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Spa News: Dermalogica Shares Its Mindful Mantra for Success at Its Annual Global Education Conference
Dermalogica welcomed more than 120 Senior Instructors, Corporate Trainers and Education Managers representing more than 40 countries to the brand’s 21st annual weeklong Global Education Conference in May, held at Dermalogica world headquarters in Carson, CA.
The emphasis of this year’s conference, which included more than 35 different presentations, activities and skill workshops, addressed the importance of mindfulness through learning, relationships, communication and leadership. The Corporate offices became an oasis filled with plush couches, with classrooms transformed into mediation rooms where guests were encouraged to visit and unplug from every day distractions like cell phones and computers so they could fully immerse themselves in the present. The week began with mindful exercises to get the group centered with a special guest, Joey Soto, a mindfulness expert who specializes in teaching meditation and yoga to corporate executives, attorneys, parents, women and teens. Dermalogica Founder and Owner Jane Wurwand then kicked off the week by speaking on the Global Mindful Revolution and the need for us to be fully in the present. She challenged the rapt audience to think more deeply about who they are, where they are and why they are here. Wurwand’s closing presentation at the end of the week focused on “The Third Metric: Redefining Success." Based on the bestselling book by Arianna Huffington, beyond money and power, there is a need to define a third metric that is founded on well-being, wisdom and the ability to give back. “Are you living your resume or your eulogy?” Wurwand posed the question to the crowd.
Other top highlights from the week included presentations by program host Annet King, Director of Global Education for Dermalogica and The International Dermal Institute, who shared insights on the importance of mindful teaching for greater student success, provided the new 2014 global curriculum, and presented an in-depth review on the medical spa landscape. Dr. Diana Howard, VP of Global Education and Research and Development for Dermalogica and The International Dermal Institute, introduced upcoming new products for the brand and presented “What’s in your DNA?” which explored the philosophy and history behind Dermalogica’s hero formulas. Lastly, Mathew Divaris, VP of Global Marketing and Creative, provided a poignant presentation based on the book by Irini Rockewell, which explores a Buddhist philosophy on the five wisdom energies, providing insight on the different types of personalities and emotions that make a leader.
Mindfulness and keen awareness of the customer also permeated the discussion of the brand’s newest and most innovative professional product launch, the BioActive Peel. This powerful professional only acid-based treatment, developed to offer unprecedented exfoliation results, require that the skin therapist observe closely and communicate intimately in order to ensure an experience which is safe, effective and exciting to the customer — the opposite of a cookie-cutter treatment from a generic menu. The BioActive Peel and BioSurface Peel system is Dermalogica’s latest advancements in interactive personalization, based upon the expertise of the professional skin therapist.
For more information on the recent Global Education Conference, please visit https://www.facebook.com/DermalogicaMayWeek.
The Global Spa & Wellness Summit (GSWS) announced key elements of its conference agenda for the 8th annual event, taking place September 10-12th at the Four Seasons Resort Marrakech, Morocco. Reflecting on a futuristic “Fast Forward” theme, the conference will take a creative and strategic look at the future of spa and wellness, covering a range of topics from technology, design and brain science to retailing, marketing and investment trends to corporate wellness and wellness tourism. The 2nd annual Global Wellness Tourism Congress (GWTC) will run concurrently on September 10th.
The host of this year’s Summit is internationally recognized speaker, author and media personality, Alexis Jones. Jones is known for her positive impact and influence on Gen Y and is founder of I AM THAT GIRL (iamthatgirl.com), a community devoted to empowering girls. Speaker Highlights will include Dr. Kjell A. Nordström, the Swedish economist and futurist and co-author of Funky Business, as well as numerous other prestigious keynote speakers. See the list of speakers and presenters here.
