing: Engagement, Reputation, and Attraction” as part of the Spa Business & Wellness track of the show.
For more on LocBox, please visit www.locbox.com.
In case there wasn’t enough reason to get spruced up for the holidays, nitespa, Los Angeles’ alterna-spa experience, is proud to announce spaKarma, a giving back beauty program for the holidays.
Throughout the month of December, nitespa has committed to donate 10% of all net profits into a fund to give beauty and spa treatments to cancer patients. Conceived of by nitepa owner Julia Martin, spaKarma is lovingly dedicated to the memory of her mother Dolores Lolita Martin, whom Julia lost to colon cancer in 2002. In the last month of her life, Dolores received a complimentary spa retreat and, for a brief moment, forgot that she was ill. It was this experience that inspired Julia to start nitespa as a place where all can receive the joys and respite of therapeutic beauty and wellness treatments without pretense by caring therapists.
In addition to the donation fund, nitespa is offering clients who want to contribute more the opportunity to participate in the ONE FOR ONE program. Each specifically designated spaKarma massage, reiki, detox facial, makeup lesson, or deluxe mani-pedi purchased will also donate a second service to a person going through cancer treatment (or similar invasive treatment or unforgiving disease) or their caregivers. All spaKarma ONE FOR ONE treatments are $120 and cover the cost of the purchaser’s treatment plus one for someone in need.
For more fun, Festive Friday Nights at nitespa on December 5 and 12 will feature SHOP SIP SPA – holiday parties to give back. Local craft makers, designers and artists will be on site selling holiday gifts, while music, cocktails and spa treatments are in full swing – the perfect opportunity to be social, check off some names on the gift list and get those beauty treatments.
Finally, to keep the spirit of giving going, nitespa is also dedicating its annual Holiday Beauty Bash on December 16 to spaKarma. With drinks, mingling, raffles, goody bags and shopping on offer a good time is guaranteed. But, more importantly, a full 20% of all appointments booked for that night – or booked on that night for future redemption (including gift cards and products purchased) will go into the spaKarma fund.
With high ceilings and an industrial loft vibe, the space is modern, clean, and streamlined. A balcony offers a breezy relaxation spot, and large, airy treatment rooms provide serenity. An open lobby with lounge and manicure area is a perfect spot for socializing and viewing a rotating gallery of local artists.
Nitespa offers day spa services with a twist. With late-night appointments and a mix of traditional and eclectic services (including an “After Party” detox facial, palm and tarot card readings, and budget-luxury membership options) - plus friendly staff and clients, wine on offer, and great music - nitespa offers a unique experience to its guests.
Always true to its name, nitespa takes appointments from noon to 10 pm, now daily. Clients can leave work and still treat themselves to a facial and mani/pedi without having to rush. Earlier or later appointments are taken upon request. Ideal for parties, bridal showers or just a girlfriends’ escape (though plenty of men are clients too!). For more information, please visit www.nitespa.com.
Global color authority Pantone has announced its annual Color of the Year for 2015: PANTONE 18-1438 Marsala, an earthy, dimensional, wine-red. "While PANTONE 18-3224 Radiant Orchid, the captivating 2014 color of the year, encouraged creativity and innovation, Marsala enriches our mind, body, and soul, exuding confidence and stability," said Leatrice Eiseman, executive director of the Pantone Color Institute.
Marsala colored the Spring 2015 runways this year, seen in everything from floral prints, to solid shades, to menswear. The rich hue accented jewelry and accessories, as well as the latest fashion trends.
Expected to be seen everywhere in beauty, from lipsticks and blushes, to nail polish shades and hair color hues, Marsala's rich, earthy tones go beautifully with nearly every skin tone. Because the shade is symbolic of nourishment, enrichment and wellness, adding touches of Marsala to any space creates an environment of robust fulfillment.
Repêchage CEO & Founder, Lydia Sarfati, recently hosted a press conference at Dietl University for Polish media to discuss safety in the esthetics industry. Members of the press gathered to hear Sarfati speak on topics she feels very passionate about, having been in the beauty industry for over 40 years. During her time with the press, Sarfati discussed the importance of focusing on creating a national license and standardizing education with esthetics.
“Standardizing education and methods of practice for esthetics will protect both the consumer and the professional – as these will create safe practices for our industry," said Sarfati. "As a consumer, no matter where you may be, you should feel safe and comfortable with the beauty professional who’s hands you are in."
Sarfati is a strong believer in the development of education in esthetics, and serves as the Honorary Chairman for CIDESCO USA, an international beauty therapy association that represents the highest standards of esthetics and education in more than 30 countries, and 230 schools around the world.
Sarfati was joined by Director of Dietl University, Izabela Załęska and Dr. Anna Płatkowska of Medicus Lex.
[Image courtesy of Repêchage]
On Sunday, November 23rd, CND hosted its third-ever I Heart CND event at Skyline Beauty Supply in Falls Church, VA for Nail Professionals in the Washington, D.C. area. Featuring Fall/Holiday 2014 fashion trends and nail styles, this high-energy event transported over 200 Nail Professionals through the “CND Art Walk” with interactive stations and product demonstrations that brought CND’s Fashion Week artistry to the masses.
In between shopping for CND products, guests had the opportunity to meet and take photos with CND Co-founder and Style Director Jan Arnold, who signed personalized posters for eager salon owners and fans. At various stations throughout the store, CND Education Ambassadors demonstrated how to use CND SHELLAC brand 14+ day color, VINYLUX Weekly Polish and Additives from the Modern Folklore and Gilded Dreams collections to create artistic and wearable nail designs that would keep their clients coming back for more.
Some Nail Professionals in attendance headed upstairs for on-site CND SHELLAC Brand Pro Certification classes while others received information on other upcoming Education classes in their area. Guests dressed up to snap a few shots in the digital photo booth before heading off with a complimentary CND gift bag.
Earlier this year, CND hosted similar “I Heart CND” events in Los Angeles and Houston in conjunction with other loyal Vietnamese distributor partners like Skyline Beauty Supply.
[Image courtesy of CND]
Turn your favorite polishes into gel!
10 winners will win the Infinite Color Palette from Americanails. Turn your favorite nail polish shades into gel polish shades! Mix shades, add glitter, and then cure like normal for 30 seconds with a LED lamp. The color lasts like gel polish without soaking or chipping.
HURRY! Contest ends December 17th, 2014 at 11:59 p.m. Pacific Time! Due to mail regulations, the giveaway will be limited to entrants in the United States.
Éminence Organic Skin Care celebrates a huge milestone since their launch of Forests for the Future. After only two years since the initiative began, Éminence has planted 3 million trees in 19 countries!
"We are so excited about reaching this milestone in such a short amount of time,” says Boldijarre Koronczay, President of Éminence Organic Skin Care. “This is truly a goal that we were able to reach in collaboration with everyone who touches an Éminence product – our distributors, our spa partners and our customers. It’s amazing to see what we can accomplish together and I look forward to seeing how much more this initiative can inspire others to be the change."
A single tree produces approximately 260 pounds of oxygen per year, while also providing a habitat for biodiversity and helping to combat climate change. Éminence’s tree-planting partnership with Trees for the Future has already made an impact on developing communities in Burundi, Uganda, Ghana and Tanzania.
[Image courtesy of Éminence Organic Skin Care]