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CND (Creative Nail Design), a global leader in professional nail, hand and foot beauty, has been awarded a total of six patents for its revolutionary CND Shellac™ system. Over time, CND has remained consistently science-based, maintaining chemistry as a core competency. Now, three years after the official launch of CND Shellac, the unique, groundbreaking technology behind the system has been formally recognized by the United States Patent and Trademark Office.
According to Vice President of Research & Development for CND, Dr. Dave Valia, “These patents for CND Shellac are a validation of our innovation. They solidify our technical leadership and protect our investment in creating a new category in nail coatings performance and care.”
CND takes great pride in the performance of its products, as well as their strong sense of integrity and innovation. When other companies began outsourcing their research capabilities, CND invested in a multi-million dollar, on-site Research & Development facility. The company’s Research & Development resources have since continually proven their worth, delivering new levels of effectiveness backed by tangible proof, with groundbreaking brands such as Retention+™ Liquid & Powder, Brisa™ Gel, SolarOil™, and VINYLUX™.
In 2010, after nearly five years of development in its state-of-the-art laboratory, CND revolutionized the nail industry with the introduction of CND Shellac, The Original Power Polish™. The three-part system consists of the CND Shellac Base Coat, Color Coat and Top Coat. Each product is cured in the CND UV Lamp for zero dry time, and lasts for up to 14 days, chip-free, while maintaing a high-gloss shine. Each of its unique components – Base Coat, Color Coat, Top Coat and UV Lamp – now holds at least one patent of its own.
In order to ensure that consumers consistently receive Superior CND Shellac Services, CND recently launched the CND Shellac Pro Certification program. Through this initiative, the company offers Nail Professionals an opportunity to learn more about the CND Shellac system, expert application techniques and the ability to become certified as an expert on CND Shellac services.
[Image courtesy of Rpr Marketing Communications]
SpaRitual has unveiled its revamped website, which includes a number of new components designed to allow for a more interactive experience as well as a closer look at the brand's philosophy. The new site features:
- Slow Beauty blog facilitated by founder Shel Pink
- Spa Spotlight section, which features spa partners that carry SpaRitual product lines
- The option to purchase products directly from the site
- Nail tutorials that offer instruction on how to create different looks using SpaRitual products.
Visit the redesigned website at sparitual.com.
Phytomer was honored with the ISPA Innovate Award by the International SPA Association (ISPA) at the 2013 ISPA Conference and Expo in Las Vegas. This award is given to spa industry leaders with innovative and successful spa-related initiatives. More than 400 votes were cast by the ISPA membership to determine the top ISPA Innovate winners. Lenette Casper, President of Phytomer Corporation in the United States accepted the award, given to the company for their filtration garden designed to responsibly treat waste water used in the manufacturing process. Phytomer is the first and only spa brand to utilize a filtration garden, leading the way in sustainable, eco-friendly practices.
Developed in 2007 at Phytomer Laboratories in Saint Malo, France, the filtration garden uses three tiers of indigenous plants which contain enzymes and bacteria that naturally filter and remove pollution from the water. Water waste is collected in tanks that are drained weekly into the filtration garden. The first level of the garden contains plants with large root systems able to capture and filter larger waste molecules. The second tier contains a variety of plants, some that capture the micro waste particles and others that transform pollutants into fertilizers. By the third week, water flows to the third tier which is planted with willow trees and other plants that consume large quantities of water. By this time, water is 100% purified and fully reclaimed.
This voluntary investment is a 100% natural process that produces 100% pure water, without the use of chemicals, preserving the ecosystem of the Brittany region. “The use of a filtration garden exemplifies Phytomer’s belief to never reinvent what nature has already perfected,” says Casper. “We are honored to receive this award as we continue advancements in our sustainability practices” Casper notes. In addition to Phytomer’s filtration garden, the company has also advanced its sustainability efforts with a high-sea macro-algae farming program, an in laboratory micro-algae cultivation program and has become a pioneer in marine biotechnology, a major breakthrough in skin care, which is one of the most sustainable methods of creating powerful, natural, results-oriented active ingredients.
Now that's what we call relaxing! The massage room at the new Re:lax Spa at Aliante Casino and Hotel in Las Vegas!
Live Love Spa recently announced the launch of two new online initiatives: a Job Board and an online Community for spa professionals. The new online resources complement Live Love Spa's extremely popular live regional events for the spa industry. According to Lisa Michaelis, CEO of Live Love Spa, the "regional events have engaged thousands of spa professionals across the U.S. The Live Love Spa Job Board and Community will encourage event attendees to continue to grow their careers and foster industry dialogue with their peers long after the event is over."
The Live Love Spa Community is designed to foster, promote and share the wealth of professional knowledge in spa and wellness on a common
platform. Sophisticated tools like video hosting and screencasts help members easily create and share posts. Many of the Community and Job Board resources are offered free of charge, including the job search feature, current posts and research of the knowledge archives. As Michaelis states, the "Community aspires to call out to the spa and wellness professionals to share their passion and expertise, ask and answer questions and share resources in a revolutionary new way."