The Summit will present the opportunity to attend panels, forums and workshops. For the second year, the Summit will feature dedicated sessions for destination spas, hotel spas, hot springs spas, spa education and hydrothermal spa creators. New forums will include corporate wellness, mixed use/real estate and a wellness tourism roundtable discussion. Global leaders from these key sub-sectors will gather to strategize on how to solve their biggest challenges and collaborate to expand opportunities. Industry experts will look into the future of spa and wellness architecture; mobile technology; well-being leadership; investment trends; getting the media’s attention; the science of wellness and wellness tourism 2.0.
After increasing in the fourth quarter of 2013, the Professional Beauty Association's (PBA) Salon/Spa Performance Index (SSPI) declined slightly 0.8 percent in the first quarter of 2014, declining to its lowest level in a year. Softer sales and customer traffic contributed to the decrease. Furthermore, the Current Situation Index fell by 1.4 percent to 100.3, while the Expectations Index decreased by 0.3 percent to 104.6.
The SSPI is a quarterly composite index that tracks the health and outlook of the U.S. salon/spa industry. The SSPI is based on responses to PBA's "Salon/Spa Industry Tracking Survey," which is fielded quarterly among salon/spa owners nationwide on a variety of indicators. It is constructed to measure the health of the salon/spa industry in relation to a steady-state level of 100. Index values above 100 indicate that key industry indicators are in a period of expansion, while index values below 100 represent a period of contraction. The Index consists of two components: the Current Situation Index and the Expectations Index.
"The professional salon/spa industry remains resilient despite this first quarter decline. Overall indicators and feedback from beauty professionals across the country continue to be positive, and we hope to see additional growth in the near future," said Executive Director of PBA, Steve Sleeper.
The Current Situation Index, which measures current trends in five industry indicators (service sales, retail sales, customer traffic, employees/hours and capital expenditures), stood at 100.3 percent, down 1.4 percent from the fourth quarter. Despite the decline, the Current Situation Index has remained above 100 for the sixth consecutive quarter, which marks expansion in the industry indicators.
Service sales, customer traffic levels, and capital spending in the first quarter of 2014 were slightly weaker than last quarter. Only 50 percent of salon/spa owners reported an increase in same-store service sales between the first quarters of 2013 and 2014. Similarly, only 31 percent of spa and salon owners reported an increase in retail sales, below the 52 percent reported in the fourth quarter of 2013. In contrast, spa and salon owners reported a slight increase in staffing levels in the first quarter. While this area did not post concerning results, it countered the decreased indicators.
The Expectations Index, which measures salon/spa owners' six-month outlook on five industry indicators (service sales, retail sales, employees and hours, capital expenditures and business conditions) slightly decreased as well in the first quarter of 2014 to 104.6, down 0.3 percent. However, like the Current Situation Index, the Expectations Index continues to remain above 100, which indicates that salon/spa owners are optimistic about growth in the coming months.
Salon/spa owners were most positive on growth relating to service sales, retail sales and the general direction of the economy. Sixty-seven percent of spa and salon owners expect to have higher service sales within the next six months. Similarly, 56 percent of spa and salon owners plan to make a capital expenditure for equipment, expansion or remodeling in the next six months, up from 54 percent last quarter and the highest level in 13 quarters.
SPADA Salon & Day Spa achieved record-breaking results at its fifth annual SPADA-thon raising $22,700 to split between two local charities, PACE Center for Girls of Lee County and the Golisano Children’s Hospital of Southwest Florida. More than 350 attendees enjoyed discounted haircuts and spa services, bid in the silent auction and shopped merchandise offered by fashion vendors.
The event also served as the kick-off to PACE’s summer LOVE THAT DRESS! collection campaign, collecting nearly 400 dresses, handbags and accessories donated by SPADA-thon guests. The new and gently worn items will be offered for nominal prices at Love That Dress!, the ultimate shopping spree fundraiser for PACE Lee scheduled for August 27, 2014 in Estero.
