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Gelish introduces a re-designed website developed with the nail professional in mind. The interactive site is complete with educational videos, step-by-step nail art and techniques, behind-the-scenes videos and detailed product information.
“We want the website to be completely interactive to provide our customers with the most recent news from Gelish,” says CEO and founder Danny Haile.
The revamped Gelish website includes the following features:
• Educational and behind-the-scenes video gallery
• Digital access to newly published NAILSTYLE® magazine
• Updated salon locator
• Homepage slide show of the latest collections and news
• Seamless access to social media platforms
• Easy-to-use search engine at the top of every page
Gelish encourages all salons to register on the salon locator page so that customers interested in a Gelish manicure can easily find a Gelish salon in their area. To register a salon, click www.gelish.com/submit-your-store.
Visit the redesigned website at www.gelish.com.
SpaBoom has just delivered booking to the modern era. The company already known for its technical innovation created a mobile-friendly online booking application for spas, massage therapists, and estheticians. Using it, clients can make appointments any time of the day or night from the device that's already right in their hands. SpaBoom's new program is easy for small businesses to take part in, so they can make their services just as accessible to consumers as big-name companies who spend grandiose amounts on marketing. For information on including your company on the new platform, contact 800.940.0458.
[Image courtesy of Spaboom; Spaboom.com]
M'lis announced the appointment of M'lisa Jackson as president of M'lis. Jackson brings incredible drive, creativity and determination to the M’lis organization helping to further their efforts of improving people’s lives. She also has a unique expertise with a Masters in Social Work, specializing in depression, addiction, trauma and eating disorders. As President she will oversee the design, production and implementation of M’lis products and programs.
[Image courtesy of Beneficial International]
Nicole by OPI is creating 14 new nail lacquers inspired by the award-winning superstar. Available in January, this collection features a colorful mosaic of hues ranging from soft pastels to dark sultry shades to playful glitters. Additionally, the line will include a signature gold textured shade called Carrie’d Away, created exclusively for Carrie.
“This is the first time Nicole by OPI has ever designed a signature shade for one of our celebrity partners! We are excited to share this news with both music and nail fans – isn’t that everyone?” explains Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director.
“In working closely with Carrie, we came up with 14 nail lacquers that truly encapsulate her soulful spirit and showcase different facets of her personality,” adds Weiss-Fischmann. “With shades as American as Apple Pie, you’ll get Carrie’d Away by her Southern Charm!”
Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. Available at mass retailers, this limited edition promotion will also debut the NEW Nicolelogo. For more information, visit nicolebyopi.com.
[Image: Dave J. Hogan/Getty Images]
Australia is a natural wonder known for its tranquil beaches, pink mountains, turquoise sea and abundant wildlife. Home to the Great Barrier Reef, the Gold Coast, hundreds of national parks and a deep aboriginal culture, it is the ultimate vacation destination. Now Jurlique, a leading natural skincare brand born and raised in South Australia, is offering another reason for people to visit the land down under. For the first time ever, Jurlique is opening their farm to tours where visitors can experience the true farm to bottle process and see how organic skincare is grown, hand-tended and made into powerful formulations.
Nestled in the Adelaide Hills of South Australia, an area known for world-class wine, sits the Jurlique Farm. It is here that Jurlique cultivates the flowers and plants that lend their power to the brand’s high performance, organic formulas. With its unpolluted environment, Mediterranean climate and rich soil, the Jurlique farm provides an optimum landscape to produce powerful herbs and botanicals. This certified organic farm produces healthy plants and potent extracts that create highly efficacious skincare ingredients. Operating over 154 acres, the farm grows a wide variety of plants and flowers including lavender, calendula, and rose, the key ingredient in their signature Rosewater Balancing Mist. Jurlique also cultivates over 7,500 native trees on the farm, to assist with both organic accreditation and environmental activism.
Now opening its doors to the public, Jurlique is offering visitors of the farm a chance to learn about the company’s vast history, how seedlings and plants are propagated, uses of plant varieties, organic farming principles, soil fertility and compost production, harvest processing and even bee keeping. Tour guides transport guests on a journey through the development process, from a display garden, to a seed propagation area and an organic preparation area, to an herb drying shed. The final stop is at the Jurlique farm retail shop where they can purchase a range of products fresh off the fields.
“Jurlique is a brand known for delivering quality natural personal care products using only the finest organically-grown ingredients,” says Sam McKay, President and CEO. “Until this year, the Jurlique Farm had been closed to the public. We now invite people to explore the stunning landscape that cultivates and nourishes the natural ingredients in our skincare lineup as a way to educate our customers about where and how their favorite products come to life.”
Jurlique was founded in 1985 by Dr. Jurgen Klein and his wife Ulrike, pioneers of Australian skin care. Since then, Jurlique has spent over 25 years unearthing organic ingredients to develop their unique Bio-Intrinsic™ process. Now, they’re giving back with the Jurlique Rosewater Balancing Mist Deluxe Edition, filled with a limited-edition blend of potent rose extracts and high-performance botanicals. Proceeds from every bottle sold in the US will go towards Jurlique’s Ideas of Beauty Fund in support of Chrysalis. Chrysalis and Jurlique are dedicated to empowering under-served women, helping them to create a path to self-sufficiency through volunteer efforts and mentorships that improve job skills and build self-confidence. Learn more at www.ChangeLives.org.
Aveda, the Art and Science of Pure Flower and Plant Essences, globally loved for its high-performance, botanically-based professional hair products and salon professional education, announces the appointment of Holly Johnson to the position of Vice President of Global Education and promotion of Kevin Molin to Vice President Technical Education. One of the hallmarks of the Aveda brand is its holistic and sustainable approach to beauty. Aveda’s approach to education is equally holistic—a smart trio of inspiration, technical skill and business acumen that is unrivaled in the industry. Aveda’s unique method gives learners essential tools and specialized knowledge that emphasize an environmentally conscious approach to beauty.
After two years of managing Global Education in addition to Human Resources, Holly Johnson will focus on the position of Vice President of Global Education. Global Education continues to evolve in supporting the Aveda network and employees and Holly is dedicated to overseeing the Global Education strategy. Aveda Global Education believes that every professional has the potential to become a master and paves the way by offering innovative, multifaceted education for personal growth to help professionals make their dream careers a reality.
Kevin was recruited to rejoin Aveda in October 2011 to lead the Aveda Technical Education initiatives. Kevin’s years of expertise within the industry allowed him to execute the Aveda Education strategy and leverage the many talents of the technical education team. Kevin has been instrumental in furthering Aveda’s brand recognition through several platforms; shows and events, the global artistic team, global alignment, technical curriculum development and internal efficiencies and technologies.
[Image courtesy of Aveda]