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Anthony Cuccio, founder and CEO of Cuccio, recently announced a new strategic partnership with the Burmax Company in developing a new, multifaceted marketing strategy focusing on product education. Its purpose is to inspire new beauty professionals to develop a foundation of loyalty to the brand. This partnership incorporates various levels of education and product support through Burmax to beauty schools nationwide of all Cuccio systems, including Cuccio Pro, Cuccio Colour, Cuccio Veneer and Cuccio Naturale.
“This really is a unique partnership between myself and Burmax president Steve Scheff,” said Cuccio. “For 30 years, I have watched Steve develop Burmax into the industry leader in education through the schools. As part of our global brand expansion, it is my belief that education is the key in establishing Cuccio loyalty and relationships early in the professional’s journey. There’s no one better than Steve and Burmax to help take Cuccio to the next level.”
This strategy to inspire future nail techs is simply an extension of Cuccio’s vision. For years he has been educating the industry on how to make more money and use time more efficiently. Combining that focus with the Burmax infrastructure is a guaranteed way to reach them at younger ages while developing loyalty to his superior quality product lines.
New curriculum was developed for Burmax in conjunction with the partnership. How-to videos are now available at the beginner, intermediate and advanced levels for all Cuccio systems.
For Burmax school distribution, please call 800.645.5118
For more information, please call 800.762.6245 or log on to www.cuccio.com.
On February 11, SpaRitual partnered with Step Up to mentor and offer a site visit for all of the girls to the Orly/SpaRitual campus. Team members from every facet of the company provided advice for the high school girls from under-resourced communities.
The discussion was wonderful and SpaRitual Founder Shel Pink was inspired to partner with Step Up after becoming a member. SpaRitual released a nail lacquer called Step Up, and promised to donate 20% of its profits to the nonprofit organization to further support the girls.
For more information, please visit www.sparitual.com.
On March 8 (International Women's Day), Dermalogica founder Jane Wurwand and her staff gathered to support the brand’s philanthropic arm, FITE.
The Manhattan-based Dermalogica employees joined thousands of New Yorkers who marched from Dag Hammarskjold Plaza to Times Square, while chanting “Women’s rights are human rights, this is why we FITE.” Wurwand spoke to local broadcast outlets including WCBS, where a reporter asked her opinion on how far women have come in closing the gender gap since the Beijing Declaration and Platform for Action 20 years ago. “What have we done? Not enough,” Jane replied. See the interview here.
Earlier that morning, Dermalogica co-hosted an intimate brunch with the United Nations Foundation (UNF) at the Gramercy Park Hotel in New York City to discuss solutions on achieving gender equality worldwide. The event welcomed 30 high-level women from the UN, UN Women, UNF, corporations, entrepreneurs and media. Amina Mohammed, Special Advisor on post-2015 Development Planning, United Nations, also attended as the special guest for the event.
Also on International Women’s Day, Wurwand was featured on MSNBC “Your Business”, a 30-minute weekly program focused on the challenges met by small business owners. During her interview, Wurwand spoke to several key issues relevant to FITE, which provides educational and vocational training for women and girls in developing countries as well as job placement.
Social impact, she stated, “is not an altruistic add-on” for brands which authentically participate in social change. The commitment to empowering women is “embedded in our brand DNA” she added. Wurwand urged entrepreneurs to seek out the greatest pain in an industry in order to uncover the greatest opportunity for growth, and to articulate the dream clearly—“see it finished”—before going public or seeking funding. She also urged branders to resist pressure to modify their brands in order to conform to markets which may be imperfectly aligned with the brand’s core values.
[Image and video courtesy of Dermalogica]
Pevonia has announced that Philippe and Sylvie Hennessy have regained complete executive ownership of Pevonia International LLC.
The Hennessys are the original founders of the natural botanical skincare brand, and were the previous sole owners of the company from its inception in 1991 until its sale to an equity partner in 2008. Now they are back in control and have ambitious plans to drive new global expansion of the brand and continued growth in existing markets.
"Sylvie and I could not be more proud of the Pevonia brand and company we created 25 years ago this October," said Philippe Hennessy. "None of this would have ever been possible without the loyal support of thousands of skincare professionals around the world...they are the true heroes in Pevonia's success story. Going forward, Pevonia will be fully dedicated to enhancing the success of our valued spa partners in the professional sector, just as Sylvie and I had envisioned when Pevonia was born. With advanced skincare innovation that lives up to the quality ingredients and extraordinary results our customers have always loved, believed in, and expected from Pevonia, we are excited about the future."
[Image courtesy of Pevonia]
The Global Wellness Summit (GWS) today announced that its ninth annual conference will be held November 13-15 in Mexico City at The St. Regis Mexico City. The event, which is considered the world’s most prestigious gathering of business, government and academic leaders in the wellness, travel and spa industries, is expected to attract a record number of attendees. The host mega-city sponsor of the event is Mexico City, the fifth largest city in the world, with a metropolitan area of over 20 million people, and is also one of the most prosperous, ranking as the 8th wealthiest city in the world.
