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Along with the Green Spa Network and Wellness Warrior, WSPA will focus on "the future of spa."
Washington Spa Alliance (WSPA) will host its 6th Annual Symposium at the National Press Club on Tuesday March 22, 2016 in Washington DC. The symposium will focus on "The New Language of Spa," while inviting conversation on the future of spa alongside the Green Spa Network and Wellness Warrior. The symposium will offer a rare opportunity to meet in an intimate setting with local, regional, national and international leaders to explore the horizons of thought leadership as spas continue to integrate ancient and new practices into their evolving business models.
The following day, GSN and Wellness Warrior will take to the Hill for a second year of meetings with select Senators and Congress men and women to bring the voice of our industry to the floor regarding current legislation being debated in this session like the pro-GMO DARK Act and other proposed bills.
Stay tuned for event coverage from Dayspa Magazine this spring!
"How to Open a Day Spa: 31-Day Guide" will serve as a resource for those trying to open a spa, or grow an existing facility.
Spa expert Sherrie Tennessee has authored a new book that will serve as an invaluable resources for those who want to open a spa, as well as spa owners seeking to expand their facility and business. How to Open a Day Spa: 31-Day Guide, currently available as a Kindle eBook, will guide readers on the path to spa management and ownership.
With 15 years in the spa industry, Tennessee is currently the Education Manager for Sandals Red Lane Spas and Education Director of SpaSOS. She took a personal approach when writing the guide. “How to Open a Day Spa: 31-Day Guide is a new take on the business how-to book,” says Tennessee. “The tips are short and derived from my own experiences and knowledge. For each of the 31 days, I incorporate quotes from various business leaders in order to give the book the right mix of tactical and inspirational information.”
Topics range from creating uniqueness early, to maximizing your online presence, and giving back. The guide includes a spa opening checklist as well as a resources listing. “The 31-Day Guide serves as a framework to those in the industry who are seeking additional insight in order to enhance a current business, launch a business in a new location, or start a day spa from scratch,” adds Tennessee, who has had roles as a massage therapist, nail tech and spa owner.
In addition to receiving multiple awards throughout her career, Tennessee’s writings are published in highly respected journals and she speaks at many public forums. As a former professor at Johnson and Wales University, Tennessee provided leadership in the development and instruction of the spa management course on the topics of marketing, spa operations and human resource management. She holds a Masters of Business Administration and is completing her PhD.
To learn more about the 31-Day Guide, visit www.spasos.com.
The California-based day spa is continuing its plans for expansion with the new Simply Massage center in Marina del Rey and the Academy of Massage Therapy in Inglewood.
Burke Williams, a premiere California-based day spa, recently announced two new concepts to the brand’s portfolio. The brand’s first Simply Massage center is set to open in Marina del Rey in April 2016, while the flagship Burke Williams Academy of Massage Therapy opened in Inglewood on February 1, 2016. Additionally, Burke Williams opened its tenth day spa location in Woodland Hills in October 2015.
With Simply Massage, Burke Williams has gone back to the basics. Guests will receive all of the benefits of a therapeutic and relaxing massage service, at an affordable price in a convenient location. A Simply Massage membership program will offer guests the opportunity to save more money on massage services while benefiting from the health and well being of a monthly massage. Members will also receive all of the perks of membership at the luxurious Burke Williams Day Spas to enjoy rest, relaxation, skin care services and other signature treatments when time permits.
“While the pace of life just continues to increase, we wanted to bring the benefits of massage therapy to everyone,” said Bill Armour, owner and founder of Burke Williams. “Simply Massage brings the best Burke Williams massage therapists into a convenient and simple environment with all the perks of the relaxing day spa for members when convenient.”
The first Simply Massage center will open in Marina del Rey in April. Additional locations are planned to launch in the California market later in 2016.
Burke Williams unveiled the first Academy of Massage Therapy on February 1 in Inglewood, California. The school is a BPPE approved program and will offer 500 hours toward CAMTC Certification. All massage therapy students will not only have their complete tuition fee waived, but they will be paid for their time learning.
“We constantly hear about staggering student debt. Burke Williams Academy of Massage is a completely unique school concept,” commented Armour. “When you enroll with us, you’re not just a student, you’re already a Burke Williams employee… and a member of our family.”