For $49 a year, PRO Members gain exclusive access to an extensive network of spa professionals, as well as the following member-exclusive benefits:
. Ability to author content on LiveLoveSpa.com's Community, and showcase one's expertise through blog posts, images, video and screencasts
. Personal profile catalogues past articles, presentations, video, activity and followers
. Ability to ask/answer any questions in Community, and be an active contributor as well as mentor new spa professionals
. Pro-Only Events and Networking Opportunities (in select areas currently within US)
. VIP status for Live Love Spa Industry events (specific event attendee credentials must be met/currently in select areas within US).
. Special Offers & Discounts from Spa & Brand partners with PRO only access portal, coming soon
The platform is also ideal for spa product and service providers interested in solidifying their position as an industry thought leader. Molly Southern, Marketing Manager at SpaBooker Software elaborates, stating that, "SpaBooker is committed to pushing the industry forward with innovative ideas, and was fast to act on a partnership with Live Love Spa when we heard about their new initiatives. The interactive web community and job board give members of the spa industry a form to express their voices while bringing them closer together." She went on to add that "Sites like YouTube have showed us that using video to share ideas is a very effective way of communicating, and there is no reason the spa industry should not be interacting in this way. We are very excited to partner with Live Love Spa during their launch and to not only learn from the exchange of information between industry enthusiasts but be a part of the conversations."
Looking for the next great job? Looking for the perfect employee? Look no further than the Live Love Spa Job Board. "We aspire to have the most comprehensive job board with robust features and will continue to add more jobs each day," says Michaelis. "The Job Board is created by spa professionals for spa professionals. Our advanced search feature allows the user to filter by city, state, country, career level, annual salary, keywords and more! If job seekers/company positions are still employed, they can even create an anonymous version of their resume."
[Image courtesy of Live Love Spa]
Recently, the well known professional uniform brand Noel Asmar announced that it would be launching a new line of runway-inspired uniforms, as well as an all new candle collection. According to designer and CEO, Noel Asmar, the brand's mission is to "develop experiences that make life a little nicer," and both the new spa uniforms and the beautifully designed candle line are attempts to achieve this.
Noel Asmar is known for crafting professional uniforms that are "made for the way you move." Their most recent addition to their collection of high quality, stylish spa uniforms includes four new styles that "push the limits of the spa uniform with innovative fabrics, features and elegant design that elevate the spa experience for the service provider, and the spa itself, and those receiving the treatment." Among these stylish elements, the new line will feature exposed zippers, tuxedo-like silhouettes, bell sleeves, mixed media and new fabrics specifically designed for functionality. Furthermore, the four new styles employ the use of side panels to allow for stretch and breathability, as well as slits and pleats that allow a greater amount of mobility. These practical innovations, as well as the fact that the uniforms are all Antibacterial, odor resistant, hygienic, non-toxic, and fast-drying, coupled with the stylish aspects of the uniforms' new design, results in a line of spa uniforms that are top-of-the line in both fashion and function.
In addition to the new line of spa uniforms, Noel Asmar is launching a set of four, all new candles to further enhance the spa experience for professionals and clients alike. The collection, which features beautiful, minimalist design elements and elegant labeling for a sophisticated feel, will include four new candle scents, including Sugar Coated Lemon, Sandalwood Jasmine & Vanilla, Spiced Vanilla, and Tobacco Vanilla. According to Noel, these four scents are designed to induce relaxation and comfort, and invoke everything from fresh, clear thoughts, to "long, leisurely horse rides down a tree-lined path." Each candle burns for approximately 70 hours, and is made from a blend of soy wax with a 100% cotton wick.
To see the Noel Asmar Uniforms Lookbook, please visit http://noelasmaruniforms.com/uniforms_en/nau-lookbook
To see the new candle collection, please visit noelasmaruniforms.com
[Images courtesy of Noel Asmar]
Recently, world-renowned professional nail care company, OPI teamed up with celebrity partner and international superstar, Gwen Stefani in announcing seven all new, limited edition nail lacquers for 2014. The new line, "Gwen Stefani by OPI," will feature a host of standout color in breakthrough finishes. Highlights from the collection include a bold red lacquer that pays homage to Gwen’s signature lipstick of choice, a new semi-matte satin finish in shades of gold and black, and a mirrored chrome paired with its own special base coat.
Inspired by the 2013 Metropolitan Museum Costume Institute Gala that featured the theme “Punk: Chaos to Couture,” OPI Executive VP and Artistic Director Suzi Weiss-Fischmann decided to create a collection of lacquers celebrating the role of music as a major influence in fashion. Weiss-Fischmann was drawn to Gwen Stefani's “expertise as a singer, songwriter and designer,” as well as the singer's ability to "use beauty to accessorize her style.”