“This is the first time a city rather than a country has taken on the role as host sponsor of the Global Wellness Summit; a clear indication of the visionary thinking of Mexico City’s leaders,” said Susie Ellis, Chairman and CEO of the Global Wellness Institute, the umbrella organization that runs the GWS. “We’re extremely excited about holding the Summit in what is one of the most vibrant, progressive cities in the world. Mexico City is a venue that embodies the excitement and opportunity we are seeing throughout the fast-growing wellness economy.”
In addition to Mexico City’s stand-out economic performance, the City is also heralded as one of the most culturally significant in the world and is home to award-winning architecture, many of the world’s top restaurants and a thriving art scene (ranked number two in the world only after Paris for its sheer number of museums).
The theme of the 2015 Summit, “Building a Well World,” will be reflected in the broadened scope of this year’s agenda which will speak to more wellness industries than ever before, including spa, hospitality and tourism, but also beauty, finance, medicine, architecture, workplace wellness, real estate, fitness, nutrition, manufacturing, technology and more. In addition, the simplification of the event’s name to The Global Wellness Summit from The Global Spa & Wellness Summit reflects the broad spectrum of wellness industries the Summit now attracts and serves.
Ellis explains, “Progress towards a “well world” requires global collaboration among many different disciplines and industries, and never have so many business sectors been so keenly interested in wellness.”
This is the first time in its nine-year history that the Summit is held in Latin America, a region that is experiencing dramatic growth in wellness. For example, according to recent research from the Global Wellness Institute (GWI), the Latin America-Caribbean region’s wellness tourism expenditures are growing 16% a year (at $26 billion annually) – or more than twice as fast as overall global tourism expenditure growth (7.3%). And wellness tourism trips in the region are growing three times faster than overall trips to Latin America/Caribbean.
And Mexico is a global and regional wellness tourism powerhouse: ranking number 11 worldwide and with a market more than four times larger ($10.5 billion) than the number two regional market, Brazil ($2.5 billion). Mexico attracts almost 1 in 2 wellness tourism “dollars” spent across the whole region.
“Mexico has a grand tradition of wellness that dates back to pre-Hispanic times with the use of temazcales and herbal medicine for recreational, purification and healing processes. Today, Mexico City has become a Latin American center for health and wellness services as it offers a world-class spa infrastructure and a broad variety of services using both traditional practices and the latest, cutting-edge wellness techniques. Hosting GWS 2015 represents a unique platform to showcase all that Mexico City has to offer in terms of culture, gastronomy, wellness, climate and a great diversity of attractions - all of which contribute to making it the premier vacation destination in Latin America,” said Miguel Torruco Marqués, Minister of Tourism of Mexico City.
In addition to Ellis, the 2015 Summit is co-chaired by Mexico City-native Gina Diez Barroso de Franklin, President & CEO of Grupo Diarq, a Mexico City-based firm focused on promoting and developing Mexican creativity through design, education and social responsibility, and Alfredo Carvajal, President, Delos International and Signature Programs, Delos Living LLC, pioneers in wellness real estate and founders of the WELL Building Standard®.
To learn more about the 2015 GWS, visit www.globalwellnesssummit.com.
The International SalonSpa Business Network (ISBN) has selected Valorie Reavis as its Executive Director. In this new position for ISBN, Reavis will serve as the liaison between the ISBN Board, its Executive Committee and membership and drive the business strategy and health of the association. She will also manage the day-to-day business and marketing for the ISBN and the development of high quality, high value meetings, events and communications. Finally, she will oversee the planning and execution of the annual conference for both members and vendor partners.
Margie Provenzano, ISBN’s director of business development, will continue in her role through the 2015 conference, which will ensure a smooth transition in management. Provenzano is resigning to focus on her thriving psychology practice on a full-time basis.
“Today’s beauty marketplace has seen the rapid emergence of numerous new business models beyond the traditional salon and spa,” says Rhoda Olsen, ISBN president. “As ISBN expands our leadership role in the industry, we have hired Valorie to build upon our growing momentum. The Board is confident that she has the skills, experience and style to help us grow ISBN into a meaningful and relevant association for many years to come.”
As the founder of Linkup Marketing, Reavis is an experienced strategist with a splash of creative design and a twist of techy. Her marketing consultancy focuses on blending traditional and digital media in order to bring her clients and their customers/communities closer together. Previously, she was the global marketing manager for a multi-national software provider serving the beauty industry.
“ISBN has been a unique and special part of the industry for many years,” says Reavis. “I look forward to working with the board, members and vendor partners to build the association’s initiatives and networking programs. The team at the helm of this organization is queued for some interesting updates that will bring outstanding new benefits and programs to its members.”
[Image courtesy of Valorie Reavis]
With just one day left until the end of the work week, Thursdays call for a celebration of sorts. They’re a time to relax, unwind and prepare for a care-free weekend. The Spa at the award-winning all-suite Whiteface Lodge in Lake Placid is taking Thursday to a whole new level. March marks the start of Therapeutic Thursday at The Spa.