In addition to the 500 hours of coursework, students will have opportunity to receive 100 additional paid hours of actual training in massage skills and body mechanics to prepare for real work in a spa environment. All Academy instructors are Certified Massage Therapists who have successful careers in the industry and with Burke Williams.
“As our Burke Williams brand continues to grow and expand with new day spa locations and the Simply Massage centers, we want to provide the absolute best massage therapy services available,” said Armour. “What better way to offer those students interested in working in the massage therapy field with the optimum training and work opportunities from the start of their career.”
For more information on Burke Williams Day Spa locations, services and products please visit BurkeWilliamsSpa.com.
Cosmoprof North America in Las Vegas will include a new "green" section.
Cosmoprof North America announced it will launch DISCOVER GREEN, a new special area for companies dedicated to green, eco-friendly, clean, organic, and/or natural products in beauty, at its upcoming annual event, scheduled to take place July 24-26, 2016 at Mandalay Bay Convention Center in Las Vegas. The decision to include a new “green” section comes on the heels of increased consumer awareness of the environmental impact and ingredient safety from the products purchased. While the focus had been predominately on food the shift towards wellness items in the beauty segment is growing exponentially and DISCOVER GREEN serves to meet this demand. This new section will feature companies that showcase novel ideas in the growing environmentally conscious market. The companies represented will cover both the retail and spa distribution markets and will include small indie brands as well as ever-growing power brands. To that extent, DISCOVER GREEN will not make a distinction between the degree of “green appeal” but rather it will embrace all categories of green and wellness.
For more information visit www.cosmoprofnorthamerica.com.
[Image courtesy of Cosmoprof North America]
The report includes new findings on what boosts workers' health and productivity, as well as the state of workers' wellness globally.
The Global Wellness Institute (GWI) recently released the 2016 Future of Wellness at Work report, along with its companion research piece, "Unlocking the Power of Company Caring." The Future of Wellness at Work offers in-depth analysis of the state of un-wellness in the global workforce, as well as workplace wellness approaches worldwide and in the U.S. The report also forecasts the many ways that work and workplace wellness concepts will change dramatically in the future.
Meanwhile, Unlocking the Power of Company Caring, a white paper on findings from a GWI/Everyday Health survey of full-time American employees, gauges how employees feel about many aspects of their work culture and wellness programs. The overwhelming finding: to understand what has the most powerful impact on employee wellness, you must look well beyond the wellness “program.” Instead, the pivotal factor was whether an employee identified their company as “caring about their health/wellness,” and when they did, their overall health, stress levels and job engagement improved significantly. The report then analyzes the tangible and intangible elements that constitute “company caring,” and have the biggest impact on employee wellness, finding they differ significantly for Millennial, Gen X and Baby Boomer employees.
“The findings surprised us; we saw significant, diverse and positive implications when a company is perceived to care about an employee’s personal wellness, and extremely negative outcomes when it was perceived as a non-caring company,” said Global Wellness Institute Chairman & CEO Susie Ellis. “And we found that caring companies tackle not just ‘tangibles’ like healthy food and work spaces, they address emotional, relational, organizational, intellectual and financial ‘wellness’ at work (whether it’s giving workers more work flexibility or encouraging socializing and friendships).”
Ellis noted that being a company that “cares” is easier than management may think. And while intangible “work culture” components may seem elusive, the research shows that they are the true drivers of health and productivity – according to employees. Both studies reach the same conclusion: the current, compartmentalized “programmatic” approaches to workplace wellness will disappear in the future, and companies will reorient their wellness strategies around culture-wide “caring,” paying close attention to what that means for their particular workforce.
The Global Worker Is Unwell
Most of the world’s 3.4 billion workers are unwell. They live with serious economic insecurity: 74% make less than $13/day; 45% are in low-skill/manual jobs; 77% are in part-time or unstable jobs. They’re aging at an historic rate: 18% of the workforce will be over 55 by 2030. They’re unhealthy: 52% are overweight/obese, and 76% report they’re struggling with their wellbeing.