SPADA Salon & Day Spa, owned by Andrew and Judy Williams, is Southwest Florida’s largest day spa with private treatment rooms, a sauna, steam room, two lounges, Vichy room and two couples suites. The 10,000 square foot spa has served as a luxurious, relaxing destination for more than a decade. For more information, visit www.SpadaSpa.com.
[Image courtesy of Conric PR]
We were saddened to hear that one of our favorite London hangouts, the Sanctuary Spa, is closing its doors for good tomorrow, May 31st, as a result of the redevelopment of the area and the rising costs associated with being in a listed (historic) building.
The iconic women-only day spa, located on a cobblestone street in Covent Garden, was founded in 1977 by choreographer Gary Cockerill as a gift for his ballerina wife. Cockerill envisaged the facility as a place where dancers from the nearby Royal Opera House would come to restore their weary bodies. He also saw it as a spiritual sanctuary: a women-only spa where spa-goers could unwind among friends.
With its sprawling layout, encompassing the famous Koi Carp pool, a hammam, two swimming pools and relaxation lounges, the spa attracted harried Londoners, out-of-towners and tourists, in addition to celebrities. It even made an appearance in Joan Collins’ racy movie, The Stud, in 1978!
As well as being a place to relax and indulge (champagne, anyone?), the spa also offered facials, therapeutic massages and other beauty rituals. A line of Sanctuary-branded products was launched in 1998, and is still going strong.
According to spa director Catherine Ferma, “The Sanctuary Spa in Covent Garden has been the UK’s most-loved iconic day spa since it opened over 35 years ago. Renowned as a haven for rest and relaxation to the 60,000 women that have visited each year, we are proud of the spa’s authentic heritage of love and the loyalty that the brand has received over the years. [The closing] was a difficult decision to make, but our strategy moving forward is to focus on product."
Sayonara, Sanctuary—we’re sorry to see you go!
The International SPA Association (ISPA) recently announced that singer/songwriter Jewel will be the recipient of the 2014 ISPA Alex Szekely Humanitarian Award. This award will be presented at the 24th annual ISPA Conference & Expo to be held at Mandalay Bay Resort & Casino in Las Vegas, Nev. from Oct. 13-15, 2014.
“ISPA is thrilled to recognize Jewel for her philanthropy work,” said ISPA President Lynne McNees. “Jewel has such a passion for giving and music, we are excited to hear her inspirational stories and songs as our keynote speaker this year.”
The award is named in honor of the late spa pioneer, Alex Szekely. It is designed to recognize an individual who acts as a respected contributor to overall well-being, encouraging the renewal of mind, body and spirit - all of which are characteristics embodied by ISPA members worldwide.
“I feel an affinity for Jewel and her upbringing in the Alaskan wilderness, where she was the granddaughter of homesteaders and her parents lived far from town with no running water and no heat. I experienced a similar childhood in Tahiti,” said Deborah Szekely, mother of Alex Szekely. “I believe in resilience, for it gives you the strength to give back. Jewel is an enormous talent, and her songs and actions run deep with the compassion she has for others.”
Jewel was chosen by the ISPA Board of Directors based on her extensive work for her charity Project Clean Water, which raises funds and awareness for global access to clean water. Project Clean Water was inspired by Jewel’s personal experience with homelessness as a teenager.
Past Humanitarian Award recipients include Blake Mycoskie, founder and chief shoe giver of TOMS, journalist Lisa Ling and Dr. Maya Angelou.
More information about attending the 2014 ISPA Conference & Expo can be found at attendISPA.com.
Image courtesy of ISPA
The first eyelash extension competition in North America, Lash Wars, will be held at IBS Las Vegas from June 21-23. Contestants will compete in Classic, Volume and Fantasy/Strip Tease categories. In addition to bragging rights as the best North American lash technician, the first place winner will also receive $200 cash, a Glamcor Elite Light Kit and a Lash Wars Golden Tweezer Trophy. For more information about Lash Wars visit NEESA.org!
[Image courtesy of NEESA]