Every Thursday in March, guests of The Spa will receive 50 percent off any massage or body treatment of their choice. From the Whiteface Aroma Sensory Massage to the Lodge Mud Wrap and the Ausable River Stone Massage, Thursdays at Whiteface Lodge will be filled with soothing for the body (and savings for the wallet). The special applies to new bookings only and excludes the In-Suite and Four Handed Massage.
With every spa reservation, guests gain complimentary entrance to the Lodge’s state-of-the-art Health and Fitness Center, picturesque year-round indoor/outdoor swimming pool and hot tubs, and all-day access to the rejuvenating eucalyptus-infused steam room and cedar wood saunas.
[Image courtesy of Spa at Whiteface Lodge]
For three days leading up to the Academy Awards presentation ceremony on February 22, TMG International hosted its “TMG Pre-Oscar Luxury Lounge” extravaganza in the Penthouse and Governors Suite of the famed Beverly Hilton hotel in Beverly Hills, CA. The by-invitation-only event gave media and movie industry insiders the opportunity to enjoy some privileged pampering and glitzy glamour prior to the big day—and gave participating companies some face time with potential future customers.
On hand to provide beauty treatments and products galore to the lucky guests:
• Estheticians performing 30-minute facials in the suite’s lavish makeshift spa room, featuring top skincare lines Academie Scientifique de Beauté and Matis Paris
• A threading specialist from S.H.A.P.E.S. Brow Bar to administer camera-ready brows
• Eyelash extensionists from ICandy Eye Salon to transform attendees’ peepers
• Nail technicians from O.P.I., who turned out picture-perfect manis for a seemingly endless stream of guests
Between treatments, attendees had the opportunity to visit with a range of fun and fascinating vendors, such as RM DNA Renewal skin care, It hair care, Onirikka jewelry, Horse and Dragon organic baby linens, and even representatives from the classic children’s character brand Strawberry Shortcake, who handed out flutes of champagne and delectable fruit-themed cupcakes to the humming throng of happy guests.
Clients who want the best for their skin as well as professionals who want the best for their customers know that it pays to go gray – Dermalogica gray, that is. Now, Dermalogica announces a new Exclusive Account program, where skin care centers, salons, spas, and retailers who work exclusively with the brand can reap even richer rewards.
Established to help businesses achieve maximum success in a competitive marketplace, Exclusive Account benefits include:
- Professional product discount year-round
- Customized merchandising to help maximize revenue with proven Dermalogica core concepts
- A salon locator icon on www.dermalogica.com for increased consumer visibility
- Placement on an Exclusive Account landing page for consumers online
To qualify for evaluation as an Exclusive Account, the participating business must carry the entire Dermalogica retail and professional lines exclusively. Exclusive Accounts represent the brand as the frontrunners for new product launches and sales and service segments, and actively offer and market Dermalogica’s signature concepts including Face Mapping skin analysis, MicroZone treatments which require no appointment, and Skin Bar sampling.
To learn how to become an Exclusive Account, please call 1-800-831-5150 or email email@example.com.
[Image courtesy of Dermalogica]
Lifestyle brand Noel Asmar is making its official debut in the United Kingdom at the Professional Beauty Show in February 2015 in partnership with Grahame Gardner Ltd.
Noel Asmar Group, a globally recognized, award-winning design firm that manufactures uniforms, pedicure bowls, equestrian-inspired clothing and more, has partnered with Grahame Gardner Ltd to be its exclusive uniform distributor in the UK. Grahame Gardner will be exhibiting at the Professional Beauty Show to introduce the Noel Asmar Uniform collections to this new market. CEO and founder Noel Asmar will also be speaking at the event.
“Partnering with Grahame Gardner was a good fit for our brand,” said Asmar. “A leader in the industry, their company is well established and has specialized in textiles for over 100 years. They understand the uniform business and are working closely with us to introduce our collections into the U.K. market.”
Servicing the market from within was crucial, and both companies believe that customer service is paramount. Offering local, effective and quality service to their customers was an essential connection for this partnership. James Greenlees, managing director at Grahame Gardner, added: “We have been watching the rise of Noel Asmar with great interest. The quality within its range is immediately apparent, the fabrics tactile and hard-wearing, and the designs and vision of the company aspirational. Our two companies have many similarities and shared values, and Noel and I are both passionate, hands-on leaders. I strongly believe our two businesses will compliment each other well, and I sincerely hope we can bring this brand to the U.K. in the style it deserves. We are delighted that we've been selected to present the company's exceptional collection to spa and salon managers and therapists, and can't wait to see the response from delegates at Professional Beauty.”
Asmar continued, “I look forward to, on a wider scale, sharing our fashionable uniform styles with our signature fabric, clever garment details and incredible durability to the booming spa and hotel markets in Europe and beyond. As we stock our collections in the U.K. this makes it very convenient for international customer growth.”
[Image courtesy of Noel Asmar]