Wellness Programs Reach Less Than One In Ten Workers Worldwide
Only 9% of the global workforce has access to some form of wellness program at work. The breakdown in penetration: North America 52% of employees, Europe 23%, Middle East/North Africa 7%, Latin America/Caribbean 5%, Asia 5% and Sub-Saharan Africa 1%. The U.S., where companies pay for employee healthcare, is by far the largest market and innovator, but as chronic disease skyrockets globally, and healthcare costs (paid via taxes) spike in markets like Europe, the GWI predicts significant growth in global workplace wellness spending in the next decade.
Work To Change Radically: From Information To "Wisdom" Economy
The GWI report forecasts the many ways that work will change in the future. Hierarchical management structures will be replaced by models giving employees greater autonomy and accountability. Long-term, stable jobs (at set locations/hours) will give way to an increasingly virtual and “free agent” workforce. As older workers retire later, the workforce will be intensely multigenerational: by 2020 teens and employees over 70 will work side-by-side. The most profound shift: the Information Age will be succeeded by a “Wisdom” or “Human” Age: as robots and Artificial Intelligence coopt many work tasks, qualities not replicable by machines (collaboration, creativity, empathy, constant learning, etc.) will be in high demand. And these qualities demand the highest level of mental and physical wellness.
Read the rest of the Key Findings, as well as the full 2016 Future of Wellness at Work Report, here.
For more information on the Global Wellness Institute, please visit globalwellnessinstitute.org.
The event, which benefits young survivors of sex trafficking, will be held March 19th.
The Justice and Soul Foundation will host the third annual Fashion SOULstice on March 19, 2016 at Lynnwood Convention Center. This event is designed to raise money to benefit young survivors of sex trafficking through the Foundation’s vocational training program in Cambodia.
The Fashion SOULstice fundraiser will feature the creative work of stylists and makeup artists from local salons and cosmetology schools, as well as a silent auction. Runway models will showcase upcoming hair, makeup, and fashion trends, while integrating major themes of the Foundation: hope, restoration, empowerment, and soul.
The evening will also include a brief update on the work in both Cambodia (Kate Korpi Salon and Academy) and the United States, presented by Justice and Soul Foundation Co-Founder Matthew Fairfax. The Kate Korpi Salon and Academy has been developed and is managed by the non-profit Justice and Soul Foundation. The teaching salon was established to provide its students with the fundamentals of Western-style cosmetology (hair, skin, nails, and makeup). Students attending the Academy include survivors of sex trafficking and those at risk for sexual exploitation. They do not pay tuition, but are instead awarded scholarships. The program also includes a compensation plan for the students so that they can begin experiencing sustainable financial independence while learning this valuable trade.
The first annual Fashion SOULstice, held in April 2014, drew 275 guests and raised just over $47,000. Last year’s event, held in March, 2015, had over 600 guests and 200 volunteers, models and artists and raised over $75,000.
“We’ve accomplished so much since the first Fashion SOULstice,” says Justice and Soul Co-Founder Matthew Fairfax. “We’ve opened the Kate Korpi Salon and Academy, graduated the first class of students from Phase 1 of training, and are now expanding. This third annual event will be an opportunity for us to raise money to further the mission of the Academy, enroll additional students, and encourage salon and spa professionals to consider joining us in Cambodia to help educate our students. We can’t wait to share the news of our accomplishments and plans for the next 12 months.”
Tickets to this year’s event start at $50.00 and can be purchased online at http://fashionsoulstice2016.brownpapertickets.com.
This year's conference will to convene in the European cradle of wellness tourism: Tyrol, Austria.
The Global Wellness Summit (GWS) recently announced that this year’s conference will be held in the European cradle of wellness tourism on October 17-19 at KitzKongress, Kitzbühel in Tyrol, Austria. Delegates, including leaders and visionaries from the $3.4 trillion global wellness industry, will be given the unique opportunity to immerse themselves in what many consider the most important wellness experience of all: the splendor of nature. Nestled in the Austrian Alps, Kitzbühel is an authentic, medieval city and one of Austria’s best-known year-round sports resorts – home of World Cup ski races in the winter, ATP Tennis in the summer and, increasingly, a year-round destination as emphasized by its popular Kitzbühel 365 campaign.