Gwen’s signature red OPI hue, Over & Over A-Gwen, is available in a boxed set that also includes Swarovski black crystals and silver, gold and pewter studs in bar, square, diamond and circle shapes to help in creating unique nail designs. The set also come with nail glue for easy application. Two Stefani-inspired shades, "Love.Angel.Music.Baby." and "4 in the Morning," feature a new, semi-matte satin finish designed to be worn without top coat. "Push and Shove," a bold chrome hue, is also intended to be worn without top coat, but requires a special complimentary base coat called "Lay Down that Base." One thin coat of "Lay Down that Base" topped with two thin coats of "Push and Shove" yields an intense, mirrored finish. The collection is rounded out with two glossy crème lacquers and one sparkly glitter shade: "Hey Baby, I Sing in Color," and "In True Stefani Fashion."
With this new line, Weiss-Fischmann hopes to create “a collection as dramatic, diverse and glamorous as its namesake." Furthermore, she relates how, “with crème and glitter hues, new satin matte texture, a mirrored chrome and Swarovski Elements, Gwen Stefani by OPI presents the latest in pigments and finishes, while combining elements of haute couture and street fashion.”
Gwen Stefani by OPI includes the following seven limited edition nail lacquers: "Love.Angel.Music.Baby.," "4 in the Morning," "In True Stefani Fashion," "Hey Baby, I Sing in Color," "Push and Shove," and "Over & Over A-Gwen."
Gwen Stefani by OPI nail lacquers contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide™ Brush for the ultimate in application. This promotion will be available beginning January 2014 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA.
For more information, please call 800-341-9999 or visit www.opi.com
[Image courtesy of Harris Shepard Public Relations, Inc.]
Recently, the well-known nail polish brand, OPI, announced a new collaboration with renowned recording artist and international superstar, Mariah Carey. This season, OPI will be launching a brand new line of limited-edition, Mariah-inspired holiday nail lacquers, dubbed, Mariah Carey Holiday. This seasonal promotion includes an assortment of brilliant red, warm burgundy, deep maroon and lush, chocolate brown hues, along with an array of glittery gold, bronze and pearl shades. Mariah Carey Holiday also features six new Liquid Sand™ lacquers, ranging from icy blue to frosted pink to sparkling graphite. Each of these unique Liquid Sand™ shades showcases OPI’s groundbreaking technology for a textured, matte finish infused with reflective sparkle.
In total, the new line will include 18 beautiful nail lacquers, perfect for every moment of the holiday season. Among these festive shades are colors such as "Underneath the Mistletoe," a spicy-sweet, candy-apple red, "Warm Me Up," a rich, warm coffee color, "It's Frosty Outside," a sleek, wintery silver and "Wondrous Star," a shimmer polish with flecks of gold.
“Mariah Carey is truly synonymous with the holiday season,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “People around the world listen to her festive, iconic songs – ‘All I Want for Christmas is You’ is a personal favorite – and these 18 lacquers evoke the warmth, beauty, energy and positive spirit that’s present in Mariah’s music.
Mariah Carey Holiday by OPI places a heavy emphasis on the season's hottest nail trends, “red, glitter and texture for nails,” according to Weiss-Fischmann. “The 12 crème and glitter lacquers include classic reds, champagne gold, and warm burgundies, while the six Liquid Sand shades should be worn without top coat for a matte finish in icy, frosted colors.”
Mariah Carey Holiday nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate in application. Liquid Sand nail lacquers should always be worn without top coat. The seasonal line will be available October 2013, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCP Salons, Pure Beauty, Regis, Trade Secret, and ULTA.
For more information, please call 800-341-9999 or visit www.opi.com
[Image courtesy of Harris Shepard Public Relations, Inc.]
The world of nail color is now available in the palm of your hands with the launch of the China Glaze® App for Android. Well-known for their high quality lacquers, China Glaze® is making nail polish inspiration easier than ever. The free app offers multiple features perfect for every nail polish enthusiast, while utilizing the latest cutting-edge technology to transport users into China Glaze®’s colorful universe.
Find polish inspiration anywhere at anytime with the “Match a Color” feature, which allows users to take a photo from their device and then browse through multiple color-matching options. The feature connects the user to everything from exact shade matches to related textures from the brand’s expansive treasury of over 300 colors. The “Try It On” feature allows users to customize a virtual hand to a desired nail length and skin tone while they browse through China Glaze® collections and core colors to see what shades look best.
Connect with China Glaze® in “What’s Haute,” where users can see real-time updates of new collections, nail trends and how-to video feeds from the official China Glaze® YouTube Channel. Create a Wish List of “Favorites,” a feature that lets users store their favorite China Glaze® shades to reference later while shopping, create nail art, and more. Salons and nail professionals can use the new app to register for product updates, as well as have their company listed in the “Salon Locator” feature.
All features on the China Glaze® App allows users to share their favorite shades with their social media networks including Facebook, Twitter, Pinterest and Instagram.
The China Glaze® App is available for free download now in the Google™ Play Store and at https://play.google.com/store.
Also available is the China Glaze® App from the App Store on iPhone®, iPad® or iPod® touch or at www.AppStore.com
[Image: China Glaze]