Tyrol puts wellness at the center of its economy, and holds a unique place in wellness history as a pioneer, bringing people and businesses together to promote a region’s distinct health-focused offerings. It’s the location of the first wellness hotel collaboration begun 30 years ago; 15 years ago Tyrol introduced the idea of forming a wellness cluster bringing together public and private partners to use their synergies to increase competitiveness and inspire innovation. This model has since been emulated in other parts of the world and “Cluster Wellness Tirol” now boasts a member network of more than 120 wellness businesses.
“Tyrol, Austria is an amazing example of a destination that has centered its tourism initiatives around wellness, transforming the region from a single season, ski-only destination to a year-round wellness destination,” said Susie Ellis, GWS chairman and CEO. “The region has what wellness seekers want: natural surroundings full of remarkable beauty; fresh air, clean water; great, authentic, local cuisine; and plenty of outdoor space to stay active and in touch with nature.
“This inspirational environment will no doubt help fuel transformative thought leadership about the future of wellness during the Summit,” continued Ellis. “I can’t think of a better venue for our tenth anniversary Summit – a kind of Wellness Davos.”
Sponsors responsible for attracting the 2016 GWS to Kitzbühel, Tyrol, Austria include Tirol Werbung, Tourism Board Kitzbühel and Wirtschaftskammer Tirol.
“Bringing the premiere wellness conference to Tyrol is extremely gratifying for our region and will help us put a global spotlight on something we started decades ago: wellness tourism,” said Günther Platter, Governor of Tyrol. “We look forward to welcoming the international community and exploring the exciting opportunities for the future of our remarkable region that offers so much of what people are looking for these days: the ability to slow down, get away and immerse in nature and joys of life.”
According to research from the Global Wellness Institute, Austria ranks first in Europe in wellness tourism expenditures per capita ($15.7 billion USD annually) and is the fifth largest wellness tourism market in the world with a modest population of eight million. And Tyrol alone had a record-breaking more than 11 million guest arrivals in 2015, a remarkable achievement for a region with fewer than a million full-time residents.
This year’s event is co-chaired by two members of the GWS board of directors: Susan Harmsworth MBE, founder of ESPA, the internationally-recognized luxury spa brand; and Dr. Franz Linser, founder and managing director of international consulting firm Linser Hospitality. Linser, an Austrian native, was fundamental in establishing Cluster Wellness Tirol.
To learn more about the 2016 GWS, visit: http://www.globalwellnesssummit.com/2016-summit.
The 2-day event allowed attendees a chance to see the latest products and treatments from Repêchage.
Repêchage CEO and Founder, Lydia Sarfati, recently joined Repêchage Mexico Distributor Mayola Amador and over 65 attendees for two days of education and skin care training at the Marival Resort & Suites in Nuevo Vallarta, Nay, Mexico. Attendees from five resorts, including Marival Resort, Marival Residences, Rancho Banderas, Barcelo, Paradise Village, and two Wow! Facial Bar locations, traveled to Nuevo Vallarta to learn about the latest skin care science and professional treatments from the seaweed-based skin care company.
The exciting two-day education session included formal education on the science behind Repêchage professional treatments and live demonstrations. Attendees were introduced to the newest treatments from Repêchage, including the Repêchage Hydra 4 Red-Out Facial, designed to be an ideal sensitive skin facial treatment for resort destination spas. Attendees also learned how to use the Repêchage SeaSmooth Artisan Seaweed Wax Ritual in order to make waxing relaxing by turning waxing services into a spa experience that is enjoyable for clients. Sarfati also shared her business expertise with attendees during her presentation, “The Art of Recommendation.” Sarfati highlighted the latest selling techniques and marketing strategies that all spa staff members can implement so that every spa service can translate to a retail sale.
Amador appreciated Sarfati’s attendance and participation in this training. “Lydia´s training, guidance and leadership push us to become not only better skin care professionals, but to become better people! Having Lydia here, training us herself, is the best learning process and is a wonderful and motivational session for us all.”
Sarfati was happy to visit Mexico, where Repêchage’s presence continues to grow, including the brand new Mamma Mia Salon & Facial Bar that opened this month in Guadalajara, Mexico.
For more information on Repêchage, please visit www.repechage.com.
The powerful system, designed for serious skin therapists, addresses an array of skin concerns, including acne, dehydration, hyperpigmentation and aging.
Dermalogica has announced the launch of its new IonActive System and IonActive Power Treatment, a collection of professional products and 45-minute skin treatment developed for the experienced, serious skin therapist who wants to achieve advanced results in the treatment room. This powerful system addresses a growing need in skin care centers for rapid, highly-efficacious ways to manage predominant skin concerns such as acne, dehydration, hyperpigmentation and skin aging, and offers multiple opportunities for treatment personalization. Part of Dermalogica’s Professional Expert Strength category, which also includes the brand’s BioActive Peel, the IonActive System is exclusively offered to professional skin therapists who have completed required Dermalogica training.
Compatible with the latest treatment room technology, products within the IonActive System can be paired with modalities and massage techniques to drive active ingredients more quickly and deeply into the skin. Six formulas can be customized for a variety of skin conditions: four IonActives, highly potent concentrates applied directly to the skin, and two Gelloids, a hybrid of massage mediums and masques that can be layered over the IonActives to seal in active ingredients. The professional skin therapist performing the IonActive Power Treatment will assess which IonActive and Gelloid combination is ideal for each client, based on an initial Face Mapping skin analysis and consultation.
Each IonActive was created to target a specific skin concern, and with the use of professional modalities such as Microcurrent, Galvanic Iontophoresus, and Ultrasound, can be converted into electrically-charged atoms for optimal ingredient penetration:
- Retinol 1% IonActive firms and reduces visible signs of skin aging. Containing 1% microencapsulated retinol, this IonActive improves skin texture and the appearance of wrinkles, while microencapsulated Chlorella Extract contains the same proteins and amino acids found in dermal fibers, increasing collagen synthesis and improving skin firmness.
- Hyaluronic Acid IonActive relieves dehydrated and/or sensitized skin with microencapsulated Na2Acetyl Glucosamine Phosphate, a building block of Hyaluronic Acid, which aids in cell regeneration and skin hydration. Varying molecule sizes in this IonActive hydrate top layers of the skin, protect again external irritants such as air pollutants, and bind water into deeper layers of the epidermis.
- Oligopeptide IonActive treats hyperpigmentation for a more even skin tone. Microencapsulated Diglucosyl Gallic Acid, also known as TriHydroxy Benzoic Acid Alpha Glucoside (THBG), is activated by natural microflora in the upper layers of the stratum corneum and is then converted to TriHydroxy Benzoic Acid (THBA), an anti-inflammatory agent that has four times the antioxidant power of Vitamin C. Together, THBA and THBG help control melanogenesis, reduce pigmentation spots, and inhibit skin redness for a brighter and more balanced skin tone. This IonActive also contains Oligopeptides 34 and 51, which have been shown to significantly reduce melanin production and lighten and brighten skin.
- Niacinamide IonActive controls and prevents adult acne. Microencapsulated Potassium Azeloyl Diglycinate, a stable derivative of Azelaic Acid, inhibits the growth of bacteria, decreases the formation of hyperkeratinized follicles (clogged pores) and reduces swelling and inflammation by scavenging toxins and free radicals in the skin. Colloidal silver and Tea tree extract also act as antibacterial agents and Japanese Knotweed helps control sebum production.
Two Gelloids can be layered over IonActives and paired with LED lights or massage modalities for maximum results:
- ExoThermal Gelloid is a thermal, self-heating formula that instantly warms with the natural heat of human hands and helps penetrate actives. This formula can be optimized with use of Red LED, warm stones, warm peltier, Indirect High Frequency, and manual massage and is ideal for stressed, aging, or dehydrated skin.
- EndoThermal Gelloid offers a cooling sensation while providing antioxidant protection against photo damage. This formula can be optimized with use of Blue LED, or cold stones, globes, or peltier/roller to reduce inflammation, suppress acne, and soothe sensitized skin.
The IonActive Power Treatment allows the professional skin therapist to assess which IonActive and Gelloid combination is ideal for each client, and further personalize with use of modalities or massage techniques of their choosing. Positioned purposefully between the full sensory Dermalogica 60-minute core treatment and the quick problem solving 20-minute MicroZone treatment, the IonActive Power Treatment is a 45-minute highly active protocol which achieves visible, supercharged skin results with no downtime and a highly-memorable sensorial experience for clients.
Professional skin therapists may learn more by visiting www.education.dermalogica.com or calling (888) 29-CLASS.
The Torrance, California, center will provide classes and on-site training for wellness and beauty professionals.
Virginia-based spa distributor Universal Companies is planning the Grand Opening for a first-of-its-kind Wellness & Beauty Learning Center, located in Torrance. The Learning Center, which officially opened in October, provides classes and on-site training in the new 6,700 sq. ft. facility. Advanced continuing education and related events are offered for a broad range of wellness and beauty professionals, including spa and med-spa practitioners, estheticians, massage therapists, salon technicians, independent practitioners and solo-preneurs.
“Today’s spa-goers are much savvier because of their extensive access to wellness and beauty knowledge,” said Brenda Elliott, CEO of Universal Companies. “Universal Companies’ mission is to help spas develop their businesses, and our Wellness & Beauty Learning Center will help provide them with the tools to keep abreast of the latest trends and advancements in treatments, beauty, and wellness.”
The Grand Opening includes the following six events for different audiences spanning three days, February 22–24, 2016:
- Monday, February 22, 2016 from 10:00 AM to 12:00 PM (PST)
- Students and instructors are invited to this grand opening event that will showcase opportunities for lifelong learning and career development. Spa professionals and their peers will learn about skin care, massage.
- Monday, February 22, 2016 from 2:00 PM to 6:00 PM (PST)
- School owners, managers, and administration will be welcomed with a tour and presentations that highlight the opportunity of lifelong learning in the spa industry. The Wellness and Beauty Learning Center is uniquely positioned to be a long-term partner for high-quality continuing education for educators and students. Free valet parking, refreshments, and multiple drawings on the hour for spa products, free classes, and Universal Companies gift certificates.
- Tuesday, February 23, 2016 from 10:00 AM to 11:30 AM (PST)
- This event will feature speakers, including Marti Morenings, Founder, and Brenda Elliott, CEO, Universal Companies, to commemorate the opening of the Center as the first campus of its kind in the spa industry. Speakers will share the importance for the community of developing a platform for continuing education and the benefits for spa professionals. Free valet parking and refreshments.
- Tuesday, February 23, 2016 from 12:00 PM to 2:30 PM (PST)
- Vendors will get an exclusive first look at the Wellness and Beauty Learning Center, where they can become part of the on-going educational opportunities, product/equipment showroom, events, and unique cooperative marketing opportunities available. The Wellness & Beauty Learning Center will take co-branding to a new level. Refreshments will be provided.
- Tuesday, February 23, 2016 from 4:00 PM to 8:00 PM (PST)
- This big event includes the VIP treatment and an exclusive preview of the Wellness and Beauty Learning Center. Attendees will learn more about the many classes and related events being presented at the Learning Center this year. Featured speakers will include Marti Morenings, Founder, and Brenda Elliott, CEO, Universal Companies. Free valet parking, goody bags for all attendees, and multiple drawings on the hour for spa products, free classes, discounts, and Universal Companies gift certificates. Heavy hors d'oeuvres and open bar will be provided.
- Wednesday, February 24, 2016 from 4:00 PM to 8:00 PM (PST)
- Attendees at this event will learn about the many hands-on classes and exclusive events being presented at the Learning Center this year. Featured speakers will include Marti Morenings, Founder, and Brenda Elliott, CEO, Universal Companies. Free valet parking, plus multiple drawings on the hour for spa products, free classes, discounts, and Universal Companies gift certificates. Open bar and heavy hors d'oeuvres will be provided.
In addition to classroom space, the Wellness & Beauty Learning Center will feature two fully equipped spa treatment rooms for live demonstrations and hands on training. A showroom for equipment, professional products, and supplies will also be on site, as well as meeting space for industry events. The new center will not only provide for a wide variety of educational opportunities, but will also provide a venue for after-hours special events where educators, customers, students, industry representatives, and Universal Companies vendor partners can meet and network face-to-face.
For more information about the Wellness & Beauty Learning Center or class information, visit universalcompanies.com/WBLC.
Stay tuned for more exclusive coverage of the Grand Opening event from Dayspa Magazine!